Introducing G2.ai, the future of software buying.Try now
- Home
- ...
- Marketing Automation Software
- ActiveCampaign
- HubSpot Marketing Hub
- ActiveCampaign-vs-HubSpot Marketing Hub
Compare ActiveCampaign and HubSpot Marketing Hub 
At a Glance
Market Segments
Small-Business (92.3% of reviews)
Small-Business (52.8% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$0.00
ActiveCampaign
Star Rating
(14,151)4.5 out of 5
Market Segments
Small-Business (92.3% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansHubSpot Marketing Hub
Star Rating
(12,714)4.4 out of 5
Market Segments
Small-Business (52.8% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in building and personalizing emails, scoring 8.8 compared to ActiveCampaign's 8.7. Reviewers mention that the drag-and-drop email editor is intuitive and allows for extensive customization.
- Reviewers mention that HubSpot's landing pages and forms feature stands out with a score of 8.5, while ActiveCampaign lags behind at 7.4. Users appreciate the variety of templates and ease of use in creating effective landing pages.
- G2 users highlight HubSpot's quality of support, scoring 8.7, which is slightly higher than ActiveCampaign's 8.6. Reviewers say that HubSpot's customer service is responsive and helpful, making it easier to resolve issues quickly.
- Users on G2 report that HubSpot Marketing Hub has a better ease of use score of 8.6 compared to ActiveCampaign's 8.2. Reviewers mention that the user interface is clean and straightforward, making it accessible for beginners.
- Reviewers mention that HubSpot's automated email responses feature scores 8.8, slightly ahead of ActiveCampaign's 8.9. However, users say that both platforms provide robust automation capabilities, with HubSpot offering more templates for various scenarios.
- Users report that HubSpot's performance and reliability score of 8.6 is higher than ActiveCampaign's 8.4. Reviewers mention that HubSpot's platform is stable and rarely experiences downtime, which is crucial for marketing campaigns.
Featured Products
Sponsored
Klaviyo
(1036)
Marketing Automation
Visit Website
Sponsored
SeoSamba Marketing Operating System
(17)
Marketing Automation
Visit Website
Sponsored
Method CRM
(305)
Marketing Automation
Visit Website
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
ActiveCampaign
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.8
10,701
8.5
9,006
Ease of Use
8.2
10,806
8.6
9,838
Ease of Setup
8.0
6,742
8.1
5,687
Ease of Admin
8.4
6,138
8.5
4,697
Quality of Support
8.6
9,913
8.7
8,525
Has the product been a good partner in doing business?
8.8
6,000
8.8
4,614
Product Direction (% positive)
8.3
10,104
8.8
8,656
Features by Category
Sales Force Automation
8.2
1985
|
Verified
Not enough data
7.0
918
Not enough data
7.9
1653
|
Verified
Not enough data
7.7
1573
|
Verified
Not enough data
7.0
1126
|
Verified
Not enough data
7.6
1331
|
Verified
Not enough data
7.0
1112
|
Verified
Not enough data
6.9
1048
|
Verified
Not enough data
7.3
1186
|
Verified
Not enough data
Marketing Automation
9.0
2190
|
Verified
Not enough data
8.8
2086
|
Verified
Not enough data
8.5
2039
|
Verified
Not enough data
7.9
1375
|
Verified
Not enough data
Customer Support
7.6
1367
|
Verified
Not enough data
7.7
1526
|
Verified
Not enough data
8.0
1659
|
Verified
Not enough data
7.0
1228
|
Verified
Not enough data
7.5
1349
|
Verified
Not enough data
Reporting & Analytics
7.7
1844
|
Verified
Not enough data
8.0
2042
|
Verified
Not enough data
7.1
1195
|
Verified
Not enough data
Mobile & Social
7.3
1136
|
Verified
Not enough data
7.3
1239
|
Verified
Not enough data
7.2
1284
|
Verified
Not enough data
Platform
7.9
1837
|
Verified
Not enough data
8.1
1785
|
Verified
Not enough data
8.1
1892
|
Verified
Not enough data
7.3
1324
|
Verified
Not enough data
7.0
1223
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
1956
