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At a Glance
HubSpot Marketing Hub
HubSpot Marketing Hub
Star Rating
(12,699)4.4 out of 5
Market Segments
Small-Business (52.8% of reviews)
Information
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plans
Scoop.it
Scoop.it
Star Rating
(28)4.6 out of 5
Market Segments
Small-Business (65.4% of reviews)
Information
Entry-Level Pricing
Free Trial With One-Time Purchase
Browse all 4 pricing plans
Featured Products

HubSpot Marketing Hub vs Scoop.it

When assessing the two solutions, reviewers found Scoop.it easier to use and do business with overall. However, reviewers preferred the ease of set up with HubSpot Marketing Hub, along with administration.

  • Reviewers felt that Scoop.it meets the needs of their business better than HubSpot Marketing Hub.
  • When comparing quality of ongoing product support, reviewers felt that Scoop.it is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Scoop.it over HubSpot Marketing Hub.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
Browse all 4 pricing plans
Scoop.it
Free
Free Trial
With One-Time Purchase
Browse all 4 pricing plans
Free Trial
HubSpot Marketing Hub
Free Trial is available
Scoop.it
Free Trial is available
Ratings
Meets Requirements
8.5
8,986
8.8
27
Ease of Use
8.6
9,818
9.0
27
Ease of Setup
8.1
5,669
7.0
11
Ease of Admin
8.5
4,686
7.6
11
Quality of Support
8.7
8,506
9.0
23
Has the product been a good partner in doing business?
8.8
4,603
9.5
10
Product Direction (% positive)
8.8
8,636
9.1
27
Features by Category
8.2
6,119
Not enough data
Email Marketing
8.8
5095
|
Verified
Not enough data
8.9
4964
|
Verified
Not enough data
8.6
4965
|
Verified
Not enough data
8.8
4676
|
Verified
Not enough data
Online Marketing
8.5
4823
|
Verified
Not enough data
8.2
4166
|
Verified
Not enough data
8.1
3886
|
Verified
Not enough data
8.2
4417
|
Verified
Not enough data
8.1
4075
|
Verified
Not enough data
Lead Management
8.6
4610
|
Verified
Not enough data
8.1
4357
|
Verified
Not enough data
8.4
4462
|
Verified
Not enough data
8.0
3975
|
Verified
Not enough data
8.5
4400
|
Verified
Not enough data
8.2
4139
|
Verified
Not enough data
8.4
4121
|
Verified
Not enough data
8.4
4125
|
Verified
Not enough data
Campaign Management
8.2
3720
|
Verified
Not enough data
8.0
3320
|
Verified
Not enough data
7.9
3279
|
Verified
Not enough data
7.2
2434
|
Verified
Not enough data
Social
7.7
3391
|
Verified
Not enough data
8.2
3791
|
Verified
Not enough data
8.2
3758
|
Verified
Not enough data
8.0
3638
|
Verified
Not enough data
7.7
2863
|
Verified
Not enough data
Reporting & Analytics
8.3
4779
|
Verified
Not enough data
8.0
4455
|
Verified
Not enough data
7.6
3616
|
Verified
Not enough data
7.6
3303
|
Verified
Not enough data
7.7
3729
|
Verified
Not enough data
Platform
8.0
3129
|
Verified
Not enough data
8.5
3160
|
Verified
Not enough data
8.7
3129
|
Verified
Not enough data
8.0
2127
|
Verified
Not enough data
7.4
2023
|
Verified
Not enough data
8.6
2962
|
Verified
Not enough data
8.0
2199
|
Verified
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.4
3142
|
Verified
Not enough data
8.1
2834
|
Verified
Not enough data
8.1
2625
|
Verified
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Account Data ManagementHide 20 FeaturesShow 20 Features
8.0
1,507
Not enough data
Lead Intelligence
7.8
1055
|
Verified
Not enough data
8.0
1089
Not enough data
8.1
1136
Not enough data
Lead Management
8.3
1224
Not enough data
7.5
1054
Not enough data
8.1
1112
Not enough data
Marketing Campaigns
7.9
1074
Not enough data
7.4
965
Not enough data
7.6
1018
Not enough data
7.9
1007
|
Verified
Not enough data
8.1
1166
Not enough data
Campaign Execution
7.8
1056
Not enough data
7.9
990
Not enough data
7.7
935
Not enough data
8.7
1304
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Conversational MarketingHide 21 FeaturesShow 21 Features
7.9
1,971
Not enough data
Messenger
8.0
1139
|
Verified
Not enough data
7.5
967
|
Verified
Not enough data
7.9
1181
|
Verified
Not enough data
7.8
1107
|
Verified
Not enough data
Channels
8.0
1368
|
Verified
Not enough data
8.2
1348
|
Verified
Not enough data
7.1
769
|
Verified
Not enough data
6.9
668
|
Verified
Not enough data
7.5
728
|
Verified
Not enough data
Customers
8.2
1416
|
Verified
Not enough data
8.3
1402
|
Verified
Not enough data
8.3
1548
|
Verified
Not enough data
8.4
1495
|
Verified
Not enough data
8.2
1402
|
Verified
Not enough data
Agentic AI - Conversational Marketing
7.0
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
7.2
52
Not enough data
Design and Customization
6.8
50
Not enough data
7.6
47
Not enough data
7.7
48
Not enough data
7.7
48
Not enough data
Campaigns
7.5
45
Not enough data
7.7
45
Not enough data
7.7
44
Not enough data
7.6
44
Not enough data
Integrations
8.1
46
Not enough data
7.2
43
Not enough data
7.0
41
Not enough data
7.2
44
Not enough data
Generative AI
6.3
46
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
8.0
278
Not enough data
Attribution Modeling
8.1
235
Not enough data
7.8
229
Not enough data
7.5
214
Not enough data
7.4
207
Not enough data
7.0
204
Not enough data
7.6
218
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
7.8
207
Not enough data
7.3
192
Not enough data
8.3
233
Not enough data
8.4
238
Not enough data
