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Compare Dotdigital and Force24 
At a Glance
Market Segments
Mid-Market (45.2% of reviews)
Small-Business (55.3% of reviews)
Entry-Level Pricing
Contact Us
Contact Us Per Month
Dotdigital
Star Rating
(1,066)4.4 out of 5
Market Segments
Mid-Market (45.2% of reviews)
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansForce24
Star Rating
(192)4.4 out of 5
Market Segments
Small-Business (55.3% of reviews)
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Dotdigital excels in Email Deliverability Management with a score of 8.8, while Force24 follows closely with 8.6. Reviewers mention that Dotdigital's tools help ensure emails reach inboxes effectively, which is crucial for campaign success.
- Reviewers mention that Force24 shines in Quality of Support, scoring 9.4 compared to Dotdigital's 8.8. Users on G2 appreciate the prompt and helpful responses from Force24's support team, making it easier to resolve issues quickly.
- Users say that Dotdigital offers a more user-friendly experience with an Ease of Use score of 8.6, while Force24 has a score of 8.2. Reviewers highlight that Dotdigital's interface is intuitive, making it easier for new users to navigate and utilize its features.
- G2 users report that Force24 provides superior Automated Email Responses with a score of 8.7, compared to Dotdigital's 8.5. Users mention that Force24's automation features allow for more personalized and timely responses to customer inquiries.
- Reviewers mention that Dotdigital's Dynamic Content capabilities score 8.3, while Force24 leads with 8.5. Users appreciate how Force24 allows for more tailored content delivery based on user behavior, enhancing engagement rates.
- Users on G2 report that Dotdigital's Template Creation feature scores 8.4, which is competitive, but Force24's overall template offerings are noted for their flexibility and customization options, leading to a score of 8.3. Reviewers say that both platforms provide good options, but Force24's templates are often seen as more adaptable to specific marketing needs.
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Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Force24
Lite
Contact Us
Per Month
25K email allowance, 15K contact allowance, 2 marketing user seats, unlimited sales user seats.
- Email builder
- Email snippets library
- Bespoke send domain
Free Trial
Dotdigital
Free Trial is available
Force24
No trial information availableRatings
Meets Requirements
8.5
901
8.5
135
Ease of Use
8.7
913
8.2
134
Ease of Setup
8.0
467
7.1
45
Ease of Admin
8.4
362
8.2
46
Quality of Support
8.8
882
9.4
135
Has the product been a good partner in doing business?
8.6
362
9.0
44
Product Direction (% positive)
8.8
887
9.3
125
Features by Category
Email Marketing
8.4
77
Not enough data
7.8
78
Not enough data
8.9
74
Not enough data
8.5
79
Not enough data
8.9
78
Not enough data
8.2
76
Not enough data
8.0
62
Not enough data
8.9
6
Not enough data
7.7
5
Not enough data
Reporting & Analytics
8.0
59
|
Verified
Not enough data
8.5
73
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.9
37
Not enough data
7.6
30
Not enough data
7.0
28
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
7.7
5
Not enough data
Email Marketing
8.9
520
|
Verified
8.6
94
|
Verified
9.1
511
|
Verified
9.2
96
|
Verified
8.8
503
|
Verified
8.6
94
|
Verified
8.5
474
|
Verified
8.7
79
|
Verified
Online Marketing
8.0
423
|
Verified
8.2
77
|
Verified
8.2
458
|
Verified
8.5
74
|
Verified
8.3
451
|
Verified
8.2
59
|
Verified
8.2
468
|
Verified
8.2
80
|
Verified
7.8
376
8.0
50
Lead Management
8.0
353
|
Verified
8.5
76
|
Verified
8.1
385
|
Verified
8.3
72
|
Verified
8.7
463
|
Verified
8.8
77
|
Verified
7.7
324
|
Verified
8.8
71
|
Verified
7.9
334
|
Verified
8.8
65
|
Verified
7.9
360
|
Verified
8.4
68
|
Verified
7.8
327
|
Verified
8.1
44
|
Verified
7.8
345
|
Verified
8.0
55
|
Verified
Campaign Management
8.3
414
|
Verified
8.2
44
|
Verified
8.0
336
|
Verified
8.5
34
|
Verified
7.5
302
|
Verified
7.8
22
7.4
295
7.2
18
Social
7.0
281
7.8
21
7.4
300
|
Verified
7.8
22
|
Verified
7.1
293
|
Verified
7.6
22
|
Verified
7.2
283
|
Verified
7.8
22
7.0
274
|
Verified
7.7
22
Reporting & Analytics
8.4
476
|
Verified
8.5
80
|
Verified
8.0
389
|
Verified
8.2
66
|
Verified
7.8
361
|
Verified
7.6
44
|
