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Paddle Reviews & Product Details

Paddle Overview

What is Paddle?

Paddle offers a comprehensive payment, tax, and subscription solution for digital businesses, including AI, SaaS, mobile apps, games and digital downloads. Instead of managing a fragmented payments stack, we provide an all-in-one platform that serves as your single source of truth for revenue data. As your Merchant of Record (MoR), we handle: - Checkouts and payment processing - Subscription management and billing for one time purchases - Invoicing and renewals - Global tax compliance and remittance - Fraud protection and chargeback processing - Dunning and failed payment recovery - Comprehensive reporting How do we streamline your operations? - We integrate with multiple payment service providers, so you don't have to - We take on the liability for charging and remitting sales tax worldwide - Our systems reconcile revenue data across subscription billing and payments - We implement strategies to reduce churn and recover failed payments - Our team handles billing-related support queries - Our developer-friendly documentation and API-first merchant of record makes it easy to get set up By entrusting Paddle as your Merchant of Record, you can focus on growing your business while we optimize every aspect of your payments and billing process. Ready to simplify your SaaS payments? Visit our website and schedule a call to learn how Paddle can transform your payment infrastructure.

Paddle Details
Product Website
Discussions
Paddle Community
Languages Supported
Arabic, Danish, German, English, French, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Chinese (Simplified)
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Product Description

Explore the features and services of Paddle's all-in-one payments infrastructure platform, from checkout and subscription billing to tax compliance and billing support.


Seller

Paddle

Description

Managing global payments complexity for SaaS and digital product companies. We’re the Merchant of Record that helps you get paid from anywhere and grow everywhere. Paddle manages global payments complexity for SaaS and digital product.

Overview Provided by:

Recent Paddle Reviews

AB
Andrzej B.Mid-Market (51-1000 emp.)
4.5 out of 5
"Super happy customer of 4+ years"
It's all you need if you sell software globally (we sell in almost 200 countries). Paddle just takes so many headaches off you...People that really...
Nathália L.
NL
Nathália L.Small-Business (50 or fewer emp.)
5.0 out of 5
"Paddle Solved Most of Our Subscription and Payment Management Issues"
I really enjoy using Paddle. One of the things I like the most is their Retain system, which helps recover potential customers and encourages them ...
Ruan L.
RL
Ruan L.Small-Business (50 or fewer emp.)
5.0 out of 5
"Paddle revolutionized the way I manage my payments."
What I like most about Paddle is how well it handles users who didn’t complete their subscription. They automatically send follow-up emails to help...

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

5 months

Average Discount

5%

Perceived Cost

$$$$$
View More Pricing Information

Paddle Media

Paddle Demo - Paddle Dashboard
Get an at-a-glance view of recent revenue, most popular plans, and configure your account - all within the modern Paddle dashboard.
Paddle Demo - Streamlined checkout
Embed Paddle’s checkout onto a page for a nurtured buying flow, or launch it as an overlay for quick, in-place conversions.
Paddle Demo - Checkout options
Customize options on your checkout, enable abandoned checkout recovery emails, and toggle payment methods to fully control your buying experience.
Paddle Demo - Subscription Plan Pricing
Accept international payments in dozens of currencies by simply ticking checkboxes to enable them. No more business or tech’ overhead to sell abroad.
Paddle Demo - Manage Subscriptions
Manage your subscribers through APIs or the Paddle UI. Upsell, switch plans, cancel or pause payments, add price modifiers and more.
Play Paddle Video
Play Paddle Video

Official Downloads

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203 Paddle Reviews

4.5 out of 5
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203 Paddle Reviews
4.5 out of 5
203 Paddle Reviews
4.5 out of 5

Paddle Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Nathália L.
NL
Specialist in Payment Systems Management and Integration
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Rating Updated ()
What do you like best about Paddle?

