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Best Digital Advertising Intelligence Software for Small Business

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Products classified in the overall Digital Advertising Intelligence category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Digital Advertising Intelligence to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Digital Advertising Intelligence category.

In addition to qualifying for inclusion in the Digital Advertising Intelligence Software category, to qualify for inclusion in the Small Business Digital Advertising Intelligence Software category, a product must have at least 10 reviews left by a reviewer from a small business.

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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8 Listings in Small Business Digital Advertising Intelligence Available

(982)4.5 out of 5
2nd Easiest To Use in Digital Advertising Intelligence software
View top Consulting Services for Similarweb
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    At Similarweb, we are committed to unlocking the full potential of the digital landscape. Our solutions span a wide array of digital needs, from comprehensive competitive analysis across all marketi

    Users
    • Account Executive
    • Associate
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 43% Mid-Market
    • 34% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Similarweb is a data analytics platform that provides insights on digital traffic by source, channel, and geography, and offers features for competitive intelligence, benchmarking, and digital marketing strategies.
    • Users like the granular data Similarweb provides, its user-friendly interface, the reliable data, and the valuable insights it offers for marketing research, competitive analysis, and strategic decision-making.
    • Users reported limitations such as data lag for smaller domains, less prevalent data access to subdomains, limited report customization, and challenges with data availability for APAC companies and low-traffic websites.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Similarweb Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    90
    Insights
    74
    Competitor Analysis
    71
    Traffic Analysis
    68
    Competitor Insights
    57
    Cons
    Data Inaccuracy
    40
    Limited Data Access
    33
    Inaccurate Data
    32
    Limited Data
    30
    Limited Features
    27
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Similarweb features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 8.7
    8.7
    Quality of Support
    Average: 9.0
    7.9
    Ad Intelligence Reporting
    Average: 8.5
    7.9
    Ad Competitive Benchmarking
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2007
    HQ Location
    New York
    Twitter
    @SimilarWeb
    50,293 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,337 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

At Similarweb, we are committed to unlocking the full potential of the digital landscape. Our solutions span a wide array of digital needs, from comprehensive competitive analysis across all marketi

Users
  • Account Executive
  • Associate
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 43% Mid-Market
  • 34% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Similarweb is a data analytics platform that provides insights on digital traffic by source, channel, and geography, and offers features for competitive intelligence, benchmarking, and digital marketing strategies.
  • Users like the granular data Similarweb provides, its user-friendly interface, the reliable data, and the valuable insights it offers for marketing research, competitive analysis, and strategic decision-making.
  • Users reported limitations such as data lag for smaller domains, less prevalent data access to subdomains, limited report customization, and challenges with data availability for APAC companies and low-traffic websites.
Similarweb Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
90
Insights
74
Competitor Analysis
71
Traffic Analysis
68
Competitor Insights
57
Cons
Data Inaccuracy
40
Limited Data Access
33
Inaccurate Data
32
Limited Data
30
Limited Features
27
Similarweb features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 8.7
8.7
Quality of Support
Average: 9.0
7.9
Ad Intelligence Reporting
Average: 8.5
7.9
Ad Competitive Benchmarking
Average: 8.2
Seller Details
Company Website
Year Founded
2007
HQ Location
New York
Twitter
@SimilarWeb
50,293 Twitter followers
LinkedIn® Page
www.linkedin.com
1,337 employees on LinkedIn®
(91)4.5 out of 5
6th Easiest To Use in Digital Advertising Intelligence software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Similarweb Search Intelligence is the most reliable and comprehensive solution for search marketers looking to grow their share of traffic. Built on the same competitive, market, and audience insights

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 46% Mid-Market
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Similarweb Search Intelligence Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Competitor Analysis
    48
    Ease of Use
    34
    Traffic Analysis
    27
    Insights
    26
    Keyword Research
    24
    Cons
    Data Inaccuracy
    22
    Limited Features
    17
    Inaccurate Data
    13
    Expensive
    12
    Inaccuracy
    12
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Similarweb Search Intelligence features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.7
    8.8
    Quality of Support
    Average: 9.0
    7.8
    Ad Intelligence Reporting
    Average: 8.5
    7.5
    Ad Competitive Benchmarking
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2007
    HQ Location
    New York
    Twitter
    @SimilarWeb
    50,293 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,337 employees on LinkedIn®
    Ownership
    NYSE: SMWB
Product Description
How are these determined?Information
This description is provided by the seller.