Verified
7.6
340
|
Verified
7.4
37
|
Verified
7.3
307
7.4
21
Platform
8.0
327
|
Verified
8.1
30
|
Verified
8.1
287
|
Verified
8.7
23
|
Verified
8.6
338
|
Verified
8.8
31
|
Verified
7.5
249
|
Verified
7.9
11
7.6
277
|
Verified
7.7
16
|
Verified
8.8
324
|
Verified
8.4
31
|
Verified
7.8
256
|
Verified
8.6
18
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.3
334
|
Verified
8.3
30
|
Verified
7.8
322
|
Verified
7.4
28
|
Verified
7.5
284
|
Verified
7.6
20
|
Verified
Administration
8.5
141
Not enough data
7.8
130
Not enough data
7.8
136
Not enough data
8.8
135
Not enough data
Feature Not Available
Not enough data
7.7
121
Not enough data
Integrations
7.3
103
Not enough data
7.3
104
Not enough data
7.6
109
Not enough data
7.7
113
Not enough data
Platform
8.0
116
Not enough data
8.0
116
Not enough data
7.6
107
Not enough data
8.0
115
Not enough data
8.2
126
Not enough data
8.4
129
Not enough data
7.8
107
Not enough data
8.7
129
Not enough data
Diagnosis
7.8
242
Not enough data
7.9
250
Not enough data
8.3
274
Not enough data
8.1
248
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
297
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.7
293
Not enough data
8.4
274
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.3
5
Not enough data
9.0
5
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Feature Not Available
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
257
Not enough data
Feature Not Available
Not enough data
7.9
233
Not enough data
8.4
254
Not enough data
Edit
7.7
230
Not enough data
8.7
265
Not enough data
8.3
247
Not enough data
Logistics
8.3
270
Not enough data
7.7
234
Not enough data
8.0
244
Not enough data
8.2
238
Not enough data
Generative AI
7.3
182
Not enough data
7.1
177
Not enough data
Agentic AI - Email Template Builder
7.0
5
Not enough data
Not enough data
Not enough data
Text Messaging
8.8
52
Not enough data
Feature Not Available
Not enough data
8.5
52
Not enough data
8.1
50
Not enough data
8.4
51
Not enough data
7.3
46
Not enough data
8.7
54
Not enough data
8.3
49
Not enough data
SMS Platform
7.9
51
Not enough data
8.5
51
Not enough data
7.4
43
Not enough data
Feature Not Available
Not enough data
8.1
43
Not enough data
8.4
46
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.1
74
Not enough data
8.2
73
Not enough data
8.5
71
Not enough data
8.3
76
Not enough data
Intelligence
8.5
73
Not enough data
7.8
67
Not enough data
7.6
67
Not enough data
Platform Basics
8.7
114
Not enough data
8.6
110
Not enough data
Platform Data
8.3
116
Not enough data
7.9
105
Not enough data
8.2
120
Not enough data
8.0
108
Not enough data
Platform Additional Functionality
8.3
70
Not enough data
8.1
109
Not enough data
7.9
102
Not enough data
Agentic AI - Customer Journey Analytics
6.7
7
Not enough data
6.7
7
Not enough data
6.7
7
Not enough data
6.9
7
Not enough data
Functionality
8.0
191
Not enough data
7.9
169
Not enough data
7.9
174
Not enough data
Support
8.1
192
Not enough data
8.4
182
Not enough data
8.8
202
Not enough data
Page Customization
8.7
82
8.6
28
|
Verified
8.3
78
8.3
29
|
Verified
8.2
74
8.4
26
|
Verified
8.2
57
8.7
28
|
Verified
Page Optimization
Feature Not Available
8.0
16
8.5
73
8.3
24
8.2
66
8.5
24
|
Verified
7.3
60
7.7
14
|
Verified
Integrations
7.7
61
7.0
9
|
Verified
8.3
68
8.8
18
|
Verified
8.0
65
8.7
21
|
Verified
Generative AI
7.4
54
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.3
7
Not enough data
8.1
7
Not enough data
8.1
7
Not enough data
7.4
7
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
Analysis
8.2
85
|
Verified
Not enough data
8.6
99
Not enough data
8.0
82
|
Verified
Not enough data
7.9
85
|
Verified
Not enough data
Campaigns
8.3
84
Not enough data
7.7
79
|
Verified
Not enough data
8.0
81
Not enough data
7.7
77
|
Verified
Not enough data
9.1
104
|
Verified
Not enough data
8.8
97
|
Verified
Not enough data
Engagement
7.8
77
|
Verified
Not enough data
Platform
8.4
97
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
8.3
82
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.6
32
|
Verified
Not enough data
8.9
48
|
Verified
Not enough data
8.6
43
|
Verified
Not enough data
8.9
44
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.8
42
|
Verified
Not enough data
8.7
53
|
Verified
Not enough data
8.5
35
|
Verified
Not enough data
7.9
30
|
Verified
Not enough data
8.5
33
|
