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Compare ActiveCampaign and Agile CRM 
At a Glance
Market Segments
Small-Business (92.3% of reviews)
Small-Business (77.6% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$0 per month
ActiveCampaign
Star Rating
(14,130)4.5 out of 5
Market Segments
Small-Business (92.3% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansAgile CRM
Star Rating
(352)4.0 out of 5
Market Segments
Small-Business (77.6% of reviews)
Entry-Level Pricing
$0 per month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ActiveCampaign excels in email marketing capabilities, particularly in "Automated Email Responses" and "Sending Outbound Emails," with ratings of 8.9 and 8.8 respectively, while Agile CRM falls short with ratings of 7.5 and 7.1.
- Reviewers mention that ActiveCampaign's "Building and Personalizing Emails" feature is highly rated at 8.8, showcasing its robust design tools, whereas Agile CRM's similar feature only garners a rating of 7.4, indicating less flexibility and customization options.
- G2 users highlight that ActiveCampaign's "Marketing ROI Analytics" feature is rated at 8.0, providing valuable insights into campaign performance, while Agile CRM's equivalent feature is rated significantly lower at 6.5, suggesting a lack of depth in analytics.
- Users on G2 report that ActiveCampaign's "Lead Management" capabilities, rated at 8.5, offer superior tools for tracking and nurturing leads compared to Agile CRM's rating of 7.0, which may limit effective lead engagement.
- Reviewers say that ActiveCampaign's "Customer Support" features, including a well-structured "Knowledge Base" rated at 8.1, provide better assistance than Agile CRM's lower-rated support features, which average around 6.4.
- Users mention that ActiveCampaign's "Campaign Management" tools, rated at 8.9, allow for more sophisticated campaign strategies compared to Agile CRM's rating of 7.6, indicating a more streamlined and effective approach to managing marketing efforts.
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Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Agile CRM
Free
$0
per month
For 10 Users
- 1000 Contacts & Companies
- Custom Data Fields
- Lead Scoring
Free Trial
ActiveCampaign
Free Trial is available
Agile CRM
Free Trial is available
Ratings
Meets Requirements
8.8
10,677
8.1
313
Ease of Use
8.2
10,782
8.1
312
Ease of Setup
8.0
6,719
7.8
165
Ease of Admin
8.4
6,125
8.1
162
Quality of Support
8.6
9,893
8.0
305
Has the product been a good partner in doing business?
8.8
5,989
8.0
161
Product Direction (% positive)
8.3
10,081
7.7
308
Features by Category
Sales Force Automation
8.2
1971
|
Verified
7.7
31
|
Verified
6.9
906
7.4
27
7.9
1641
|
Verified
7.3
30
|
Verified
7.7
1562
|
Verified
7.6
32
|
Verified
7.0
1115
|
Verified
7.0
28
|
Verified
7.6
1319
|
Verified
7.0
27
|
Verified
7.0
1101
|
Verified
7.3
28
|
Verified
6.9
1037
|
Verified
6.9
26
|
Verified
7.3
1175
|
Verified
7.4
28
|
Verified
Marketing Automation
9.0
2178
|
Verified
6.9
31
|
Verified
8.8
2074
|
Verified
7.6
29
|
Verified
8.5
2027
|
Verified
7.0
32
|
Verified
7.8
1363
|
Verified
6.5
30
|
Verified
Customer Support
7.6
1357
|
Verified
6.8
30
|
Verified
7.7
1516
|
Verified
6.4
31
|
Verified
8.0
1649
|
Verified
6.3
31
|
Verified
7.0
1218
|
Verified
6.1
30
|
Verified
7.5
1339
|
Verified
6.8
29
|
Verified
Reporting & Analytics
7.7
1833
|
Verified
7.0
28
|
Verified
7.9
2031
|
Verified
7.0
32
|
Verified
7.1
1185
|
Verified
6.8
28
|
Verified
Mobile & Social
7.3
1125
|
Verified
7.7
24
|
Verified
7.3
1228
|
Verified
8.3
23
|
Verified
7.1
1273
|
Verified
7.8
23
|
Verified
Platform
7.9
1824
|
Verified
7.4
11
|
Verified
8.0
1772
|
Verified
7.5
10
|
Verified
8.1
1879
|
Verified
7.5
12
|
Verified
7.3
1311
|
Verified
8.1
7
|
Verified
7.0
1211
|
Verified
8.1
9
|
Verified
Feature Not Available
7.8
10
|
Verified
8.3
1944
|
Verified
6.9
12
|
Verified
7.5
1339
|
Verified
8.1
8
|
Verified
Integration
8.1
1794
|
Verified
8.0
11
|
Verified
8.1
1804
|
