Introducing G2.ai, the future of software buying.Try now
Compare HubSpot Marketing Hub and Ortto 
At a Glance
Market Segments
Small-Business (52.8% of reviews)
Small-Business (71.8% of reviews)
Entry-Level Pricing
$0.00
Starting at $509.00 10000 Contacts
HubSpot Marketing Hub
Star Rating
(12,699)4.4 out of 5
Market Segments
Small-Business (52.8% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansOrtto
Star Rating
(593)4.4 out of 5
Market Segments
Small-Business (71.8% of reviews)
Entry-Level Pricing
Starting at $509.00 10000 Contacts
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in email marketing features, particularly in "Automated Email Responses" where it scored 8.8, compared to Ortto's 9.1. However, reviewers mention that HubSpot's "Manage Email Deliverability" feature could be improved, as it scored 8.6, while Ortto scored lower at 8.3.
- Reviewers mention that HubSpot's "Landing Pages and Forms" feature is robust with a score of 8.5, making it easier for small businesses to create effective landing pages. In contrast, Ortto's score of 7.0 indicates that users find it less effective in this area.
- Users on G2 highlight that HubSpot's "Lead Management" capabilities, particularly in "Lead Nurturing" (8.5) and "Lead Scoring and Grading" (8.0), are superior to Ortto's scores of 8.8 and 7.8 respectively, indicating a more comprehensive approach to managing leads.
- Reviewers mention that HubSpot's "Content Marketing" feature shines with a score of 9.0, while Ortto's performance in this area is not as strong, reflecting a gap in content creation and distribution capabilities.
- G2 users report that HubSpot's "Quality of Support" is rated at 8.7, which is slightly lower than Ortto's 8.9, suggesting that users may find Ortto's customer service more responsive and helpful.
- Users say that HubSpot's "Multi-user Access and Collaboration" feature scored 8.5, which is beneficial for teams, while Ortto's score of 8.9 indicates a more seamless experience for collaborative work, making it a better choice for larger teams.
Featured Products
Sponsored
Claspo
(50)
Marketing Automation
Visit Website
Sponsored
SeoSamba Marketing Operating System
(17)
Marketing Automation
Visit Website
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Ortto
Professional
Starting at $509.00
10000 Contacts
A complete marketing automation solution, connected to customer data and analytics.
- Journey builder
- Customer data platform (CDP)
- Report & dashboard builder
Free Trial
HubSpot Marketing Hub
Free Trial is available
Ortto
Free Trial is available
Ratings
Meets Requirements
8.5
8,986
8.5
534
Ease of Use
8.6
9,818
8.7
539
Ease of Setup
8.1
5,669
8.6
288
Ease of Admin
8.5
4,686
8.8
285
Quality of Support
8.7
8,506
8.9
503
Has the product been a good partner in doing business?