Reporting
8.4
260
Not enough data
8.3
247
Not enough data
8.1
252
Not enough data
Account-Based Orchestration PlatformsHide 11 FeaturesShow 11 Features
8.4
276
Not enough data
Platform Basics
8.5
211
Not enough data
8.5
214
Not enough data
8.4
214
Not enough data
Platform Data
8.3
210
Not enough data
7.9
205
Not enough data
Platform Additional Functionality
8.4
230
Not enough data
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Account-Based Web and Content ExperiencesHide 4 FeaturesShow 4 Features
8.5
721
Not enough data
Platform Basics
8.2
510
Not enough data
8.6
593
Not enough data
Platform Reporting
8.5
608
Not enough data
8.6
651
Not enough data
Social Media ManagementHide 20 FeaturesShow 20 Features
8.3
2,776
Not enough data
Content & Collaboration
8.3
1190
Not enough data
8.3
1245
Not enough data
8.1
938
Not enough data
8.4
1013
Not enough data
8.7
1319
Not enough data
8.3
881
Not enough data
Social Management
8.2
2094
Not enough data
8.6
2271
Not enough data
8.4
2012
Not enough data
8.4
2158
Not enough data
8.1
1579
Not enough data
8.2
859
Not enough data
7.3
231
Not enough data
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Journey AnalyticsHide 13 FeaturesShow 13 Features
8.3
423
Not enough data
Platform Basics
8.2
343
Not enough data
8.1
356
Not enough data
Platform Data
8.0
350
Not enough data
8.0
350
Not enough data
8.5
396
Not enough data
8.2
355
Not enough data
Platform Additional Functionality
8.0
340
Not enough data
8.2
359
Not enough data
8.3
354
Not enough data
Agentic AI - Customer Journey Analytics
6.4
7
Not enough data
6.2
7
Not enough data
7.1
7
Not enough data
6.7
7
Not enough data
Not enough data
Not enough data
Content Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Curation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Curation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Media AdvertisingHide 34 FeaturesShow 34 Features
8.4
1,595
Not enough data
Platform Interoperability
8.0
524
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.2
1225
Not enough data
Campaign Management
8.3
1240
Not enough data
8.2
1181
Not enough data
8.2
1108
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1001
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1035
Not enough data
8.0
985
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.4
1112
Not enough data
8.2
1029
Not enough data
8.0
926
Not enough data
8.0
904
Not enough data
Platform
8.3
1080
Not enough data
8.2
1227
Not enough data
8.8
1253
Not enough data
8.8
1278
Not enough data
8.6
1102
Not enough data
8.3
1223
Not enough data
8.7
1266
Not enough data
8.4
976
Not enough data
8.4
1170
Not enough data
AI Agents For Business OperationsHide 17 FeaturesShow 17 Features
Not enough data
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
8.1
1,510
Not enough data
Page Customization
8.4
1266
|
Verified
Not enough data
7.9
1305
|
Verified
Not enough data
7.9
1193
|
Verified
Not enough data
8.1
1234
|
Verified
Not enough data
Page Optimization
8.2
1096
|
Verified
Not enough data
8.1
1208
|
Verified
Not enough data
8.2
1248
|
Verified
Not enough data
7.8
1134
|
Verified
Not enough data
Integrations
7.4
678
|
Verified
Not enough data
8.7
1164
|
Verified
Not enough data
8.5
1162
|
Verified
Not enough data
Generative AI
7.2
268
Not enough data
Agentic AI - Landing Page Builders
6.4
6
Not enough data
Account-Based AnalyticsHide 17 FeaturesShow 17 Features
8.2
1,010
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.0
701
Not enough data
8.3
734
Not enough data
8.3
751
Not enough data
Lead Management
8.4
817
Not enough data
7.7
694
Not enough data
8.2
764
Not enough data
Marketing Campaigns
8.0
721
Not enough data
7.6
633
Not enough data
7.9
692
Not enough data
8.0
690
Not enough data
8.2
797
Not enough data
8.1
743
Not enough data
Content DistributionHide 7 FeaturesShow 7 Features
Not enough data
Not enough data
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
Not enough data
Not enough data
Account-Based ExecutionHide 14 FeaturesShow 14 Features
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.2
3,334
Not enough data
Marketing Operations
7.8
2057
|
Verified
Not enough data
8.3
2494
|
Verified
Not enough data
8.0
2265
|
Verified
Not enough data
8.5
2295
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2693
|
Verified
Not enough data
8.4
2932
|
Verified
Not enough data
7.8
2196
|
Verified
Not enough data
8.1
2384
|
Verified
Not enough data
8.1
2222
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
5.9
11
Not enough data
5.2
10
Not enough data
6.2
10
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
52.8%
Mid-Market(51-1000 emp.)
41.2%
Enterprise(> 1000 emp.)
6.0%
Scoop.it
Scoop.it
Small-Business(50 or fewer emp.)
65.4%
Mid-Market(51-1000 emp.)
15.4%
Enterprise(> 1000 emp.)
19.2%
Reviewers' Industry
HubSpot Marketing Hub
HubSpot Marketing Hub
Computer Software
16.1%
Marketing and Advertising
13.0%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
52.0%
Scoop.it
Scoop.it
Internet
14.8%
Writing and Editing
11.1%
Publishing
7.4%
Management Consulting
7.4%
Hospital & Health Care
7.4%
Other
51.9%
Most Helpful Reviews
HubSpot Marketing Hub
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
SA
Sandra A.
Verified User in Information Technology and Services

