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- Act-On
- Leadsquared Marketing Automation
- Act-On-vs-Leadsquared Marketing Automation
Compare Act-On and Leadsquared Marketing Automation 
At a Glance
Market Segments
Mid-Market (50.3% of reviews)
Small-Business (46.7% of reviews)
Entry-Level Pricing
$900/month
$400.00 Per Month
Act-On
Star Rating
(1,048)4.1 out of 5
Market Segments
Mid-Market (50.3% of reviews)
Entry-Level Pricing
$900/month
Browse all 2 pricing plansLeadsquared Marketing Automation
Star Rating
(226)4.4 out of 5
Market Segments
Small-Business (46.7% of reviews)
Entry-Level Pricing
$400.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Act-On excels in its Multi-user Access and Collaboration feature, scoring 9.1, which allows teams to work together seamlessly. In contrast, Leadsquared Marketing Automation also offers good collaboration tools but scores slightly lower at 8.4.
- Reviewers mention that Leadsquared shines in Quality of Support, with a score of 9.0, indicating a strong customer service experience. Act-On, while still good, has a lower score of 8.6, suggesting that users may find support slightly less responsive.
- G2 users highlight that Act-On's Data Import & Export Tools are robust, scoring 8.6, which facilitates easy data management. Leadsquared, however, has a slightly better score of 8.3, indicating a competitive edge in this area.
- Reviewers mention that Leadsquared's Lead Management capabilities, particularly in CRM Lead Integration, score 8.9, outperforming Act-On's score of 8.1, suggesting that Leadsquared may provide a more seamless experience for users integrating with their CRM systems.
- Users on G2 report that Act-On's Email Segmentation feature is highly effective, scoring 8.5, which allows for targeted marketing efforts. Leadsquared matches this score but users note that Act-On's interface for segmentation is more user-friendly.
- Reviewers say that Leadsquared's Event/Webinar Marketing feature is particularly strong, scoring 8.5, which is higher than Act-On's score of 7.9, indicating that users may find Leadsquared more effective for managing events and webinars.
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Pricing
Entry-Level Pricing
Act-On
Professional
$900
/month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
Leadsquared Marketing Automation
BASIC
$400.00
Per Month
- 10,000 contacts
- Automation Workflows
- Website Tracking
Free Trial
Act-On
No trial information availableLeadsquared Marketing Automation
No trial information availableRatings
Meets Requirements
8.2
884
8.6
178
Ease of Use
8.0
891
8.7
176
Ease of Setup
7.6
503
8.7
105
Ease of Admin
8.2
515
8.5
103
Quality of Support
8.7
850
9.0
175
Has the product been a good partner in doing business?
8.6
495
8.9
102
Product Direction (% positive)
8.1
875
9.3
168
Features by Category
Email Marketing
8.4
702
|
Verified
8.5
132
|
Verified
8.8
694
|
Verified
8.7
132
|
Verified
8.3
688
|
Verified
8.3
127
|
Verified
8.5
612
|
Verified
8.7
121
|
Verified
Online Marketing
7.9
635
|
Verified
8.4
125
|
Verified
7.8
535
|
Verified
8.3
114
|
Verified
7.9
515
|
Verified
7.7
53
|
Verified
7.9
599
|
Verified
7.8
111
|
Verified
7.8
516
|
Verified
8.3
68
|
Verified
Lead Management
8.1
576
|
Verified
8.8
133
|
Verified
8.0
557
|
Verified
8.6
133
|
Verified
8.4
622
|
Verified
8.4
125
|
Verified
8.2
587
|
Verified
8.7
132
|
Verified
8.2
571
|
Verified
8.5
125
|
Verified
8.1
569
|
Verified
8.3
122
|
Verified
8.0
511
|
Verified
8.5
124
|
Verified
8.0
530
|
Verified
8.9
100
|
Verified
Campaign Management
8.1
504
|
Verified
8.3
101
|
Verified
7.8
424
|
Verified
8.5
87
|
Verified
7.4
333
|
Verified
8.6
64
|
Verified
7.3
76
7.8
41
Social
6.9
303
|
Verified
8.2
56
7.1
370
|
Verified
8.2
39
7.0
314
|
Verified
8.7
45
7.6
94
|
Verified
8.6
45
6.8
230
|
Verified
8.2
56
Reporting & Analytics
7.9
645
|
Verified
8.4
131
|
Verified
7.7
573
|
Verified
8.3
107
|
Verified
7.1
408
|
Verified
7.9
90
|
Verified
6.9
352
|
Verified
8.0
88
|
Verified
7.3
386
|
Verified
8.1
55
|
Verified
Platform
7.6
374
|
Verified
8.3
81
|
Verified
7.8
334
|
Verified
8.4
77
|
Verified
8.3
395
|
Verified
8.3
84
|
Verified
7.8
203
|
Verified
8.6
56
|
Verified
7.1
201
|
Verified
8.5
34
|
Verified
8.3
389
|
Verified
8.4
85
|
Verified
7.6
256
|
Verified
8.9
30
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
391
|
Verified
8.3
86
|
Verified
7.8
304
|
Verified
8.2
70
|
Verified
