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Compare HubSpot Marketing Hub and OWOX 
At a Glance
Market Segments
Small-Business (52.8% of reviews)
Small-Business (47.8% of reviews)
Entry-Level Pricing
$0.00
Free Per Month
HubSpot Marketing Hub
Star Rating
(12,724)4.4 out of 5
Market Segments
Small-Business (52.8% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansOWOX
Star Rating
(296)4.9 out of 5
Market Segments
Small-Business (47.8% of reviews)
Entry-Level Pricing
Free Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in its email marketing capabilities, particularly in "Automated Email Responses" with a score of 8.8, while OWOX BI shines in "Campaign Insights" with a score of 9.7, indicating a stronger focus on analytics and reporting.
- Reviewers mention that HubSpot's "Landing Pages and Forms" feature scores 8.5, making it user-friendly for small businesses, whereas OWOX BI's "Data Collection" feature is rated at 9.9, highlighting its superior data management capabilities.
- G2 users note that HubSpot Marketing Hub has a lower score of 6.4 for "Pre-Designed Templates," which may limit design flexibility, while OWOX BI offers a more robust "Email Marketing Integration" at 8.8, enhancing its interoperability with other platforms.
- Users on G2 highlight that HubSpot's "Quality of Support" is rated at 8.7, which is commendable, but OWOX BI outperforms with a score of 9.8, suggesting a more responsive and helpful support system.
- Reviewers say that HubSpot's "Ease of Setup" is rated at 8.1, which some find challenging, while OWOX BI's score of 9.0 indicates a more straightforward onboarding process, making it easier for new users to get started.
- Users report that HubSpot's "Market Insights" feature scores 7.8, which may not meet the needs of data-driven marketers, while OWOX BI's "Predictive Analytics" feature is rated at 9.6, showcasing its advanced capabilities in forecasting and data analysis.
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Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
OWOX
Community
Free
Per Month
Ideal for teams automating business reporting while valuing data autonomy: gaining full control over data connectivity and enablement.
- Everything in Community Apps Script, plus:
- Store your data in Snowflake, Databricks, AWS Athena, Azure Synapse
- Data Mart Management
Free Trial
HubSpot Marketing Hub
Free Trial is available
OWOX
Free Trial is available
Ratings
Meets Requirements
8.5
9,013
9.7
267
Ease of Use
8.6
9,845
8.8
266
Ease of Setup
8.1
5,694
9.0
66
Ease of Admin
8.5
4,701
9.1
69
Quality of Support
8.7
8,532
9.8
260
Has the product been a good partner in doing business?
8.8
4,618
9.4
67
Product Direction (% positive)
8.8
8,663
9.5
259
Features by Category
Email Marketing
8.8
5109
|
Verified
Not enough data
8.9
4977
|
Verified
Not enough data
8.6
4978
|
Verified
Not enough data
8.8
4689
|
Verified
Not enough data
Online Marketing
8.5
4836
|
Verified
Not enough data
8.2
4179
|
Verified
Not enough data
8.1
3899
|
Verified
Not enough data
8.2
4429
|
Verified
Not enough data
8.1
4086
|
Verified
Not enough data
Lead Management
8.6
4622
|
Verified
Not enough data
8.1
4369
|
Verified
Not enough data
8.4
4474
|
Verified
Not enough data
8.0
3987
|
Verified
Not enough data
8.5
4412
|
Verified
Not enough data
8.2
4149
|
Verified
Not enough data
8.4
4130
|
Verified
Not enough data
8.4
4135
|
Verified
Not enough data
Campaign Management
8.2
3729
|
Verified
Not enough data
8.0
3330
|
Verified
Not enough data
7.9
3288
|
Verified
Not enough data
7.2
2443
|
Verified
Not enough data
Social
7.7
3399
|
Verified
Not enough data
8.2
3799
|
Verified
Not enough data
8.2
3766
|
Verified
Not enough data
8.0
3646
|
Verified
Not enough data
7.7
2872
|
Verified
Not enough data
Reporting & Analytics
8.3
4789
|
Verified
Not enough data
8.0
4464
|
Verified
Not enough data
7.6
3625
|
Verified
Not enough data
7.6
3312
|
Verified
Not enough data
7.7
3738
|
Verified
Not enough data
Platform
8.0
3142
|
Verified
Not enough data
8.5
3174
|
Verified
Not enough data
8.7
3142
|
Verified
Not enough data
8.0
2139
|
Verified
Not enough data
7.4
2035
|
Verified
Not enough data
8.6
2975
|
Verified
Not enough data
8.0
2211
|
Verified
Not enough data
Agentic AI - Marketing Automation
5.2
7
Not enough data
5.5
7
Not enough data
4.8
7
Not enough data
4.5
7
Not enough data
4.5
7
Not enough data
5.0
7
Not enough data
Integration
