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Compare ActiveCampaign and ClickFunnels 
At a Glance
Market Segments
Small-Business (92.3% of reviews)
Small-Business (95.7% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$97.00 Per Month
ActiveCampaign
Star Rating
(14,130)4.5 out of 5
Market Segments
Small-Business (92.3% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansClickFunnels
Star Rating
(410)4.6 out of 5
Market Segments
Small-Business (95.7% of reviews)
Entry-Level Pricing
$97.00 Per Month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ActiveCampaign excels in email marketing capabilities, particularly in "Automated Email Responses" with a score of 8.9, while ClickFunnels falls behind with a score of 8.2. Reviewers mention that ActiveCampaign's automation features are intuitive and effective for nurturing leads.
- Reviewers mention that ClickFunnels shines in "Landing Pages and Forms," scoring 8.9 compared to ActiveCampaign's 7.4. Users on G2 appreciate ClickFunnels' drag-and-drop functionality, which simplifies the creation of high-converting landing pages.
- G2 users highlight that ActiveCampaign's "Email Deliverability Management" is rated at 8.6, indicating a strong focus on ensuring emails reach their intended recipients. In contrast, ClickFunnels has a lower score of 7.4, with users expressing concerns about deliverability issues.
- Users say that ActiveCampaign's "Lead Management" features, scoring 8.5, provide robust tools for tracking and nurturing leads, while ClickFunnels' score of 7.1 indicates a less comprehensive approach. Reviewers mention that ActiveCampaign's segmentation and scoring capabilities are particularly beneficial for targeted marketing.
- Reviewers mention that ClickFunnels offers superior "A/B Testing" capabilities with a score of 8.6, compared to ActiveCampaign's 7.9. Users appreciate ClickFunnels' ability to easily test different versions of landing pages to optimize conversion rates.
- Users on G2 report that ActiveCampaign's "Customer Support" is rated at 8.6, matching ClickFunnels' score, but they note that ActiveCampaign's support is more responsive and helpful based on their experiences. Reviewers mention that the knowledge base and community support for ActiveCampaign are particularly strong.
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Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
ClickFunnels
Startup
$97.00
Per Month
- 3 Brand Workspaces
- 3 Team Members
- Unlimited Funnels
Free Trial
ActiveCampaign
Free Trial is available
ClickFunnels
Free Trial is available
Ratings
Meets Requirements
8.8
10,679
9.0
283
Ease of Use
8.2
10,784
8.6
282
Ease of Setup
8.0
6,721
8.3
103
Ease of Admin
8.4
6,125
8.6
91
Quality of Support
8.6
9,895
8.6
267
Has the product been a good partner in doing business?
8.8
5,989
8.8
91
Product Direction (% positive)
8.3
10,082
8.3
280
Features by Category
Sales Force Automation
8.2
1972
|
Verified
Not enough data
6.9
907
Not enough data
7.9
1642
|
Verified
Not enough data
7.7
1562
|
Verified
Not enough data
7.0
1116
|
Verified
Not enough data
7.6
1320
|
Verified
Not enough data
7.0
1102
|
Verified
Not enough data
6.9
1038
|
Verified
Not enough data
7.3
1176
|
Verified
Not enough data
Marketing Automation
9.0
2179
|
Verified
Not enough data
8.8
2075
|
Verified
Not enough data
8.5
2028
|
Verified
Not enough data
7.8
1364
|
Verified
Not enough data
Customer Support
7.6
1358
|
Verified
Not enough data
7.7
1517
|
Verified
Not enough data
8.0
1650
|
Verified
Not enough data
7.0
1219
|
Verified
Not enough data
7.5
1340
|
Verified
Not enough data
Reporting & Analytics
7.7
1834
|
Verified
Not enough data
7.9
2032
|
Verified
Not enough data
7.1
1186
|
Verified
Not enough data
Mobile & Social
7.3
1126
|
Verified
Not enough data
7.3
1229
|
Verified
Not enough data
7.1
1274
|
Verified
Not enough data
Platform
7.9
1824
|
Verified
Not enough data
8.0
1772
|
Verified
Not enough data
8.1