|
Verified
Not enough data
7.5
1350
|
Verified
Not enough data
Integration
8.1
1805
|
Verified
Not enough data
8.1
1815
|
Verified
Not enough data
7.8
1518
|
Verified
Not enough data
Generative AI
6.0
566
Not enough data
Agentic AI - CRM
6.7
16
Not enough data
6.6
16
Not enough data
6.8
15
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.8
16
Not enough data
Email Marketing
8.7
6186
|
Verified
8.8
5105
|
Verified
8.9
6009
|
Verified
8.9
4973
|
Verified
8.6
5868
|
Verified
8.6
4974
|
Verified
8.9
5471
|
Verified
8.8
4685
|
Verified
Online Marketing
7.4
4125
|
Verified
8.5
4832
|
Verified
7.9
3830
|
Verified
8.2
4175
|
Verified
7.9
3286
|
Verified
8.1
3895
|
Verified
8.1
4623
|
Verified
8.2
4425
|
Verified
7.8
3233
|
Verified
8.1
4082
|
Verified
Lead Management
8.3
4109
|
Verified
8.6
4619
|
Verified
8.0
3717
|
Verified
8.1
4366
|
Verified
8.5
4827
|
Verified
8.4
4471
|
Verified
8.0
3247
|
Verified
8.0
3984
|
Verified
8.5
4095
|
Verified
8.5
4409
|
Verified
8.1
3746
|
Verified
8.2
4146
|
Verified
8.2
3555
|
Verified
8.4
4127
|
Verified
8.1
3327
|
Verified
8.4
4132
|
Verified
Campaign Management
8.0
3253
|
Verified
8.2
3726
|
Verified
7.8
2873
|
Verified
8.0
3327
|
Verified
7.3
2417
7.9
3285
|
Verified
6.9
2117
|
Verified
7.2
2440
|
Verified
Social
6.9
2107
|
Verified
7.7
3396
|
Verified
7.4
2462
|
Verified
8.2
3796
|
Verified
7.3
2333
|
Verified
8.2
3763
|
Verified
7.2
2226
|
Verified
8.0
3643
|
Verified
7.0
2185
|
Verified
7.7
2869
|
Verified
Reporting & Analytics
8.1
4940
|
Verified
8.3
4786
|
Verified
7.6
3367
|
Verified
8.0
4461
|
Verified
7.2
2701
|
Verified
7.6
3622
|
Verified
7.2
2506
|
Verified
7.6
3309
|
Verified
6.9
2228
|
Verified
7.7
3735
|
Verified
Platform
8.0
3467
|
Verified
8.0
3138
|
Verified
8.2
3250
|
Verified
8.5
3170
|
Verified
8.3
3463
|
Verified
8.7
3138
|
Verified
7.5
2173
|
Verified
8.0
2135
|
Verified
7.0
1904
|
Verified
7.4
2031
|
Verified
8.4
3467
|
Verified
8.6
2971
|
Verified
7.6
2197
|
Verified
8.0
2207
|
Verified
Agentic AI - Marketing Automation
6.6
23
6.0
5
6.8
23
6.0
5
6.6
23
5.3
5
6.4
23
5.3
5
6.6
23
5.3
5
6.6
24
6.0
5
Integration
8.2
3503
|
Verified
8.4
3151
|
Verified
8.2
3403
|
Verified
8.1
2843
|
Verified
7.8
2884
|
Verified
8.1
2634
|
Verified
Lead Intelligence
Not enough data
7.8
1061
|
Verified
Not enough data
8.0
1095
Not enough data
8.1
1142
Lead Management
Not enough data
8.3
1231
Not enough data
7.5
1060
Not enough data
8.1
1119
Marketing Campaigns
Not enough data
7.9
1080
Not enough data
7.4
971
Not enough data
7.6
1024
Not enough data
7.9
1013
|
Verified
Not enough data
8.1
1172
Campaign Execution
Not enough data
7.8
1063
Not enough data
7.9
997
Not enough data
7.7
942
Not enough data
8.7
1310
Agentic AI - Account Data Management
Not enough data
6.1
9
Not enough data
6.5
9
Not enough data
7.4
9
Not enough data
7.6
9
Not enough data
7.0
9
Messenger
7.4
1098
8.0
1143
|
Verified
5.9
948
7.5
971
|
Verified
6.5
976
7.9
1185
|
Verified
6.9
1018
7.8
1111
|
Verified
Channels
6.5
960
8.0
1372
|
Verified
7.3
1144
8.1
1352
|
Verified
6.0
886
7.1
773
|
Verified
5.5
803
6.9
672
|
Verified
6.0
811
7.5
732
|
Verified
Customers
7.6
1205
8.2
1420
|
Verified
7.4
1128
8.2
1406
|
Verified
7.6
1266
8.3
1552
|
Verified
7.6
1204
8.4
1499
|
Verified
7.2
1154
8.2
1406
|
Verified
Agentic AI - Conversational Marketing
7.7
5
6.1
9
7.3
5
6.1
9
7.7
5
5.4
9
7.7
5
6.1
9
Not enough data
5.9
9
Not enough data
5.7
9
Not enough data
5.9
9
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
564
Not enough data
8.6
743
Not enough data
6.2
464
Not enough data
6.7
490
Not enough data
7.5
595
Not enough data
6.8
509
Not enough data
6.8
481
Not enough data
Repeatability and Reportability
7.4
585
Not enough data
7.4
582
Not enough data
7.4
548
Not enough data
6.7
482
Not enough data
5.9
438
Not enough data
AI and Automation
7.1
524
Not enough data
7.1
526
Not enough data
7.2
529
Not enough data
