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At a Glance
Encharge
Encharge
Star Rating
(347)4.7 out of 5
Market Segments
Small-Business (97.0% of reviews)
Information
Entry-Level Pricing
Starting at $99.00 Per Month
Browse all 3 pricing plans
HubSpot Marketing Hub
HubSpot Marketing Hub
Star Rating
(12,699)4.4 out of 5
Market Segments
Small-Business (52.8% of reviews)
Information
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that HubSpot Marketing Hub excels in its Landing Pages and Forms feature, scoring 8.5, which reviewers mention is user-friendly and effective for lead generation. In contrast, Encharge's score of 6.9 indicates that users find its landing page capabilities lacking in comparison.
  • Reviewers mention that Encharge shines in Ease of Use with a score of 9.3, highlighting its intuitive interface and straightforward navigation. HubSpot Marketing Hub, while still strong at 8.6, is noted by users as having a steeper learning curve, particularly for new users.
  • Users on G2 report that Encharge's Automated Email Responses feature scores 9.2, with reviewers praising its flexibility and effectiveness in nurturing leads. HubSpot's score of 8.8 is still commendable, but users feel it could benefit from more customization options.
  • Reviewers mention that Encharge's Segmentation capabilities score 9.1, allowing for highly targeted marketing efforts, which users find essential for effective campaigns. HubSpot's score of 8.4 is good, but users feel it lacks some advanced segmentation features that Encharge offers.
  • Users say that HubSpot Marketing Hub's Quality of Support is rated at 8.7, with many praising the extensive resources and community support available. However, Encharge's score of 9.3 indicates that users find its support more responsive and helpful, particularly for troubleshooting issues.
  • G2 users report that Encharge's Product Direction score of 9.5 reflects a strong commitment to continuous improvement and feature updates, which users appreciate. HubSpot's score of 8.8 is solid, but some users express concerns about the pace of innovation compared to Encharge.
Featured Products
Pricing
Entry-Level Pricing
Encharge
Growth Plan
Starting at $99.00
Per Month
Browse all 3 pricing plans
HubSpot Marketing Hub
Marketing Hub Free
$0.00
Browse all 4 pricing plans
Free Trial
Encharge
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.9
177
8.5
8,986
Ease of Use
9.3
182
8.6
9,818
Ease of Setup
9.2
114
8.1
5,669
Ease of Admin
9.4
94
8.5
4,686
Quality of Support
9.3
164
8.7
8,506
Has the product been a good partner in doing business?
9.4
92
8.8
4,603
Product Direction (% positive)
9.5
139
8.8
8,636
Features by Category
8.5
109
8.2
6,119
Email Marketing
9.2
101
8.8
5095
|
Verified
9.3
99
8.9
4964
|
Verified
9.1
98
8.6
4965
|
Verified
9.2
93
8.8
4676
|
Verified
Online Marketing
6.9
72
8.5
4823
|
Verified
8.6
82
8.2
4166
|
Verified
8.8
82
8.1
3886
|
Verified
8.7
87
8.2
4417
|
Verified
8.3
74
8.1
4075
|
Verified
Lead Management
8.8
87
8.6
4610
|
Verified
8.7
84
8.1
4357
|
Verified
9.1
95
8.4
4462
|
Verified
8.8
84
8.0
3975
|
Verified
9.0
89
8.5
4400
|
Verified
9.0
88
8.2
4139
|
Verified
8.7
87
8.4
4121
|
Verified
8.4
78
8.4
4125
|
Verified
Campaign Management
8.6
72
8.2
3720
|
Verified
8.4
62
8.0
3320
|
Verified
8.2
66
7.9
3279
|
Verified
7.6
59
7.2
2434
|
Verified
Social
7.4
55
7.7
3391
|
Verified
8.0
57
8.2
3791
|
Verified
7.9
56
8.2
3758
|
Verified
7.6
55
8.0
3638
|
Verified
7.9
52
7.7
2863
|
Verified
Reporting & Analytics
8.6
82
8.3
4779
|
Verified
8.5
72
8.0
4455
|
Verified
8.0
57
7.6
3616
|
Verified
8.1
54
7.6
3303
|
Verified
7.8
51
7.7
3729
|
Verified
Platform
8.8
62
8.0
3129
|
Verified
9.0
63
8.5
3160
|
Verified
8.8
59
8.7
3129
|
Verified
8.4
46
8.0
2127
|
Verified
8.0
42
7.4
2023
|
Verified
8.9
60
8.6
2962
|
Verified
8.7
52
8.0
2199
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
9.0
65
8.4
3142
|
Verified
8.4
62
8.1
2834
|
Verified
8.0
57
8.1
2625
|
Verified
Account Data ManagementHide 20 FeaturesShow 20 Features
Not enough data
8.0
1,507
Lead Intelligence
Not enough data
7.8
1055
|
Verified
Not enough data
8.0
1089
Not enough data
8.1
1136
Lead Management
Not enough data
8.3
1224
Not enough data
7.5
1054
