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- Captavi Platform-vs-HubSpot Marketing Hub
Compare Captavi Platform and HubSpot Marketing Hub 
At a Glance
Market Segments
Small-Business (64.7% of reviews)
Small-Business (52.8% of reviews)
Entry-Level Pricing
$175 per month/paid monthly
$0.00
Captavi Platform
Star Rating
(18)4.6 out of 5
Market Segments
Small-Business (64.7% of reviews)
Entry-Level Pricing
$175 per month/paid monthly
Browse all 4 pricing plansHubSpot Marketing Hub
Star Rating
(12,696)4.4 out of 5
Market Segments
Small-Business (52.8% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in email marketing features, particularly in "Automated Email Responses" and "Sending Outbound Emails," where it received scores of 8.8 and 8.9 respectively. In contrast, Captavi Platform shines even brighter with perfect scores of 9.8 in both areas, indicating a more robust email marketing capability.
- Reviewers mention that Captavi Platform offers superior "Event / Webinar Marketing" features, scoring a perfect 10.0, while HubSpot Marketing Hub falls short with a score of 8.0. This suggests that Captavi may be a better choice for businesses heavily focused on event marketing.
- G2 users highlight that Captavi Platform has a more user-friendly interface for "Building and Personalizing Emails," achieving a score of 9.8 compared to HubSpot's 8.8. This indicates that users may find Captavi easier to navigate when creating customized email campaigns.
- Users on G2 report that HubSpot Marketing Hub has a more extensive "Content Library" feature, scoring 8.4, which allows for better organization and access to marketing materials. In contrast, Captavi's score in this area is lower, suggesting it may not be as comprehensive for content management.
- Reviewers mention that Captavi Platform excels in "Data Quality Management," with a score of 9.7, indicating a strong focus on maintaining accurate and reliable data. HubSpot's score of 8.2 in this area suggests it may not be as effective in ensuring data integrity.
- Users say that HubSpot Marketing Hub's "Quality of Support" is rated at 8.7, which is commendable, but Captavi Platform significantly outperforms it with a score of 9.8. This indicates that users may receive more responsive and effective support from Captavi.
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Pricing
Entry-Level Pricing
Captavi Platform
Captavi Platform | Starter Edition
$175
per month/paid monthly
For Trials, Start-Ups, or Events
- Up to 5,000 Emails per Month
- Up to 3,000 Landing Page, Website, Portal, Microsite, Mobile Web App Visitors per Month
- Up to 1GB of Digital Assets
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Captavi Platform
No trial information availableHubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
9.4
16
8.5
8,986
Ease of Use
8.9
17
8.6
9,818
Ease of Setup
8.5
13
8.1
5,669
Ease of Admin
8.6
13
8.5
4,686
Quality of Support
9.8
16
8.7
8,506
Has the product been a good partner in doing business?
9.6
13
8.8
4,603
Product Direction (% positive)
9.3
17
8.8
8,636
Features by Category
Email Marketing
9.8
7
|
Verified
8.8
5095
|
Verified
9.8
7
8.9
4964
|
Verified
9.8
7
8.6
4965
|
Verified
9.8
7
|
Verified
8.8
4676
|
Verified
Online Marketing
9.7
6
|
Verified
8.5
4823
|
Verified
Not enough data
8.2
4166
|
Verified
10.0
5
|
Verified
8.1
3886
|
Verified
10.0
6
|
Verified
8.2
4417
|
Verified
9.3
7
8.1
4075
|
Verified
Lead Management
9.3
5
|
Verified
8.6
4610
|
Verified
9.7
5
8.1
4357
|
Verified
Not enough data
8.4
4462
|
Verified
Not enough data
8.0
3975
|
Verified
Not enough data
8.5
4400
|
Verified
9.3
5
|
Verified
8.2
4139
|
Verified
Not enough data
8.4
4121
|
Verified
10.0
5
|
Verified
8.4
4125
|
Verified
Campaign Management
Not enough data
8.2
3720
|
Verified
10.0
6
8.0
3320
|
Verified
9.8
7
7.9
3279
|
Verified
Not enough data
7.2
2434
|
Verified
Social
Not enough data
7.7
3391
|
Verified
9.7
6
|
Verified
8.2
3791
|
Verified
Not enough data
8.2
3758
|
Verified
9.7
6
|
Verified
8.0
3638
|
Verified
Not enough data
7.7