8.8
4,603
8.9
276
Product Direction (% positive)
8.8
8,636
8.9
532
Features by Category
Email Marketing
8.8
5095
|
Verified
8.4
379
|
Verified
8.9
4964
|
Verified
8.9
365
|
Verified
8.6
4965
|
Verified
8.3
359
|
Verified
8.8
4676
|
Verified
9.1
326
|
Verified
Online Marketing
8.5
4823
|
Verified
6.9
181
|
Verified
8.2
4166
|
Verified
7.9
186
|
Verified
8.1
3886
|
Verified
8.2
193
|
Verified
8.2
4417
|
Verified
8.2
249
|
Verified
8.1
4075
|
Verified
7.5
151
|
Verified
Lead Management
8.6
4610
|
Verified
8.2
279
|
Verified
8.1
4357
|
Verified
7.7
253
|
Verified
8.4
4462
|
Verified
8.5
304
|
Verified
8.0
3975
|
Verified
7.8
220
|
Verified
8.5
4400
|
Verified
8.8
302
|
Verified
8.2
4139
|
Verified
8.5
271
|
Verified
8.4
4121
|
Verified
8.7
262
|
Verified
8.4
4125
|
Verified
8.3
242
|
Verified
Campaign Management
8.2
3720
|
Verified
7.9
199
|
Verified
8.0
3320
|
Verified
7.5
127
7.9
3279
|
Verified
7.5
46
|
Verified
7.2
2434
|
Verified
7.0
35
Social
7.7
3391
|
Verified
6.5
99
8.2
3791
|
Verified
7.3
80
|
Verified
8.2
3758
|
Verified
7.8
46
8.0
3638
|
Verified
7.4
39
7.7
2863
|
Verified
7.8
86
|
Verified
Reporting & Analytics
8.3
4779
|
Verified
8.2
328
|
Verified
8.0
4455
|
Verified
7.5
230
|
Verified
7.6
3616
|
Verified
7.0
172
|
Verified
7.6
3303
|
Verified
6.6
144
|
Verified
7.7
3729
|
Verified
6.0
106
Platform
8.0
3129
|
Verified
8.0
187
|
Verified
8.5
3160
|
Verified
8.6
138
|
Verified
8.7
3129
|
Verified
8.3
198
|
Verified
8.0
2127
|
Verified
7.7
32
7.4
2023
|
Verified
6.9
102
|
Verified
8.6
2962
|
Verified
8.6
207
|
Verified
8.0
2199
|
Verified
7.4
84
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.4
3142
|
Verified
8.4
203
|
Verified
8.1
2834
|
Verified
8.4
199
|
Verified
8.1
2625
|
Verified
7.8
158
|
Verified
Lead Intelligence
7.8
1055
|
Verified
Not enough data
8.0
1089
Not enough data
8.1
1136
Not enough data
Lead Management
8.3
1224
Not enough data
7.5
1054
Not enough data
8.1
1112
Not enough data
Marketing Campaigns
7.9
1074
Not enough data
7.4
965
Not enough data
7.6
1018
Not enough data
7.9
1007
|
Verified
Not enough data
8.1
1166
Not enough data
Campaign Execution
7.8
1056
Not enough data
7.9
990
Not enough data
7.7
935
Not enough data
8.7
1304
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
8.0
1139
|
Verified
Not enough data
7.5
967
|
Verified
Not enough data
7.9
1181
|
Verified
Not enough data
7.8
1107
|
Verified
Not enough data
Channels
8.0
1368
|
Verified
Not enough data
8.2
1348
|
Verified
Not enough data
7.1
769
|
Verified
Not enough data
6.9
668
|
Verified
Not enough data
7.5
728
|
Verified
Not enough data
Customers
8.2
1416
|
Verified
Not enough data
8.3
1402
|
Verified
Not enough data
8.3
1548
|
Verified
Not enough data
8.4
1495
|
Verified
Not enough data
8.2
1402
|
Verified
Not enough data
Agentic AI - Conversational Marketing
7.0
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.0
78
|
Verified
Not enough data
7.0
49
|
Verified
Not enough data
7.9
54
|
Verified
Not enough data
8.7
56
Edit
Not enough data
8.4
59
|
Verified
Not enough data
8.5
79
|
Verified
Not enough data
Feature Not Available
Logistics
Not enough data
8.1
80
|
Verified
Not enough data
7.2
64
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
7.6
43
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
7.7
26
Not enough data
8.1
30
Not enough data
8.6
35
Not enough data
8.3
27
Intelligence
Not enough data
8.2
35
Not enough data
6.5
19
Not enough data
6.7
21
Platform Basics
Not enough data
7.8
68
Not enough data
7.9
57
Not enough data
8.4
59
Not enough data
8.1
43
Not enough data
7.7
47
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
6.8
50
6.8
12
7.6
47
8.5
12
7.7
48
7.7
11
7.7
48
8.8
8
Campaigns
7.5
45
9.2
8
7.7
45
9.2
12
7.7
44
8.5
9
7.6
44
8.1
12
Integrations
8.1
46
7.2
12
7.2
43
Not enough data
7.0
41
7.3
5
7.2
44
7.7
5
Generative AI
6.3
46
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
8.1
235
Not enough data
