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- ActiveCampaign-vs-Intuit Mailchimp All-in-One Marketing Platform
Compare ActiveCampaign and Intuit Mailchimp All-in-One Marketing Platform 
At a Glance
Market Segments
Small-Business (92.3% of reviews)
Small-Business (72.0% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$0.00
ActiveCampaign
Star Rating
(14,132)4.5 out of 5
Market Segments
Small-Business (92.3% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansIntuit Mailchimp All-in-One Marketing Platform
Star Rating
(5,297)4.4 out of 5
Market Segments
Small-Business (72.0% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ActiveCampaign excels in its automation capabilities, with a score of 8.9, allowing for sophisticated workflows that can be tailored to specific customer journeys. In contrast, Intuit Mailchimp All-in-One Marketing Platform also scores 8.9 but lacks some of the advanced features that ActiveCampaign offers, such as deeper segmentation and lead scoring.
- Reviewers mention that Intuit Mailchimp's email building tools are highly praised, scoring 9.0 for building and personalizing emails, which is slightly higher than ActiveCampaign's score of 8.8. Users appreciate the drag-and-drop functionality and the variety of templates available in Mailchimp, making it easier for non-technical users to create visually appealing emails.
- G2 users highlight that Intuit Mailchimp has a more user-friendly interface, reflected in its ease of use score of 8.7 compared to ActiveCampaign's 8.2. This makes Mailchimp a preferred choice for small businesses that may not have dedicated marketing teams.
- Users on G2 report that while both platforms offer good support, ActiveCampaign's quality of support is rated higher at 8.6 compared to Mailchimp's 8.3. Reviewers appreciate ActiveCampaign's responsive customer service and extensive knowledge base, which can be crucial for troubleshooting and maximizing the software's potential.
- Reviewers mention that ActiveCampaign's landing pages and forms score lower at 7.4 compared to Mailchimp's 8.3, indicating that Mailchimp provides more robust options for capturing leads through customizable forms and landing pages, which is essential for effective marketing campaigns.
- Users say that while both platforms have strong email deliverability management, Intuit Mailchimp scores higher at 8.9 compared to ActiveCampaign's 8.6. This is a critical factor for businesses that rely heavily on email marketing, as higher deliverability rates can significantly impact campaign success.
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Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Intuit Mailchimp All-in-One Marketing Platform
Free
$0.00
Easily create email campaigns and learn more about your customers
- Email support for first 30 days
- Pre-built Email Templates
- 300+ Integrations
Free Trial
ActiveCampaign
Free Trial is available
Intuit Mailchimp All-in-One Marketing Platform
Free Trial is available
Ratings
Meets Requirements
8.8
10,682
8.9
4,505
Ease of Use
8.2
10,787
8.7
4,518
Ease of Setup
8.0
6,725
8.7
2,096
Ease of Admin
8.4
6,127
8.8
2,029
Quality of Support
8.6
9,897
8.3
3,800
Has the product been a good partner in doing business?
8.8
5,990
8.8
1,920
Product Direction (% positive)
8.3
10,085
8.4
4,413
Features by Category
Sales Force Automation
8.2
1975
|
Verified
Not enough data
7.0
910
Not enough data
7.9
1645
|
Verified
Not enough data
7.7
1565
|
Verified
Not enough data
7.0
1119
|
Verified
Not enough data
7.6
1323
|
Verified
Not enough data
7.0
1105
|
Verified
Not enough data
6.9
1041
|
Verified
Not enough data
7.3
1179
|
Verified
Not enough data
Marketing Automation
9.0
2182
|
Verified
Not enough data
8.8
2078
|
Verified
Not enough data
8.5
2031
|
Verified
Not enough data
7.8
1367
|
Verified
Not enough data
Customer Support
7.6
1361
|
Verified
Not enough data
7.7
1520
|
Verified
Not enough data
8.0
1653
|
Verified
Not enough data
7.0
1222
|
Verified
Not enough data
7.5
1343
|
Verified
Not enough data
Reporting & Analytics
7.7
1837
|
Verified
Not enough data
8.0
2035
|
Verified
Not enough data
7.1
1189
|
Verified
Not enough data
Mobile & Social
