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Compare Hotjar and VWO Testing 
At a Glance
Market Segments
Small-Business (52.9% of reviews)
Mid-Market (57.1% of reviews)
Entry-Level Pricing
Free 35 Daily sessions
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Hotjar
Star Rating
(311)4.3 out of 5
Market Segments
Small-Business (52.9% of reviews)
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plansVWO Testing
Star Rating
(825)4.3 out of 5
Market Segments
Mid-Market (57.1% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
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Hotjar vs VWO Testing
When assessing the two solutions, reviewers found Hotjar easier to use, set up, and administer. However, reviewers preferred doing business with VWO Testing overall.
- Reviewers felt that Hotjar meets the needs of their business better than VWO Testing.
- When comparing quality of ongoing product support, reviewers felt that VWO Testing is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of VWO Testing over Hotjar.
Pricing
Entry-Level Pricing
Hotjar
Observe Basic
Free
35 Daily sessions
Visualize user behavior with Heatmaps and see what your users see with Recordings.
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month
VWO Testing
GROWTH
Contact Us
Get started with experimenting to optimize your user experiences.
- Create A/B, MVT, and Split Tests powered by SmartStats.
- Perform advanced targeting for A/B, MVT, and split testing.
- Perform A/B, MVT, and split testing for mobile websites.
Free Trial
Hotjar
Free Trial is available
VWO Testing
Free Trial is available
Ratings
Meets Requirements
8.7
243
8.5
702
Ease of Use
8.9
245
8.3
708
Ease of Setup
8.9
107
8.6
430
Ease of Admin
8.9
105
8.7
319
Quality of Support
8.5
167
8.9
673
Has the product been a good partner in doing business?
8.6
92
8.9
316
Product Direction (% positive)
8.2
238
8.9
696
Features by Category
Metrics
8.6
19
Not enough data
9.1
21
Not enough data
9.0
18
Not enough data
9.0
18
Not enough data
8.7
15
Not enough data
8.8
14
Not enough data
9.0
12
Not enough data
9.1
15
Not enough data
9.0
20
Not enough data
Reporting
Feature Not Available
Not enough data
9.3
14
Not enough data
Feature Not Available
Not enough data
8.0
15
Not enough data
8.7
14
Not enough data
8.6
12
Not enough data
9.1
16
Not enough data
Other
8.0
19
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.7
13
Not enough data
8.3
11
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.2
66
Not enough data
Feature Not Available
Not enough data
8.9
135
Not enough data
8.9
135
Not enough data
User Response Methods
8.8
44
|
Verified
Not enough data
8.8
38
|
Verified
Not enough data
8.8
13
Not enough data
8.8
23
Not enough data
8.2
28
|
Verified
Not enough data
Participant Selection
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
34
|
Verified
Not enough data
9.1
13
Not enough data
Insights
8.8
49
|
Verified
Not enough data
8.6
36
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
Generative AI
Not enough data
Not enough data
User Behavior
9.0
63
|
Verified
Not enough data
8.9
64
|
Verified
Not enough data
8.4
43
|
Verified
Not enough data
A/B Testing
9.1
30
|
Verified
Not enough data
8.8
31
Not enough data
8.8
41
|
Verified
Not enough data
8.9
29
|
Verified
Not enough data
Visitor Information
7.4
39
|
Verified
Not enough data
8.6
34
Not enough data
Agentic AI - Session Replay
Not enough data
Not enough data
Visitor Behavior
Not enough data
8.2
65
Not enough data
8.3
63
Not enough data
7.8
56
Templates
Not enough data
7.5
57
Not enough data
8.0
63
Not enough data
8.4
62
Personalization
Not enough data
7.6
57
Not enough data
7.8
53
Not enough data
7.2
53
Not enough data
6.8
50
Not enough data
7.0
53
Not enough data
6.9
50
Not enough data
9.0
67
Not enough data
7.6
50
Multichannel
Not enough data
7.7
58
Not enough data
5.6
46
Not enough data
7.5
51
Administration
Not enough data
7.6
49
Not enough data
8.3
62
Not enough data
7.6
59
Not enough data
7.6
58
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.1
7
Not enough data
8.8
7
Not enough data
9.5
7
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Feature Not Available
Not enough data
Administration
8.3
5
Not enough data
Not enough data
Not enough data
9.2
6
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
8.8
8
Not enough data
7.9
7
Targeting
Not enough data
8.3
8
Not enough data
7.9
8
Triggered Content
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
7.7
5
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.3
8
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
9.0
10
Not enough data
9.2
10
Not enough data
9.0
10
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Performance
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Management
Not enough data
7.7
45
Not enough data
7.7
47
Not enough data
8.5
54
Functionality
Not enough data
7.9
49
Not enough data
8.5
57
Not enough data
8.0
54
Feedback Management
Feature Not Available
Not enough data
8.8
8
Not enough data
8.7
9
Not enough data
Feedback Analysis
8.8
8
Not enough data
Feature Not Available
Not enough data
8.8
7
Not enough data
Feedback Sources