1879
|
Verified
Not enough data
7.3
1311
|
Verified
Not enough data
7.0
1211
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
1944
|
Verified
Not enough data
7.5
1339
|
Verified
Not enough data
Integration
8.1
1794
|
Verified
Not enough data
8.1
1804
|
Verified
Not enough data
7.8
1508
|
Verified
Not enough data
Generative AI
6.0
561
Not enough data
Agentic AI - CRM
5.8
10
Not enough data
5.5
10
Not enough data
5.7
9
Not enough data
5.5
10
Not enough data
5.5
10
Not enough data
5.7
10
Not enough data
5.8
10
Not enough data
Email Marketing
8.7
6172
|
Verified
Not enough data
8.9
5994
|
Verified
Not enough data
8.6
5853
|
Verified
Not enough data
8.9
5458
|
Verified
Not enough data
Online Marketing
7.4
4112
|
Verified
Not enough data
7.9
3817
|
Verified
Not enough data
7.9
3273
|
Verified
Not enough data
8.1
4610
|
Verified
Not enough data
7.8
3220
|
Verified
Not enough data
Lead Management
8.3
4094
|
Verified
Not enough data
8.0
3703
|
Verified
Not enough data
8.5
4814
|
Verified
Not enough data
8.0
3236
|
Verified
Not enough data
8.5
4082
|
Verified
Not enough data
8.1
3734
|
Verified
Not enough data
8.2
3544
|
Verified
Not enough data
8.1
3314
|
Verified
Not enough data
Campaign Management
8.0
3242
|
Verified
Not enough data
7.8
2860
|
Verified
Not enough data
7.3
2406
Not enough data
6.9
2106
|
Verified
Not enough data
Social
6.9
2095
|
Verified
Not enough data
7.4
2451
|
Verified
Not enough data
7.3
2322
|
Verified
Not enough data
7.2
2215
|
Verified
Not enough data
7.1
2175
|
Verified
Not enough data
Reporting & Analytics
8.1
4928
|
Verified
Not enough data
7.6
3355
|
Verified
Not enough data
7.2
2689
|
Verified
Not enough data
7.2
2495
|
Verified
Not enough data
7.0
2215
|
Verified
Not enough data
Platform
8.0
3450
|
Verified
Not enough data
8.2
3234
|
Verified
Not enough data
8.3
3447
|
Verified
Not enough data
7.5
2158
|
Verified
Not enough data
7.0
1890
|
Verified
Not enough data
8.4
3454
|
Verified
Not enough data
7.6
2184
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.8
10
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.3
10
Not enough data
6.7
10
Not enough data
6.7
10
Not enough data
Integration
8.2
3487
|
Verified
Not enough data
8.2
3387
|
Verified
Not enough data
7.8
2868
|
Verified
Not enough data
Messenger
7.4
1098
Not enough data
5.9
948
Not enough data
6.5
976
Not enough data
6.9
1018
Not enough data
Channels
6.5
960
Not enough data
7.3
1143
Not enough data
6.0
886
Not enough data
5.5
803
Not enough data
6.0
811
Not enough data
Customers
7.6
1205
Not enough data
7.4
1128
Not enough data
7.6
1266
Not enough data
7.6
1204
Not enough data
7.2
1154
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
563
Not enough data
8.6
742
Not enough data
6.2
463
Not enough data
6.7
489
Not enough data
7.5
594
Not enough data
6.8
508
Not enough data
6.8
480
Not enough data
Repeatability and Reportability
7.4
584
Not enough data
7.4
581
Not enough data
7.4
547
Not enough data
6.7
481
Not enough data
5.9
437
Not enough data
AI and Automation
7.1
523
Not enough data
7.1
525
Not enough data
7.1
528
Not enough data
6.6
464
Not enough data
6.4
442
Not enough data
Generative AI
6.1
381
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
7.6
397
Not enough data
7.9
386
Not enough data
7.2
343
Not enough data
Templates
7.3
399
Not enough data
8.0
426
Not enough data
7.8
399
Not enough data
Personalization
7.6
388
Not enough data
7.6
392
Not enough data
7.2
348
Not enough data
7.1
335
Not enough data
7.2
325
Not enough data
7.1
313
Not enough data
7.4
334
Not enough data
8.0
384
Not enough data
Multichannel
7.4
369
Not enough data
8.5
452
Not enough data
7.6
409
Not enough data
Administration
8.5
472
Not enough data
7.9
460
Not enough data
7.9
430
Not enough data
8.0
452
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.7
1899
Not enough data
6.3
1400
Not enough data
7.0
1502
Not enough data
7.6
1566
Not enough data
Edit
7.4
1631
Not enough data
8.0
1847
