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- SAP Customer Data Platform
- SAP Emarsys
- SAP Customer Data Platform-vs-SAP Emarsys
Compare SAP Customer Data Platform and SAP Emarsys 
At a Glance
Market Segments
Enterprise (45.8% of reviews)
Mid-Market (55.0% of reviews)
Entry-Level Pricing
No pricing available
$
SAP Customer Data Platform
Star Rating
(65)4.4 out of 5
Market Segments
Enterprise (45.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about SAP Customer Data PlatformSAP Emarsys
Star Rating
(448)4.3 out of 5
Market Segments
Mid-Market (55.0% of reviews)
Entry-Level Pricing
$
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SAP Customer Data Platform vs SAP Emarsys
When assessing the two solutions, reviewers found SAP Customer Data Platform easier to use, set up, and do business with overall. However, reviewers preferred the ease of administration with SAP Emarsys.
- Reviewers felt that SAP Customer Data Platform meets the needs of their business better than SAP Emarsys.
- When comparing quality of ongoing product support, reviewers felt that SAP Customer Data Platform is the preferred option.
- When assessing product direction, SAP Customer Data Platform and SAP Emarsys received similar ratings from our reviewers.
Pricing
Entry-Level Pricing
SAP Customer Data Platform
No pricing availableSAP Emarsys
ESSENTIAL
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Achieve your most essential objectives through marketing personalization and automation.
Free Trial
SAP Customer Data Platform
No trial information availableSAP Emarsys
No trial information availableRatings
Meets Requirements
9.0
52
8.4
345
Ease of Use
8.8
53
8.3
347
Ease of Setup
7.3
13
7.2
164
Ease of Admin
7.9
13
8.3
157
Quality of Support
8.7
51
8.5
345
Has the product been a good partner in doing business?
9.1
13
8.6
158
Product Direction (% positive)
9.1
53
9.1
321
Features by Category
Email Marketing
Not enough data
8.7
219
|
Verified
Not enough data
8.7
206
|
Verified
Not enough data
8.6
217
|
Verified
Not enough data
8.4
192
|
Verified
Online Marketing
Not enough data
7.1
120
|
Verified
Not enough data
8.2
153
|
Verified
Not enough data
8.4
178
|
Verified
Not enough data
8.2
175
|
Verified
Not enough data
7.9
121
Lead Management
Not enough data
8.0
139
|
Verified
Not enough data
7.9
155
|
Verified
Not enough data
8.6
199
|
Verified
Not enough data
8.0
126
|
Verified
Not enough data
8.2
123
|
Verified
Not enough data
8.3
148
|
Verified
Not enough data
8.0
112
|
Verified
Not enough data
8.3
110
|
Verified
Campaign Management
Not enough data
8.5
145
|
Verified
Not enough data
8.2
88
Not enough data
7.8
81
|
Verified
Not enough data
7.4
53
Social
Not enough data
7.6
62
Not enough data
7.9
72
|
Verified
Not enough data
7.7
71
|
Verified
Not enough data
7.7
63
|
Verified
Not enough data
7.7
73
|
Verified
Reporting & Analytics
Not enough data
8.1
203
|
Verified
Not enough data
7.9
144
|
Verified
Not enough data
7.8
132
|
Verified
Not enough data
7.5
142
|
Verified
Not enough data
7.6
79
Platform
Not enough data
7.7
116
|
Verified
Not enough data
8.1
98
|
Verified
Not enough data
8.6
115
|
Verified
Not enough data
8.2
69
|
Verified
Not enough data
6.7
71
|
Verified
Not enough data
8.6
101
|
Verified
Not enough data
7.6
68
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
8.1
120
|
Verified
Not enough data
7.9
114
|
Verified
Not enough data
7.8
80
|
Verified
Metrics
Not enough data
7.8
26
Not enough data
8.1
29
Not enough data
7.9
22
Not enough data
8.0
25
Not enough data
8.1
24
Not enough data
8.3
26
Not enough data
7.7
25
Not enough data
8.2
27
Not enough data
7.8
24
Reporting
Not enough data
8.1
31
Not enough data
8.2
28
Not enough data
7.7
26
Not enough data
8.5
30
Not enough data
8.2
28
Not enough data
7.9
23
Not enough data
8.1
27
Other
Not enough data
8.1
26
Not enough data
7.9
23
Not enough data
8.3
20
Not enough data
8.3
27
Not enough data
8.2
22
Not enough data
8.3
22
Not enough data
7.7
25