2863
|
Verified
Reporting & Analytics
9.7
6
|
Verified
8.3
4779
|
Verified
10.0
6
|
Verified
8.0
4455
|
Verified
10.0
5
|
Verified
7.6
3616
|
Verified
10.0
5
7.6
3303
|
Verified
9.7
6
|
Verified
7.7
3729
|
Verified
Platform
10.0
5
|
Verified
8.0
3129
|
Verified
Not enough data
8.5
3160
|
Verified
Not enough data
8.7
3129
|
Verified
Not enough data
8.0
2127
|
Verified
Not enough data
7.4
2023
|
Verified
9.7
5
|
Verified
8.6
2962
|
Verified
Not enough data
8.0
2199
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
8.4
3142
|
Verified
Not enough data
8.1
2834
|
Verified
Not enough data
8.1
2625
|
Verified
Lead Intelligence
Not enough data
7.8
1055
|
Verified
Not enough data
8.0
1089
Not enough data
8.1
1136
Lead Management
Not enough data
8.3
1224
Not enough data
7.5
1054
Not enough data
8.1
1112
Marketing Campaigns
Not enough data
7.9
1074
Not enough data
7.4
965
Not enough data
7.6
1018
Not enough data
7.9
1007
|
Verified
Not enough data
8.1
1166
Campaign Execution
Not enough data
7.8
1056
Not enough data
7.9
990
Not enough data
7.7
935
Not enough data
8.7
1304
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
Not enough data
8.0
1139
|
Verified
Not enough data
7.5
967
|
Verified
Not enough data
7.9
1181
|
Verified
Not enough data
7.8
1107
|
Verified
Channels
Not enough data
8.0
1368
|
Verified
Not enough data
8.2
1348
|
Verified
Not enough data
7.1
769
|
Verified
Not enough data
6.9
668
|
Verified
Not enough data
7.5
728
|
Verified
Customers
Not enough data
8.2
1416
|
Verified
Not enough data
8.3
1402
|
Verified
Not enough data
8.3
1548
|
Verified
Not enough data
8.4
1495
|
Verified
Not enough data
8.2
1402
|
Verified
Agentic AI - Conversational Marketing
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.3
5
Design and Customization
Not enough data
6.8
50
Not enough data
7.6
47
Not enough data
7.7
48
Not enough data
7.7
48
Campaigns
Not enough data
7.5
45
Not enough data
7.7
45
Not enough data
7.7
44
Not enough data
7.6
44
Integrations
Not enough data
8.1
46
Not enough data
7.2
43
Not enough data
7.0
41
Not enough data
7.2
44
Generative AI
Not enough data
6.3
46
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
Not enough data
8.1
235
Not enough data
7.8
229
Not enough data
7.5
214
Not enough data
7.4
207
Not enough data
7.0
204
Not enough data
7.6
218
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.8
207
Not enough data
7.3
192
Not enough data
8.3
233
Not enough data
8.4
238
Reporting
Not enough data
8.4
260
Not enough data
8.3
247
Not enough data
8.1
252
Platform Basics
Not enough data
8.5
211
Not enough data
8.5
214
Not enough data
8.4
214
Platform Data
Not enough data
8.3
210
Not enough data
7.9
205
Platform Additional Functionality
Not enough data
8.4
230
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.2
510
Not enough data
8.6
593
Platform Reporting
Not enough data
8.5
608
Not enough data
8.6
651
Content & Collaboration
Not enough data
8.3(won by default)
1190
Not enough data
8.3(won by default)
1245
Not enough data
8.1(won by default)
938
Not enough data
8.4(won by default)
1013
Not enough data
8.7(won by default)
1319
Not enough data
8.3(won by default)
881
Social Management
Not enough data
8.2(won by default)
2094
Not enough data
8.6(won by default)
2271
Not enough data
8.4(won by default)
2012
Not enough data
8.4(won by default)
2158
Not enough data
8.1(won by default)
1579
Not enough data
8.2(won by default)
859
Not enough data
7.3(won by default)
231
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.2
343
Not enough data
8.1
356
Platform Data
Not enough data
8.0
350
Not enough data
8.0
350
Not enough data
8.5
396
Not enough data
8.2
355
Platform Additional Functionality
Not enough data
8.0
340
Not enough data
8.2
359
Not enough data
8.3
354
Agentic AI - Customer Journey Analytics
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
7.1
7
Not enough data
6.7
7
Platform Interoperability
Not enough data
8.0
524
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.2
1225
Campaign Management
Not enough data
8.3
1240
Not enough data
