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Compare Automat and Drift 
At a Glance
Market Segments
Enterprise (70.6% of reviews)
Mid-Market (51.7% of reviews)
Entry-Level Pricing
3 months risk-free AI product advisor + personalization features
Starting at $2,500.00 Per Month
Automat
Star Rating
(18)4.6 out of 5
Market Segments
Enterprise (70.6% of reviews)
Entry-Level Pricing
3 months risk-free AI product advisor + personalization features
Learn more about AutomatDrift
Star Rating
(1,252)4.4 out of 5
Market Segments
Mid-Market (51.7% of reviews)
Entry-Level Pricing
Starting at $2,500.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Drift excels in live chat functionality, with a score of 9.1, making it a preferred choice for real-time customer engagement. In contrast, Automat's live chat feature, while functional, does not match this level of performance.
- Reviewers mention that Drift's ease of setup is rated at 8.5, indicating a smoother onboarding experience compared to Automat, which has a lower score of 7.7. This suggests that users find Drift more user-friendly when getting started.
- G2 users highlight Drift's quality of support, scoring 8.8, as a significant advantage, with many praising the responsiveness and helpfulness of the support team. Automat, however, received a slightly higher score of 9.0, indicating strong support but not as widely recognized as Drift's.
- Users on G2 note that Drift's customer-facing chatbot scores 8.9, providing effective lead facilitation. In comparison, Automat's lead qualification feature scored lower at 8.2, suggesting that Drift may offer a more robust solution for engaging potential customers.
- Reviewers mention that Drift's personalization capabilities are rated at 8.6, allowing for tailored customer interactions. Automat, while also offering personalization, scored slightly lower at 8.5, indicating that Drift may provide a more refined experience in this area.
- Users say that Drift's integration capabilities, particularly with Salesforce, scored 8.0, making it a solid choice for businesses looking to streamline their sales processes. Automat's integration options, while adequate, did not receive as high a score, suggesting potential limitations in this area.
Featured Products
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Customer Self-Service
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Pricing
Entry-Level Pricing
Automat
eCommerce automation package
3 months risk-free
AI product advisor + personalization features
Help your customers decide what to buy and double your conversion rate with your own AI product expert. Chat with customers to understand what they need, make product recommendations, and personalize your website, ads and emails going forward.
- Smart catalog
- Recommendation engine
- Conversational landing pages, banners and pop-ups
Drift
Premium
Starting at $2,500.00
Per Month
For small businesses. The right amount of conversational firepower to keep your business growing.
- * Everything in Free, plus:
- Live Chat
- Meetings
Free Trial
Automat
No trial information availableDrift
Free Trial is available
Ratings
Meets Requirements
8.6
12
8.7
1,015
Ease of Use
8.3
11
8.7
1,028
Ease of Setup
7.7
10
8.5
505
Ease of Admin
8.3
8
8.5
472
Quality of Support
9.0
12
8.8
936
Has the product been a good partner in doing business?
9.1
11
8.9
471
Product Direction (% positive)
9.1
13
8.9
993
Features by Category
Messenger
Not enough data
8.5
203
|
Verified
8.9
6
|
Verified
8.2
201
|
Verified
Not enough data
9.1
273
|
Verified
Not enough data
8.5
250
|
Verified
Channels
Not enough data
7.9
116
|
Verified
Not enough data
8.9
249
|
Verified
Not enough data
7.7
91
|
Verified
Not enough data
7.6
81
|
Verified
Not enough data
7.8
90
|
Verified
Customers
Not enough data
8.6
224
|
Verified
Not enough data
8.4
202
|
Verified
8.3
6
|
Verified
8.1
241
|
Verified
7.3
5
8.7
240
|
Verified
6.4
6
|
Verified
8.5
244
|
Verified
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.9
315
|
Verified
Not enough data
8.2
309
|
Verified
Not enough data
8.2
288
|
Verified
Not enough data
8.7
304
|
Verified
Organization
Not enough data
8.0
265
|
Verified
Not enough data
8.0
269
|
Verified
Not enough data
8.3
276
|
Verified
Performance Analysis
Not enough data
7.8
241
|
Verified
Not enough data
8.0
261
|
Verified
Sales Analysis
Not enough data
7.5
215
|
Verified
Not enough data
7.7
221
|
Verified
Generative AI
Not enough data
7.5
87
Not enough data
7.6
85
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
8.2
280
Not enough data
8.3
268
Not enough data
8.4
303
Not enough data
8.1
273
Not enough data
8.0
228
Platform
Not enough data
8.9
309
Not enough data
8.4
291
Not enough data
8.4
275
Not enough data
8.1
281
Not enough data
7.9
240
Not enough data
8.4
261
Not enough data
8.2
286
Generative AI
Not enough data
7.7
84
Not enough data
7.7
82
Conversational Platform
Not enough data
8.6
167
Not enough data
8.4
117
Not enough data
8.7
128
Not enough data
8.6
92
Support Automation
Not enough data
Feature Not Available
Not enough data
8.4
147
Not enough data
8.7
138
Not enough data
8.4
92
Generative AI
Not enough data
7.9
31
Not enough data
7.7
31
Integrations
Not enough data
7.4
92
Not enough data
7.9
95