Similarweb Search Intelligence is the most reliable and comprehensive solution for search marketers looking to grow their share of traffic. Built on the same competitive, market, and audience insights

Users
No information available
Industries
No information available
Market Segment
  • 46% Mid-Market
  • 27% Small-Business
Similarweb Search Intelligence Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Competitor Analysis
48
Ease of Use
34
Traffic Analysis
27
Insights
26
Keyword Research
24
Cons
Data Inaccuracy
22
Limited Features
17
Inaccurate Data
13
Expensive
12
Inaccuracy
12
Similarweb Search Intelligence features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.7
8.8
Quality of Support
Average: 9.0
7.8
Ad Intelligence Reporting
Average: 8.5
7.5
Ad Competitive Benchmarking
Average: 8.2
Seller Details
Year Founded
2007
HQ Location
New York
Twitter
@SimilarWeb
50,293 Twitter followers
LinkedIn® Page
www.linkedin.com
1,337 employees on LinkedIn®
Ownership
NYSE: SMWB

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(52)4.8 out of 5
3rd Easiest To Use in Digital Advertising Intelligence software
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Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ASK BOSCO® is an AI-powered digital marketing analytics platform that helps agencies and marketing teams make data-driven decisions. It offers a single source of truth for tracking campaign and channe

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 67% Small-Business
    • 23% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • ASK BOSCO® Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    12
    Reporting
    9
    Features
    8
    Time-Saving
    7
    Business Growth
    6
    Cons
    Difficult Setup
    2
    Learning Curve
    2
    Campaign Management
    1
    Data Inaccuracy
    1
    Data Management
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • ASK BOSCO® features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 8.7
    9.4
    Quality of Support
    Average: 9.0
    9.0
    Ad Intelligence Reporting
    Average: 8.5
    8.5
    Ad Competitive Benchmarking
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2019
    HQ Location
    Leeds, GB
    Twitter
    @askboscoindex
    43 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    28 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ASK BOSCO® is an AI-powered digital marketing analytics platform that helps agencies and marketing teams make data-driven decisions. It offers a single source of truth for tracking campaign and channe

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 67% Small-Business
  • 23% Mid-Market
ASK BOSCO® Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
12
Reporting
9
Features
8
Time-Saving
7
Business Growth
6
Cons
Difficult Setup
2
Learning Curve
2
Campaign Management
1
Data Inaccuracy
1
Data Management
1
ASK BOSCO® features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 8.7
9.4
Quality of Support
Average: 9.0
9.0
Ad Intelligence Reporting
Average: 8.5
8.5
Ad Competitive Benchmarking
Average: 8.2
Seller Details
Company Website
Year Founded
2019
HQ Location
Leeds, GB
Twitter
@askboscoindex
43 Twitter followers
LinkedIn® Page
www.linkedin.com
28 employees on LinkedIn®
(106)4.4 out of 5
8th Easiest To Use in Digital Advertising Intelligence software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Computer Games
    Market Segment
    • 49% Small-Business
    • 41% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • MobileAction Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    56
    Features
    48
    Customer Support
    41
    Helpful
    35
    Keyword Research
    32
    Cons
    UX Improvement
    16
    Limited Features
    13
    Poor Interface Design
    13
    Learning Curve
    12
    Data Inaccuracy
    11
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • MobileAction features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 8.7
    9.0
    Quality of Support
    Average: 9.0
    8.3
    Ad Intelligence Reporting
    Average: 8.5
    8.1
    Ad Competitive Benchmarking
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2013
    HQ Location
    San Francisco, California, United States
    Twitter
    @MobileAction
    6,750 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    114 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth

Users
No information available
Industries
  • Marketing and Advertising
  • Computer Games
Market Segment
  • 49% Small-Business
  • 41% Mid-Market
MobileAction Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
56
Features
48
Customer Support
41
Helpful
35
Keyword Research
32
Cons
UX Improvement
16
Limited Features
13
Poor Interface Design
13
Learning Curve
12
Data Inaccuracy
11
MobileAction features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.7
9.0
Quality of Support
Average: 9.0
8.3
Ad Intelligence Reporting
Average: 8.5
8.1
Ad Competitive Benchmarking
Average: 8.2
Seller Details
Year Founded
2013
HQ Location
San Francisco, California, United States
Twitter
@MobileAction
6,750 Twitter followers
LinkedIn® Page
www.linkedin.com
114 employees on LinkedIn®
(134)4.5 out of 5
7th Easiest To Use in Digital Advertising Intelligence software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MediaRadar's award-winning advertising intelligence solutions deliver timely cross-media insights that are targeted to those that are involved in the media selling, planning, or buying processes. Medi

    Users
    • Account Executive
    Industries
    • Marketing and Advertising
    • Publishing
    Market Segment
    • 55% Mid-Market
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • MediaRadar Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Accuracy
    1
    Business Growth
    1
    Competitive Intelligence
    1
    Competitor Analysis
    1
    Contact Information
    1
    Cons
    Cluttered Layout
    1
    Data Inaccuracy
    1
    Difficult Usability
    1
    Inaccurate Data
    1
    Inefficient Search Functionality
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • MediaRadar features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 8.7
    9.2
    Quality of Support
    Average: 9.0
    8.1
    Ad Intelligence Reporting
    Average: 8.5
    8.3
    Ad Competitive Benchmarking
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2006
    HQ Location
    New York, NY
    Twitter
    @MediaRadar
    4,325 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    538 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MediaRadar's award-winning advertising intelligence solutions deliver timely cross-media insights that are targeted to those that are involved in the media selling, planning, or buying processes. Medi

Users
  • Account Executive
Industries
  • Marketing and Advertising
  • Publishing
Market Segment
  • 55% Mid-Market
  • 27% Small-Business
MediaRadar Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Accuracy
1
Business Growth
1
Competitive Intelligence
1
Competitor Analysis
1
Contact Information
1
Cons
Cluttered Layout
1
Data Inaccuracy
1
Difficult Usability
1
Inaccurate Data
1
Inefficient Search Functionality
1
MediaRadar features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.7
9.2
Quality of Support
Average: 9.0
8.1
Ad Intelligence Reporting
Average: 8.5
8.3
Ad Competitive Benchmarking
Average: 8.2
Seller Details
Year Founded
2006
HQ Location
New York, NY
Twitter
@MediaRadar
4,325 Twitter followers
LinkedIn® Page
www.linkedin.com
538 employees on LinkedIn®
(39)4.4 out of 5
11th Easiest To Use in Digital Advertising Intelligence software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Users
    No information available
    Industries
    • Computer Games
    • Marketing and Advertising
    Market Segment
    • 51% Small-Business
    • 46% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AdQuality by IronSource features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 8.7
    9.4
    Quality of Support
    Average: 9.0
    8.3
    Ad Intelligence Reporting
    Average: 8.5
    6.7
    Ad Competitive Benchmarking
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Unity
    Year Founded
    2010
    HQ Location
    San Fransisco
    Twitter
    @unity
    107,987 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    6,939 employees on LinkedIn®
Users
No information available
Industries
  • Computer Games
  • Marketing and Advertising
Market Segment
  • 51% Small-Business
  • 46% Mid-Market
AdQuality by IronSource features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 8.7
9.4
Quality of Support
Average: 9.0
8.3
Ad Intelligence Reporting
Average: 8.5
6.7
Ad Competitive Benchmarking
Average: 8.2
Seller Details
Seller
Unity
Year Founded
2010
HQ Location
San Fransisco
Twitter
@unity
107,987 Twitter followers
LinkedIn® Page
www.linkedin.com
6,939 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    StoreYa's marketing platform offers the only fully autonomous performance-based advertising AI solution for eCommerce. StoreYa creates, manages and optimises in real-time Google, Facebook, Instagram,