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Most Helpful Critical Review
Jeremy F.
JF
Jeremy F.
Verified User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

Scoop.it
Scoop.it
Most Helpful Favorable Review
Jim L.
JL
Jim L.
Verified User in Education Management

The brilliance and comprehensiveness of the overall organization of Scoop.it impresses me greatly. Users can use the service for a very limited specific purpose (e.g.as a content feed on a single topic) or as a sophisticated marketing tool (e.g. using the...

Most Helpful Critical Review
Verified User
G
Verified User in Banking

When compared to other curation services that we've tested (Buzzsumo, Epicbeat, Feedly), Scoop.it was more difficult to manage, and the suggestions overall included less reputable sources. We were seeking a service that provided content suggestions for a...

Alternatives
HubSpot Marketing Hub
HubSpot Marketing Hub Alternatives
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement
Add Salesforce Marketing Cloud Account Engagement
ActiveCampaign
ActiveCampaign
Add ActiveCampaign
Demandbase One
Demandbase One
Add Demandbase One
Constant Contact Advanced Automation
Constant Contact Advanced Automation
Add Constant Contact Advanced Automation
Scoop.it
Scoop.it Alternatives
Paper.li
Paper.li
Add Paper.li
UpContent
UpContent
Add UpContent
ContentStudio
ContentStudio
Add ContentStudio
Feedly News Reader
Feedly News Reader
Add Feedly News Reader
Discussions
HubSpot Marketing Hub
HubSpot Marketing Hub Discussions
What is HubSpot marketing hub?
6 comments
Jose M B.
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
Vladimir Alexander R.
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
Jen S.
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you. Here's a...Read more
Scoop.it
Scoop.it Discussions
What is scoop it used for?
1 comment
Benoit L.
BL
Scoop.it addresses several use cases across different industries and professional roles. Some of the key use cases for Scoop.it are: * Content Curation:...Read more
What is Scoop app?
1 comment
Benoit L.
BL
In short, Scoop.it is a powerful content curation platform that enables individuals and businesses to discover, curate, and share valuable online content....Read more
Is scoop it a safe site?
1 comment
Benoit L.
BL
Here are several factors that contribute to Scoop.it safety: Secure Connection Privacy Policies User Account Security Content Moderation Regular...Read more