7.3
1129
|
Verified
Not enough data
7.3
1232
|
Verified
Not enough data
7.1
1277
|
Verified
Not enough data
Platform
7.9
1827
|
Verified
Not enough data
8.0
1775
|
Verified
Not enough data
8.1
1882
|
Verified
Not enough data
7.3
1314
|
Verified
Not enough data
7.0
1214
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
1947
|
Verified
Not enough data
7.5
1342
|
Verified
Not enough data
Integration
8.1
1797
|
Verified
Not enough data
8.1
1807
|
Verified
Not enough data
7.8
1510
|
Verified
Not enough data
Generative AI
6.0
564
Not enough data
Agentic AI - CRM
6.0
13
Not enough data
5.9
13
Not enough data
6.1
12
Not enough data
5.8
13
Not enough data
5.9
13
Not enough data
6.2
13
Not enough data
6.2
13
Not enough data
Email Marketing
8.7
6174
|
Verified
9.0
714
|
Verified
8.9
5997
|
Verified
9.1
708
|
Verified
8.6
5856
|
Verified
8.9
705
|
Verified
8.9
5460
|
Verified
8.9
634
|
Verified
Online Marketing
7.4
4114
|
Verified
8.3
571
|
Verified
7.9
3820
|
Verified
8.3
561
|
Verified
7.9
3276
|
Verified
8.4
514
|
Verified
8.1
4613
|
Verified
8.6
637
|
Verified
7.8
3224
|
Verified
8.4
508
Lead Management
8.3
4098
|
Verified
8.5
540
|
Verified
8.0
3707
|
Verified
8.4
550
|
Verified
8.5
4817
|
Verified
8.4
609
|
Verified
8.0
3239
|
Verified
8.0
427
8.5
4085
|
Verified
8.3
493
|
Verified
8.1
3737
|
Verified
8.4
517
|
Verified
8.2
3547
|
Verified
8.2
435
8.1
3317
|
Verified
8.2
419
Campaign Management
8.0
3245
|
Verified
8.5
528
|
Verified
7.8
2863
|
Verified
8.3
415
7.3
2409
8.3
461
|
Verified
6.9
2109
|
Verified
8.0
372
Social
6.9
2099
|
Verified
8.1
409
7.4
2454
|
Verified
8.5
556
|
Verified
7.3
2325
|
Verified
8.4
504
|
Verified
7.2
2218
|
Verified
8.3
442
7.1
2178
|
Verified
8.3
449
|
Verified
Reporting & Analytics
8.1
4931
|
Verified
8.8
670
|
Verified
7.6
3358
|
Verified
8.5
564
7.2
2692
|
Verified
8.2
484
|
Verified
7.2
2498
|
Verified
8.1
461
|
Verified
7.0
2219
|
Verified
8.0
460
Platform
8.0
3454
|
Verified
8.3
486
|
Verified
8.2
3237
|
Verified
8.4
427
|
Verified
8.3
3450
|
Verified
8.7
463
|
Verified
7.5
2161
|
Verified
8.3
364
|
Verified
7.0
1894
|
Verified
8.1
334
8.4
3457
|
Verified
8.9
477
|
Verified
7.6
2188
|
Verified
8.4
396
|
Verified
Agentic AI - Marketing Automation
7.0
14
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
6.9
14
Not enough data
6.8
14
Not enough data
Integration
8.2
3491
|
Verified
8.7
475
|
Verified
8.2
3390
|
Verified
8.3
421
|
Verified
7.8
2871
|
Verified
8.3
386
|
Verified
Messenger
7.4
1098
Not enough data
5.9
948
Not enough data
6.5
976
Not enough data
6.9
1018
Not enough data
Channels
6.5
960
Not enough data
7.3
1143
Not enough data
6.0
886
Not enough data
5.5
803
Not enough data
6.0
811
Not enough data
Customers
7.6
1205
Not enough data
7.4
1128
Not enough data
7.6
1266
Not enough data
7.6
1204
Not enough data
7.2
1154
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
564
Not enough data
8.6
743
Not enough data
6.2
464
Not enough data
6.7
490
Not enough data
7.5
595
Not enough data
6.8
509
Not enough data
6.8
481
Not enough data
Repeatability and Reportability
7.4
585
Not enough data
7.4
582
Not enough data
7.4
548
Not enough data
6.7
482
Not enough data
5.9
438
Not enough data
AI and Automation
7.1
524
Not enough data
7.1
526
Not enough data
7.2
529
Not enough data
6.6
465
Not enough data
6.4
443
Not enough data
Generative AI
6.1
382
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
7.6
397
Not enough data
7.9
386
Not enough data
7.2
343
Not enough data
Templates
7.3
399
Not enough data
8.0
426
Not enough data
7.8
399
Not enough data
Personalization
7.6
388
Not enough data
7.6
392
Not enough data
7.2
348
Not enough data
7.1
335
Not enough data
7.2
325
Not enough data
7.1
313
Not enough data
7.4
334
Not enough data
8.0
384
Not enough data
Multichannel
7.4
369
Not enough data
8.5
452
Not enough data
7.6
409
Not enough data
Administration
8.5
472
Not enough data
7.9
460
Not enough data
7.9
430
Not enough data
8.0
452
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
Not enough data
8.3
107
Not enough data
8.7
246
Not enough data
8.3
213
Not enough data
8.6
257
Not enough data
8.2
199
Not enough data
8.3
189
Not enough data
8.6
233
