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SAP Customer Data Platform
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SAP Customer Data Platform Reviews & Product Details

SAP Customer Data Platform Overview

What is SAP Customer Data Platform?

SAP’s purpose is to help the world run better and improve people’s lives with sustainability at the core.Our business analytics solutions close the gap between transactions, data preparation, analysis, and action, so you can make more informed decisions.

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Product Description
SAP’s purpose is to help the world run better and improve people’s lives with sustainability at the core.Our business analytics solutions close the gap between transactions, data preparation, analysis, and action, so you can make more informed decisions.

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Our business analytics solutions close the gap between transactions, data preparation, analysis, and action, so you can make more informed decisions.

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65 SAP Customer Data Platform Reviews

4.4 out of 5
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65 SAP Customer Data Platform Reviews
4.4 out of 5
65 SAP Customer Data Platform Reviews
4.4 out of 5
G2 reviews are authentic and verified.
Santosh P.
SP
Relationship Manager
Small-Business (50 or fewer emp.)
"PERFECT CUSTOMER INSIGHTS"
What do you like best about SAP Customer Data Platform?

SAP Customer Data Platform is a comprehensive solution that allows businesses to consolidate and manage customer data from various sources in a unified platform. And It's Help to know Customer Insights and Allow To track Customer activities Which help lot to know What Customers exactly wants even it's big Help in business to grow up . Now a days Data Is Everything and Sap CDP help lot for That. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

SAP CDP is known for its complexity and can be challenging to implement and configure. Users have mentioned that the learning can be steep, requiring significant time and take to fully understand and utilize the platfororm effectively.Users have reported limitations in terms of customization options within SAP CDP. The platform may not provide the flexibility needed to tailor certain features or workflows according to specific business requirements, leading to potential frustrations for some users. Review collected by and hosted on G2.com.

Bhavesh G.
BG
Sourcing Analyst
Enterprise (> 1000 emp.)
"Advanced customer Insights and Analytics"
What do you like best about SAP Customer Data Solutions?

SAP customer data solutions enables businesses to engage with customers across multiple channels including web, mobile, social media and offline touchpoint. Their solution provide seamless omni- channel integration, allowing businesses to deliver consistent and personalized experience. This capability enhances customer satisfaction and long term customer relationships. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Solutions?

With My experience, integrating SAP customer data solutions with existing systems and applications cab be complex. It requires IT expertise and dedicated resources. Also the cost of implementation, licensing and maintenance becomes a matter of budget constraints. Review collected by and hosted on G2.com.

Irfanudeen S.
IS
Inside sales specialist
E-Learning
Enterprise (> 1000 emp.)
"EXPAND YOUR CUSTOMER BASE WITH SAP CIAM TOOL"
What do you like best about SAP Customer Data Solutions?

The best about SAP Customer Data Solutions is its support system; learning new things and implementing them in our routine is a tricky thing SAP support team makes the process easy. SAP Customer Data Solutions offer high customization on data interface based on our requirements. The main feature is its security, which creates trust among the client base. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Solutions?

SAP Customer Data Solutions' service is a drawback; it's costly compared to its competitors with the same reliability and branding as Adobe. Many complex features are there need to simplify like initial setup. Review collected by and hosted on G2.com.

Manish Kumar J.
MJ
Information Technology Support Specialist
Small-Business (50 or fewer emp.)
"SAP Customer Data Solutions Review"
What do you like best about SAP Customer Data Solutions?

The best thing I like about SAP Customer Data Solutions is that it integrates nicely with other tools and allows to get data from reliable and trusted data sources known as data stores. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Solutions?

This tool may seem difficult for new users and might take time to get used with this tool. Review collected by and hosted on G2.com.

Verified User in Automotive
UA
Enterprise (> 1000 emp.)
"Reliable and easy to use software showed us amazing results in less than three months."
What do you like best about SAP Customer Data Platform?

The connection went smoothly, and the account management team was crucial in putting everything together to guarantee there were no problems. I appreciate SAP CDP recommendations as well as the fantastic comparison tool.

What I like best about SAP Customer Data Platform is that it enables us to provide a more customized experience for our clients by allowing us to target them based on their interests through the segmentation tools. Finally, we develop experiences suited to consumer preferences utilizing the rich templates. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

I have no problems, since I have been using it we have had satisfactory results. Review collected by and hosted on G2.com.

Niklas W.
NW
Senior Project Manager
Mid-Market (51-1000 emp.)
"SAP CDP improved customer engagement and increased conversions with referrals."
What do you like best about SAP Customer Data Platform?