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.2
29
Not enough data
7.8
27
Not enough data
8.4
31
Not enough data
8.7
31
Administration
Not enough data
8.5
69
Not enough data
8.1
63
Not enough data
7.9
62
Not enough data
8.7
72
Not enough data
7.6
46
Not enough data
8.3
53
Integrations
Not enough data
8.5
37
Not enough data
8.2
46
Not enough data
8.3
46
Not enough data
8.3
46
Platform
Not enough data
8.4
44
Not enough data
8.4
43
Not enough data
8.8
39
Not enough data
8.2
53
Not enough data
8.6
48
Not enough data
8.6
62
Not enough data
8.0
45
Not enough data
8.5
60
Diagnosis
Not enough data
7.4
42
Not enough data
7.8
47
Not enough data
8.1
53
Not enough data
7.7
46
Tracking
Not enough data
7.4
51
Not enough data
7.4
43
Not enough data
8.3
66
Not enough data
8.0
60
Not enough data
7.6
40
Reporting
Not enough data
8.3
74
Not enough data
8.0
61
Not enough data
8.0
53
Not enough data
7.8
58
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
9.0
8
Not enough data
8.1
7
Not enough data
9.2
8
Content Management
Not enough data
9.3
9
Not enough data
9.0
8
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
8.3
9
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
6.7
9
Not enough data
6.7
9
Not enough data
6.0
8
Not enough data
6.0
7
Not enough data
7.2
9
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.5
10
Not enough data
7.8
9
Not enough data
8.0
10
Not enough data
7.3
10
Visitor Behavior
Not enough data
8.8
85
|
Verified
Not enough data
9.0
92
|
Verified
Not enough data
8.4
70
|
Verified
Templates
Not enough data
8.1
87
|
Verified
Not enough data
8.8
89
|
Verified
Not enough data
8.6
86
|
Verified
Personalization
Not enough data
8.8
95
|
Verified
Not enough data
8.6
84
|
Verified
Not enough data
8.6
87
|
Verified
Not enough data
8.7
60
|
Verified
Not enough data
8.9
78
|
Verified
Not enough data
8.7
91
|
Verified
Not enough data
8.8
87
|
Verified
Not enough data
8.9
84
|
Verified
Multichannel
Not enough data
8.5
78
|
Verified
Not enough data
9.1
108
|
Verified
Not enough data
8.6
80
|
Verified
Administration
Not enough data
8.9
97
|
Verified
Not enough data
8.6
103
|
Verified
Not enough data
8.8
94
|
Verified
Not enough data
8.4
82
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
9.4
8
Not enough data
9.0
10
Not enough data
9.0
8
Not enough data
8.9
11
Not enough data
9.4
8
Analytics
Not enough data
8.3
8
Not enough data
8.3
8
Optimization
Not enough data
8.5
10
Not enough data
9.1
11
Not enough data
8.5
8
Not enough data
8.3
9
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
8.8
14
Not enough data
8.8
13
Targeting
Not enough data
8.6
12
Not enough data
8.5
11
Triggered Content
Not enough data
8.3
10
Not enough data
8.9
14
Not enough data
9.0
13
Personalized Content
Not enough data
8.5
14
Not enough data
9.3
10
Not enough data
9.0
12
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
9.1
13
Not enough data
7.9
8
Not enough data
9.3
14
Not enough data
9.0
8
Not enough data
9.2
11
Not enough data
7.8
9
Not enough data
8.9
14
Not enough data
9.0
10
SMS Platform
Not enough data
8.3
14
Not enough data
9.2
14
Not enough data
8.1
8
Not enough data
8.1
6
Not enough data
7.9
7
Not enough data
9.0
10
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
9.3
35
Not enough data
9.1
31
Not enough data
8.8
33
Not enough data
9.0
33
Not enough data
Intelligence
9.1
27
Not enough data
9.1
32
Not enough data
9.1
31
Not enough data
Platform Basics
Not enough data
8.6
40
Not enough data
8.5
39
Platform Data
Not enough data
8.1
36
Not enough data
8.0
38
Not enough data
8.4
42
Not enough data
7.8
35
Platform Additional Functionality
Not enough data
7.6
35
Not enough data
7.9
33
Not enough data
8.0
31
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Loyalty Experience
Not enough data
9.1
9
Not enough data
9.1
9
Not enough data
8.9
11
Not enough data
8.9
16
Not enough data
8.1
6
Not enough data
8.3
7
Loyalty Platform
Not enough data
9.4
9
Not enough data
9.3
12
Not enough data