7.8
229
Not enough data
7.5
214
Not enough data
7.4
207
Not enough data
7.0
204
Not enough data
7.6
218
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
7.8
207
Not enough data
7.3
192
Not enough data
8.3
233
Not enough data
8.4
238
Not enough data
Reporting
8.4
260
Not enough data
8.3
247
Not enough data
8.1
252
Not enough data
Platform Basics
8.5
211
Not enough data
8.5
214
Not enough data
8.4
214
Not enough data
Platform Data
8.3
210
Not enough data
7.9
205
Not enough data
Platform Additional Functionality
8.4
230
Not enough data
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
510
Not enough data
8.6
593
Not enough data
Platform Reporting
8.5
608
Not enough data
8.6
651
Not enough data
Content & Collaboration
8.3(won by default)
1190
Not enough data
8.3(won by default)
1245
Not enough data
8.1(won by default)
938
Not enough data
8.4(won by default)
1013
Not enough data
8.7(won by default)
1319
Not enough data
8.3(won by default)
881
Not enough data
Social Management
8.2(won by default)
2094
Not enough data
8.6(won by default)
2271
Not enough data
8.4(won by default)
2012
Not enough data
8.4(won by default)
2158
Not enough data
8.1(won by default)
1579
Not enough data
8.2(won by default)
859
Not enough data
7.3(won by default)
231
Not enough data
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
343
Not enough data
8.1
356
Not enough data
Platform Data
8.0
350
Not enough data
8.0
350
Not enough data
8.5
396
Not enough data
8.2
355
Not enough data
Platform Additional Functionality
8.0
340
Not enough data
8.2
359
Not enough data
8.3
354
Not enough data
Agentic AI - Customer Journey Analytics
6.4
7
Not enough data
6.2
7
Not enough data
7.1
7
Not enough data
6.7
7
Not enough data
Platform Interoperability
8.0
524
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.2
1225
Not enough data
Campaign Management
8.3
1240
Not enough data
8.2
1181
Not enough data
8.2
1108
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1001
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1035
Not enough data
8.0
985
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.4
1112
Not enough data
8.2
1029
Not enough data
8.0
926
Not enough data
8.0
904
Not enough data
Platform
8.3
1080
Not enough data
8.2
1227
Not enough data
8.8
1253
Not enough data
8.8
1278
Not enough data
8.6
1102
Not enough data
8.3
1223
Not enough data
8.7
1266
Not enough data
8.4
976
Not enough data
8.4
1170
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
8.4
1266
|
Verified
Not enough data
7.9
1305
|
Verified
Not enough data
7.9
1193
|
Verified
Not enough data
8.1
1234
|
Verified
Not enough data
Page Optimization
8.2
1096
|
Verified
Not enough data
8.1
1208
|
Verified
Not enough data
8.2
1248
|
Verified
Not enough data
7.8
1134
|
Verified
Not enough data
Integrations
7.4
678
|
Verified
Not enough data
8.7
1164
|
Verified
Not enough data
8.5
1162
|
Verified
Not enough data
Generative AI
7.2
268
Not enough data
Agentic AI - Landing Page Builders
6.4
6
Not enough data
Lead Monitoring
Not enough data
8.5
29
Not enough data
8.2
30
Not enough data
7.6
19
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
8.7
21
Not enough data
8.9
19
Not enough data
8.1
15
Not enough data
8.4
22
Analytics
Not enough data
8.1
25
Not enough data
7.9
30
Customization
Not enough data
8.4
25
Not enough data
8.4
26
Not enough data
7.9
27
Not enough data
7.9
25
Development
Not enough data
6.5
19
Not enough data
6.9
15
Management
Not enough data
8.5
19
Not enough data
7.7
17
Integration Options
Not enough data
7.8
9
Not enough data
7.9
7
Not enough data
7.7
18
Not enough data
7.9
7
Customization
Not enough data
8.6
7
Not enough data
9.0
7
Not enough data
Not enough data
Not enough data
8.6
6
Additional Functionality
Not enough data
9.3
7
Not enough data
Feature Not Available
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Feature Not Available
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