Not enough data
7.4
1543
Not enough data
Logistics
7.8
1697
Not enough data
7.0
1466
Not enough data
7.8
1657
Not enough data
7.8
1432
Not enough data
Generative AI
5.9
736
Not enough data
6.1
575
Not enough data
Agentic AI - Email Template Builder
6.9
9
Not enough data
6.3
9
Not enough data
Text Messaging
7.4
139
Not enough data
6.6
120
Not enough data
7.5
134
Not enough data
7.6
124
Not enough data
7.1
112
Not enough data
Feature Not Available
Not enough data
8.1
150
Not enough data
6.9
125
Not enough data
SMS Platform
7.6
135
Not enough data
8.8
152
Not enough data
7.5
110
Not enough data
6.6
103
Not enough data
6.8
105
Not enough data
8.0
125
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
7.7
189
Not enough data
7.6
184
Not enough data
8.0
166
Not enough data
8.0
176
Not enough data
Campaigns
7.9
154
Not enough data
8.3
165
Not enough data
7.8
133
Not enough data
7.7
167
Not enough data
Integrations
8.1
158
Not enough data
6.7
101
Not enough data
7.9
116
Not enough data
7.2
130
Not enough data
Generative AI
6.0
50
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
7.1
198
Not enough data
7.1
189
Not enough data
6.7
181
Not enough data
6.8
179
Not enough data
6.3
166
Not enough data
7.0
181
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
7.1
189
Not enough data
7.1
185
Not enough data
7.3
202
Not enough data
7.9
239
Not enough data
Reporting
7.5
273
Not enough data
7.3
254
Not enough data
7.0
240
Not enough data
Platform Interoperability
7.7(won by default)
188
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.9(won by default)
283
Not enough data
Campaign Management
8.2(won by default)
331
Not enough data
8.3(won by default)
304
Not enough data
8.0(won by default)
289
Not enough data
7.8(won by default)
268
Not enough data
7.9(won by default)
257
Not enough data
8.2(won by default)
248
Not enough data
8.2(won by default)
240
Not enough data
7.8(won by default)
222
Not enough data
7.6(won by default)
216
Not enough data
7.9(won by default)
249
Not enough data
7.8(won by default)
223
Not enough data
7.6(won by default)
204
Not enough data
7.7(won by default)
207
Not enough data
Targeting
8.3(won by default)
279
Not enough data
8.3(won by default)
266
Not enough data
7.8(won by default)
240
Not enough data
8.0(won by default)
234
Not enough data
Platform
8.1(won by default)
293
Not enough data
7.9(won by default)
272
Not enough data
8.5(won by default)
285
Not enough data
8.5(won by default)
321
Not enough data
8.3(won by default)
255
Not enough data
8.3(won by default)
287
Not enough data
8.6(won by default)
282
Not enough data
8.1(won by default)
226
Not enough data
8.1(won by default)
272
Not enough data
Page Customization
8.2
562
9.0
56
|
Verified
7.9
587
8.8
59
|
Verified
7.8
505
8.3
48
|
Verified
7.5
528
8.7
55
|
Verified
Page Optimization
7.7
402
8.6
44
7.8
506
8.8
47
|
Verified
7.5
449
8.1
42
|
Verified
7.2
390
8.1
41
|
Verified
Integrations
7.5
383
8.2
36
|
Verified
8.5
520
8.9
53
|
Verified
8.2
491
8.9
57
|
Verified
Generative AI
6.2
146
7.0
16
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Customization
8.0
599
Not enough data
7.6
496
Not enough data
6.8
407
Not enough data
7.4
592
Not enough data
Additional Functionality
7.9
609
Not enough data
5.6
368
Not enough data
7.4
474
Not enough data
6.1
379
Not enough data
7.0
453
Not enough data
Computing
Not enough data
9.0
12
Not enough data
8.1
13
Not enough data
9.2
17
Experimental Design
Not enough data
9.0
15
Not enough data
8.7
14
Not enough data
8.9
16
Analytics
Not enough data
8.8
16
Not enough data
7.6
14
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
6.2
15
Not enough data
6.2
15
Not enough data
5.2
15
Not enough data
Communication
8.5
110
Not enough data
8.2
98
Not enough data
8.6
103
Not enough data
7.8
79
Not enough data
7.9
64
Not enough data
Internal Use
8.1
136
Not enough data
7.9
84
Not enough data
8.5
89
Not enough data
8.3
84
Not enough data
7.9
74
Not enough data
