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Compare HubSpot Marketing Hub and Iterable 
At a Glance
Market Segments
Small-Business (52.8% of reviews)
Mid-Market (55.0% of reviews)
Entry-Level Pricing
$0.00
No pricing available
HubSpot Marketing Hub
Star Rating
(12,700)4.4 out of 5
Market Segments
Small-Business (52.8% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansIterable
Star Rating
(675)4.4 out of 5
Market Segments
Mid-Market (55.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in its Landing Pages and Forms feature, scoring 8.5 compared to Iterable's 6.2. Reviewers mention that HubSpot's intuitive drag-and-drop editor makes it easy to create high-converting landing pages.
- Reviewers mention that Iterable shines in Quality of Support, with a score of 8.9, slightly higher than HubSpot's 8.7. Users on G2 appreciate Iterable's responsive customer service and extensive documentation.
- Users say that HubSpot Marketing Hub offers superior Automated Email Responses, scoring 8.8 versus Iterable's 8.3. Reviewers highlight HubSpot's robust automation workflows that allow for personalized customer interactions.
- G2 users report that HubSpot's Search Tracking and Optimization capabilities are more effective, scoring 8.1 compared to Iterable's 6.8. Reviewers mention that HubSpot provides comprehensive SEO tools that help improve website visibility.
- Users on G2 mention that Iterable's Dynamic Segmentation feature is competitive, scoring 7.9, but HubSpot's 8.3 is preferred for its ease of use and flexibility in targeting specific customer groups.
- Reviewers say that HubSpot Marketing Hub's Social Media Engagement tools, scoring 8.1, outperform Iterable's 5.8. Users appreciate HubSpot's integrated social media management features that streamline posting and analytics.
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Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Iterable
No pricing availableFree Trial
HubSpot Marketing Hub
Free Trial is available
Iterable
No trial information availableRatings
Meets Requirements
8.5
8,992
8.5
557
Ease of Use
8.6
9,824
8.4
568
Ease of Setup
8.1
5,674
7.7
272
Ease of Admin
8.5
4,690
8.4
210
Quality of Support
8.7
8,512
8.9
543
Has the product been a good partner in doing business?
8.8
4,607
9.1
213
Product Direction (% positive)
8.8
8,642
9.0
550
Features by Category
Email Marketing
8.8
5100
|
Verified
9.0
422
|
Verified
8.9
4969
|
Verified
9.0
413
|
Verified
8.6
4970
|
Verified
8.3
401
|
Verified
8.8
4681
|
Verified
8.4
355
|
Verified
Online Marketing
8.5
4827
|
Verified
6.3
232
|
Verified
8.2
4170
|
Verified
8.3
362
|
Verified
8.1
3891
|
Verified
8.4
394
|
Verified
8.2
4421
|
Verified
8.1
360
|
Verified
8.1
4079
|
Verified
6.9
235
|
Verified
Lead Management
8.6
4615
|
Verified
7.4
269
|
Verified
8.1
4362
|
Verified
7.4
299
|
Verified
8.4
4467
|
Verified
8.6
390
|
Verified
8.0
3980
|
Verified
6.8
241
|
Verified
8.5
4405
|
Verified
7.7
266
|
Verified
8.2
4144
|
Verified
7.1
256
|
Verified
8.4
4125
|
Verified
7.3
245
|
Verified
8.4
4130
|
Verified
7.4
247
|
Verified
Campaign Management
8.2
3724
|
Verified
7.6
259
8.0
3325
|
Verified
7.0
235
|
Verified
7.9
3283
|
Verified
6.6
212
7.2
2438
|
Verified
6.0
195
Social
7.7
3395
|
Verified
5.9
176
8.2
3795
|
Verified
6.3
183
8.2
3762
|
Verified
5.9
183
8.0
3642
|
Verified
5.8
183
7.7
2867
|
Verified
6.0
193
Reporting & Analytics
8.3
4784
|
Verified
7.6
393
|
Verified
8.0
4459
|
Verified
6.6
258
|
Verified
7.6
3620
|
Verified
6.6
248
|
Verified
7.6
3307
|
Verified
6.6
246
|
Verified
7.7
3733
|
Verified
5.9
200
|
Verified
Platform
8.0
3134
|
Verified
8.0
299
|
Verified
8.5
3165
|
Verified
8.4
300
|
Verified
8.7
3134
|
Verified
8.5
307
|
Verified
8.0
2131
|
Verified
7.3
197
7.4
2028
|
Verified
8.0
281
|
Verified
8.6
2967
|
Verified
8.3
307
|
Verified
8.0
2204
|
Verified
7.0
214
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.4
3147
|
Verified
7.8
309
|
Verified
8.1
2839
|
Verified
8.1
304
|
Verified
8.1
2630
|
Verified
7.6
250
|
Verified
Lead Intelligence
7.8
1058
|
Verified
Not enough data
8.0
1092
Not enough data
8.1
1139
Not enough data
Lead Management
8.3
1227
Not enough data
7.5
1057
Not enough data
8.1
1115
Not enough data
Marketing Campaigns
7.9
1077
Not enough data
7.4
968
Not enough data
7.6
1021
Not enough data
7.9
1010
|
Verified
Not enough data
8.1
1169
Not enough data
Campaign Execution
7.8
1059
Not enough data