I really enjoy using Paddle. One of the things I like the most is their Retain system, which helps recover potential customers and encourages them to complete their subscriptions. The integration process with our platform was smooth and straightforward, making it easy to get started. Paddle also offers excellent subscription management features and supports a wide variety of payment methods, which is essential for serving customers globally. On top of that, their support team is highly knowledgeable and genuinely helpful, always providing accurate solutions and guidance whenever needed. Overall, Paddle has made managing payments and subscriptions much easier and more reliable for our business. Review collected by and hosted on G2.com.

What do you dislike about Paddle?

There’s nothing about Paddle that I didn’t like, just a few improvement points that I believe will eventually be implemented. I think it’s important to have the option to collect the user’s phone number before completing the subscription, which would help a lot with cart recovery through Retain. Another improvement that would be great is support for PIX payments, which is becoming an essential payment method in Brazil. Review collected by and hosted on G2.com.

What problems is Paddle solving and how is that benefiting you?

Paddle is solving several important problems for my business, especially around subscription management and payment processing. With Paddle’s automated subscription management, I don’t need to worry about handling things manually. The system automatically notifies me when a customer starts a new subscription, cancels, or when a subscription ends. The Retain feature is also extremely valuable, helping recover abandoned carts and bringing potential customers back to complete their purchase.

Another huge benefit is the ability to accept payments in multiple currencies, making it much easier to sell globally without friction. Additionally, Paddle handles taxes and compliance automatically, allowing me to easily pass taxes to the customer, which simplifies my operations significantly. Overall, Paddle removes the complexity of subscription billing, payments, and taxes, so I can focus more on growing my business. Review collected by and hosted on G2.com.

Ruan L.
RL
CEO and website manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Paddle?

What I like most about Paddle is how well it handles users who didn’t complete their subscription. They automatically send follow-up emails to help close the sale, which is incredibly useful.

I also love the ability to sell in multiple currencies and receive payments through various methods. The service is completely secure and the support team is always dedicated and attentive whenever I need help.

I’m extremely satisfied with Paddle! Review collected by and hosted on G2.com.

What do you dislike about Paddle?

I honestly don’t have anything negative to say about Paddle, as I think the service is excellent.

Instead, I’d like to suggest a couple of improvements. It would be great to have the option to request the user’s phone number before they start the payment process. This could help increase cart recovery rates and allow us to follow up with users directly.

Also, it would be amazing to have Pix as a payment option, since it’s widely used in Brazil. Review collected by and hosted on G2.com.

What problems is Paddle solving and how is that benefiting you?

Paddle solves my problem of managing subscriptions. With Paddle, I don’t have to worry about manually assigning subscriptions to users, chasing payments, or canceling access for users who didn’t pay or canceled. The subscription management system is incredibly helpful and saves me a lot of time.

It also allows me to sell in multiple currencies and accept various payment methods, which means I can sell both in my country and internationally without worrying about how the user will pay.

On top of that, Paddle gives me peace of mind by protecting me from fraudulent users trying to sign up. I truly appreciate the reliability and quality of their service. Review collected by and hosted on G2.com.

Sven L.
SL
Director Commercial IT
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Paddle?

We use Paddle for our online store, worldwide on day to day base.

Our main focus was to fix payment issues we had overseas, our payment success rate in USA went from 60% to 98% with Paddle and in general the project was a success.

Technically we were guided properly during the implementation, API's were properly documented.

The fact that Paddle takes care of all tax related issues reduces the complexity on our end of selling our products worldwide.

Paddle has way more features than we use today, we plan on using more of their features in the future. Review collected by and hosted on G2.com.

What do you dislike about Paddle?

When going live we faced some issues and in the beginning the level of support was not sufficient.

But to be fair Paddle has taken our complaints seriously and improved the quality of their support drastically.

It took some time but now we are at a level where we are happy with the support and I'm sure Paddle has learned from this experience. Review collected by and hosted on G2.com.

What problems is Paddle solving and how is that benefiting you?

