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- Customer Data Platforms (CDP)
- Salesforce Data Cloud
- SAP Customer Data Platform
- Salesforce Data Cloud-vs-SAP Customer Data Platform
Compare SAP Customer Data Platform and Salesforce Data Cloud 
At a Glance
Market Segments
Enterprise (45.8% of reviews)
Mid-Market (47.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
SAP Customer Data Platform
Star Rating
(65)4.4 out of 5
Market Segments
Enterprise (45.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about SAP Customer Data PlatformSalesforce Data Cloud
Star Rating
(69)4.4 out of 5
Market Segments
Mid-Market (47.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Salesforce Data CloudSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that SAP Customer Data Platform excels in data enrichment with a score of 9.3, highlighting its robust capabilities in integrating and enhancing customer data from various sources, while Salesforce CDP received a lower score of 8.3 in this area.
- Reviewers mention that SAP's predictive modeling feature is highly rated at 9.1, providing advanced analytics that help businesses forecast customer behavior effectively, whereas Salesforce's predictive modeling scored 8.3, indicating room for improvement.
- G2 users note that SAP's recommendation engine also stands out with a score of 9.1, allowing for personalized customer experiences, while Salesforce's engine scored 8.3, suggesting it may not be as effective in delivering tailored recommendations.
- Users on G2 appreciate SAP's ease of use, scoring 8.8, which is higher than Salesforce's 8.2, indicating that SAP may offer a more intuitive interface for everyday users.
- Reviewers say that SAP's expandability is rated at 9.1, making it a strong choice for businesses looking to scale their operations, while Salesforce's expandability scored slightly higher at 9.3, suggesting it may offer more flexibility in integrating additional features.
- Users report that both platforms have similar overall star ratings of 4.4, but SAP is favored in the enterprise segment, while Salesforce is more popular among mid-market users, indicating different target audiences for each product.
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Pricing
Entry-Level Pricing
SAP Customer Data Platform
No pricing availableSalesforce Data Cloud
No pricing availableFree Trial
SAP Customer Data Platform
No trial information availableSalesforce Data Cloud
No trial information availableRatings
Meets Requirements
9.0
52
8.9
42
Ease of Use
8.8
53
8.1
52
Ease of Setup
7.3
13
7.2
29
Ease of Admin
7.9
13
9.1
11
Quality of Support
8.7
51
8.7
41
Has the product been a good partner in doing business?
9.1
13
9.2
11
Product Direction (% positive)
9.1
53
8.5
40
Features by Category
Data Sourcing
9.3
35
8.3
5
9.1
31
9.3
5
8.8
33
9.3
5
9.0
33
8.7
5
Intelligence
9.1
27
8.7
5
9.1
32
8.3
5
9.1
31
8.3
5
Categories
Categories
Shared Categories
SAP Customer Data Platform and Salesforce Data Cloud are categorized as Customer Data Platform (CDP)
Unique Categories
SAP Customer Data Platform has no unique categories
Salesforce Data Cloud has no unique categories
Reviews
Reviewers' Company Size
SAP Customer Data Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Data Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
18.6%
Higher Education
8.5%
Computer Software
8.5%
Business Supplies and Equipment
6.8%
Pharmaceuticals
5.1%
Other
52.5%
Information Technology and Services
12.1%
Marketing and Advertising
9.1%
Computer Software
9.1%
Financial Services
7.6%
Pharmaceuticals
6.1%
Other
56.1%
Most Helpful Reviews
SAP Customer Data Platform
Most Helpful Favorable Review
Ken B.
Verified User in Consumer Goods
Breadth and capability of the product from social login to social plugins.
Most Helpful Critical Review
Poornaselvam B.
Verified User in Professional Training & Coaching
It does not show respect for customer data privacy
Salesforce Data Cloud
Most Helpful Favorable Review
Sausan R.
Verified User in Hospital & Health Care
The time when tasks are due. So, you dont have to remember to do the tasks; SalesForce will prompt you when its due date.
Most Helpful Critical Review
Verified User in Consulting
1. Data quality management 2. Performance with large data sets
Ken B.
Verified User in Consumer Goods
Breadth and capability of the product from social login to social plugins.
Sausan R.
Verified User in Hospital & Health Care
The time when tasks are due. So, you dont have to remember to do the tasks; SalesForce will prompt you when its due date.
Poornaselvam B.
Verified User in Professional Training & Coaching
It does not show respect for customer data privacy
Verified User in Consulting
1. Data quality management 2. Performance with large data sets
Alternatives
Discussions
SAP Customer Data Platform has no discussions with answers
Salesforce Data Cloud has no discussions with answers
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