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Compare ActiveCampaign and Omnisend 
At a Glance
Market Segments
Small-Business (92.3% of reviews)
Small-Business (92.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$0.00 Per Month
ActiveCampaign
Star Rating
(14,133)4.5 out of 5
Market Segments
Small-Business (92.3% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansOmnisend
Star Rating
(943)4.6 out of 5
Market Segments
Small-Business (92.4% of reviews)
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Omnisend excels in Ease of Use with a score of 9.1 compared to ActiveCampaign's 8.2. Reviewers mention that Omnisend's interface is more intuitive, making it easier for small businesses to navigate and utilize its features effectively.
- Reviewers mention that Omnisend offers superior Automated Email Responses with a score of 9.1, while ActiveCampaign scores 8.9. Users appreciate Omnisend's ability to create automated workflows that are straightforward and efficient, enhancing customer engagement.
- Users on G2 highlight Omnisend's Landing Pages and Forms feature, scoring 8.5, which outperforms ActiveCampaign's 7.4. Reviewers say that Omnisend provides more customizable templates that help in capturing leads effectively.
- Reviewers mention that Omnisend's Quality of Support is rated at 9.0, compared to ActiveCampaign's 8.6. Users report that Omnisend's support team is more responsive and helpful, particularly for small businesses needing quick assistance.
- Users say that Omnisend shines in Mobile Optimization, scoring 8.8 against ActiveCampaign's 8.1. Reviewers appreciate that Omnisend's emails and landing pages are more mobile-friendly, which is crucial for reaching customers on the go.
- G2 users report that Omnisend's Segmentation capabilities score 8.7, slightly better than ActiveCampaign's 8.5. Reviewers mention that Omnisend allows for more granular targeting, which helps in delivering personalized content to specific audience segments.
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Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Omnisend
Free
$0.00
Per Month
Best for starting businesses or for exploring Omnisend
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates
Free Trial
ActiveCampaign
Free Trial is available
Omnisend
Free Trial is available
Ratings
Meets Requirements
8.8
10,682
8.9
761
Ease of Use
8.2
10,787
9.1
762
Ease of Setup
8.0
6,725
9.0
394
Ease of Admin
8.4
6,127
9.2
363
Quality of Support
8.6
9,897
9.0
689
Has the product been a good partner in doing business?
8.8
5,990
9.2
350
Product Direction (% positive)
8.3
10,085
9.0
735
Features by Category
Sales Force Automation
8.2
1975
|
Verified
Not enough data
7.0
910
Not enough data
7.9
1645
|
Verified
Not enough data
7.7
1565
|
Verified
Not enough data
7.0
1119
|
Verified
Not enough data
7.6
1323
|
Verified
Not enough data
7.0
1105
|
Verified
Not enough data
6.9
1041
|
Verified
Not enough data
7.3
1179
|
Verified
Not enough data
Marketing Automation
9.0
2182
|
Verified
Not enough data
8.8
2078
|
Verified
Not enough data
8.5
2031
|
Verified
Not enough data
7.8
1367
|
Verified
Not enough data
Customer Support
7.6
1361
|
Verified
Not enough data
7.7
1520
|
Verified
Not enough data
8.0
1653
|
Verified
Not enough data
7.0
1222
|
Verified
Not enough data
7.5
1343
|
Verified
Not enough data
Reporting & Analytics
7.7
1837
|
Verified
Not enough data
8.0
2035
|
Verified
Not enough data
7.1
1189
|
Verified
Not enough data
Mobile & Social
7.3
1129
|
Verified
Not enough data
7.3
1232
|
Verified
Not enough data
7.1
1277
|
Verified
Not enough data
Platform
7.9
1827
|
Verified
Not enough data
8.0
1775
|
Verified
Not enough data
8.1
1882
|
Verified
Not enough data
7.3
1314
|
Verified
Not enough data
7.0
1214
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
1947
|
Verified
Not enough data
7.5
1342
|