7.9
993
Not enough data
7.7
938
Not enough data
8.7
1307
Not enough data
Agentic AI - Account Data Management
6.7
6
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
6.9
6
Not enough data
Messenger
8.0
1140
|
Verified
Not enough data
7.5
968
|
Verified
Not enough data
7.9
1182
|
Verified
Not enough data
7.8
1108
|
Verified
Not enough data
Channels
8.0
1369
|
Verified
Not enough data
8.2
1349
|
Verified
Not enough data
7.1
770
|
Verified
Not enough data
6.9
669
|
Verified
Not enough data
7.5
729
|
Verified
Not enough data
Customers
8.2
1417
|
Verified
Not enough data
8.2
1403
|
Verified
Not enough data
8.3
1549
|
Verified
Not enough data
8.4
1496
|
Verified
Not enough data
8.2
1403
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.9
6
Not enough data
6.4
6
Not enough data
6.1
6
Not enough data
6.9
6
Not enough data
6.4
6
Not enough data
6.1
6
Not enough data
6.4
6
Not enough data
Campaigns
Not enough data
8.3
142
Not enough data
8.7
143
Not enough data
8.0
129
Not enough data
8.7
152
Not enough data
8.5
150
Analytics
Not enough data
7.8
153
Not enough data
7.5
146
Optimization
Not enough data
8.2
149
Not enough data
8.5
151
Not enough data
7.6
122
Not enough data
7.9
136
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
8.7
41
Not enough data
8.4
40
Targeting
Not enough data
8.0
41
Not enough data
8.0
35
Triggered Content
Not enough data
6.9
30
Not enough data
9.0
40
Not enough data
9.1
39
Personalized Content
Not enough data
7.7
32
Not enough data
7.1
29
Not enough data
6.2
27
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Edit
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
8.6
18
Not enough data
7.1
17
Not enough data
8.5
17
Not enough data
6.8
17
Not enough data
8.1
16
Not enough data
6.6
16
Not enough data
8.3
16
Not enough data
8.6
15
SMS Platform
Not enough data
8.0
17
Not enough data
7.9
17
Not enough data
7.1
14
Not enough data
5.8
13
Not enough data
6.9
14
Not enough data
8.5
16
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
7.9
8
Not enough data
7.9
8
Not enough data
8.1
7
Not enough data
8.3
8
Intelligence
Not enough data
8.6
7
Not enough data
7.9
7
Not enough data
7.6
7
Design and Customization
6.8
50
Not enough data
7.6
47
Not enough data
7.7
48
Not enough data
7.7
48
Not enough data
Campaigns
7.5
45
Not enough data
7.7
45
Not enough data
7.7
44
Not enough data
7.6
44
Not enough data
Integrations
8.1
46
Not enough data
7.2
43
Not enough data
7.0
41
Not enough data
7.2
44
Not enough data
Generative AI
6.3
46
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
8.1
235
Not enough data
7.8
229
Not enough data
7.5
214
Not enough data
7.4
207
Not enough data
7.0
204
Not enough data
7.6
218
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
7.8
207
Not enough data
7.3
192
Not enough data
8.3
233
Not enough data
8.4
238
Not enough data
Reporting
8.4
260
Not enough data
8.3
247
Not enough data
8.1
252
Not enough data
Platform Basics
8.5
211
Not enough data
8.5
214
Not enough data
8.4
214
Not enough data
Platform Data
8.3
210
Not enough data
7.9
205
Not enough data
Platform Additional Functionality
8.4
230
Not enough data
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
511
Not enough data
8.6
594
Not enough data
Platform Reporting
8.5
609
Not enough data
8.6
652
Not enough data
Content & Collaboration
8.3(won by default)
1191
Not enough data
8.3(won by default)
1246
Not enough data
8.1(won by default)
939
Not enough data
8.4(won by default)
1014
Not enough data
8.7(won by default)
1320
Not enough data
8.3(won by default)
882
Not enough data
Social Management
8.2(won by default)
2095
Not enough data
8.6(won by default)
2272
Not enough data
8.4(won by default)
2013
Not enough data
8.4(won by default)
2159
Not enough data
8.1(won by default)
1580
Not enough data
8.2(won by default)
860
Not enough data
7.3(won by default)
232
Not enough data
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.1
345
8.2
28
8.1
358
8.2
28
Platform Data
8.0
352
7.6
28
8.0
352
7.1
28
8.5
398
6.9
27
8.2
357
7.2
28
Platform Additional Functionality
8.0
342
7.2
27
8.2
361
7.1
26
8.3
356
6.7
27
Agentic AI - Customer Journey Analytics
6.5
9
Not enough data
6.3
9
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
Platform Interoperability
8.0
524
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.2
1225
Not enough data
Campaign Management
8.3
1240
Not enough data
8.2
1181
Not enough data