8.4
3156
|
Verified
Not enough data
8.1
2848
|
Verified
Not enough data
8.1
2638
|
Verified
Not enough data
Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Preparation
Not enough data
Not enough data
Not enough data
Not enough data
Data Modeling and Blending
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Integration - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance & Scalability - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Capabilities - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Intelligence - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
7.8
1062
|
Verified
Not enough data
8.0
1096
Not enough data
8.1
1143
Not enough data
Lead Management
8.3
1232
Not enough data
7.5
1061
Not enough data
8.1
1120
Not enough data
Marketing Campaigns
7.9
1081
Not enough data
7.4
972
Not enough data
7.6
1025
Not enough data
7.9
1014
|
Verified
Not enough data
8.1
1173
Not enough data
Campaign Execution
7.8
1064
Not enough data
7.9
998
Not enough data
7.7
943
Not enough data
8.7
1311
Not enough data
Agentic AI - Account Data Management
6.0
10
Not enough data
6.5
10
Not enough data
7.0
10
Not enough data
7.3
10
Not enough data
6.7
10
Not enough data
Messenger
8.0
1143
|
Verified
Not enough data
7.5
971
|
Verified
Not enough data
7.9
1185
|
Verified
Not enough data
7.8
1111
|
Verified
Not enough data
Channels
8.0
1372
|
Verified
Not enough data
8.1
1352
|
Verified
Not enough data
7.1
773
|
Verified
Not enough data
6.9
672
|
Verified
Not enough data
7.5
732
|
Verified
Not enough data
Customers
8.2
1420
|
Verified
Not enough data
8.2
1406
|
Verified
Not enough data
8.3
1552
|
Verified
Not enough data
8.4
1499
|
Verified
Not enough data
8.2
1406
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.1
9
Not enough data
6.1
9
Not enough data
5.4
9
Not enough data
6.1
9
Not enough data
5.9
9
Not enough data
5.7
9
Not enough data
5.9
9
Not enough data
Data Source Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Exporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Compliance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Quality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Maintainence
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
9.7
122
Not enough data
9.7
121
Not enough data
9.8
121
Not enough data
9.7
118
Not enough data
9.2
105
Not enough data
9.7
105
Administration
Not enough data
9.8
115
Not enough data
8.8
98
Not enough data
9.7
118
Generative AI
Not enough data
6.7
5
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
6.6
54
Not enough data
7.5
51
Not enough data
7.6
52
Not enough data
7.6
52
Not enough data
Campaigns
7.2
49
Not enough data
7.4
49
Not enough data
7.5
48
Not enough data
7.5
48
Not enough data
Integrations
8.0
50
Not enough data
7.0
47
Not enough data
6.7
45
Not enough data
7.2
48
Not enough data
Generative AI
6.1
50
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
8.1
236
Not enough data
7.8
230
Not enough data
7.4
215
Not enough data
7.4
208
Not enough data
7.0
205
Not enough data
7.6
219
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
7.8
209
Not enough data
7.3
193
Not enough data
8.3
235
Not enough data
8.4
240
Not enough data
Reporting
8.4
262
Not enough data
8.3
249
Not enough data
8.1
254
Not enough data
Platform Basics
8.5
212
Not enough data
8.5
215
Not enough data
8.4
215
Not enough data
Platform Data
8.3
211
Not enough data
7.9
206
Not enough data
Platform Additional Functionality
8.4
231
Not enough data
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
513
Not enough data
8.6
596
Not enough data
Platform Reporting
8.5
611
Not enough data
8.6
654
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content & Collaboration
8.3(won by default)
1193
Not enough data
8.3(won by default)
1248
Not enough data
8.1(won by default)
941
Not enough data
8.3(won by default)
1016
Not enough data
8.7(won by default)
1322
Not enough data
8.3(won by default)
884
Not enough data
Social Management
8.2(won by default)
2098
Not enough data
8.6(won by default)
2274
Not enough data
8.4(won by default)
2015
Not enough data
8.4(won by default)
2161
Not enough data
8.1(won by default)
1583
Not enough data
8.2(won by default)
862
Not enough data
7.2(won by default)
234
Not enough data
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.1
345
Not enough data
8.1
358
Not enough data
Platform Data
8.0
352
Not enough data
8.0
352
Not enough data
8.5
398
