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Compare Force24 and HubSpot Marketing Hub 
At a Glance
Market Segments
Small-Business (55.3% of reviews)
Small-Business (52.8% of reviews)
Entry-Level Pricing
Contact Us Per Month
$0.00
Force24
Star Rating
(192)4.4 out of 5
Market Segments
Small-Business (55.3% of reviews)
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansHubSpot Marketing Hub
Star Rating
(12,725)4.4 out of 5
Market Segments
Small-Business (52.8% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in its ease of use with a score of 8.6, making it a favorite among small businesses for its intuitive interface, while Force24, with a score of 8.2, is noted for being slightly less user-friendly, which may require more training for new users.
- Reviewers mention that HubSpot's email marketing capabilities, particularly in sending outbound emails, score 8.9, showcasing its robust features for creating and managing campaigns. In contrast, Force24's score of 9.2 indicates strong performance, but users note that it may lack some of the advanced customization options found in HubSpot.
- G2 users highlight HubSpot's superior quality of support, rated at 8.7, which is often praised for responsiveness and helpfulness. Conversely, Force24's support, rated at 9.4, is frequently mentioned as being exceptionally attentive, but some users feel that the response times could be improved during peak hours.
- Reviewers say that HubSpot's lead management features, particularly in lead nurturing, score 8.5, which users find effective for maintaining engagement. However, Force24's lead nurturing score of 8.8 is noted for its advanced automation capabilities, which some users find more effective for complex campaigns.
- Users on G2 report that HubSpot's reporting and analytics features, with a score of 8.5, provide comprehensive insights into campaign performance, but some users wish for more customization options. In contrast, Force24's reporting capabilities, rated at 8.7, are praised for their clarity and ease of understanding, making it easier for users to derive actionable insights.
- Reviewers mention that HubSpot's integration capabilities, with a score of 8.4, allow for seamless connections with various third-party applications, enhancing its functionality. However, Force24's integration APIs, rated at 7.4, are seen as less flexible, which may limit users looking for extensive customization in their tech stack.
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Pricing
Entry-Level Pricing
Force24
Lite
Contact Us
Per Month
25K email allowance, 15K contact allowance, 2 marketing user seats, unlimited sales user seats.
- Email builder
- Email snippets library
- Bespoke send domain
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Force24
No trial information availableHubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.5
135
8.5
9,016
Ease of Use
8.2
134
8.6
9,848
Ease of Setup
7.1
45
8.1
5,694
Ease of Admin
8.2
46
8.5
4,701
Quality of Support
9.4
135
8.7
8,534
Has the product been a good partner in doing business?
9.0
44
8.8
4,618
Product Direction (% positive)
9.3
125
8.8
8,666
Features by Category
Email Marketing
8.6
94
|
Verified
8.8
5109
|
Verified
9.2
96
|
Verified
8.9
4977
|
Verified
8.6
94
|
Verified
8.6
4978
|
Verified
8.7
79
|
Verified
8.8
4689
|
Verified
Online Marketing
8.2
77
|
Verified
8.5
4836
|
Verified
8.5
74
|
Verified
8.2
4179
|
Verified
8.2
59
|
Verified
8.1
3899
|
Verified
8.2
80
|
Verified
8.2
4429
|
Verified
8.0
50
8.1
4086
|
Verified
Lead Management
8.5
76
|
Verified
8.6
4622
|
Verified
8.3
72
|
Verified
8.1
4369
|
Verified
8.8
77
|
Verified
8.4
4474
|
Verified
8.8
71
|
Verified
8.0
3987
|
Verified
8.8
65
|
Verified
8.5
4412
|
Verified
8.4
68
|
Verified
8.2
4149
|
Verified
8.1
44
|
Verified
8.4
4130
|
Verified
8.0
55
|
Verified
8.4
4135
|
Verified
Campaign Management
8.2
44
|
Verified
8.2
3729
|
Verified
8.5
34
|
Verified
8.0
3330
|
Verified
7.8
22
7.9
3288
|
Verified
7.2
18
7.2
2443
|
Verified
Social
7.8
21
7.7
3399
|
Verified
7.8
22
|
Verified
8.2
3799
|
Verified
7.6
22
|
Verified
8.2
3766
|
Verified
7.8
22
8.0
3646
|
Verified
7.7
22
7.7
2872
|
Verified
Reporting & Analytics
8.5
80
|
Verified
8.3
4789
|
Verified
8.2
66
|
Verified
8.0
4464
|
Verified
7.6
44
|
Verified
7.6
3625
|
Verified
7.4
37
|
Verified
7.6
3312
|
Verified
7.4
21
7.7
3738
|
Verified
Platform
8.1
30
|
Verified
8.0
3143
|
Verified
8.7
23
|
Verified
