Introducing G2.ai, the future of software buying.Try now
Compare ActiveCampaign and Zymplify 
At a Glance
Market Segments
Small-Business (92.3% of reviews)
Small-Business (75.7% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
£600.00 Per Month
ActiveCampaign
Star Rating
(14,165)4.5 out of 5
Market Segments
Small-Business (92.3% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansZymplify
Star Rating
(121)4.2 out of 5
Market Segments
Small-Business (75.7% of reviews)
Entry-Level Pricing
£600.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ActiveCampaign excels in Email Marketing, particularly in Automated Email Responses with a score of 8.9, while Zymplify's score of 8.2 indicates it may not be as robust in this area. Reviewers mention that ActiveCampaign's automation features are intuitive and user-friendly.
- Reviewers mention that Zymplify shines in Landing Pages and Forms, scoring 8.6 compared to ActiveCampaign's 7.4. Users on G2 appreciate Zymplify's customizable templates and ease of use for creating effective landing pages.
- G2 users highlight that ActiveCampaign's Lead Management features, particularly in Lead Nurturing (8.6), are superior to Zymplify's (8.8), with users noting that ActiveCampaign provides more comprehensive tools for tracking and nurturing leads through the sales funnel.
- Users say that Zymplify offers better Campaign Management capabilities, with a score of 8.8 compared to ActiveCampaign's 8.9. Reviewers mention that Zymplify's campaign dashboard is more visually appealing and easier to navigate.
- Reviewers mention that ActiveCampaign's Quality of Support is rated at 8.6, slightly lower than Zymplify's 8.7. Users report that Zymplify's support team is more responsive and helpful, particularly for small businesses.
- Users on G2 report that ActiveCampaign's Sales Force Automation features, especially in Opportunity & Pipeline Management (8.0), are less effective than Zymplify's (8.5). Reviewers mention that Zymplify provides better tools for tracking sales opportunities and managing pipelines.
Featured Products
Sponsored
Klaviyo
(1036)
Marketing Automation
Visit Website
Sponsored
Method CRM
(305)
Marketing Automation
Visit Website
Sponsored
Claspo
(52)
Marketing Automation
Visit Website
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Zymplify
Demand Gen
£600.00
Per Month
10 Seats, 1,000 Data Credits
- Contact Search & Lookalike Audiences
- Marketing & Workflows
- Social, Blog, Email Marketing & PPC Reporting
Free Trial
ActiveCampaign
Free Trial is available
Zymplify
Free Trial is available
Ratings
Meets Requirements
8.8
10,714
8.1
93
Ease of Use
8.2
10,819
7.9
94
Ease of Setup
8.0
6,755
8.0
53
Ease of Admin
8.4
6,142
8.2
50
Quality of Support
8.6
9,925
8.8
90
Has the product been a good partner in doing business?
8.8
6,004
9.2
47
Product Direction (% positive)
8.3
10,117
9.2
91
Features by Category
Sales Force Automation
8.2
1992
|
Verified
Not enough data
7.0
925
Not enough data
7.9
1660
|
Verified
Not enough data
7.7
1580
|
Verified
Not enough data
7.0
1133
|
Verified
Not enough data
7.6
1338
|
Verified
Not enough data
7.0
1119
|
Verified
Not enough data
6.9
1054
|
Verified
Not enough data
7.3
1192
|
Verified
Not enough data
Marketing Automation
9.0
2197
|
Verified
Not enough data
8.8
2093
|
Verified
Not enough data
8.5
2046
|
Verified
Not enough data
7.9
1382
|
Verified
Not enough data
Customer Support
7.6
1374
|
Verified
Not enough data
7.7
1533
|
Verified
Not enough data
8.0
1666
|
Verified
Not enough data
7.0
1235
|
Verified
Not enough data
7.5
1356
|
Verified
Not enough data
Reporting & Analytics
7.7
1851
|
Verified
Not enough data
8.0
2049
|
Verified
Not enough data
7.1
1202
|
Verified
Not enough data
Mobile & Social
7.3
1142
|
Verified
Not enough data
7.3
1245
|
Verified
Not enough data
7.2
1290
|
Verified
Not enough data
Platform
7.9
1844
|
Verified
Not enough data
8.1
1792
|
Verified
Not enough data
8.1
1899
|
Verified
Not enough data
7.3
1331
|
Verified