8.9
9
Not enough data
9.3
10
Not enough data
9.2
12
Agentic AI - Loyalty Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.2
36
Not enough data
8.4
60
|
Verified
Not enough data
8.0
31
Not enough data
8.3
46
Campaigns
Not enough data
8.2
34
|
Verified
Not enough data
8.5
38
|
Verified
Not enough data
8.8
31
|
Verified
Not enough data
8.1
24
Not enough data
9.3
56
Not enough data
9.0
54
Engagement
Not enough data
8.3
44
Platform
Not enough data
8.6
51
Not enough data
8.5
20
|
Verified
Not enough data
8.7
35
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.3
51
|
Verified
Not enough data
8.6
64
|
Verified
Not enough data
8.4
62
|
Verified
Not enough data
8.9
64
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.4
76
|
Verified
Not enough data
8.4
82
|
Verified
Not enough data
8.3
56
|
Verified
Not enough data
8.2
56
|
Verified
Not enough data
8.5
54
|
Verified
Not enough data
8.3
55
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
SAP Customer Data Platform and SAP Emarsys share no categories
Unique Categories
SAP Customer Data Platform is categorized as Customer Data Platform (CDP)
SAP Emarsys is categorized as SMS Marketing, Personalization Engines, Push Notification, E-Commerce Personalization, Location-Based Marketing, Digital Experience Platforms (DXP), Email Deliverability, Customer Journey Analytics, Loyalty Management, Marketing Analytics, Transactional Email, Mobile Marketing, Marketing Automation, and Digital Analytics
Reviews
Reviewers' Company Size
SAP Customer Data Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Emarsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
18.6%
Higher Education
8.5%
Computer Software
8.5%
Business Supplies and Equipment
6.8%
Pharmaceuticals
5.1%
Other
52.5%
Retail
28.2%
Apparel & Fashion
10.8%
Consumer Goods
5.9%
Marketing and Advertising
4.5%
Sporting Goods
4.2%
Other
46.4%
Most Helpful Reviews
SAP Customer Data Platform
Most Helpful Favorable Review
Edward D.
Verified User in Entertainment
The simplicity of integrating the product into our system has made it very soothing considering Gigya is such an international company.
Most Helpful Critical Review
Poornaselvam B.
Verified User in Professional Training & Coaching
It does not show respect for customer data privacy
SAP Emarsys
Most Helpful Favorable Review
Verified User in Retail
That it can not only collect data, but use the data for custom recommendations.
Most Helpful Critical Review
Verified User in Leisure, Travel & Tourism
All integrations (and changes to existing ones) must be set up by the support team, otherwise the tool quickly becomes unusable. Designing templates and making changes is also quite "sensitive" and can lead to lack of responsiveness and other errors....
Edward D.
Verified User in Entertainment
The simplicity of integrating the product into our system has made it very soothing considering Gigya is such an international company.
Verified User in Retail
That it can not only collect data, but use the data for custom recommendations.
Poornaselvam B.
Verified User in Professional Training & Coaching
It does not show respect for customer data privacy
Verified User in Leisure, Travel & Tourism
All integrations (and changes to existing ones) must be set up by the support team, otherwise the tool quickly becomes unusable. Designing templates and making changes is also quite "sensitive" and can lead to lack of responsiveness and other errors....
Alternatives
Discussions
SAP Customer Data Platform has no discussions with answers
Can I add other templates if I don't want to use html?
2 comments
WY
Hello Pamela!
Thank you for your question.
Our Template Editor allows you to design and create your own templates. As long as you have the VCE enabled,...Read more
Why don't they have support for training in Spanish?
1 comment
Official Response from SAP Emarsys
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
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