6.6
465
Not enough data
6.4
443
Not enough data
Generative AI
6.1
382
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
7.6
397
Not enough data
7.9
386
Not enough data
7.2
343
Not enough data
Templates
7.3
399
Not enough data
8.0
426
Not enough data
7.8
399
Not enough data
Personalization
7.6
388
Not enough data
7.6
392
Not enough data
7.2
348
Not enough data
7.1
335
Not enough data
7.2
325
Not enough data
7.1
313
Not enough data
7.4
334
Not enough data
8.0
384
Not enough data
Multichannel
7.4
369
Not enough data
8.5
452
Not enough data
7.6
409
Not enough data
Administration
8.5
472
Not enough data
7.9
460
Not enough data
7.9
430
Not enough data
8.0
452
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.7
1905
Not enough data
6.3
1406
Not enough data
7.0
1508
Not enough data
7.6
1571
Not enough data
Edit
7.4
1637
Not enough data
8.0
1853
Not enough data
7.4
1549
Not enough data
Logistics
7.8
1703
Not enough data
7.0
1472
Not enough data
7.8
1662
Not enough data
7.8
1438
Not enough data
Generative AI
5.9
741
Not enough data
6.1
580
Not enough data
Agentic AI - Email Template Builder
6.5
14
Not enough data
6.1
14
Not enough data
Text Messaging
7.4
140
Not enough data
6.6
120
Not enough data
7.5
134
Not enough data
7.6
124
Not enough data
7.1
112
Not enough data
Feature Not Available
Not enough data
8.1
150
Not enough data
6.9
125
Not enough data
SMS Platform
7.6
135
Not enough data
8.8
152
Not enough data
7.5
110
Not enough data
6.6
103
Not enough data
6.8
105
Not enough data
8.0
125
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
7.7
189
6.6
53
7.6
184
7.4
50
8.0
166
7.6
51
8.0
176
7.6
51
Campaigns
7.9
154
7.2
48
8.3
165
7.4
48
7.8
133
7.6
47
7.7
167
7.5
47
Integrations
8.1
158
7.9
49
6.7
101
7.0
46
7.9
116
6.7
44
7.2
130
7.2
47
Generative AI
6.0
50
6.1
49
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
7.1
198
8.1
236
7.1
189
7.8
230
6.7
181
7.4
215
6.8
179
7.4
208
6.3
166
7.0
205
7.0
181
7.6
219
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
7.1
189
7.8
208
7.1
185
7.3
193
7.3
202
8.3
234
7.9
239
8.4
239
Reporting
7.5
273
8.4
261
7.3
254
8.3
248
7.0
240
8.1
253
Platform Basics
Not enough data
8.5
212
Not enough data
8.5
215
Not enough data
8.4
215
Platform Data
Not enough data
8.3
211
Not enough data
7.9
206
Platform Additional Functionality
Not enough data
8.4
231
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.2
512
Not enough data
8.6
595
Platform Reporting
Not enough data
8.5
610
Not enough data
8.6
653
Content & Collaboration
Not enough data
8.3(won by default)
1191
Not enough data
8.3(won by default)
1246
Not enough data
8.1(won by default)
939
Not enough data
8.3(won by default)
1014
Not enough data
8.7(won by default)
1320
Not enough data
8.3(won by default)
882
Social Management
Not enough data
8.2(won by default)
2096
Not enough data
8.6(won by default)
2272
Not enough data
8.4(won by default)
2013
Not enough data
8.4(won by default)
2159
Not enough data
8.1(won by default)
1581
Not enough data
8.2(won by default)
860
Not enough data
7.2(won by default)
232
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.1
345
Not enough data
8.1
358
Platform Data
Not enough data
8.0
352
Not enough data
8.0
352
Not enough data
8.5
398
Not enough data
8.2
357
Platform Additional Functionality
Not enough data
8.0
342
Not enough data
8.2
361
Not enough data
8.3
356
Agentic AI - Customer Journey Analytics
Not enough data
6.5
9
Not enough data
6.3
9
Not enough data
7.0
9
Not enough data
6.9
9
Platform Interoperability
7.7
188
8.0
526
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.9
284
8.2
1227
Campaign Management
8.2
332
8.3
1243
8.3
305
8.2
1183
8.0
290
8.2
1110
7.8
269
Feature Not Available
7.9
258
Feature Not Available
8.3
249
8.3
1003
8.2
241
Feature Not Available
7.8
223
Feature Not Available
7.6
216
Feature Not Available
7.9
249
8.1
1037
7.8
223
8.0
987