Not enough data
7.0
1230
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
1963
|
Verified
Not enough data
7.5
1357
|
Verified
Not enough data
Integration
8.1
1812
|
Verified
Not enough data
8.1
1821
|
Verified
Not enough data
7.8
1524
|
Verified
Not enough data
Generative AI
6.0
571
Not enough data
Agentic AI - CRM
6.8
21
Not enough data
6.7
21
Not enough data
7.0
20
Not enough data
6.6
20
Not enough data
6.6
21
Not enough data
6.8
21
Not enough data
6.9
21
Not enough data
Email Marketing
8.7
6200
|
Verified
8.4
59
|
Verified
8.9
6023
|
Verified
8.5
58
|
Verified
8.6
5882
|
Verified
8.0
58
|
Verified
8.9
5483
|
Verified
8.2
56
|
Verified
Online Marketing
7.4
4138
|
Verified
8.5
57
|
Verified
7.9
3843
|
Verified
8.2
56
|
Verified
7.9
3299
|
Verified
7.9
50
|
Verified
8.1
4635
|
Verified
8.0
53
|
Verified
7.8
3245
|
Verified
7.9
54
|
Verified
Lead Management
8.3
4121
|
Verified
8.1
58
|
Verified
8.0
3729
|
Verified
8.1
54
|
Verified
8.5
4839
|
Verified
8.0
54
|
Verified
8.0
3259
|
Verified
8.4
54
|
Verified
8.5
4108
|
Verified
8.7
54
|
Verified
8.1
3758
|
Verified
8.5
53
|
Verified
8.2
3567
|
Verified
8.2
46
|
Verified
8.1
3340
|
Verified
8.0
44
|
Verified
Campaign Management
8.0
3265
|
Verified
8.3
53
|
Verified
7.8
2884
|
Verified
7.8
45
|
Verified
7.3
2427
7.9
51
|
Verified
6.9
2128
|
Verified
7.7
46
Social
6.9
2117
|
Verified
7.8
32
7.3
2472
|
Verified
8.3
52
|
Verified
7.3
2343
|
Verified
8.2
55
|
Verified
7.2
2236
|
Verified
8.0
52
|
Verified
7.0
2194
|
Verified
7.8
49
|
Verified
Reporting & Analytics
8.1
4952
|
Verified
8.4
59
|
Verified
7.6
3377
|
Verified
8.2
58
|
Verified
7.2
2712
|
Verified
8.0
46
|
Verified
7.1
2516
|
Verified
7.7
44
|
Verified
6.9
2239
|
Verified
7.5
43
|
Verified
Platform
8.0
3481
|
Verified
8.0
36
|
Verified
8.2
3264
|
Verified
8.3
34
|
Verified
8.3
3476
|
Verified
8.5
35
|
Verified
7.5
2187
|
Verified
7.6
24
|
Verified
7.0
1917
|
Verified
6.7
11
8.4
3480
|
Verified
8.1
34
|
Verified
7.5
2210
|
Verified
8.0
24
|
Verified
Agentic AI - Marketing Automation
6.2
32
Not enough data
6.3
33
Not enough data
6.4
34
Not enough data
6.1
33
Not enough data
6.3
32
Not enough data
6.2
34
Not enough data
Integration
8.1
3516
|
Verified
8.3
36
|
Verified
8.2
3416
|
Verified
8.1
31
|
Verified
7.8
2897
|
Verified
7.7
29
|
Verified
Data Availability
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.3
5
Not enough data
Not enough data
Data Accuracy
Not enough data
7.0
5
Not enough data
7.3
5
Not enough data
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
7.4
1098
Not enough data
5.9
948
Not enough data
6.5
976
Not enough data
6.9
1018
Not enough data
Channels
6.5
960
Not enough data
7.3
1144
Not enough data
6.0
886
Not enough data
5.5
803
Not enough data
6.0
811
Not enough data
Customers
7.6
1205
Not enough data
7.4
1128
Not enough data
7.6
1266
Not enough data
7.6
1204
Not enough data
7.2
1154
Not enough data
Agentic AI - Conversational Marketing
7.5
6
Not enough data
6.9
6
Not enough data
7.5
6
Not enough data
7.2
6
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.7
5
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
566
Not enough data
8.6
745
Not enough data
6.3
466
Not enough data
6.7
492
Not enough data
7.5
597
Not enough data
6.8
511
Not enough data
6.8
483
Not enough data
Repeatability and Reportability
7.4
587
Not enough data
7.4
584
Not enough data
7.4
550
Not enough data
6.7
484
Not enough data
6.0
440
Not enough data
AI and Automation
7.1
526
Not enough data
7.1
528
Not enough data
7.2
531
Not enough data
6.6
467
Not enough data
6.4
445
Not enough data
Generative AI
6.1
384
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
7.6
397
Not enough data
7.9
386
Not enough data
7.2
343
Not enough data
Templates
7.3
399
Not enough data
8.0
426
Not enough data
7.8
399
Not enough data
Personalization
7.6
388
Not enough data
7.6
392
Not enough data
7.2
348
Not enough data
7.1
335
Not enough data
7.2
325
Not enough data
7.1
313
Not enough data
7.4
334
Not enough data
8.0