Worldwide tax regulations and payment failures, reduces/limits the workload on our end drastically Review collected by and hosted on G2.com.

Mateus N.
MN
Front-end Developer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Paddle?

What I like most about Paddle is how easy the platform is to use — the interface is intuitive and straightforward, which makes managing payments a breeze. The support team is fully capable and always ready to help or answer any questions promptly, which gives a lot of confidence. I also really appreciate the option to accept payments in multiple currencies, making it easier to sell globally. Another great feature is the ability to pass on payment taxes and fees to the customer, which helps keep costs transparent and manageable for the seller. Review collected by and hosted on G2.com.

What do you dislike about Paddle?

One downside I noticed is that Paddle does not allow adding an input field for customers to enter their phone number before completing payment. This limitation prevents sellers from collecting essential contact information upfront, which restricts the ability to perform payment recovery or cart abandonment follow-ups effectively. Without this data, it becomes harder to reach out to customers for retargeting or recovering incomplete purchases. Além disso, seria ótimo se a plataforma estivesse disponível em mais idiomas, como português (Brasil), para atender melhor a uma gama maior de usuários. Review collected by and hosted on G2.com.

What problems is Paddle solving and how is that benefiting you?

Paddle is solving several important problems related to online payment management. First, the payment recovery feature is essential — it helps recover sales that might have been lost due to transaction failures or cart abandonment, increasing revenue without extra effort from the seller. Additionally, subscription management is simple and efficient, allowing for easy setup of recurring plans and automated tracking of the customer lifecycle. Another great benefit is the variety of payment methods accepted by the platform, which makes it easier for customers to complete their purchases using their preferred method, boosting conversion rates and user satisfaction. Review collected by and hosted on G2.com.

RG
Administrator
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Paddle?

What I like the most about Paddle is how easy it is to integrate with their checkout system. The setup was quick and straightforward, with great documentation and support along the way. I also really appreciate the ability to receive payments in multiple currencies, which makes it ideal for selling globally. Their team is knowledgeable and always ready to help — it feels like a truly professional and reliable partnership Review collected by and hosted on G2.com.

What do you dislike about Paddle?

One thing that could be improved is that the website is only available in English — having support for other languages would make the platform more accessible.

Also, it would be great if Paddle supported local payment methods like Pix, which is very popular in Brazil. Review collected by and hosted on G2.com.

What problems is Paddle solving and how is that benefiting you?

Paddle is helping me manage subscriptions and handle recurring billing without having to build complex infrastructure. It takes care of taxes, invoicing, and compliance, which saves me a lot of time and effort.

Another major benefit is the ability to receive payments in multiple currencies, which makes it much easier to sell internationally and offer a smooth experience for customers around the world. Review collected by and hosted on G2.com.

Ryan G.
RG
CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Paddle?

What I like most about Paddle is the peace of mind it gives me. The platform is super easy to use — everything works efficiently and without complications. But above all, the support is amazing — whenever I needed help, I was assisted quickly, with a lot of care and kindness. You can really tell they care about their customers. That makes all the difference in my daily work and gives me confidence to keep using the service. Review collected by and hosted on G2.com.

What do you dislike about Paddle?

The only downside for me is that there’s no option to transfer funds directly in Brazilian Real (BRL). It would make things even more convenient, avoiding currency conversion fees and delays. Hopefully, this feature can be added in the future! Review collected by and hosted on G2.com.

What problems is Paddle solving and how is that benefiting you?

Paddle is solving one of the biggest challenges I had: managing subscriptions and payments in a simple and efficient way. Before, I had to deal with multiple tools and complicated processes, which took a lot of time. With Paddle, all of that is automated — from invoicing to payment management — which allows me to focus on my product and offer a better experience to my customers. Review collected by and hosted on G2.com.

Adilie S.
AS
founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Paddle?

Paddle makes it super easy to manage subscriptions and payments globally. I didn’t have to worry about VAT or invoices, it’s all handled automatically. Integration with my app was smooth, and I love how professional the checkout process looks for users. And reactive and helpful Customer Support! Review collected by and hosted on G2.com.