Not enough data
8.2
357
Not enough data
Platform Additional Functionality
8.0
342
Not enough data
8.2
361
Not enough data
8.3
356
Not enough data
Agentic AI - Customer Journey Analytics
6.5
9
Not enough data
6.3
9
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
Platform Interoperability
8.0
527
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.2
1228
Not enough data
Campaign Management
8.3
1243
Not enough data
8.2
1184
Not enough data
8.2
1111
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1004
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1038
Not enough data
8.0
988
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.4
1115
Not enough data
8.2
1032
Not enough data
8.0
929
Not enough data
8.0
907
Not enough data
Platform
8.3
1084
Not enough data
8.2
1231
Not enough data
8.8
1257
Not enough data
8.8
1282
Not enough data
8.6
1106
Not enough data
8.3
1227
Not enough data
8.7
1270
Not enough data
8.4
980
Not enough data
8.4
1173
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
8.4
1270
|
Verified
Not enough data
7.9
1309
|
Verified
Not enough data
7.9
1197
|
Verified
Not enough data
8.1
1238
|
Verified
Not enough data
Page Optimization
8.2
1101
|
Verified
Not enough data
8.1
1212
|
Verified
Not enough data
8.2
1253
|
Verified
Not enough data
7.8
1139
|
Verified
Not enough data
Integrations
7.4
682
|
Verified
Not enough data
8.7
1169
|
Verified
Not enough data
8.5
1166
|
Verified
Not enough data
Generative AI
7.1
272
Not enough data
Agentic AI - Landing Page Builders
5.7
10
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.0
704
Not enough data
8.3
736
Not enough data
8.3
753
Not enough data
Lead Management
8.4
819
Not enough data
7.7
696
Not enough data
8.2
766
Not enough data
Marketing Campaigns
8.0
723
Not enough data
7.6
635
Not enough data
7.9
694
Not enough data
8.0
692
Not enough data
8.2
799
Not enough data
8.1
745
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
2065
|
Verified
9.8
205
|
Verified
8.3
2502
|
Verified
9.9
215
|
Verified
8.0
2273
|
Verified
9.5
201
|
Verified
8.5
2303
|
Verified
9.5
204
|
Verified
Feature Not Available
9.6
69
|
Verified
Feature Not Available
9.1
56
Campaign Activity
8.3
2701
|
Verified
9.7
203
|
Verified
8.4
2940
|
Verified
9.8
215
|
Verified
7.8
2204
|
Verified
9.2
200
|
Verified
8.1
2392
|
Verified
9.8
206
|
Verified
8.1
2230
|
Verified
9.3
189
|
Verified
Feature Not Available
9.6
58
|
Verified
Agentic AI - Marketing Analytics
5.3
19
Not enough data
4.7
17
Not enough data
5.2
18
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and OWOX are categorized as Marketing Analytics
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Attribution, Social Media Advertising, Social Media Management, Marketing Automation, AI Agents For Business Operations, and Account-Based Web and Content Experiences
OWOX is categorized as E-Commerce Analytics, Analytics Platforms, Data Governance, Data Mapping, and Data Preparation
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OWOX
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.1%
Marketing and Advertising
13.0%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
52.0%
Marketing and Advertising
19.7%
Information Technology and Services
12.5%
Computer Software
10.7%
Retail
9.3%
Internet
4.2%
Other
43.6%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
OWOX
Most Helpful Favorable Review
Alexander L.
Verified User in Marketing and Advertising
Easy to use and setup. Helpful and fast support even on free plans.
Most Helpful Critical Review
Periklis (Peri) P.
Verified User in Management Consulting
Non-responsive support, overselling what comes after the onboarding
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Alexander L.
Verified User in Marketing and Advertising
Easy to use and setup. Helpful and fast support even on free plans.
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Periklis (Peri) P.
Verified User in Management Consulting
Non-responsive support, overselling what comes after the onboarding
Alternatives
Discussions
What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
What is OWOX BI used for?
1 comment
Official Response from OWOX
OWOX BI is an all-in-one marketing analytics platform that covers everything from data collection and user behavior tracking to attribution modeling and...Read more
OWOX has no more discussions with answers
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