384
Not enough data
Multichannel
7.4
369
Not enough data
8.5
452
Not enough data
7.6
409
Not enough data
Administration
8.5
472
Not enough data
7.9
460
Not enough data
7.9
430
Not enough data
8.0
452
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.7
1913
Not enough data
6.3
1413
Not enough data
7.0
1515
Not enough data
7.6
1579
Not enough data
Edit
7.4
1644
Not enough data
8.0
1860
Not enough data
7.4
1556
Not enough data
Logistics
7.8
1710
Not enough data
7.0
1479
Not enough data
7.8
1669
Not enough data
7.8
1445
Not enough data
Generative AI
5.9
748
Not enough data
6.1
587
Not enough data
Agentic AI - Email Template Builder
6.0
22
Not enough data
5.8
22
Not enough data
Text Messaging
7.4
141
Not enough data
6.7
121
Not enough data
7.5
135
Not enough data
7.6
125
Not enough data
7.1
113
Not enough data
Feature Not Available
Not enough data
8.1
151
Not enough data
7.0
126
Not enough data
SMS Platform
7.6
136
Not enough data
8.9
153
Not enough data
7.5
111
Not enough data
6.6
104
Not enough data
6.9
106
Not enough data
8.0
126
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
Not enough data
7.3
15
Not enough data
7.6
13
Not enough data
6.8
11
Platform Additional Functionality
Not enough data
6.7
13
Not enough data
6.8
13
Not enough data
8.0
11
Not enough data
6.9
13
Not enough data
7.5
14
Design and Customization
7.7
189
Not enough data
7.6
184
Not enough data
8.0
166
Not enough data
8.0
176
Not enough data
Campaigns
7.9
154
Not enough data
8.3
165
Not enough data
7.8
133
Not enough data
7.7
167
Not enough data
Integrations
8.1
158
Not enough data
6.7
101
Not enough data
7.9
116
Not enough data
7.2
130
Not enough data
Generative AI
6.0
50
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
7.1
199
Not enough data
7.1
190
Not enough data
6.7
182
Not enough data
6.8
180
Not enough data
6.3
167
Not enough data
7.0
182
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
7.1
190
Not enough data
7.1
186
Not enough data
7.3
203
Not enough data
7.9
240
Not enough data
Reporting
7.5
274
Not enough data
7.3
255
Not enough data
7.0
241
Not enough data
Platform Interoperability
7.8(won by default)
189
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.9(won by default)
285
Not enough data
Campaign Management
8.2(won by default)
333
Not enough data
8.3(won by default)
306
Not enough data
8.0(won by default)
291
Not enough data
7.8(won by default)
270
Not enough data
7.9(won by default)
259
Not enough data
8.3(won by default)
250
Not enough data
8.2(won by default)
242
Not enough data
7.8(won by default)
224
Not enough data
7.6(won by default)
217
Not enough data
7.9(won by default)
250
Not enough data
7.8(won by default)
224
Not enough data
7.6(won by default)
205
Not enough data
7.7(won by default)
208
Not enough data
Targeting
8.3(won by default)
280
Not enough data
8.3(won by default)
267
Not enough data
7.8(won by default)
241
Not enough data
8.0(won by default)
235
Not enough data
Platform
8.1(won by default)
294
Not enough data
7.9(won by default)
273
Not enough data
8.5(won by default)
286
Not enough data
8.5(won by default)
322
Not enough data
8.3(won by default)
256
Not enough data
8.3(won by default)
288
Not enough data
8.6(won by default)
283
Not enough data
8.1(won by default)
227
Not enough data
8.1(won by default)
273
Not enough data
Page Customization
8.2
564
Not enough data
7.9
590
Not enough data
7.8
508
Not enough data
7.6
531
Not enough data
Page Optimization
7.7
404
Not enough data
7.8
508
Not enough data
7.5
451
Not enough data
7.2
393
Not enough data
Integrations
7.5
386
Not enough data
8.5
523
Not enough data
8.2
494
Not enough data
Generative AI
6.2
148
Not enough data
Agentic AI - Landing Page Builders
7.2
6
Not enough data
Customization
8.0
602
Not enough data
7.6
498
Not enough data
6.8
409
Not enough data
7.4
595
Not enough data
Additional Functionality
7.9
612
Not enough data
5.7
370
Not enough data
7.4
476
Not enough data
6.1
381
Not enough data
7.0
455
Not enough data
Generative AI