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 93% Small-Business
    • 7% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • StoreYa Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    4
    Affordable
    2
    Ease of Use
    2
    Sales
    2
    Campaign Management
    1
    Cons
    Poor Customer Support
    2
    Pricing Issues
    2
    Email Functionality
    1
    Expensive
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • StoreYa features and usability ratings that predict user satisfaction
    5.0
    Has the product been a good partner in doing business?
    Average: 8.7
    8.0
    Quality of Support
    Average: 9.0
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    StoreYa
    Year Founded
    2012
    HQ Location
    Ramat Ha'sharon, Israel
    Twitter
    @StoreYaCom
    1,119 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    12 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

StoreYa's marketing platform offers the only fully autonomous performance-based advertising AI solution for eCommerce. StoreYa creates, manages and optimises in real-time Google, Facebook, Instagram,

Users
No information available
Industries
No information available
Market Segment
  • 93% Small-Business
  • 7% Mid-Market
StoreYa Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
4
Affordable
2
Ease of Use
2
Sales
2
Campaign Management
1
Cons
Poor Customer Support
2
Pricing Issues
2
Email Functionality
1
Expensive
1
StoreYa features and usability ratings that predict user satisfaction
5.0
Has the product been a good partner in doing business?
Average: 8.7
8.0
Quality of Support
Average: 9.0
0.0
No information available
0.0
No information available
Seller Details
Seller
StoreYa
Year Founded
2012
HQ Location
Ramat Ha'sharon, Israel
Twitter
@StoreYaCom
1,119 Twitter followers
LinkedIn® Page
www.linkedin.com
12 employees on LinkedIn®
(346)4.3 out of 5
4th Easiest To Use in Digital Advertising Intelligence software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Pathmatics turns the world’s marketing data into actionable insights. Pathmatics provides a marketing intelligence platform that helps the world’s top agencies, brands, and publishers answer their d

    Users
    • Account Executive
    • Assistant Strategist
    Industries
    • Marketing and Advertising
    • Online Media
    Market Segment
    • 48% Mid-Market
    • 40% Enterprise
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Pathmatics by Sensor Tower features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 8.7
    8.7
    Quality of Support
    Average: 9.0
    9.0
    Ad Intelligence Reporting
    Average: 8.5
    8.4
    Ad Competitive Benchmarking
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2011
    HQ Location
    Santa Monica, CA
    Twitter
    @Pathmatics
    3,442 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    18 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Pathmatics turns the world’s marketing data into actionable insights. Pathmatics provides a marketing intelligence platform that helps the world’s top agencies, brands, and publishers answer their d

Users
  • Account Executive
  • Assistant Strategist
Industries
  • Marketing and Advertising
  • Online Media
Market Segment
  • 48% Mid-Market
  • 40% Enterprise
Pathmatics by Sensor Tower features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.7
8.7
Quality of Support
Average: 9.0
9.0
Ad Intelligence Reporting
Average: 8.5
8.4
Ad Competitive Benchmarking
Average: 8.2
Seller Details
Year Founded
2011
HQ Location
Santa Monica, CA
Twitter
@Pathmatics
3,442 Twitter followers
LinkedIn® Page
www.linkedin.com
18 employees on LinkedIn®