What do you dislike about Paddle?

Some features are a bit hidden or not super intuitive. For example, when I split the checkout into two steps (details + payment), the marketing consent checkbox didn’t show up at all, probably because my users’ info was prefilled. That made the recovery discount feature confusing to use. I later realized that using a single-page checkout shows everything properly. It would be great if Paddle gave a warning or guideline about this when setting things up. Review collected by and hosted on G2.com.

What problems is Paddle solving and how is that benefiting you?

Paddle helps me sell subscriptions globally without having to worry about taxes, VAT compliance, or invoice formatting. As a small business owner, I really appreciate how much admin it takes off my shoulders. I also use the recovery feature to bring back lost payments, which is super useful, once I figured out how to properly configure it. Review collected by and hosted on G2.com.

Mathias V.
MV
Founder
Information Technology and Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Paddle?

Paddle is a Merchant Of Record which means as a small business I don't need to worry about tax compliance. Paddle also offers the necessary tools to integrate a payment system into your app that takes care of the heavy lifting so you don't not to rebuild the wheel. They also offer ProfitWell Metrics fully integrated and free of charge which offers a wealth of data about your subscription business. Review collected by and hosted on G2.com.

What do you dislike about Paddle?

Paddle retain is only partially available to Paddle Classic customers. I would have liked that the term optimization and cancellation wizard that tries to save a cancelling customer by using a survey and suggestion different plans or discounts are available on Classic too. Review collected by and hosted on G2.com.

What problems is Paddle solving and how is that benefiting you?

Paddle takes care of tax compliance which can be areal burden on small international businesses. It allows us to focus on building a great product instead of re-inventing the wheel by building a payment module. Review collected by and hosted on G2.com.

AB
Co-CEO
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Paddle?

It's all you need if you sell software globally (we sell in almost 200 countries). Paddle just takes so many headaches off you...People that really care, super responsive, problem solving. We've had two other merchant of records in the past (and considered three other solutions), but Paddle just wins by a landslide..Product that is constantly developed. Everything based on experience from ~6,000 merchants. One can tell that they really know this area inside out. The integration we did back in 2021 was very smooth. Review collected by and hosted on G2.com.

What do you dislike about Paddle?

Small issues with their Metrics platform/ old Paddle Classic platform that are our idiosyncrasies/ edge cases that Paddle will hopefully fix when we go to their new Paddle Billing. Review collected by and hosted on G2.com.

What problems is Paddle solving and how is that benefiting you?

We simply don't thing of anything once the customer goes to checkout. All things, i.e. payments acceptance, dunning, recovery, mrr and revenue reporting, vat & sales tax compliance and remittance, adhering to local regulations in multiple jurisdictions/ states...it's all covered by Paddle. One would need to have an annual revenue of over $100m to justify building this kind of team and infrastructure internally. Review collected by and hosted on G2.com.

Aditya R.
AR
Customer Support Agent
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Paddle?

The UI is clean and intuitive; you can do a lot on the platform, from handling transactions to adding discount codes and coupons.

It's easy to search for customers using the different search options available, and the support team is also very helpful in case you ever need additional help with anything on the platform.

I am a customer support agent and use the platform frequently. They also provide valuable insights on the analytical side for the revenue that is generated. Review collected by and hosted on G2.com.

What do you dislike about Paddle?

The only thing that I can come up with at the moment is sometimes it takes over 24 hours for the support team to reach back. Review collected by and hosted on G2.com.

What problems is Paddle solving and how is that benefiting you?

Paddle makes it super easy for our company to manage the different subscribers on our platform. It can range from simple tasks like canceling subscriptions or refunds for customers, to providing valuable insights on our revenue stream.

It also provides and easy and intuitive UI and is easy to use. I was able to pick up working on this platform is just a few weeks. Review collected by and hosted on G2.com.