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4.5 out of 5

Optimizely Feature Experimentation Reviews & Product Details - Page 9

Optimizely Feature Experimentation Overview

What is Optimizely Feature Experimentation?

Optimizely Feature Experimentation isn’t just a feature flagging tool—it’s the gold standard for controlled, data-driven innovation. It’s the only platform that seamlessly integrates feature flagging and experimentation with built-in collaboration tools, so teams can move fast without breaking things. Ship with confidence. Experiment with precision. Reduce risk by testing every feature before a full rollout, proving impact with real user data, and optimizing every digital touchpoint—across web, mobile, and server-side applications. From idea to deployment, Optimizely empowers you to make every release smarter, safer, and more successful.

Optimizely Feature Experimentation Details
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Product Description

Optimizely Feature Experimentation unites feature flagging, A/B testing, and built-in collaboration—so you can release, experiment, and optimize with confidence, all in one powerful platform.

How do you position yourself against your competitors?

Optimizely created the Experimentation category and continues to lead with the fastest, most reliable Stats Engine. Our expanding feature set drives industry-leading experiment velocity, streamlines feature management, and empowers cross-team collaboration—all with powerful, intuitive reporting.


Seller

Optimizely

Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Overview Provided by:

Optimizely Feature Experimentation Integrations

(3)
Integration information sourced from real user reviews.

Recent Optimizely Feature Experimentation Reviews

Verified User
I
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"A great enterprise grade A/B testing solution!"
Optimizely Feature Experimentation is a great A/B testing platform! It is designed for data-driven teams as well as developers, product managers, a...
Mayank P.
MP
Mayank P.Enterprise (> 1000 emp.)
4.5 out of 5
"Optimizely Feature Flag Review"
Optimizely feature flag provides a best solution for experimentation in your project(app/web/backend) Through Optimizely you control the rollout o...
Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"A Powerful tool for Feature flag management and Experimentation"
Optimizely is relevatively easy once set up to be able to rollout features, as well as perform experiments in a number of ways including multi-vari...

Pricing Insights

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

17 months

Average Discount

11%

Perceived Cost

$$$$$
View More Pricing Information

Optimizely Feature Experimentation Media

Optimizely Feature Experimentation Demo - Feature Flag Setup: Run flexible A/B and multi-armed bandit tests.
- Set up a single feature flag to test multiple variations and experiment types - Enable targeted deliveries and rollouts for more precise experimentation - Roll back changes quickly when needed to ensure experiment accuracy and reduce risks - Increase testing flexibility with seamless control...
Optimizely Feature Experimentation Demo - Audience Setup: Target specific user segments for personalized experiments.
- Easily create and customize audiences based on user attributes - Refine audience segments to ensure the right users are included in your tests - Enhance experiment relevance by setting specific conditions for user groups
Optimizely Feature Experimentation Demo - Experiment Results: Analyze and optimize your experimentation outcomes.
- View detailed experiment results, including key metrics like conversion rates and statistical significance - Compare variations side-by-side to identify winning treatments - Use advanced filters to segment and drill down into specific audience or test data
Optimizely Feature Experimentation Demo - Program Overview: Gain insights into your experimentation program’s performance.
- Get a comprehensive view of your entire experimentation program’s status and progress - Monitor key performance metrics like test velocity, success rates, and overall impact - Evaluate the impact of experiments with easy-to-read visualizations and reporting tools - Track the performance of y...
Optimizely Feature Experimentation Demo - AI Variable Suggestions: Enhance your experimentation with AI-driven insights.
- Generate multiple content variations with AI to speed up experiment design - Improve test quality by exploring high-performing content suggestions - Increase experimentation velocity and achieve better outcomes with AI-powered optimization
Optimizely Feature Experimentation Demo - Schedule Changes: Streamline your experimentation with scheduled adjustments.
- Set specific times to toggle flags or rules on/off, ensuring precise control - Schedule traffic allocation percentages for smooth experiment rollouts - Increase test velocity and confidence by automating progressive changes
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116 Optimizely Feature Experimentation Reviews

4.3 out of 5
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Optimizely Feature Experimentation Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

Optimizely FS empowers our team to:

1. Wrap features into flags and spin-off n-number of experiments

2. Accurately report on experiments

3. Create unique targeting/audience attributes based on our business segments Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Optimizely FS has a tendency to have outages that limit our ability to view up-to-date experiment results and reports. Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

We're leveraging Optimizely FS to improve retention (onboarding & activation, engagement).

To date, we've been able to run a number of experiments that have given us the ability to learn and iterate faster. Review collected by and hosted on G2.com.