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.7
1901
Not enough data
6.3
1402
Not enough data
7.0
1504
Not enough data
7.6
1568
Not enough data
Edit
7.4
1633
Not enough data
8.0
1849
Not enough data
7.4
1545
Not enough data
Logistics
7.8
1699
Not enough data
7.0
1468
Not enough data
7.8
1659
Not enough data
7.8
1434
Not enough data
Generative AI
5.9
738
Not enough data
6.1
577
Not enough data
Agentic AI - Email Template Builder
6.7
11
Not enough data
6.1
11
Not enough data
Text Messaging
7.4
139
8.8
7
6.6
120
7.9
7
7.5
134
9.5
7
7.6
124
8.3
7
7.1
112
8.3
7
Feature Not Available
7.9
7
8.1
150
8.3
7
6.9
125
7.6
7
SMS Platform
7.6
135
8.6
7
8.8
152
8.6
7
7.5
110
6.9
7
6.6
103
6.7
7
6.8
105
8.3
7
8.0
125
7.9
7
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
7.7
189
Not enough data
7.6
184
Not enough data
8.0
166
Not enough data
8.0
176
Not enough data
Campaigns
7.9
154
Not enough data
8.3
165
Not enough data
7.8
133
Not enough data
7.7
167
Not enough data
Integrations
8.1
158
Not enough data
6.7
101
Not enough data
7.9
116
Not enough data
7.2
130
Not enough data
Generative AI
6.0
50
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
7.1
198
Not enough data
7.1
189
Not enough data
6.7
181
Not enough data
6.8
179
Not enough data
6.3
166
Not enough data
7.0
181
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
7.1
189
Not enough data
7.1
185
Not enough data
7.3
202
Not enough data
7.9
239
Not enough data
Reporting
7.5
273
Not enough data
7.3
254
Not enough data
7.0
240
Not enough data
Platform Interoperability
7.7
188
8.6(won by 0.9)
136
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.9
283
8.9(won by 1.0)
1789
Campaign Management
8.2
331
8.8(won by 0.6)
1847
8.3
304
8.7(won by 0.4)
1800
8.0
289
8.6(won by 0.6)
1801
7.8
268
8.4(won by 0.6)
1656
7.9
257
8.5(won by 0.6)
1646
8.2
248
8.7(won by 0.5)
1593
8.2
240
8.6(won by 0.4)
1457
7.8
222
8.5(won by 0.7)
1368
7.6
216
8.4(won by 0.8)
1375
7.9
249
8.7(won by 0.8)
1681
7.8
223
8.6(won by 0.8)
1577
7.6(won by default)
204
Feature Not Available
7.7(won by default)
207
Feature Not Available
Targeting
8.3
279
8.8(won by 0.5)
1677
8.3
266
8.6(won by 0.3)
1529
7.8
240
8.6(won by 0.8)
1393
8.0
234
8.6(won by 0.6)
1387
Platform
8.1
293
8.6(won by 0.5)
1457
7.9
272
8.6(won by 0.7)
1635
8.5
285
8.7(won by 0.2)
1719
8.5
321
8.8(won by 0.3)
1800
8.3
255
8.7(won by 0.4)
1495
8.3
287
8.6(won by 0.3)
1776
8.6(won by default)
282
Feature Not Available
8.1
226
8.7(won by 0.6)
1465
8.1
272
8.8(won by 0.7)
1732
Page Customization
8.2
562
8.9
128
|
Verified
7.9
587
8.6
130
|
Verified
7.8
505
8.5
123
|
Verified
7.5
528
8.4
128
|
Verified
Page Optimization
7.7
402
8.7
110
|
Verified
7.8
506
8.9
123
7.5
449
8.6
114
|
Verified
7.2
390
8.5
109
|
Verified
Integrations
7.5
383
8.3
107
|
Verified
8.5
520
8.9
118
|
Verified
8.2
491
8.6
106
|
Verified
Generative AI
6.2
146
7.8
52
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Survey Management
Not enough data
8.6
127
Not enough data
8.4
127
Not enough data
8.7
131
Not enough data
8.5
124
Survey Customization
Not enough data
8.1
112
Not enough data
8.6
121
Not enough data
8.3
118
Not enough data
8.3
110
Survey Insights
Not enough data
8.6
127
Not enough data
8.4
107
Not enough data
8.6
118
Not enough data
8.5
118
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
8.0
599
8.4
15
7.6
496
7.9
15
6.8
407
7.8
15
7.4
592
8.7
15
Additional Functionality
7.9
609
7.8
15
5.6
368
6.8
15
7.4
474
8.0
15
6.1
379
7.3
15
7.0
453
7.8
15
Generative AI
6.2
15
Not enough data
6.2
15
Not enough data
5.2
15
Not enough data
Communication
8.5
110
Not enough data
8.2
98
Not enough data
8.6
103
Not enough data
7.8
79
Not enough data
7.9
64
Not enough data
Internal Use
8.1
136
Not enough data
7.9
84
Not enough data
8.5
89
Not enough data
8.3
84
Not enough data
7.9
74
Not enough data
8.4
87
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.1
409
Not enough data
8.2
384
Not enough data
8.0
366
Not enough data
Discovery
8.2
419
Not enough data
8.2
424
Not enough data
8.1
374
Not enough data
Management
8.0
359
Not enough data
8.3
401
Not enough data
Platform
8.1
380
Not enough data
8.1
409
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
7.7
264
