If you are considering Salesforce Data Cloud, you may also want to investigate similar alternatives or competitors to find the best solution. Customer Data Platforms (CDP) is a widely used technology, and many people are seeking easily administered, sophisticated software solutions with marketing metrics, content marketing, and multiple devices. Other important factors to consider when researching alternatives to Salesforce Data Cloud include user experience and marketing campaigns. The best overall Salesforce Data Cloud alternative is Insider. Other similar apps like Salesforce Data Cloud are Twilio Segment, Dynamics 365 Customer Insights, Klaviyo, and Hightouch. Salesforce Data Cloud alternatives can be found in Customer Data Platforms (CDP) but may also be in Marketing Automation Software or Mobile Marketing Software.
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
Segment is a customer data platform that helps every team access clean and reliable customer data to make real-time decisions, accelerate growth, and personalize experiences. Today, over 20,000 companies across 70+ countries use Segment, from fast-growing businesses like Instacart, Peloton, and Bonobos to some of the world’s largest organizations like Levi’s, Intuit, and FOX. With Segment, companies can connect and activate reliable first-party data across 300+ marketing, analytics, and data warehousing tools.
Microsoft Dynamics 365 Customer Insights helps to drive engagement through intelligent customer analytics and give employees the relevant insights they need to better understand and engage with customers.
Klaviyo, a unified customer platform for email, SMS, and more, gives your online brand direct ownership of your consumer data and interactions.
Hightouch is the easiest way to sync customer data into your tools like CRMs, email tools, and Ad networks. Sync data from any source (data warehouse, spreadsheets) to 70+ tools, using SQL or a point-and-click UI, without relying on favors from Engineering. For example, you can sync data on how leads are using your product to your CRM so that your sales reps can personalize messages and unlock product-led growth.
Tealium AudienceStream™ is the market-leading Customer Data Platform, combining robust audience management and data enrichment capabilities resulting in unified customer profiles and the ability to take immediate, relevant action.
Bloomreach personalizes the e-commerce experience by unifying real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience continuously reflects a changing customer as they shop. With the scale of AI, this creates endless new paths to purchase.
Analytics Infrastructure. Simplified in the Cloud.
WebEngage is a user engagement and retention platform that helps you unify customer data, execute marketing campaigns, and track performance.
Customer data platform and cross-channel marketing automation for SMEs, retailers, and big brands.