Verified
Not enough data
7.5
18
|
Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dotdigital and Force24 are categorized as Marketing Automation and Landing Page Builders
Unique Categories
Dotdigital is categorized as SMS Marketing, Customer Data Platform (CDP), Personalization, Email Marketing, Mobile Marketing, Communication Platform as a Service (CPaaS), Email Deliverability, Email Template Builder, Transactional Email, WhatsApp Marketing, Personalization Engines, Customer Journey Analytics, and Push Notification
Force24 is categorized as Marketing Analytics
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Force24
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.9%
Non-Profit Organization Management
7.8%
Marketing and Advertising
7.5%
Financial Services
3.7%
Consumer Goods
3.3%
Other
65.8%
Staffing and Recruiting
14.4%
Marketing and Advertising
9.0%
Financial Services
8.0%
Automotive
7.4%
Information Technology and Services
6.4%
Other
54.8%
Most Helpful Reviews
Dotdigital
Most Helpful Favorable Review
Sarah S.
Verified User in Construction
The integration with our Microsoft Dynamics CRM. We used to have Mad Mimi (which is extremely good for the cost and is a very good basic emailing tool), but DotMailer integration allows customers to update mailing preferences and updates automatically on...
Most Helpful Critical Review
Verified User in Internet
The automation works decently, but it's not all the way there yet. It's difficult to tell if your program is functioning the way you want it to, and the triggers can be pretty limiting. The reporting is not great. Reports that should be easy to access are...
Force24
Most Helpful Favorable Review
Benjamin G.
Verified User in Automotive
The added dimension of asking whether a journey has succeeded in it's objective and if it hasn't, continue with one or more communications to keep engaged with that customer.
Most Helpful Critical Review
Jade B.
Verified User in Staffing and Recruiting
The list grouping is more complex than it needs to be, which makes it slightly undesirable. Integrating onto our chosen CRM platform with unique requirements proved a challenge and resulted in a delay in onboarding. The admin/finance side of things could do...
Sarah S.
Verified User in Construction
The integration with our Microsoft Dynamics CRM. We used to have Mad Mimi (which is extremely good for the cost and is a very good basic emailing tool), but DotMailer integration allows customers to update mailing preferences and updates automatically on...
Benjamin G.
Verified User in Automotive
The added dimension of asking whether a journey has succeeded in it's objective and if it hasn't, continue with one or more communications to keep engaged with that customer.
Verified User in Internet
The automation works decently, but it's not all the way there yet. It's difficult to tell if your program is functioning the way you want it to, and the triggers can be pretty limiting. The reporting is not great. Reports that should be easy to access are...
Jade B.
Verified User in Staffing and Recruiting
The list grouping is more complex than it needs to be, which makes it slightly undesirable. Integrating onto our chosen CRM platform with unique requirements proved a challenge and resulted in a delay in onboarding. The admin/finance side of things could do...
Alternatives
Discussions
Can dotMailer track attachments?
2 comments
CL
Yes, if they're added as link or button in email Read more
What's the next big showstopping element or functionality element?
1 comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
Can I have a loyalist dot digital trooper t shirt
1 comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
What is the best way to ensure my emails will appear properly on different devices?
1 comment
Official Response from Force24
Hi Annie, thanks for getting in touch!
The best way to ensure that your emails appear as intended across all devices is always to test per specific...Read more
How do I Provide Custom Fields to contacts?
1 comment
CR
Custom fields can be added in the settings section, under "Contact Extension Fields". It's really easy to use but make sure that you plan out the data you...Read more
Force24 has no more discussions with answers
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