Verified
Not enough data
Integration
8.1
1797
|
Verified
Not enough data
8.1
1807
|
Verified
Not enough data
7.8
1510
|
Verified
Not enough data
Generative AI
6.0
564
Not enough data
Agentic AI - CRM
6.0
13
Not enough data
5.9
13
Not enough data
6.1
12
Not enough data
5.8
13
Not enough data
5.9
13
Not enough data
6.2
13
Not enough data
6.2
13
Not enough data
Email Marketing
8.7
6174
|
Verified
9.0
551
|
Verified
8.9
5997
|
Verified
9.1
527
|
Verified
8.6
5856
|
Verified
8.9
521
|
Verified
8.9
5460
|
Verified
9.1
485
Online Marketing
7.4
4114
|
Verified
8.5
433
|
Verified
7.9
3820
|
Verified
8.6
417
|
Verified
7.9
3276
|
Verified
8.6
339
|
Verified
8.1
4613
|
Verified
8.8
469
|
Verified
7.8
3224
|
Verified
8.6
331
Lead Management
8.3
4098
|
Verified
8.6
353
|
Verified
8.0
3707
|
Verified
8.6
364
|
Verified
8.5
4817
|
Verified
8.7
430
|
Verified
8.0
3239
|
Verified
8.4
210
8.5
4085
|
Verified
8.6
329
|
Verified
8.1
3737
|
Verified
8.7
383
|
Verified
8.2
3547
|
Verified
8.6
340
|
Verified
8.1
3317
|
Verified
8.3
227
|
Verified
Campaign Management
8.0
3245
|
Verified
8.7
352
|
Verified
7.8
2863
|
Verified
8.3
231
7.3
2409
8.3
256
|
Verified
6.9
2109
|
Verified
8.3
240
Social
6.9
2099
|
Verified
8.2
233
7.4
2454
|
Verified
8.4
301
|
Verified
7.3
2325
|
Verified
8.5
279
|
Verified
7.2
2218
|
Verified
8.3
263
|
Verified
7.1
2178
|
Verified
8.2
251
|
Verified
Reporting & Analytics
8.1
4931
|
Verified
8.9
494
|
Verified
7.6
3358
|
Verified
8.6
420
|
Verified
7.2
2692
|
Verified
8.6
379
|
Verified
7.2
2498
|
Verified
8.6
392
|
Verified
7.0
2219
|
Verified
7.9
153
Platform
8.0
3454
|
Verified
8.5
299
|
Verified
8.2
3237
|
Verified
8.9
283
|
Verified
8.3
3450
|
Verified
8.8
173
|
Verified
7.5
2161
|
Verified
8.6
216
|
Verified
7.0
1894
|
Verified
8.3
186
|
Verified
8.4
3457
|
Verified
9.1
286
|
Verified
7.6
2188
|
Verified
8.7
207
|
Verified
Agentic AI - Marketing Automation
7.0
14
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
6.9
14
Not enough data
6.8
14
Not enough data
Integration
8.2
3491
|
Verified
8.8
270
|
Verified
8.2
3390
|
Verified
8.7
247
|
Verified
7.8
2871
|
Verified
8.5
216
|
Verified
Administration
Not enough data
8.7
61
Not enough data
8.7
61
Not enough data
8.7
57
Not enough data
9.0
59
Not enough data
8.4
45
Not enough data
8.7
51
Integrations
Not enough data
8.4
41
Not enough data
8.4
40
Not enough data
8.3
41
Not enough data
8.4
45
Platform
Not enough data
8.7
42
Not enough data
8.7
34
Not enough data
8.5
33
Not enough data
8.5
39
Not enough data
8.3
41
Not enough data
8.6
47
Not enough data
8.9
40
Not enough data
9.1
50
Messenger
7.4
1098
Not enough data
5.9
948
Not enough data
6.5
976
Not enough data
6.9
1018
Not enough data
Channels
6.5
960
Not enough data
7.3
1143
Not enough data
6.0
886
Not enough data
5.5
803
Not enough data
6.0
811
Not enough data
Customers
7.6
1205
Not enough data
7.4
1128
Not enough data
7.6
1266
Not enough data
7.6
1204
Not enough data
7.2
1154
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
564
Not enough data
8.6
743
Not enough data
6.2
464
Not enough data
6.7
490
Not enough data
7.5
595
Not enough data
6.8
509
Not enough data
6.8
481
Not enough data
Repeatability and Reportability
7.4
585
Not enough data
7.4
582
Not enough data
7.4
548
Not enough data
6.7
482
Not enough data
5.9
438
Not enough data
AI and Automation
7.1
524
Not enough data
7.1
526
Not enough data
7.2
529
Not enough data
6.6
465
Not enough data
6.4
443
Not enough data
Generative AI
6.1
382
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
7.6
397
Not enough data
7.9
386
Not enough data
7.2
343
Not enough data
Templates
7.3
399
Not enough data
8.0
426
Not enough data
7.8
399
Not enough data
Personalization
7.6
388
Not enough data
7.6
392
Not enough data
7.2
348
Not enough data
7.1
335
Not enough data
7.2
325
Not enough data
7.1
313
Not enough data
7.4
334
Not enough data