Verified
7.3
11
|
Verified
7.8
1508
|
Verified
7.8
10
|
Verified
Generative AI
6.0
560
Not enough data
Agentic AI - CRM
5.6
9
Not enough data
5.2
9
Not enough data
5.4
8
Not enough data
5.2
9
Not enough data
5.2
9
Not enough data
5.4
9
Not enough data
5.6
9
Not enough data
Email Marketing
8.7
6170
|
Verified
7.4
21
|
Verified
8.9
5992
|
Verified
7.1
21
|
Verified
8.6
5851
|
Verified
6.7
21
|
Verified
8.9
5456
|
Verified
7.5
21
|
Verified
Online Marketing
7.4
4110
|
Verified
7.5
20
|
Verified
7.9
3815
|
Verified
8.0
19
|
Verified
7.9
3271
|
Verified
7.8
17
|
Verified
8.1
4608
|
Verified
7.5
18
|
Verified
7.8
3218
|
Verified
7.7
17
|
Verified
Lead Management
8.3
4092
|
Verified
7.9
21
|
Verified
8.0
3701
|
Verified
7.5
20
|
Verified
8.5
4812
|
Verified
7.2
19
|
Verified
8.0
3234
|
Verified
7.8
20
|
Verified
8.5
4080
|
Verified
7.1
21
|
Verified
8.1
3732
|
Verified
7.4
20
|
Verified
8.2
3542
|
Verified
8.1
20
|
Verified
8.1
3312
|
Verified
7.9
20
|
Verified
Campaign Management
8.0
3240
|
Verified
7.9
21
|
Verified
7.8
2858
|
Verified
8.2
19
|
Verified
7.3
2404
8.3
19
|
Verified
6.9
2104
|
Verified
8.5
18
Social
6.9
2093
|
Verified
8.0
17
|
Verified
7.4
2449
|
Verified
8.4
17
|
Verified
7.3
2320
|
Verified
8.8
17
|
Verified
7.2
2213
|
Verified
8.4
17
|
Verified
7.1
2173
|
Verified
8.0
17
|
Verified
Reporting & Analytics
8.1
4926
|
Verified
8.6
20
|
Verified
7.6
3353
|
Verified
8.9
19
|
Verified
7.2
2687
|
Verified
7.7
18
|
Verified
7.2
2493
|
Verified
8.7
19
|
Verified
7.0
2213
|
Verified
8.0
18
|
Verified
Platform
8.0
3449
|
Verified
8.0
5
|
Verified
8.2
3233
|
Verified
8.3
5
|
Verified
8.3
3446
|
Verified
8.0
5
|
Verified
7.5
2157
|
Verified
7.7
5
|
Verified
7.0
1889
|
Verified
7.3
5
|
Verified
8.4
3453
|
Verified
8.3
5
|
Verified
7.6
2183
|
Verified
7.7
5
|
Verified
Agentic AI - Marketing Automation
6.7
8
Not enough data
6.7
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
Integration
8.2
3486
|
Verified
7.7
5
|
Verified
8.2
3386
|
Verified
8.3
5
|
Verified
7.8
2867
|
Verified
8.0
5
|
Verified
Ticket and Case Management
Not enough data
9.0
10
|
Verified
Not enough data
9.0
10
|
Verified
Not enough data
9.0
10
|
Verified
Not enough data
8.8
10
|
Verified
Not enough data
8.5
10
|
Verified
Not enough data
8.5
10
|
Verified
Not enough data
8.2
10
|
Verified
Not enough data
8.5
10
|
Verified
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Help Desk
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication Channels
Not enough data
9.2
10
|
Verified
Not enough data
8.2
10
|
Verified
Not enough data
8.0
10
|
Verified
Not enough data
7.5
10
|
Verified
Not enough data
7.8
9
|
Verified
Platform
Not enough data
6.3
5
8.1
136
7.8
6
|
Verified
Not enough data
8.0
5
|
Verified
Not enough data
8.0
5
|
Verified
Not enough data
7.2
6
|
Verified
Not enough data
8.9
6
|
Verified
Messenger
7.4
1098
Not enough data
5.9
948
Not enough data
6.5
976
Not enough data
6.9
1018
Not enough data
Channels
6.5
960
Not enough data
7.3
1143
Not enough data
6.0
886
Not enough data
5.5
803
Not enough data
6.0
811
Not enough data
Customers
7.6
1205
Not enough data
7.4
1128
Not enough data
7.6
1266
Not enough data
7.6
1204
Not enough data
7.2
1154
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
563
Not enough data
8.6
742
Not enough data
6.2
463
Not enough data
6.7
489
Not enough data
7.5
594
Not enough data
6.8
508
Not enough data
6.8
480
Not enough data
Repeatability and Reportability
7.4
584
Not enough data
7.4
581
Not enough data
7.4
547
Not enough data
6.7
481
Not enough data
5.9
437
Not enough data
AI and Automation
7.1
523
Not enough data
7.1
525
Not enough data
7.1
528
Not enough data
6.6
464
Not enough data
6.4
442
Not enough data
Generative AI
6.1
381
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
7.6
397
Not enough data
7.9
386
Not enough data
7.2
343
Not enough data
Templates
7.3
399
Not enough data
8.0
426
Not enough data
7.8
399
Not enough data
Personalization
7.6
388
Not enough data
7.6
392
Not enough data
7.2
348
Not enough data