8.2
1108
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1001
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1035
Not enough data
8.0
985
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.4
1112
Not enough data
8.2
1029
Not enough data
8.0
926
Not enough data
8.0
904
Not enough data
Platform
8.3
1080
Not enough data
8.2
1227
Not enough data
8.8
1253
Not enough data
8.8
1278
Not enough data
8.6
1102
Not enough data
8.3
1223
Not enough data
8.7
1266
Not enough data
8.4
976
Not enough data
8.4
1170
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
8.4
1268
|
Verified
Not enough data
7.9
1307
|
Verified
Not enough data
7.9
1195
|
Verified
Not enough data
8.1
1236
|
Verified
Not enough data
Page Optimization
8.2
1098
|
Verified
Not enough data
8.1
1210
|
Verified
Not enough data
8.2
1250
|
Verified
Not enough data
7.8
1136
|
Verified
Not enough data
Integrations
7.4
680
|
Verified
Not enough data
8.7
1166
|
Verified
Not enough data
8.5
1164
|
Verified
Not enough data
Generative AI
7.2
270
Not enough data
Agentic AI - Landing Page Builders
6.5
8
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.0
702
Not enough data
8.3
735
Not enough data
8.3
752
Not enough data
Lead Management
8.4
818
Not enough data
7.7
695
Not enough data
8.2
765
Not enough data
Marketing Campaigns
8.0
722
Not enough data
7.6
634
Not enough data
7.9
693
Not enough data
8.0
691
Not enough data
8.2
798
Not enough data
8.1
744
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
7.3
120
|
Verified
Not enough data
7.7
164
|
Verified
Not enough data
6.5
106
|
Verified
Not enough data
6.9
134
|
Verified
Campaigns
Not enough data
7.0
109
Not enough data
8.3
139
|
Verified
Not enough data
7.7
118
|
Verified
Not enough data
6.1
96
|
Verified
Not enough data
9.2
159
|
Verified
Not enough data
9.1
157
|
Verified
Engagement
Not enough data
7.1
104
|
Verified
Platform
Not enough data
8.1
137
|
Verified
Not enough data
7.8
121
Not enough data
7.2
108
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
2059
|
Verified
Not enough data
8.3
2496
|
Verified
Not enough data
8.0
2267
|
Verified
Not enough data
8.5
2297
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2695
|
Verified
Not enough data
8.4
2934
|
Verified
Not enough data
7.8
2198
|
Verified
Not enough data
8.1
2386
|
Verified
Not enough data
8.1
2224
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
6.0
13
Not enough data
5.4
12
Not enough data
6.3
12
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Iterable are categorized as Customer Journey Analytics and Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Iterable is categorized as Personalization, Personalization Engines, SMS Marketing, Push Notification, Mobile Marketing, WhatsApp Marketing, Email Template Builder, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.1%
Marketing and Advertising
13.0%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
52.0%
Marketing and Advertising
11.3%
Health, Wellness and Fitness
9.0%
Financial Services
7.2%
Information Technology and Services
5.9%
Internet
4.5%
Other
62.0%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Iterable
Most Helpful Favorable Review
Verified User in Retail
my customer success rep, dennis, is great at letting us know about early beta releases and gives us a heads up on any email changes happening that would impact our business. also very responsive to follow ups.
Most Helpful Critical Review
Saleh N.
Verified User in Computer Software
Experiments are a dumpster fire - you have to go through multiple hoops in order to start one. Completely counterintuitive. Some of the metrics are useless (e.g. open rates) given the current auto-open world we live in. The analytics section was...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Verified User in Retail
my customer success rep, dennis, is great at letting us know about early beta releases and gives us a heads up on any email changes happening that would impact our business. also very responsive to follow ups.
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Saleh N.
Verified User in Computer Software
Experiments are a dumpster fire - you have to go through multiple hoops in order to start one. Completely counterintuitive. Some of the metrics are useless (e.g. open rates) given the current auto-open world we live in. The analytics section was...
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