8.5
3175
|
Verified
8.8
31
|
Verified
8.7
3143
|
Verified
7.9
11
8.0
2140
|
Verified
7.7
16
|
Verified
7.4
2036
|
Verified
8.4
31
|
Verified
8.6
2976
|
Verified
8.6
18
|
Verified
8.0
2212
|
Verified
Agentic AI - Marketing Automation
Not enough data
4.6
8
Not enough data
4.8
8
Not enough data
4.2
8
Not enough data
4.0
8
Not enough data
4.0
8
Not enough data
4.4
8
Integration
8.3
30
|
Verified
8.4
3157
|
Verified
7.4
28
|
Verified
8.1
2849
|
Verified
7.6
20
|
Verified
8.1
2639
|
Verified
Lead Intelligence
Not enough data
7.8
1064
|
Verified
Not enough data
8.0
1098
Not enough data
8.1
1145
Lead Management
Not enough data
8.3
1234
Not enough data
7.5
1063
Not enough data
8.1
1122
Marketing Campaigns
Not enough data
7.9
1083
Not enough data
7.4
974
Not enough data
7.6
1027
Not enough data
7.9
1016
|
Verified
Not enough data
8.1
1175
Campaign Execution
Not enough data
7.8
1066
Not enough data
7.9
1000
Not enough data
7.7
945
Not enough data
8.7
1313
Agentic AI - Account Data Management
Not enough data
6.3
12
Not enough data
6.7
12
Not enough data
7.1
12
Not enough data
7.2
12
Not enough data
6.8
12
Messenger
Not enough data
8.0
1144
|
Verified
Not enough data
7.5
972
|
Verified
Not enough data
7.9
1186
|
Verified
Not enough data
7.8
1112
|
Verified
Channels
Not enough data
8.0
1373
|
Verified
Not enough data
8.1
1353
|
Verified
Not enough data
7.1
774
|
Verified
Not enough data
6.9
673
|
Verified
Not enough data
7.5
733
|
Verified
Customers
Not enough data
8.2
1421
|
Verified
Not enough data
8.2
1407
|
Verified
Not enough data
8.3
1553
|
Verified
Not enough data
8.4
1500
|
Verified
Not enough data
8.2
1407
|
Verified
Agentic AI - Conversational Marketing
Not enough data
5.8
10
Not enough data
5.8
10
Not enough data
5.2
10
Not enough data
5.8
10
Not enough data
5.7
10
Not enough data
5.8
10
Not enough data
6.0
10
Design and Customization
Not enough data
6.6
54
Not enough data
7.5
51
Not enough data
7.6
52
Not enough data
7.6
52
Campaigns
Not enough data
7.2
49
Not enough data
7.4
49
Not enough data
7.5
48
Not enough data
7.5
48
Integrations
Not enough data
8.0
50
Not enough data
7.0
47
Not enough data
6.7
45
Not enough data
7.2
48
Generative AI
Not enough data
6.1
50
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
Not enough data
8.1
237
Not enough data
7.8
231
Not enough data
7.4
216
Not enough data
7.4
209
Not enough data
6.9
206
Not enough data
7.5
220
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.8
210
Not enough data
7.3
194
Not enough data
8.3
236
Not enough data
8.4
241
Reporting
Not enough data
8.4
263
Not enough data
8.3
250
Not enough data
8.1
255
Platform Basics
Not enough data
8.5
212
Not enough data
8.5
215
Not enough data
8.4
215
Platform Data
Not enough data
8.3
211
Not enough data
7.9
206
Platform Additional Functionality
Not enough data
8.4
231
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.2
514
Not enough data
8.6
597
Platform Reporting
Not enough data
8.5
612
Not enough data
8.6
655
Content & Collaboration
Not enough data
8.3(won by default)
1192
Not enough data
8.3(won by default)
1247
Not enough data
8.1(won by default)
940
Not enough data
8.3(won by default)
1015
Not enough data
8.7(won by default)
1321
Not enough data
8.3(won by default)
884
Social Management
Not enough data
8.2(won by default)
2097
Not enough data
8.6(won by default)
2273
Not enough data
8.4(won by default)
2014
Not enough data
8.4(won by default)
2160
Not enough data
8.1(won by default)
1582
Not enough data
8.2(won by default)
862
Not enough data
7.2(won by default)
234
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.2
347
Not enough data
8.1
360
Platform Data
Not enough data
8.0
354
Not enough data
8.0
354
Not enough data
8.5
400
Not enough data
8.2
359
Platform Additional Functionality
Not enough data
8.0
344
Not enough data
8.2
363
Not enough data
8.3
358
Agentic AI - Customer Journey Analytics
Not enough data
6.2
11
Not enough data
6.1
11
Not enough data
6.4
11
Not enough data
6.1
11
Platform Interoperability
Not enough data
8.0
527
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.2
1228
Campaign Management
Not enough data
8.3
1243
Not enough data
8.2
1184
Not enough data
8.2
1111
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1004
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1038
Not enough data
8.0
988
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.4
1115
Not enough data
8.2
1032
Not enough data
8.0
929