7.1
335
Not enough data
7.2
325
Not enough data
7.1
313
Not enough data
7.4
334
Not enough data
8.0
384
Not enough data
Multichannel
7.4
369
Not enough data
8.5
452
Not enough data
7.6
409
Not enough data
Administration
8.5
472
Not enough data
7.9
460
Not enough data
7.9
430
Not enough data
8.0
452
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.7
1898
Not enough data
6.3
1399
Not enough data
7.0
1501
Not enough data
7.6
1565
Not enough data
Edit
7.4
1630
Not enough data
8.0
1846
Not enough data
7.4
1542
Not enough data
Logistics
7.8
1696
Not enough data
7.0
1465
Not enough data
7.8
1656
Not enough data
7.8
1431
Not enough data
Generative AI
5.9
735
Not enough data
6.1
574
Not enough data
Agentic AI - Email Template Builder
6.9
8
Not enough data
6.7
8
Not enough data
Text Messaging
7.4
139
Not enough data
6.6
120
Not enough data
7.5
134
Not enough data
7.6
124
Not enough data
7.1
112
Not enough data
Feature Not Available
Not enough data
8.1
150
Not enough data
6.9
125
Not enough data
SMS Platform
7.6
135
Not enough data
8.8
152
Not enough data
7.5
110
Not enough data
6.6
103
Not enough data
6.8
105
Not enough data
8.0
125
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
7.7
189
8.3
5
7.6
184
8.3
5
8.0
166
Not enough data
8.0
176
Not enough data
Campaigns
7.9
154
8.3
5
8.3
165
9.0
5
7.8
133
Not enough data
7.7
167
Not enough data
Integrations
8.1
158
7.3
5
6.7
101
Not enough data
7.9
116
8.7
5
7.2
130
Not enough data
Generative AI
6.0
50
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
7.1
198
Not enough data
7.1
189
Not enough data
6.7
181
Not enough data
6.8
179
Not enough data
6.3
166
Not enough data
7.0
181
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
7.1
189
Not enough data
7.1
185
Not enough data
7.3
202
Not enough data
7.9
239
Not enough data
Reporting
7.5
273
Not enough data
7.3
254
Not enough data
7.0
240
Not enough data
Platform Interoperability
7.7(won by default)
188
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.9(won by default)
283
Not enough data
Campaign Management
8.2(won by default)
331
Not enough data
8.3(won by default)
304
Not enough data
8.0(won by default)
289
Not enough data
7.8(won by default)
268
Not enough data
7.9(won by default)
257
Not enough data
8.2(won by default)
248
Not enough data
8.2(won by default)
240
Not enough data
7.8(won by default)
222
Not enough data
7.6(won by default)
216
Not enough data
7.9(won by default)
249
Not enough data
7.8(won by default)
223
Not enough data
7.6(won by default)
204
Not enough data
7.7(won by default)
207
Not enough data
Targeting
8.3(won by default)
279
Not enough data
8.3(won by default)
266
Not enough data
7.8(won by default)
240
Not enough data
8.0(won by default)
234
Not enough data
Platform
8.1(won by default)
293
Not enough data
7.9(won by default)
272
Not enough data
8.5(won by default)
285
Not enough data
8.5(won by default)
321
Not enough data
8.3(won by default)
255
Not enough data
8.3(won by default)
287
Not enough data
8.6(won by default)
282
Not enough data
8.1(won by default)
226
Not enough data
8.1(won by default)
272
Not enough data
Page Customization
8.2
561
Not enough data
7.9
586
Not enough data
7.8
504
Not enough data
7.5
527
Not enough data
Page Optimization
7.7
401
Not enough data
7.8
505
Not enough data
7.5
448
Not enough data
7.2
389
Not enough data
Integrations
7.5
382
Not enough data
8.5
519
Not enough data
8.2
490
Not enough data
Generative AI
6.2
145
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Customization
8.0
599
Not enough data
7.6
496
Not enough data
6.8
407
Not enough data
7.4
592
Not enough data
Additional Functionality
7.9
609
Not enough data
5.6
368
Not enough data
7.4
474
Not enough data
6.1
379
Not enough data
7.0
453
Not enough data
Generative AI
6.2
15
Not enough data
6.2
15
Not enough data
5.2
15
Not enough data
Communication
8.5
110
9.0
8
|
Verified
8.2
98
9.0
8
|
Verified
8.6
103
8.5
8
|
Verified
7.8
79
8.1
7
|
Verified
7.9
64
8.6
6
Internal Use
8.1
136
7.8
6
|
Verified