Not enough data
8.1
1112
Marketing Campaigns
Not enough data
7.9
1074
Not enough data
7.4
965
Not enough data
7.6
1018
Not enough data
7.9
1007
|
Verified
Not enough data
8.1
1166
Campaign Execution
Not enough data
7.8
1056
Not enough data
7.9
990
Not enough data
7.7
935
Not enough data
8.7
1304
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Conversational MarketingHide 21 FeaturesShow 21 Features
Not enough data
7.9
1,971
Messenger
Not enough data
8.0
1139
|
Verified
Not enough data
7.5
967
|
Verified
Not enough data
7.9
1181
|
Verified
Not enough data
7.8
1107
|
Verified
Channels
Not enough data
8.0
1368
|
Verified
Not enough data
8.2
1348
|
Verified
Not enough data
7.1
769
|
Verified
Not enough data
6.9
668
|
Verified
Not enough data
7.5
728
|
Verified
Customers
Not enough data
8.2
1416
|
Verified
Not enough data
8.3
1402
|
Verified
Not enough data
8.3
1548
|
Verified
Not enough data
8.4
1495
|
Verified
Not enough data
8.2
1402
|
Verified
Agentic AI - Conversational Marketing
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
7.2
52
Design and Customization
Not enough data
6.8
50
Not enough data
7.6
47
Not enough data
7.7
48
Not enough data
7.7
48
Campaigns
Not enough data
7.5
45
Not enough data
7.7
45
Not enough data
7.7
44
Not enough data
7.6
44
Integrations
Not enough data
8.1
46
Not enough data
7.2
43
Not enough data
7.0
41
Not enough data
7.2
44
Generative AI
Not enough data
6.3
46
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.0
278
Attribution Modeling
Not enough data
8.1
235
Not enough data
7.8
229
Not enough data
7.5
214
Not enough data
7.4
207
Not enough data
7.0
204
Not enough data
7.6
218
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.8
207
Not enough data
7.3
192
Not enough data
8.3
233
Not enough data
8.4
238
Reporting
Not enough data
8.4
260
Not enough data
8.3
247
Not enough data
8.1
252
Account-Based Orchestration PlatformsHide 11 FeaturesShow 11 Features
Not enough data
8.4
276
Platform Basics
Not enough data
8.5
211
Not enough data
8.5
214
Not enough data
8.4
214
Platform Data
Not enough data
8.3
210
Not enough data
7.9
205
Platform Additional Functionality
Not enough data
8.4
230
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Account-Based Web and Content ExperiencesHide 4 FeaturesShow 4 Features
Not enough data
8.5
721
Platform Basics
Not enough data
8.2
510
Not enough data
8.6
593
Platform Reporting
Not enough data
8.5
608
Not enough data
8.6
651
Social Media ManagementHide 20 FeaturesShow 20 Features
Not enough data
8.3
2,776
Content & Collaboration
Not enough data
8.3
1190
Not enough data
8.3
1245
Not enough data
8.1
938
Not enough data
8.4
1013
Not enough data
8.7
1319
Not enough data
8.3
881
Social Management
Not enough data
8.2
2094
Not enough data
8.6
2271
Not enough data
8.4
2012
Not enough data
8.4
2158
Not enough data
8.1
1579
Not enough data
8.2
859
Not enough data
7.3
231
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Journey AnalyticsHide 13 FeaturesShow 13 Features
Not enough data
8.3
423
Platform Basics
Not enough data
8.2
343
Not enough data
8.1
356
Platform Data
Not enough data
8.0
350
Not enough data
8.0
350
Not enough data
8.5
396
Not enough data
8.2
355
Platform Additional Functionality
Not enough data
8.0
340
Not enough data
8.2
359
Not enough data
8.3
354
Agentic AI - Customer Journey Analytics
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
7.1
7
Not enough data
6.7
7
Social Media AdvertisingHide 34 FeaturesShow 34 Features
Not enough data
8.4
1,595
Platform Interoperability
Not enough data
8.0
524
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.2
1225
Campaign Management
Not enough data
8.3
1240
Not enough data
8.2
1181
Not enough data
8.2
1108
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1001
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1035
Not enough data
8.0
985
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.4
1112
Not enough data
8.2
1029
Not enough data
8.0
926
Not enough data
8.0
904
Platform
Not enough data
8.3
1080
Not enough data
8.2
1227
Not enough data
8.8
1253
Not enough data
8.8
1278
Not enough data
8.6
1102
Not enough data
8.3
1223
Not enough data
8.7
1266
Not enough data
8.4
976
Not enough data
8.4
1170