Not enough data
8.0
907
Platform
Not enough data
8.3
1084
Not enough data
8.2
1231
Not enough data
8.8
1257
Not enough data
8.8
1282
Not enough data
8.6
1106
Not enough data
8.3
1227
Not enough data
8.7
1270
Not enough data
8.4
980
Not enough data
8.4
1173
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
8.6
28
|
Verified
8.4
1270
|
Verified
8.3
29
|
Verified
7.9
1309
|
Verified
8.4
26
|
Verified
7.9
1197
|
Verified
8.7
28
|
Verified
8.1
1238
|
Verified
Page Optimization
8.0
16
8.2
1101
|
Verified
8.3
24
8.1
1212
|
Verified
8.5
24
|
Verified
8.2
1253
|
Verified
7.7
14
|
Verified
7.8
1139
|
Verified
Integrations
7.0
9
|
Verified
7.4
682
|
Verified
8.8
18
|
Verified
8.7
1169
|
Verified
8.7
21
|
Verified
8.5
1166
|
Verified
Generative AI
Not enough data
7.1
273
Agentic AI - Landing Page Builders
Not enough data
5.2
11
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.0
705
Not enough data
8.3
737
Not enough data
8.3
754
Lead Management
Not enough data
8.4
820
Not enough data
7.7
697
Not enough data
8.2
767
Marketing Campaigns
Not enough data
8.0
724
Not enough data
7.6
636
Not enough data
7.9
695
Not enough data
8.0
693
Not enough data
8.2
800
Not enough data
8.1
746
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.6
32
|
Verified
7.8
2065
|
Verified
8.9
48
|
Verified
8.3
2502
|
Verified
8.6
43
|
Verified
8.0
2273
|
Verified
8.9
44
|
Verified
8.5
2303
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
8.8
42
|
Verified
8.3
2701
|
Verified
8.7
53
|
Verified
8.4
2940
|
Verified
8.5
35
|
Verified
7.8
2204
|
Verified
7.9
30
|
Verified
8.1
2392
|
Verified
8.5
33
|
Verified
8.1
2230
|
Verified
7.5
18
|
Verified
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
5.0
20
Not enough data
4.4
18
Not enough data
4.9
19
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Force24 and HubSpot Marketing Hub are categorized as Marketing Automation, Landing Page Builders, and Marketing Analytics
Unique Categories
Force24 has no unique categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Attribution, Social Media Advertising, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
Force24
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Staffing and Recruiting
14.4%
Marketing and Advertising
9.0%
Financial Services
8.0%
Automotive
7.4%
Information Technology and Services
6.4%
Other
54.8%
Computer Software
16.1%
Marketing and Advertising
13.0%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
52.0%
Most Helpful Reviews
Force24
Most Helpful Favorable Review
Benjamin G.
Verified User in Automotive
The added dimension of asking whether a journey has succeeded in it's objective and if it hasn't, continue with one or more communications to keep engaged with that customer.
Most Helpful Critical Review
Jade B.
Verified User in Staffing and Recruiting
The list grouping is more complex than it needs to be, which makes it slightly undesirable. Integrating onto our chosen CRM platform with unique requirements proved a challenge and resulted in a delay in onboarding. The admin/finance side of things could do...
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Benjamin G.
Verified User in Automotive
The added dimension of asking whether a journey has succeeded in it's objective and if it hasn't, continue with one or more communications to keep engaged with that customer.
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Jade B.
Verified User in Staffing and Recruiting
The list grouping is more complex than it needs to be, which makes it slightly undesirable. Integrating onto our chosen CRM platform with unique requirements proved a challenge and resulted in a delay in onboarding. The admin/finance side of things could do...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Alternatives
Discussions
What is the best way to ensure my emails will appear properly on different devices?
1 comment
Official Response from Force24
Hi Annie, thanks for getting in touch!
The best way to ensure that your emails appear as intended across all devices is always to test per specific...Read more
How do I Provide Custom Fields to contacts?
1 comment
CR
Custom fields can be added in the settings section, under "Contact Extension Fields". It's really easy to use but make sure that you plan out the data you...Read more
Force24 has no more discussions with answers
What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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