8.6
12
Not enough data
7.4
11
Not enough data
7.5
10
Discovery
Not enough data
7.6
12
Not enough data
8.6
14
Not enough data
8.6
11
Management
Not enough data
8.0
10
Not enough data
8.6
13
Platform
Not enough data
8.8
15
Not enough data
8.3
14
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.0
701
Not enough data
8.3
734
Not enough data
8.3
751
Not enough data
Lead Management
8.4
817
Not enough data
7.7
694
Not enough data
8.2
764
Not enough data
Marketing Campaigns
8.0
721
Not enough data
7.6
633
Not enough data
7.9
692
Not enough data
8.0
690
Not enough data
8.2
797
Not enough data
8.1
743
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.5
17
|
Verified
Not enough data
9.4
21
|
Verified
Not enough data
8.4
16
|
Verified
Not enough data
7.9
20
|
Verified
Campaigns
Not enough data
7.5
20
Not enough data
9.1
16
Not enough data
8.2
18
Not enough data
8.9
15
|
Verified
Not enough data
9.4
24
|
Verified
Not enough data
8.9
22
|
Verified
Engagement
Not enough data
8.5
17
|
Verified
Platform
Not enough data
8.7
22
|
Verified
Not enough data
8.4
21
|
Verified
Not enough data
8.2
19
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
2057
|
Verified
8.0
28
|
Verified
8.3
2494
|
Verified
8.7
39
|
Verified
8.0
2265
|
Verified
8.5
36
|
Verified
8.5
2295
|
Verified
8.8
34
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
8.3
2693
|
Verified
8.6
48
|
Verified
8.4
2932
|
Verified
8.6
48
|
Verified
7.8
2196
|
Verified
8.3
37
|
Verified
8.1
2384
|
Verified
8.4
37
|
Verified
8.1
2222
|
Verified
8.5
39
|
Verified
Feature Not Available
9.3
14
Agentic AI - Marketing Analytics
5.9
11
Not enough data
5.2
10
Not enough data
6.2
10
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Ortto are categorized as Pop-Up Builder, Marketing Analytics, and Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Attribution, Social Media Advertising, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ortto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.1%
Marketing and Advertising
13.0%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
52.0%
Marketing and Advertising
14.0%
Computer Software
12.3%
Information Technology and Services
8.6%
Financial Services
4.7%
Internet
4.0%
Other
56.5%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Ortto
Most Helpful Favorable Review
Eric L.
Verified User in Philanthropy
I'm a fan of "ease of use" its simple to set up and start using right out of the gate. Great client services , always prompt on answering my questions. One of my favorite features is the ability to add twitter to our campaigns.
Most Helpful Critical Review
Verified User in Management Consulting
This review used to be a 10 out of 10, and I've referred dozens of customers to them because I LOVE their product. But they have proven to be a completely untrustworthy company when it comes to their billing and pricing. I have been through 2 pricing...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Eric L.
Verified User in Philanthropy
I'm a fan of "ease of use" its simple to set up and start using right out of the gate. Great client services , always prompt on answering my questions. One of my favorite features is the ability to add twitter to our campaigns.
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Verified User in Management Consulting
This review used to be a 10 out of 10, and I've referred dozens of customers to them because I LOVE their product. But they have proven to be a completely untrustworthy company when it comes to their billing and pricing. I have been through 2 pricing...
Alternatives
Discussions
What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
What Integrations does Ortto have?
1 comment
JO
Hi Mark, Thanks for the question!
Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google...Read more
Ortto has no more discussions with answers
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