AI Agents For Business OperationsHide 17 FeaturesShow 17 Features
Not enough data
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.1
1,510
Page Customization
Not enough data
8.4
1266
|
Verified
Not enough data
7.9
1305
|
Verified
Not enough data
7.9
1193
|
Verified
Not enough data
8.1
1234
|
Verified
Page Optimization
Not enough data
8.2
1096
|
Verified
Not enough data
8.1
1208
|
Verified
Not enough data
8.2
1248
|
Verified
Not enough data
7.8
1134
|
Verified
Integrations
Not enough data
7.4
678
|
Verified
Not enough data
8.7
1164
|
Verified
Not enough data
8.5
1162
|
Verified
Generative AI
Not enough data
7.2
268
Agentic AI - Landing Page Builders
Not enough data
6.4
6
Account-Based AnalyticsHide 17 FeaturesShow 17 Features
Not enough data
8.2
1,010
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.0
701
Not enough data
8.3
734
Not enough data
8.3
751
Lead Management
Not enough data
8.4
817
Not enough data
7.7
694
Not enough data
8.2
764
Marketing Campaigns
Not enough data
8.0
721
Not enough data
7.6
633
Not enough data
7.9
692
Not enough data
8.0
690
Not enough data
8.2
797
Not enough data
8.1
743
Account-Based ExecutionHide 14 FeaturesShow 14 Features
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.2
3,334
Marketing Operations
Not enough data
7.8
2057
|
Verified
Not enough data
8.3
2494
|
Verified
Not enough data
8.0
2265
|
Verified
Not enough data
8.5
2295
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2693
|
Verified
Not enough data
8.4
2932
|
Verified
Not enough data
7.8
2196
|
Verified
Not enough data
8.1
2384
|
Verified
Not enough data
8.1
2222
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
5.9
11
Not enough data
5.2
10
Not enough data
6.2
10
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Encharge
Encharge
HubSpot Marketing Hub
HubSpot Marketing Hub
Encharge and HubSpot Marketing Hub are categorized as Marketing Automation
Reviews
Reviewers' Company Size
Encharge
Encharge
Small-Business(50 or fewer emp.)
97.0%
Mid-Market(51-1000 emp.)
3.0%
Enterprise(> 1000 emp.)
0%
HubSpot Marketing Hub
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
52.8%
Mid-Market(51-1000 emp.)
41.2%
Enterprise(> 1000 emp.)
6.0%
Reviewers' Industry
Encharge
Encharge
Marketing and Advertising
35.3%
Education Management
6.0%
Information Technology and Services
4.8%
Health, Wellness and Fitness
4.8%
Computer Software
4.8%
Other
44.3%
HubSpot Marketing Hub
HubSpot Marketing Hub
Computer Software
16.1%
Marketing and Advertising
13.0%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
52.0%
Most Helpful Reviews
Encharge
Encharge
Most Helpful Favorable Review
Xavier  R.
XR
Xavier R.
Verified User in Computer Software

Encharge has positioned itself as one of the most powerful and versatile platforms in the world of marketing automation, and rightly so. Its suite of tools allows marketing professionals to design highly personalized, integrated, and effective workflows...

Most Helpful Critical Review
Verified User
G
Verified User in Marketing and Advertising

It seems to have missing or limited features other leading mail providers have. Lead scoring is very basic.

HubSpot Marketing Hub
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
SA
Sandra A.
Verified User in Information Technology and Services

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Most Helpful Critical Review
Jeremy F.
JF
Jeremy F.
Verified User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

Alternatives
Encharge
Encharge Alternatives
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Omnisend
Omnisend
Add Omnisend
HubSpot Marketing Hub
HubSpot Marketing Hub Alternatives
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Discussions
Encharge
Encharge Discussions
What is Encharge used for?
2 comments
Aloima Daniela C.
AC
A very good experience using the tools of this useful sales software.Read more
Monty the Mongoose crying
Encharge has no more discussions with answers
HubSpot Marketing Hub
HubSpot Marketing Hub Discussions
What is HubSpot marketing hub?
6 comments
Jose M B.
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
Vladimir Alexander R.
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
Jen S.
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you. Here's a...Read more