7.6
204
Feature Not Available
7.7
207
Feature Not Available
Targeting
8.3
279
8.4
1114
8.3
266
8.2
1031
7.8
240
8.0
928
8.0
234
8.0
906
Platform
8.1
293
8.3
1083
7.9
272
8.2
1230
8.5
285
8.8
1256
8.5
321
8.8
1281
8.3
255
8.6
1105
8.3
287
8.3
1226
8.6
282
8.7
1269
8.1
226
8.4
979
8.1
272
8.4
1172
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
8.2
563
8.4
1269
|
Verified
7.9
589
7.9
1308
|
Verified
7.8
507
7.9
1196
|
Verified
7.6
530
8.1
1237
|
Verified
Page Optimization
7.7
403
8.2
1099
|
Verified
7.8
507
8.1
1211
|
Verified
7.5
450
8.2
1251
|
Verified
7.2
392
7.8
1137
|
Verified
Integrations
7.5
385
7.4
681
|
Verified
8.5
522
8.7
1167
|
Verified
8.2
493
8.5
1165
|
Verified
Generative AI
6.2
147
7.1
271
Agentic AI - Landing Page Builders
8.0
5
5.7
9
Customization
8.0
601
Not enough data
7.6
497
Not enough data
6.8
408
Not enough data
7.4
594
Not enough data
Additional Functionality
7.9
611
Not enough data
5.7
369
Not enough data
7.4
475
Not enough data
6.1
380
Not enough data
7.0
454
Not enough data
Generative AI
6.2
15
Not enough data
6.2
15
Not enough data
5.2
15
Not enough data
Communication
8.5
110
Not enough data
8.2
98
Not enough data
8.6
103
Not enough data
7.8
79
Not enough data
7.9
64
Not enough data
Internal Use
8.1
136
Not enough data
7.9
84
Not enough data
8.5
89
Not enough data
8.3
84
Not enough data
7.9
74
Not enough data
8.4
87
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.1
409
Not enough data
8.2
384
Not enough data
8.0
366
Not enough data
Discovery
8.2
419
Not enough data
8.2
424
Not enough data
8.1
374
Not enough data
Management
8.0
360
Not enough data
8.3
402
Not enough data
Platform
8.1
380
Not enough data
8.1
409
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
7.7
264
Not enough data
7.9
292
Not enough data
7.8
249
Not enough data
7.9
287
Not enough data
8.1
310
Not enough data
Predictive Analytics
8.0
274
Not enough data
7.8
257
Not enough data
7.3
221
Not enough data
7.4
247
Not enough data
Sales Management
8.1
295
Not enough data
7.6
159
Not enough data
8.0
283
Not enough data
8.3
327
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.0
703
Not enough data
8.3
736
Not enough data
8.3
753
Lead Management
Not enough data
8.4
819
Not enough data
7.7
696
Not enough data
8.2
766
Marketing Campaigns
Not enough data
8.0
723
Not enough data
7.6
635
Not enough data
7.9
694
Not enough data
8.0
692
Not enough data
8.2
799
Not enough data
8.1
745
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.8
2062
|
Verified
Not enough data
8.3
2499
|
Verified
Not enough data
8.0
2270
|
Verified
Not enough data
8.5
2300
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2698
|
Verified
Not enough data
8.4
2937
|
Verified
Not enough data
7.8
2201
|
Verified
Not enough data
8.1
2389
|
Verified
Not enough data
8.1
2227
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
5.4
17
Not enough data
4.8
15
Not enough data
5.4
16
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and HubSpot Marketing Hub are categorized as Pop-Up Builder, Marketing Automation, Conversational Marketing, Landing Page Builders, Attribution, and Social Media Advertising
Unique Categories
ActiveCampaign is categorized as CRM, WhatsApp Marketing, Email Template Builder, SMS Marketing, Online Form Builder, E-Commerce Personalization, Sales Engagement, Sales Analytics, Lead Scoring, Live Chat, and Salesforce AppExchange Apps
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Marketing Analytics, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.3%
E-Learning
4.6%
Computer Software
3.3%
Other
56.9%
Computer Software
16.1%
Marketing and Advertising
13.0%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
52.0%
Most Helpful Reviews
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Alternatives
Discussions
What is ActiveCampaign used for?
20 comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