6.5
16
Not enough data
6.5
16
Not enough data
5.5
16
Not enough data
Communication
8.5
111
Not enough data
8.2
99
Not enough data
8.6
104
Not enough data
7.9
80
Not enough data
7.9
65
Not enough data
Internal Use
8.1
137
Not enough data
8.0
85
Not enough data
8.5
90
Not enough data
8.3
85
Not enough data
7.9
75
Not enough data
8.4
88
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.1
409
Not enough data
8.2
384
Not enough data
8.0
366
Not enough data
Discovery
8.2
419
Not enough data
8.2
424
Not enough data
8.1
374
Not enough data
Management
8.0
360
Not enough data
8.3
402
Not enough data
Platform
8.1
380
Not enough data
8.1
409
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
7.7
265
Not enough data
7.9
293
Not enough data
7.8
250
Not enough data
7.9
288
Not enough data
8.1
311
Not enough data
Predictive Analytics
8.0
275
Not enough data
7.8
258
Not enough data
7.3
222
Not enough data
7.4
248
Not enough data
Sales Management
8.2
297
Not enough data
7.6
161
Not enough data
8.1
285
Not enough data
8.3
329
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Lead Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Zymplify are categorized as Marketing Automation
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, CRM, WhatsApp Marketing, Email Template Builder, SMS Marketing, Online Form Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Zymplify is categorized as Buyer Intent Data Providers, Marketing Account Intelligence, and Sales Intelligence
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zymplify
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.3%
E-Learning
4.6%
Computer Software
3.3%
Other
57.0%
Marketing and Advertising
20.0%
Computer Software
11.3%
Information Technology and Services
10.4%
Financial Services
5.2%
Professional Training & Coaching
4.3%
Other
48.7%
Most Helpful Reviews
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Zymplify
Most Helpful Favorable Review
Kieron M.
Verified User in Marketing and Advertising
The platform isn't overly complicated - unlike many competitors. The company clearly focuses on the objectives of a marketing program and aligns the software to meet these needs. Flexible enough but with great support and ongoing feature updates.
Most Helpful Critical Review
Ben A.
Verified User in Information Technology and Services
The platform is centred around contacts and not companies. As a B2B organisation our sales teams often sell to multiple contacts within an organisation. Zymplify doesn't cater for this well. The deal view is hard to read and only shows a small portion...
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Kieron M.
Verified User in Marketing and Advertising
The platform isn't overly complicated - unlike many competitors. The company clearly focuses on the objectives of a marketing program and aligns the software to meet these needs. Flexible enough but with great support and ongoing feature updates.
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Ben A.
Verified User in Information Technology and Services
The platform is centred around contacts and not companies. As a B2B organisation our sales teams often sell to multiple contacts within an organisation. Zymplify doesn't cater for this well. The deal view is hard to read and only shows a small portion...
Alternatives
Discussions
What is ActiveCampaign used for?
20 comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Who is Zymplify for?
1 comment
Official Response from Zymplify
Businesses, marketing agencies or any organisations that utilise digital marketing. We want your business to thrive with our easy-to-use, enterprise-level...Read more
Yes, we integrate with various CRM systems to streamline your business processes.
1 comment
Official Response from Zymplify
Yes, we have built native integration to Salesforce and and will continue with other integrations based upon our clients’ requirements. We have an...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
