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NM

Marketing Executive

How best can I use Act-on to support sales through insights and trends?

Asked over 5 years ago

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JP

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Answered over 5 years ago

Act-On offers several features that can support your sales process: - Define and track your behavioral score or lead for each known customer. - Define specific automatic marketing programs based on behavioral score. - Implement progressive profiling in order to better know your customers - Use A/B testing in order to evaluate the effectiveness of your email marketing campaigns. - CRM integration

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