7.9
84
8.5
8
|
Verified
8.5
89
9.2
8
8.3
84
8.3
8
|
Verified
7.9
74
9.0
8
|
Verified
8.4
87
8.3
7
|
Verified
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.1
409
Not enough data
8.2
384
Not enough data
8.0
366
Not enough data
Discovery
8.2
419
Not enough data
8.2
424
Not enough data
8.1
374
Not enough data
Management
8.0
359
Not enough data
8.3
401
Not enough data
Platform
8.1
380
Not enough data
8.1
409
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
7.2
18
Not enough data
6.8
18
Not enough data
7.5
17
Customizations
Not enough data
6.8
17
Not enough data
7.4
17
Not enough data
7.8
17
Not enough data
7.1
16
Not enough data
6.9
17
Generative AI
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
7.7
264
Not enough data
7.9
292
Not enough data
7.8
249
Not enough data
7.9
287
Not enough data
8.1
310
Not enough data
Predictive Analytics
8.0
274
Not enough data
7.8
257
Not enough data
7.3
221
Not enough data
7.4
247
Not enough data
Sales Management
8.1
295
Not enough data
7.6
159
Not enough data
8.0
283
Not enough data
8.3
327
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Agile CRM are categorized as Pop-Up Builder, Marketing Automation, CRM, Online Form Builder, Landing Page Builders, and Live Chat
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, Email Template Builder, SMS Marketing, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Agile CRM is categorized as Email Tracking and Help Desk
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Agile CRM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.3%
E-Learning
4.6%
Computer Software
3.2%
Other
56.9%
Marketing and Advertising
15.0%
Information Technology and Services
13.0%
Computer Software
6.9%
Financial Services
4.6%
Internet
4.3%
Other
56.1%
Most Helpful Reviews
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Agile CRM
Most Helpful Favorable Review
Loic S.
Verified User in Consumer Services
- Fast learning curve. - Lot of Zapier triggers and actions - Product growth, they add new features regularly and fix issues promptly. - They learn from their mistake. It seems like their customer service is improving which is a great news. When I...
Most Helpful Critical Review
JR R.
Verified User in Financial Services
The primary reason we chose Agile as that the email workflow automation seemed easy to implement. However, the workflows proved to be completely unreliable. Some leads would receive all emails in the workflow, while others would not. The bugs are...
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Loic S.
Verified User in Consumer Services
- Fast learning curve. - Lot of Zapier triggers and actions - Product growth, they add new features regularly and fix issues promptly. - They learn from their mistake. It seems like their customer service is improving which is a great news. When I...
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
JR R.
Verified User in Financial Services
The primary reason we chose Agile as that the email workflow automation seemed easy to implement. However, the workflows proved to be completely unreliable. Some leads would receive all emails in the workflow, while others would not. The bugs are...
Alternatives
Discussions
What is ActiveCampaign used for?
20 comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Any power users who are making Agile deliver ?
1 comment
JJ
I used to find it great, but we are moving away to One Page CRM for managing prospects and leads, and Woodpecker for cold email.
Could you use tags to...Read more
Why are you tear down their state-of-the-art product?
1 comment
AM
They keep pushing their new product, and AgileCRM is not being maintained. Campaigns are not working and no one is fixing it. We are looking to switch.Read more
What is Agile CRM used for?
1 comment
B
Agile CRM is a type of customer relationship management software that aims to improve and simplify different areas of managing and interacting with...Read more
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