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SAP Customer Data Platform
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65 SAP Customer Data Platform Reviews

4.4 out of 5
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65 SAP Customer Data Platform Reviews
4.4 out of 5
65 SAP Customer Data Platform Reviews
4.4 out of 5
G2 reviews are authentic and verified.
Amit Gulia, C.
AC
Business Analyst
Enterprise (> 1000 emp.)
"Deep understanding of Customer data"
What do you like best about SAP Customer Data Platform?

SAP Customer Data Platform is creative tool focuses on providing a holistic experience to customer. These are some features we like the most.

1. It helps in providing more segmantation journey to the user.

2. Provides real depth data insights to help user to gain market lead.

3. Goes with up and down API integration to support most of use systems. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

SAP Customer Data Platform is good tool among its competitors and stand a ncie goodwill however these are some thigns can be taken care of

1. The first time user setup on new sytem gives hard time to the user.

2. It is out of reach for the budgeted user looking for cost sensitive products in this space. Company can tackle this bus launching a separate product with limited features. Review collected by and hosted on G2.com.

Daniel W.
DW
Mid-Market (51-1000 emp.)
"SAP Customer Data Platform and the tool helped us increase the conversion rate."
What do you like best about SAP Customer Data Platform?

We were able to easily adapt and automate communications for our users based on their activity thanks to the platform's numerous pre-built configurable templates. We were able to obtain reports and information in real time thanks to the SAP Customer Data Platform. The fact that it allows us to reach clients at the proper moment by optimizing delivery time appealed to us the most. Furthermore, the platform leverages automation to personalize messages for each consumer, which is a time-saving approach. Its segmentation skills are really good, allowing us to send targeted messages to different categories of consumers. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

There are no severe concerns, at first, we encountered small flaws in the mobile templates, such as wispy effects, but the bugs were not critical and may be fixed. Thus far, we have had no problems with the SAP Consumer Data Platform, and we are quite pleased with the results we have had since deploying this program. Review collected by and hosted on G2.com.

Nelson H.
NH
eCommerce Customer Support
Mid-Market (51-1000 emp.)
"Effective Customer Data Management Platform"
What do you like best about SAP Customer Data Platform?

As an agent user, I find the SAP Customer Data Platform to be a game-changer when it comes to managing customer data. The platform's user-friendly interface and accessibility make it easy for me to quickly access and analyze customer data from various sources. With the platform's a data integration and management features, I can now have a complete 360-degree view of the customer, which helps me personalize interactions and provide more effective customer service. The platform's marketing automation and personalization features also enable me to engage with customers more effectively and efficiently, allowing me to focus on building relationships and delivering value. Overall, the SAP Customer Data Platform has become an indispensable tool in my daily work, enabling me to improve my understanding of customers and provide a better customer experience. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

the platform's pricing is expensive, especially for smaller businesses. The implementation process may also be time-consuming and require a lot of technical expertise. Review collected by and hosted on G2.com.

Veronica M.
VM
Project Engineer
Mid-Market (51-1000 emp.)
"Excellent smart recommendation tool with AI."
What do you like best about SAP Customer Data Platform?

We were able to attract the attention of our target audience with modest unique content that appealed to them using SAP CDP. Its sophisticated targeting features and ready-to-use templates assisted us in attracting the appropriate client eyeballs for the correct goods. SAP CDP includes a wide range of tools and functions that help us improve our website for our clients. We began delivering different web push alerts via SAP CDP, which is now one of our performance channels. We also make advantage of several of the SAP CDP built-in templates, which enable us scale and grow rapidly. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

There isn't anything I dislike; initially, we needed some assistance getting started with the products, but the SAP CDP team proactively assisted us with tool integration. Their present templates save us a lot of time; it would be wonderful if they could keep releasing new templates on a regular basis, but we're pleased with the outcomes so far. Review collected by and hosted on G2.com.

Gianna L.
GL
Mid-Market (51-1000 emp.)
"Powerful and reliable software (CDP)."
What do you like best about SAP Customer Data Platform?