Adam H.
AH
Head of Digital
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

How well it integrates into our development practices Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

It took some time to get our development teams onboard and comfortable that it wasn't a significant overhead Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

Enabling deeper experiments which optimizely web would not support. Allowing us to test within our mobile app natively. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi Adam,

Thanks so much for leaving us a review! We're happy to hear that you're finding success with Full Stack. If you ever have any feedback or questions, please don't hesitate to contact your customer success manager or message us at reviews@optimizely.conm.

Jarel F.
JF
Software Engineer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
What do you like best about Optimizely Feature Experimentation?

I like how simple and easy it is to implement the feature flags with the SDK. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

It's not clear how to use the audience feature. Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

We can release code to Production in smaller bits & pieces without waiting on other dependencies. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi Jarel,

Thanks for leaving us a review! We're happy to hear that you're having success with Full Stack. Please reach out to your customer success manager or contact us at reviews@optimizely.com so we can assist you with any questions you have surrounding the audience feature.

Verified User in Real Estate
UR
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

- It helps to build A/B testing much more straightforward.

- Helps to reduce developers' time to write their custom A/B tests.

- You can see the performance of tests; how they are doing. Better analytics.

- Helps to foster business decisions. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

- I don't have anything that I dislike as of now. Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

- Setting up A/B tests and experiments with various pages designs and seeing the conversion rate to make the best business decisions. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi There,

We love to hear that our product is working well for you and your business. If any questions or issues ever do arise, please don't hesitate to reach out to your customer success manager or reviews@optimizely.com.

Thank you!

Verified User in Internet
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
What do you like best about Optimizely Feature Experimentation?

Help product engineers to install experiments easily. My previous company set up tests without Optimizely and I found my current companies use this platform a lot Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

I hope we can more easily get the experiment data from Optimizely to our internal database.

It would be helpful if we can also set up an exclusion group and experiment group in Optimizely.

My current version does not come with analytical tools Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

Experiments setup. Lots of automation Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi,

Thank you for your review! We highly value customer insight when improving our products. If you ever have any questions or feedback please contact your customer success manager or message us at reviews@optimizely.com and we'll connect you with the right people.

Verified User in Insurance
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

You can run much more complicated and detailed tests - so not just changing visual elements like images and copy, but also testing functional elements on your website. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

The need for advanced developers is much greater on Full Stack than it is on the Web version, so as a marketing department we struggle to implement a test on our own Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

Reduction in errors on the site finding better functional solutions i.e. better date picker Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi There,

Thanks you leaving us a review! We really appreciate hearing your feedback about our Full Stack product. If you are ever in need of support or have any concerns, please contact your customer success manager or contact us at reviews@optimizely.com.

Verified User in Real Estate
UR
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

Optimizely has an easy to use SDK that allows all types clients to configure exactly how they want to experiment with their product. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

There could be more documentation regarding experimentation on native apps that requires bucketing on start up or in app. Figuring out how to bundle the data json file into the app and the trade-offs associated was not well documented anywhere. Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

We are running A/B experiments in our native and web applications. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi,

Thank you for providing us with this valuable response! We are glad to hear that our product is benefitting your business. If you ever have any questions or feedback please don't hesitate to contact your customer success manager or message us at reviews@optimizely.com.

Mauro M.
MM
Product Design Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

With the feature flag it's easy to roll out and easy to rollback. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

No personalization available for the full stack Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Feature Experimentation:

Opt for full stack both on web and App Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

Low-effort for implementation Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi Mauro,

Thanks for leaving us a review! Please reach out to your customer success manager or message us at reviews@optimizely.com so we can find the solution that's right for you.

Verified User in Financial Services
AF
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

I used it as a feature flag config and allowed me to enroll new functionality on production gradually. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Maybe the UI is not that intuative in the begining Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Feature Experimentation:

Easy to use, flexible, allows to experiment Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

- It helped me have a slow and targeted release instead of a "big bang" one

- No need to build a new config for every new feature Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi,

We're so happy that you're finding success with Full Stack! If you ever have any questions or feedback please contact your customer success manager or message us at reviews@optimizely.com and we'll connect you with right people.

Thank you.

Verified User in Public Relations and Communications
UP
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
What do you like best about Optimizely Feature Experimentation?

- pretty good API and interesting way of connecting UI with local API

- good for running experiments

- nice UI Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

- lacking of more granular permission (we wanted to assign permission per individual flag or groups or flags)

- limited way of adding meta-data to flags

- not performing well if lot of data inserted into the tool

- not possible to auto-provision new users

- we wanted more customization around flag values (wanted to use some custom values per tenants in our SaaS product) Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

- good for running experimends and A/B tests

- configuring flag values per environments and universe of users Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi There,

Thank you for taking the time to leave us a review. This kind of feedback helps us in continuously improving user experience. Please don't hesitate to discuss these matters with your customer success manager or message us at reviews@optimizely.com and we will connect you with the right people.

Thanks!