Not enough data
7.8
91
Not enough data
7.3
88
Not enough data
8.0
94
Branding & Customizatio
Not enough data
8.2
94
Not enough data
8.3
93
Not enough data
7.9
90
Automatic Rules & Configurations
Not enough data
8.4
95
Not enough data
8.2
90
Not enough data
8.1
93
Agentic AI - Business Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Customer Support
Not enough data
7.8
12
Not enough data
7.8
12
Not enough data
8.1
12
Automation
Not enough data
8.2
11
Not enough data
8.3
13
Not enough data
8.3
12
Artificial Intelligence
Not enough data
7.7
13
Not enough data
8.2
13
Not enough data
8.3
14
Generative AI
Not enough data
7.7
31
Not enough data
7.9
30
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
7.7
83
Not enough data
7.7
81
Not enough data
7.3
81
Communication
Not enough data
9.2
542
|
Verified
Not enough data
8.5
538
|
Verified
Not enough data
7.8
323
|
Verified
Not enough data
8.6
414
|
Verified
Not enough data
7.9
189
Internal Use
Not enough data
8.4
461
|
Verified
Not enough data
8.7
471
|
Verified
Not enough data
8.5
472
|
Verified
Not enough data
8.2
409
|
Verified
Not enough data
8.3
372
|
Verified
Not enough data
8.1
402
|
Verified
Generative AI
Not enough data
7.4
20
Self-Service Experience
Not enough data
8.1
57
Not enough data
8.2
53
Not enough data
Feature Not Available
Not enough data
8.2
51
Not enough data
8.5
57
Self-Service Platform
Not enough data
8.6
57
Not enough data
8.7
60
Not enough data
8.2
59
Not enough data
8.5
58
Agentic AI - Customer Self-Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Automat and Drift are categorized as Conversational Marketing and Chatbots
Unique Categories
Automat is categorized as E-Commerce Personalization and Personalization
Drift is categorized as Business Scheduling, Conversational Support, AI Sales Assistant, Bot Platforms, Live Chat, Customer Self-Service, and Customer Service Automation
Reviews
Reviewers' Company Size
Automat
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Drift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Cosmetics
35.3%
Consumer Goods
29.4%
Marketing and Advertising
11.8%
Financial Services
11.8%
Retail
5.9%
Other
5.9%
Computer Software
32.8%
Information Technology and Services
20.6%
Marketing and Advertising
7.2%
Financial Services
3.2%
Computer & Network Security
3.0%
Other
33.3%
Most Helpful Reviews
Automat
Most Helpful Favorable Review
Amy L.
Verified User in Marketing and Advertising
It's always about the team and the Automat team is not only the best in the biz but they are a delight to work with. Collaborative, timely and always bringing fresh, new and industry leading ideas. Launching the world's first influencer chatbot for...
Most Helpful Critical Review
Drift
Most Helpful Favorable Review
Justin M.
Verified User in Information Technology and Services
There's been a lot to like so far. The product is extremely intuitive to use and has allowed every member of our company to interact with users with ease. Pushing notifications to Slack has allowed the entire team to see what's going on with our users, and...
Most Helpful Critical Review
Ryan N.
Verified User in Financial Services
Having been with Drift for 3 years the best summary I can give is that this is a company in decline. We recently decided not to renew. First year we had a full customer success manager with QBR's, 2nd year we had a customer success manager, I mean i knew...
Amy L.
Verified User in Marketing and Advertising
It's always about the team and the Automat team is not only the best in the biz but they are a delight to work with. Collaborative, timely and always bringing fresh, new and industry leading ideas. Launching the world's first influencer chatbot for...
Justin M.
Verified User in Information Technology and Services
There's been a lot to like so far. The product is extremely intuitive to use and has allowed every member of our company to interact with users with ease. Pushing notifications to Slack has allowed the entire team to see what's going on with our users, and...
Ryan N.
Verified User in Financial Services
Having been with Drift for 3 years the best summary I can give is that this is a company in decline. We recently decided not to renew. First year we had a full customer success manager with QBR's, 2nd year we had a customer success manager, I mean i knew...
Alternatives
Discussions
Automat has no discussions with answers
Do I have to completely remove all of my lead capture forms?
2 comments
Official Response from Drift
Getting started with conversational marketing isn’t an “all or nothing” decision. Rather than ripping all the forms off their site, many companies start by...Read more
How do I measure the effectiveness of conversational marketing?
2 comments
Official Response from Drift
You can measure your conversational marketing efforts just like you would measure any other marketing channel. Platforms like Drift give you dashboards that...Read more
What types of people are having conversations with businesses?
2 comments
Official Response from Drift
When we analyzed the data from the 50,000+ businesses using Drift for conversational marketing, we found that people in key decision-making roles are often...Read more
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