What I enjoy best about the SAP Customer Data Platform is that it enables us to create a more personalized experience for our clients. We may target clients based on their interests using SAP Customer Data Platform's segmentation features. Finally, utilizing the rich templates, we construct experiences tailored to the customer's preferences, such as playing with banners. Machine learning is a tremendously strong technology with enormous promise, and SAP Customer Data Platform has built an excellent foundation for it to be realized. SAP Customer Data Platform's predictive audience is a significant and competitive feature that has assisted us in improving our ROAS through very precise targeting based on sophisticated audience segmentation. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

The main obstacle we had was that SAP Customer Data Platform offers numerous products, features, and use cases, so the learning curve was steep, but we were able to adapt to its functionality with the assistance of our account managers. Review collected by and hosted on G2.com.

Dominic K.
DK
IT Professional
Mid-Market (51-1000 emp.)
"SAP CDP showed us amazing results in less than two months."
What do you like best about SAP Customer Data Platform?

The integration was flawless, and the account management staff was instrumental in putting it all together to guarantee there were no problems. We anticipated that it would take some time to see benefits, yet it only took us two months to notice significant effects. We've been utilizing them to effortlessly develop tailored website experiences. I enjoy the recommendations supplied by SAP CDP, as well as the amazing comparison tool; it eliminates client hesitation and has resulted in a significant boost in sales. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

We are afraid that we will require extensive assistance from the SAP CDP account management staff each time we begin utilizing a new product. We anticipate that connections with other products will be just as easy and quick. Review collected by and hosted on G2.com.

Helen H.
HH
Enterprise (> 1000 emp.)
"SAP Customer Data Platform improves lead collection."
What do you like best about SAP Customer Data Platform?

SAP Consumer Data Platform demonstrates the unlimited possibilities that may be realized with its high-level solutions. It allows us to grow by making the process of connecting new clients with our sales staff considerably easier. One of the reasons we enjoy working with SAP Customer Data Platform is their fantastic customer support staff, which was always there to assist us solve problems and flourish in our marketing operations. It is difficult to convert anonymous or new users to registered users on the website and mobile app without putting this group of visitors through unnecessary bother. We can motivate new users to sign up and promote first-time purchases with SAP Customer Data Platform's gamified lead capture templates by providing appropriate discount coupons during checkout. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

Something I don't like is that the loading time occasionally takes longer than planned. We wanted to recreate our lead collecting success on our mobile app, but there weren't many in-app templates applicable to this use case for a while. Nevertheless, this has been addressed, and the increased template library makes it much easier to experiment with immersive experiences. Review collected by and hosted on G2.com.

Mohammad A.
MA
Data Engineer
Enterprise (> 1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Use of SAP customer data platform, why organization's are using this and benefits?"
What do you like best about SAP Customer Data Platform?

SAP customer data platform is a cloud based (CDP) solution designed to help businesses manage their customers and data effectively.this platform help businesses togain real time insights into customer behaviour and preferences and also provide data cleansing, de-duplication and check data is up to date or not. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

Implementing SAP CDP can be costly and time consuming process.it is designed to integrate seamlessly with other SAP products, it is less compatible with non SAP systems, which can be a drawback for some businesses.it is complex to use. Review collected by and hosted on G2.com.

Siddhant J.
SJ
Cloud AI/ML Performance/SRE Engineer
Enterprise (> 1000 emp.)
"SAP CDP - Understanding Customer Needs and Single secured storage"
What do you like best about SAP Customer Data Platform?

With SAP CDP, data is collected from multiple sources to understand customer needs and stored in a secure place. It provides good learning tutorials and is relatively easy to use. Reports are automated and generated in real-time, which helps in understanding the customer better. Its integrated AI/ML features enable the product to stand out. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

Compared to its competitors, the pricing and volumetric-based product discounts are higher. Initially, the setup could be challenging, but users get acquainted with it over time. The integration with 3rd party tools can be simplified with easier workflow. Review collected by and hosted on G2.com.

Mansi A.
MA
Senior Software Engineer
Enterprise (> 1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Unified platform to manage customer data"
What do you like best about SAP Customer Data Platform?

SAP customer data platform provides real-time customer data, which allows businesses to respond quickly to customer needs and behavior.

It helps businesses to segment their customers based on various parameters, such as behavior, demographics, and preferences, enabling them to personalize their marketing and sales efforts. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

Integrating SAP Customer Data Platform with existing systems and applications can be challenging and time-consuming. It may require significant resources and expertise to ensure a smooth integration process. Review collected by and hosted on G2.com.

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