SAP CDP has assisted us in the design of many contact points such as online, email, and SMS, and their pre-built templates have allowed us to get started much faster depending on distinct use cases such as cart abandonment, navigation abandonment, replenishment, and so on. We were able to enhance conversion rates by sending the correct material to the right user at the right time, SAP Customer Data Platform enabled us to create a tailored customer experience to our customers, which helped us increase engagement rates. We used interactive quizzes on product pages to engage users on our website, by answering all of the questions correctly, they might earn a discount voucher, which helped us tailor product suggestions and convert visitors into buyers. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

There are distinct dashboards for the many products we use; a consolidated analytics dashboard would be ideal, the deployment is not as straightforward as we would like; we required some early assistance before becoming acquainted with the platform; initially, we require assistance from the support staff. Today, your customer success team has always been there to assist us in realizing the full potential of SAP CDP while directing us to newer features and capabilities that correspond with our business objectives. Review collected by and hosted on G2.com.

Matthew S.
MS
Market Manager
Enterprise (> 1000 emp.)
"SAP CDP transforms the customer experience and helps us deliver personalized product recommendations"
What do you like best about SAP Customer Data Platform?

The product enables us to display personalized product recommendations based on each user's interests, affinities, and preferences. SAP Customer Data Platform makes it extremely simple to add personalized recommendations optimized for conversion, engagement, and performance based on our specifications. Using innovative initiatives such as price alerts, replenishment alerts, and cart reminders, we have achieved fantastic outcomes such as increased AOV, higher conversion rates, and improved ROI. Their pre-built templates enable us to get started much faster by focusing on certain use cases such as cart abandonment, navigation abandonment, restocking, and so on. We are now able to showcase items more contextually to the correct consumers throughout the website, depending on unique user behavior in the past and in current time, by using their AI-powered product recommendation engine. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

It took some time for the SAP Customer Data Platform algorithms to react and present the relevant recommendations when we changed our website; initially, we found it challenging to try out different use cases across all channels. Yet, with the arrival of more and more pre-built templates, we can start complicated user journeys via channels based on user affinity to interact, with literally just a few clicks. Review collected by and hosted on G2.com.

Herbert L.
HL
Project Manager
Enterprise (> 1000 emp.)
"SAP CDP improves conversion rate with AI-powered recommendations."
What do you like best about SAP Customer Data Platform?

We wanted to expand our growth opportunities by providing highly tailored suggestions on each page for our visitors, using SAP CDP, we can put these recommendations in multiple ways based on different page layouts and target consumers with the most relevant goods connected to their searches. We also utilize the welcome bar to notify users of crucial updates, shipping information, and other information, even yet, the CR and AOV rose as a result. Another aspect of SAP CDP that was important to us was dynamic segmentation of our customers from different countries, this may appear to be a basic notion, but it was something that no other supplier had previously provided us, furthermore, A/B testing allowed us to test multiple aspects and campaigns and activate the top performing ones to further boost our conversion rate. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

We had some issues with the SAP Customer Data Platform dashboard's extensive capabilities at initially; they gave how-to videos rather than written articles/how-tos, which we didn't find particularly useful. It also required some time to interact and discuss the unique features with the customer success team, thus we needed some time to become acquainted with some of the items. The product's performance in terms of speed might be enhanced; sometimes it takes a while for a campaign to load; we hope this will be rectified in the near future. Review collected by and hosted on G2.com.

RT
Sr. Infrastructure Manager- IT
Pharmaceuticals
Enterprise (> 1000 emp.)
"SAP Customer Data Platform"
What do you like best about SAP Customer Data Platform?

SAP Customer Data Platform helps us to build trust with customers and reduce the time to market products. It has a holistic view of customer data, which is very helpful to our management in making decisions. It complies with all of our required complaince. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

SAP Customer Data Platform have limited option of social media engasement and High data volume takes time to load in real time dashboard. Review collected by and hosted on G2.com.

Michael  H.
MH
Human Resources Manager
Mid-Market (51-1000 emp.)
"Good program that is essential for managing customer data."
What do you like best about SAP Customer Data Solutions?

It offers an easy-to-use UI. I love that the learning curve is minimal and I was ready to go in no time. When I needed help, customer service was prompt. Using analytics, I've understood many of my consumers. Most problems can be handled through data analysis. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Solutions?

Integration with external services presents the greatest barrier for this product. Because of its complexity, you should consult an expert before attempting integration. It would be beneficial if this procedure could be made easier. Review collected by and hosted on G2.com.

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SAP Customer Data...