Not enough data
7.9
292
Not enough data
7.8
249
Not enough data
7.9
287
Not enough data
8.1
310
Not enough data
Predictive Analytics
8.0
274
Not enough data
7.8
257
Not enough data
7.3
221
Not enough data
7.4
247
Not enough data
Sales Management
8.1
295
Not enough data
7.6
159
Not enough data
8.0
283
Not enough data
8.3
327
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.4
325
|
Verified
Not enough data
8.7
412
|
Verified
Not enough data
8.5
328
Not enough data
8.4
366
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.8
432
|
Verified
Not enough data
8.9
450
|
Verified
Not enough data
8.5
364
|
Verified
Not enough data
8.3
336
|
Verified
Not enough data
8.5
373
|
Verified
Not enough data
7.9
219
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
8.5
51
Not enough data
8.6
50
Not enough data
8.2
46
Not enough data
8.3
44
Growth
Not enough data
8.6
43
Not enough data
8.8
47
Not enough data
9.2
49
Not enough data
8.4
43
Not enough data
8.2
43
Content
Not enough data
8.9
50
Not enough data
8.8
51
Not enough data
Feature Not Available
Not enough data
8.6
34
Support
Not enough data
8.7
38
Categories
Categories
Shared Categories
ActiveCampaign and Intuit Mailchimp All-in-One Marketing Platform are categorized as Marketing Automation, SMS Marketing, Online Form Builder, Landing Page Builders, and Social Media Advertising
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, CRM, WhatsApp Marketing, Email Template Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Sales Analytics, Lead Scoring, Attribution, Live Chat, and Salesforce AppExchange Apps
Intuit Mailchimp All-in-One Marketing Platform is categorized as Retargeting, Marketing Analytics, Website Builder, and Survey
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Intuit Mailchimp All-in-One Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.3%
E-Learning
4.6%
Computer Software
3.3%
Other
56.9%
Marketing and Advertising
13.4%
Information Technology and Services
6.1%
Non-Profit Organization Management
5.3%
Retail
4.9%
Education Management
3.7%
Other
66.6%
Most Helpful Reviews
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Intuit Mailchimp All-in-One Marketing Platform
Most Helpful Favorable Review
Cate C.
Verified User in Higher Education
MailChimp's integrations and add-ons make this tool significantly more flexible than some of the other options. I've integrated this with our website signup form and RSS feed so visitors to the sign can signup and automatically start receiving emails of...
Most Helpful Critical Review
Sam M.
Verified User in Computer Software
Mailchimp is fairly limited in what you can create. The other main issue I have with it is any lists created in MailChimp does not directly translate to other services. For example, if you create an email list in MailChimp and end up going to another...
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Cate C.
Verified User in Higher Education
MailChimp's integrations and add-ons make this tool significantly more flexible than some of the other options. I've integrated this with our website signup form and RSS feed so visitors to the sign can signup and automatically start receiving emails of...
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Sam M.
Verified User in Computer Software
Mailchimp is fairly limited in what you can create. The other main issue I have with it is any lists created in MailChimp does not directly translate to other services. For example, if you create an email list in MailChimp and end up going to another...
Alternatives
Discussions
What is ActiveCampaign used for?
20 comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What is the best alternative to Mailchimp?
7 comments
TH
Popular alternatives to Mailchimp include Constant Contact, HubSpot, SendinBlue, GetResponse, Campaign Monitor, AWeber, and ConvertKit. Choose based on your...Read more
Could you please check the programming and engineering for the website.
2 comments
EB
The field of web programming is quite competitive. Completing an online web development degree program gives you the competitive advantage you need to...Read more
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