7.4
279
|
Verified
8.2
64
|
Verified
Administration
8.0
35
Not enough data
7.3
35
Not enough data
8.0
34
Not enough data
8.3
34
Not enough data
6.9
25
Not enough data
7.8
29
Not enough data
Integrations
7.1
25
Not enough data
7.2
23
Not enough data
7.2
24
Not enough data
7.9
29
Not enough data
Platform
7.7
25
Not enough data
7.4
24
Not enough data
7.7
27
Not enough data
7.5
27
Not enough data
7.7
26
Not enough data
7.9
34
Not enough data
7.5
28
Not enough data
7.8
35
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.7
39
Not enough data
7.4
38
Not enough data
7.3
35
Not enough data
7.6
38
Not enough data
Page Optimization
7.2
30
Not enough data
7.2
42
Not enough data
7.3
33
Not enough data
6.7
26
Not enough data
Integrations
5.4
16
Not enough data
8.0
33
Not enough data
7.9
30
Not enough data
Generative AI
6.9
9
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
126
Not enough data
7.9
133
Not enough data
8.0
133
Not enough data
Lead Management
8.5
139
Not enough data
8.0
122
Not enough data
7.9
124
Not enough data
Marketing Campaigns
7.7
93
Not enough data
7.5
78
Not enough data
7.6
93
Not enough data
7.9
93
Not enough data
7.8
115
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Operations
7.8
70
|
Verified
Not enough data
8.1
81
|
Verified
Not enough data
8.0
80
|
Verified
Not enough data
8.2
82
|
Verified
Not enough data
6.7
31
|
Verified
Not enough data
7.3
35
|
Verified
Not enough data
Campaign Activity
8.3
87
|
Verified
Not enough data
8.2
102
|
Verified
Not enough data
7.8
69
|
Verified
Not enough data
7.7
74
|
Verified
Not enough data
7.9
70
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Leadsquared Marketing Automation are categorized as Marketing Automation
Unique Categories
Leadsquared Marketing Automation has no unique categories
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Leadsquared Marketing Automation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Computer Software
13.3%
Information Technology and Services
11.6%
Financial Services
4.9%
Telecommunications
3.1%
Other
52.6%
Education Management
20.7%
Marketing and Advertising
12.0%
Information Technology and Services
11.1%
E-Learning
7.7%
Computer Software
7.2%
Other
41.3%
Most Helpful Reviews
Act-On
Most Helpful Favorable Review
Joe G.
Verified User in Computer Software
The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.
Most Helpful Critical Review
Verified User in Music
Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...
Leadsquared Marketing Automation
Most Helpful Favorable Review
Madhu E.
Verified User in Computer Software
End to end integration of the entire marketing and sales process. All the way for acquiring the leads, tracking the activity in the email opens, clicks and their subsequent clicks on the website, leadsquared provides THE BEST solution. I have used (both...
Most Helpful Critical Review
Ihor S.
Verified User in Internet
1. Poor design which is too 'old-school' 2. Poor options for Email marketing: cannot substitute the footer using our HTML code. 3. Cannot divide lists into segments 4. The email campaigns analytics is not accurate, e.g.: the quantity of the clicks...
Joe G.
Verified User in Computer Software
The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.
Madhu E.
Verified User in Computer Software
End to end integration of the entire marketing and sales process. All the way for acquiring the leads, tracking the activity in the email opens, clicks and their subsequent clicks on the website, leadsquared provides THE BEST solution. I have used (both...
Verified User in Music
Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...
Ihor S.
Verified User in Internet
1. Poor design which is too 'old-school' 2. Poor options for Email marketing: cannot substitute the footer using our HTML code. 3. Cannot divide lists into segments 4. The email campaigns analytics is not accurate, e.g.: the quantity of the clicks...
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 comment
RW
Find another solution and save yourself the pain and heartache.Read more
Their Product Feature and pricing didn't fit us well, is there anyone who is using the product feature, if so which industry are you from?
1 comment
SR
Hi Harish, could you please elaborate on the features that didn't work for you? Read more
Leadsquared Marketing Automation has no more discussions with answers
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