8.2
1181
Not enough data
8.2
1108
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1001
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1035
Not enough data
8.0
985
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.4
1112
Not enough data
8.2
1029
Not enough data
8.0
926
Not enough data
8.0
904
Platform
Not enough data
8.3
1080
Not enough data
8.2
1227
Not enough data
8.8
1253
Not enough data
8.8
1278
Not enough data
8.6
1102
Not enough data
8.3
1223
Not enough data
8.7
1266
Not enough data
8.4
976
Not enough data
8.4
1170
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
8.4
1266
|
Verified
Not enough data
7.9
1305
|
Verified
Not enough data
7.9
1193
|
Verified
Not enough data
8.1
1234
|
Verified
Page Optimization
Not enough data
8.2
1096
|
Verified
Not enough data
8.1
1208
|
Verified
Not enough data
8.2
1248
|
Verified
Not enough data
7.8
1134
|
Verified
Integrations
Not enough data
7.4
678
|
Verified
Not enough data
8.7
1164
|
Verified
Not enough data
8.5
1162
|
Verified
Generative AI
Not enough data
7.2
268
Agentic AI - Landing Page Builders
Not enough data
6.4
6
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.0
701
Not enough data
8.3
734
Not enough data
8.3
751
Lead Management
Not enough data
8.4
817
Not enough data
7.7
694
Not enough data
8.2
764
Marketing Campaigns
Not enough data
8.0
721
Not enough data
7.6
633
Not enough data
7.9
692
Not enough data
8.0
690
Not enough data
8.2
797
Not enough data
8.1
743
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.8
2057
|
Verified
Not enough data
8.3
2494
|
Verified
Not enough data
8.0
2265
|
Verified
Not enough data
8.5
2295
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2693
|
Verified
Not enough data
8.4
2932
|
Verified
Not enough data
7.8
2196
|
Verified
Not enough data
8.1
2384
|
Verified
Not enough data
8.1
2222
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
5.9
11
Not enough data
5.2
10
Not enough data
6.2
10
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Captavi Platform and HubSpot Marketing Hub are categorized as Marketing Automation
Unique Categories
Captavi Platform has no unique categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
Captavi Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Oil & Energy
29.4%
Real Estate
11.8%
Information Technology and Services
11.8%
Computer Software
11.8%
Security and Investigations
5.9%
Other
29.4%
Computer Software
16.1%
Marketing and Advertising
13.0%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
52.0%
Most Helpful Reviews
Captavi Platform
Most Helpful Favorable Review
Verified User in Oil & Energy
Captavi is an intuitive and user-friendly system. I am able to manage the entirety of our complex website through the Captavi dashboard, and am completely confident in my ability to make adjustments and add elements to the website.
Most Helpful Critical Review
Verified User in Oil & Energy
Limited options to create new content. Email is really not integrated within the platform and it cannot connect with Pardot.
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Verified User in Oil & Energy
Captavi is an intuitive and user-friendly system. I am able to manage the entirety of our complex website through the Captavi dashboard, and am completely confident in my ability to make adjustments and add elements to the website.
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Verified User in Oil & Energy
Limited options to create new content. Email is really not integrated within the platform and it cannot connect with Pardot.
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Alternatives
Discussions
Can We Keep Our Website on WordPress?
1 comment
Official Response from Captavi Platform
Yes! Go ahead and keep your website on WordPress, if you choose to do so. Your Landing Pages, Forms, CTAs, Event Registration and Management, and Marketing...Read more
Captavi Platform has no more discussions with answers
What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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