Feature Not Available
Not enough data
8.6
7
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
9.3
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
Not enough data
8.0
349
Not enough data
6.5
306
Not enough data
7.6
386
Experimental Design
Not enough data
8.4
378
Not enough data
8.5
369
Not enough data
8.1
370
Analytics
Not enough data
8.2
423
Not enough data
7.6
393
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Software Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.5
110
Not enough data
8.2
90
Not enough data
8.6
104
Not enough data
8.0
97
Not enough data
8.9
120
Not enough data
Reporting
9.3
147
Not enough data
9.0
140
Not enough data
8.7
121
Not enough data
7.8
102
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Variation Testing
Not enough data
9.4
27
Not enough data
8.2
23
Not enough data
8.7
26
Not enough data
8.9
26
Not enough data
8.5
26
Not enough data
8.7
24
Reporting
Not enough data
8.7
25
Not enough data
8.7
28
Personalization
Not enough data
8.5
22
Not enough data
8.4
21
Not enough data
8.8
19
Administration
Not enough data
8.6
19
Not enough data
8.7
18
Not enough data
8.8
24
Not enough data
9.0
24
Categories
Categories
Shared Categories
Hotjar and VWO Testing share no categories
Unique Categories
Hotjar is categorized as Feedback Analytics, Digital Experience Monitoring (DEM), Product Analytics, Session Replay, User Research, Heatmap Tools, Software Testing, Survey, Digital Analytics, and E-Commerce Analytics
VWO Testing is categorized as Feature Management, Personalization, Personalization Engines, A/B Testing, Mobile App Optimization, and E-Commerce Personalization
Reviews
Reviewers' Company Size
Hotjar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VWO Testing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.2%
Computer Software
15.5%
Information Technology and Services
11.1%
Internet
10.1%
Retail
5.1%
Other
42.1%
Computer Software
12.0%
Marketing and Advertising
10.5%
Retail
8.5%
Information Technology and Services
6.2%
Leisure, Travel & Tourism
4.8%
Other
58.1%
Most Helpful Reviews
Hotjar
Most Helpful Favorable Review
Polly H.
Verified User in Marketing and Advertising
Hotjar has many different features within one suite which is great. There's nothing worse than trying to triangulate data from ten different tracking sources. Integration is really easy and funnels are easy to set up. This is a great tool for anyone new...
Most Helpful Critical Review
Verified User in Information Technology and Services
Hotjar lacks integration with React, which makes it impossible for us to use the Forms feature. The service team was supportive, but not very helpful in this regard. Reporting is also limited. I can't export certain types of data, I don't know anything...
VWO Testing
Most Helpful Favorable Review
Brian D.
Verified User in Real Estate
Multiple goal options can be measured simultaneously, for example several types of conversions, and revenue per visitor.
Most Helpful Critical Review
Hazem S.
Verified User in Broadcast Media
What I find most challenging with the tool is the data sampling policy. Also, the limited date range could stand in the way of some mid-long term analysis.
Polly H.
Verified User in Marketing and Advertising
Hotjar has many different features within one suite which is great. There's nothing worse than trying to triangulate data from ten different tracking sources. Integration is really easy and funnels are easy to set up. This is a great tool for anyone new...
Brian D.
Verified User in Real Estate
Multiple goal options can be measured simultaneously, for example several types of conversions, and revenue per visitor.
Verified User in Information Technology and Services
Hotjar lacks integration with React, which makes it impossible for us to use the Forms feature. The service team was supportive, but not very helpful in this regard. Reporting is also limited. I can't export certain types of data, I don't know anything...
Hazem S.
Verified User in Broadcast Media
What I find most challenging with the tool is the data sampling policy. Also, the limited date range could stand in the way of some mid-long term analysis.
Alternatives
Discussions
What is Hotjar?
1 comment
MN
I'm sorry, but I can't assist with that request.Read more
How is Hotjar different from Google Analytics?
1 comment
AM
Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the...Read more
How scalable is Visual Website Optimizer?
1 comment
BS
I've used VWO on a few different sites and its pretty scablable, as long as the pagetypes align with a URL string, you should be able to test at...Read more
How do I set up click and scrollmaps?
1 comment
SV
Heatmaps are always-on in VWO Insights. It does not require any configuration. It runs continuously and setup is as simple as a toggle-on. Scrollmaps present...Read more
Will there be any improvement of setting up goals?
1 comment
SV
A general ‘add to cart’ goal can be setup and segmented based on conversion URL to narrow down to the specific product was added to cart. The list of...Read more
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