Act-On Pricing Overview
Act-On at a glance
While some vendors charge you for every contact in your database, Act-On is different. Our pricing is focused on where we drive value for you, which is when you engage with contacts. Why pay for a database and contacts that you aren’t interacting with? We are proud to offer Active Contact Pricing for every account.
| Name | Price | Features |
|---|---|---|
| Professional | $900/month | Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required. |
| Enterprise | $2,000/month | Complete Professional platform, plus additional capabilities for teams with advanced strategies. Starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.
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Act-On pricing & plans
Standard support is included with every subscription and we provide premium service packages for every business need. Get the details on all of our Onboarding and Support packages at www.act-on.com/product/services/
Pricing information was last updated on October 09, 2024
Act-On Comparisons
HubSpot Marketing Hub
Adobe Marketo Engage
Salesforce Marketing Cloud Account Engagement
Act-On Pricing Reviews
I love all of the services the platform offers and how seamless they integrate together. It's very user friendly and their customer support is A++. We use this ESP for almost everything and are in the process of rolling other projects over. Review collected by and hosted on G2.com.
The only suggestions I have for changes are allowing certain windows to stay open after you complete the task, provide a summary window when scheduling emails like legacy had, and when reviewing the scheduled emails to have the name of the job in the email proof window. Review collected by and hosted on G2.com.
Act-On has several functionalities -- triggered emails, scheduled deployments, nurture campaigns, forms and more -- that allow marketing teams to achieve a variety of goals. I have yet to find a task that can't be achieved with Act-On, although I may need to ask their team for guidance. I enjoy being able to preview an email on mobile and desktop, test it with any email addresses I want, easily add new "from" email addresses, schedule sends, and review detailed analytics after deployment. Review collected by and hosted on G2.com.
Act-On is pretty costly, so if you're not utilizing all of its functions, it might not be worth it to invest. There could also be some more explanations/warnings in the system. For example, I once rearranged the order of our subscription lists, not knowing it would screw everything up. There was no warning or message given and it wasn't until I mentioned it to an Act-On rep that I learned how severe my action was. Also, the support team is very helpful when I have a question or issue, but I would love if they could be more proactive. We have monthly calls with them but they typically just ask if we have questions and share upcoming webinar dates. I'd rather they offer ideas for underutilized functions, provide tips to increase open/click rates and compare stats to industry benchmarks, inform new staff of all of Act-On's capabilities, etc. Lastly, I'd love if we could (1) hand-select several emails and get combined performance metrics for them and (2) add more users without additional cost. Review collected by and hosted on G2.com.