8.4
87
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.1
409
Not enough data
8.2
384
Not enough data
8.0
366
Not enough data
Discovery
8.2
419
Not enough data
8.2
424
Not enough data
8.1
374
Not enough data
Management
8.0
359
Not enough data
8.3
401
Not enough data
Platform
8.1
380
Not enough data
8.1
409
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
7.7
264
Not enough data
7.9
292
Not enough data
7.8
249
Not enough data
7.9
287
Not enough data
8.1
310
Not enough data
Predictive Analytics
8.0
274
Not enough data
7.8
257
Not enough data
7.3
221
Not enough data
7.4
247
Not enough data
Sales Management
8.1
295
Not enough data
7.6
159
Not enough data
8.0
283
Not enough data
8.3
327
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
9.0
103
Not enough data
9.4
104
Not enough data
9.0
75
Not enough data
9.2
93
Growth
Not enough data
8.4
75
Not enough data
9.0
75
Not enough data
9.2
89
Not enough data
8.8
79
Not enough data
9.2
84
Content
Not enough data
9.3
87
Not enough data
9.2
76
Not enough data
9.2
74
Not enough data
7.3
22
Support
Not enough data
8.4
32
Categories
Categories
Shared Categories
ActiveCampaign and ClickFunnels are categorized as Landing Page Builders
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, Marketing Automation, CRM, WhatsApp Marketing, Email Template Builder, SMS Marketing, Online Form Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
ClickFunnels is categorized as A/B Testing and Website Builder
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ClickFunnels
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.3%
E-Learning
4.6%
Computer Software
3.3%
Other
56.9%
Marketing and Advertising
23.9%
Professional Training & Coaching
10.4%
Health, Wellness and Fitness
10.4%
E-Learning
6.1%
Financial Services
4.0%
Other
45.2%
Most Helpful Reviews
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
ClickFunnels
Most Helpful Favorable Review
Michael D.
Verified User in Marketing and Advertising
- Clickfunnels is built for people without necessarily a technical background. - Incredible documentation - maybe the best of any platform I've ever used. - Good "out of the box" templates and options. - Can create a full funnel in just a matter of hours...
Most Helpful Critical Review
Verified User in Public Relations and Communications
System bugs, security failures, false advertising, over-billing / double billing and nobody to call or talk to-for account support, billing support or technical support.
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Michael D.
Verified User in Marketing and Advertising
- Clickfunnels is built for people without necessarily a technical background. - Incredible documentation - maybe the best of any platform I've ever used. - Good "out of the box" templates and options. - Can create a full funnel in just a matter of hours...
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Verified User in Public Relations and Communications
System bugs, security failures, false advertising, over-billing / double billing and nobody to call or talk to-for account support, billing support or technical support.
Alternatives
Discussions
What is ActiveCampaign used for?
20 comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Will you ever have an email system integrated into clickfunnels?
4 comments
SN
I have to agree that has been frustrating but we found through the funnel Rolodex site, a guy who integrates and sets your smtp up for you for $15. Now it...Read more
does click funnels support the use of gifs
1 comment
BF
Yes It does, you just have to upload the image as a regular one and it will play the animation on site as intended.Read more
How much money are you spending on running your ads
1 comment
AH
For my business, I am working with my organic audience for now.. I spent $60 (over several weeks using several variations) on Facebook ads and was...Read more
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