8.0
384
Not enough data
Multichannel
7.4
369
Not enough data
8.5
452
Not enough data
7.6
409
Not enough data
Administration
8.5
472
Not enough data
7.9
460
Not enough data
7.9
430
Not enough data
8.0
452
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
9.2
80
Not enough data
9.3
77
Not enough data
9.2
71
Not enough data
9.3
75
Not enough data
9.2
72
Analytics
Not enough data
9.4
80
Not enough data
9.3
80
Optimization
Not enough data
9.1
59
Not enough data
9.0
75
Not enough data
9.0
68
Not enough data
9.1
76
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.7
1901
8.4
331
|
Verified
6.3
1402
7.5
216
|
Verified
7.0
1504
8.2
213
7.6
1568
8.4
150
Edit
7.4
1633
8.5
309
|
Verified
8.0
1849
8.7
318
|
Verified
7.4
1545
8.3
243
|
Verified
Logistics
7.8
1699
8.7
315
|
Verified
7.0
1468
8.0
248
|
Verified
7.8
1659
8.6
287
|
Verified
7.8
1434
8.7
138
Generative AI
5.9
738
7.9
32
6.1
577
8.1
32
Agentic AI - Email Template Builder
6.7
11
Not enough data
6.1
11
Not enough data
Text Messaging
7.4
139
9.0
81
|
Verified
6.6
120
7.9
64
|
Verified
7.5
134
8.7
72
|
Verified
7.6
124
8.6
65
|
Verified
7.1
112
8.6
74
|
Verified
Feature Not Available
8.7
62
8.1
150
8.7
53
6.9
125
8.6
46
SMS Platform
7.6
135
8.8
86
|
Verified
8.8
152
9.1
91
|
Verified
7.5
110
Feature Not Available
6.6
103
Feature Not Available
6.8
105
8.1
44
|
Verified
8.0
125
8.6
43
|
Verified
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
7.7
189
Not enough data
7.6
184
Not enough data
8.0
166
Not enough data
8.0
176
Not enough data
Campaigns
7.9
154
Not enough data
8.3
165
Not enough data
7.8
133
Not enough data
7.7
167
Not enough data
Integrations
8.1
158
Not enough data
6.7
101
Not enough data
7.9
116
Not enough data
7.2
130
Not enough data
Generative AI
6.0
50
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
7.1
198
Not enough data
7.1
189
Not enough data
6.7
181
Not enough data
6.8
179
Not enough data
6.3
166
Not enough data
7.0
181
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
7.1
189
Not enough data
7.1
185
Not enough data
7.3
202
Not enough data
7.9
239
Not enough data
Reporting
7.5
273
Not enough data
7.3
254
Not enough data
7.0
240
Not enough data
Platform Interoperability
7.7(won by default)
188
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.9(won by default)
283
Not enough data
Campaign Management
8.2(won by default)
331
Not enough data
8.3(won by default)
304
Not enough data
8.0(won by default)
289
Not enough data
7.8(won by default)
268
Not enough data
7.9(won by default)
257
Not enough data
8.2(won by default)
248
Not enough data
8.2(won by default)
240
Not enough data
7.8(won by default)
222
Not enough data
7.6(won by default)
216
Not enough data
7.9(won by default)
249
Not enough data
7.8(won by default)
223
Not enough data
7.6(won by default)
204
Not enough data
7.7(won by default)
207
Not enough data
Targeting
8.3(won by default)
279
Not enough data
8.3(won by default)
266
Not enough data
7.8(won by default)
240
Not enough data
8.0(won by default)
234
Not enough data
Platform
8.1(won by default)
293
Not enough data
7.9(won by default)
272
Not enough data
8.5(won by default)
285
Not enough data
8.5(won by default)
321
Not enough data
8.3(won by default)
255
Not enough data
8.3(won by default)
287
Not enough data
8.6(won by default)
282
Not enough data
8.1(won by default)
226
Not enough data
8.1(won by default)
272
Not enough data
Page Customization
8.2
562
Not enough data
7.9
587
Not enough data
7.8
505
Not enough data
7.5
528
Not enough data
Page Optimization
7.7
402
Not enough data
7.8
506
Not enough data
7.5
449
Not enough data
7.2
390
Not enough data
Integrations
7.5
383
Not enough data
8.5
520
Not enough data
8.2
491
Not enough data
Generative AI
6.2
146
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Customization
8.0
599
Not enough data
7.6
496
Not enough data
6.8
407
Not enough data
7.4
592
Not enough data
Additional Functionality
7.9
609
Not enough data
5.6
368
Not enough data
7.4
474
Not enough data
6.1
379
Not enough data
7.0
453
Not enough data
Generative AI
6.2
15
Not enough data
6.2
15
Not enough data
5.2
15
Not enough data
Communication
8.5
110
Not enough data
8.2
98
Not enough data
8.6
103
Not enough data
7.8
79
Not enough data
7.9
64
Not enough data
Internal Use
8.1
136
Not enough data
7.9
84
Not enough data
8.5
89
Not enough data
8.3
84
Not enough data
7.9
74
Not enough data
8.4
87
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.1
409
Not enough data
8.2
384
Not enough data
8.0
366
Not enough data
Discovery
8.2
419
Not enough data
8.2
424
Not enough data
8.1
374
Not enough data
Management
8.0
359
Not enough data
8.3
401
Not enough data
Platform
8.1
380
Not enough data
8.1
409
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
7.7
264
Not enough data
7.9
292
Not enough data
7.8
249
Not enough data
7.9
287
Not enough data
8.1
310
Not enough data
Predictive Analytics
8.0
274
Not enough data
7.8
257
Not enough data
7.3
221
Not enough data
7.4
247
Not enough data
Sales Management
8.1
295
Not enough data
7.6
159
Not enough data
8.0
283
Not enough data
8.3
327
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Omnisend are categorized as Marketing Automation, Email Template Builder, and SMS Marketing
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, CRM, WhatsApp Marketing, Online Form Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Omnisend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.3%
E-Learning
4.6%
Computer Software
3.3%
Other
56.9%
Retail
22.8%
Apparel & Fashion
17.0%
Consumer Goods
7.9%
Health, Wellness and Fitness
5.8%
Marketing and Advertising
5.3%
Other
41.2%
Most Helpful Reviews
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Omnisend
Most Helpful Favorable Review
Verified User in Apparel & Fashion
It's all in one experience which means that you don't need to use many other tools for marketing your online store. Omnisend has not only regular newsletter campaigns, signup forms, segmentation option but also powerful automation that they keep on...
Most Helpful Critical Review
Phil T.
Verified User in Sporting Goods
Absolutely hate the design options and template layouts, and the editing of email campaigns. Not only do they look different when you finally send, but creating them in general is just an awedul process. They also dont automatically save. I have lost...
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Verified User in Apparel & Fashion
It's all in one experience which means that you don't need to use many other tools for marketing your online store. Omnisend has not only regular newsletter campaigns, signup forms, segmentation option but also powerful automation that they keep on...
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Phil T.
Verified User in Sporting Goods
Absolutely hate the design options and template layouts, and the editing of email campaigns. Not only do they look different when you finally send, but creating them in general is just an awedul process. They also dont automatically save. I have lost...
Alternatives
Discussions
What is ActiveCampaign used for?
20 comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?
2 comments
NB
If the activity you are referring to is: campaign tracking, conversion tracking, website visitor tracking. Then let me tell you that all these tracking...Read more
Is Omnisend better than Mailchimp?
2 comments
MS
Yes, it is SO much easier to use and integrate. It's a lot more user-friendly. Read more
Omnichannel marketing
2 comments
NC
Omnichannel marketing is a strategy that businesses use to create a seamless and integrated experience for customers across multiple channels, both online...Read more
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