Introducing G2.ai, the future of software buying.Try now
Optimizely Feature Experimentation
Editedit
Optimizely Feature Experimentation
Show rating breakdown
4.3 out of 5 stars
See all 116 Optimizely Feature Experimentation reviews
Save to My Lists
Claimed
Claimed
This profile has been claimed by Optimizely Feature Experimentation, but it has limited features.
Do you work at Optimizely Feature Experimentation? Upgrade your plan to update branding and connect with profile visitors!

Top Rated Optimizely Feature Experimentation Alternatives

AB Tasty
(283)
4.5 out of 5
See all Optimizely Feature Experimentation Alternatives

Optimizely Feature Experimentation Reviews & Product Details - Page 11

Editadmin

Optimizely Feature Experimentation Overview

Editedit
What is Optimizely Feature Experimentation?

Optimizely Feature Experimentation isn’t just a feature flagging tool—it’s the gold standard for controlled, data-driven innovation. It’s the only platform that seamlessly integrates feature flagging and experimentation with built-in collaboration tools, so teams can move fast without breaking things. Ship with confidence. Experiment with precision. Reduce risk by testing every feature before a full rollout, proving impact with real user data, and optimizing every digital touchpoint—across web, mobile, and server-side applications. From idea to deployment, Optimizely empowers you to make every release smarter, safer, and more successful.

Optimizely Feature Experimentation Details
Discussions
Optimizely Feature Experimentation Community
Show LessShow More
Product Description

Optimizely Feature Experimentation unites feature flagging, A/B testing, and built-in collaboration—so you can release, experiment, and optimize with confidence, all in one powerful platform.

How do you position yourself against your competitors?

Optimizely created the Experimentation category and continues to lead with the fastest, most reliable Stats Engine. Our expanding feature set drives industry-leading experiment velocity, streamlines feature management, and empowers cross-team collaboration—all with powerful, intuitive reporting.

Seller

Optimizely

Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Overview Provided by:
Emma Davis

Optimizely Feature Experimentation Integrations

(3)
Integration information sourced from real user reviews.

Recent Optimizely Feature Experimentation Reviews

Verified User
I
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"A great enterprise grade A/B testing solution!"
Optimizely Feature Experimentation is a great A/B testing platform! It is designed for data-driven teams as well as developers, product managers, a...
Read more
Mayank P.
MP
Mayank P.Enterprise (> 1000 emp.)
4.5 out of 5
"Optimizely Feature Flag Review"
Optimizely feature flag provides a best solution for experimentation in your project(app/web/backend) Through Optimizely you control the rollout o...
Read more
Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"A Powerful tool for Feature flag management and Experimentation"
Optimizely is relevatively easy once set up to be able to rollout features, as well as perform experiments in a number of ways including multi-vari...
Read more

Pricing Insights

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

17 months

Average Discount

11%

Perceived Cost

$$$$$
View More Pricing Information

Optimizely Feature Experimentation Media

Optimizely Feature Experimentation Demo - Feature Flag Setup: Run flexible A/B and multi-armed bandit tests.
- Set up a single feature flag to test multiple variations and experiment types - Enable targeted deliveries and rollouts for more precise experimentation - Roll back changes quickly when needed to ensure experiment accuracy and reduce risks - Increase testing flexibility with seamless control...
Optimizely Feature Experimentation Demo - Audience Setup: Target specific user segments for personalized experiments.
- Easily create and customize audiences based on user attributes - Refine audience segments to ensure the right users are included in your tests - Enhance experiment relevance by setting specific conditions for user groups
Optimizely Feature Experimentation Demo - Experiment Results: Analyze and optimize your experimentation outcomes.
- View detailed experiment results, including key metrics like conversion rates and statistical significance - Compare variations side-by-side to identify winning treatments - Use advanced filters to segment and drill down into specific audience or test data
Optimizely Feature Experimentation Demo - Program Overview: Gain insights into your experimentation program’s performance.
- Get a comprehensive view of your entire experimentation program’s status and progress - Monitor key performance metrics like test velocity, success rates, and overall impact - Evaluate the impact of experiments with easy-to-read visualizations and reporting tools - Track the performance of y...
Optimizely Feature Experimentation Demo - AI Variable Suggestions: Enhance your experimentation with AI-driven insights.
- Generate multiple content variations with AI to speed up experiment design - Improve test quality by exploring high-performing content suggestions - Increase experimentation velocity and achieve better outcomes with AI-powered optimization
Optimizely Feature Experimentation Demo - Schedule Changes: Streamline your experimentation with scheduled adjustments.
- Set specific times to toggle flags or rules on/off, ensuring precise control - Schedule traffic allocation percentages for smooth experiment rollouts - Increase test velocity and confidence by automating progressive changes
Answer a few questions to help the Optimizely Feature Experimentation community
Have you used Optimizely Feature Experimentation before?
Yes

116 Optimizely Feature Experimentation Reviews

4.3 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
  • Company SizeExpand/Collapse Company Size Filter
  • User RoleExpand/Collapse User Role Filter
  • CategoryExpand/Collapse Category Filter
  • IndustryExpand/Collapse Industry Filter
  • RegionExpand/Collapse Region Filter
The next elements are filters and will change the displayed results once they are selected.
  • Sort By:
    G2 Sort
116 Optimizely Feature Experimentation Reviews
4.3 out of 5
  • Sort By:
    G2 Sort
116 Optimizely Feature Experimentation Reviews
4.3 out of 5
  • Sort By:
    G2 Sort

Optimizely Feature Experimentation Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Here's how.
Verified User in Health, Wellness and Fitness
UH
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

Optimizely has been very helpful with feature gating of the mobile apps, besides A/B testing which is feature-rich and best in the market. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

The ability to have more features available in the free tier version so users can experience the full potential of the tool before purchasing the plan. Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

A/B TESTING, Feature Gating has been extremely helpful for native apps. Traffic allocation and integration with Google Analytics are huge advantages. Review collected by and hosted on G2.com.

Show More
Show Less
Response from Emma Davis of Optimizely Feature Experimentation
Editedit

Hi There,

We're happy you're finding success with Full Stack! If you ever want to discuss our products further or have any questions, please reach out to your customer success manager or message us at reviews@optimizely.com.

Helpful?
Share
Admin Approval Link
Verified User in Financial Services
UF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

The built-in metrics for experiment results Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

The complicated and somewhat ambiguous jargon Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

A/B testing and seeing retention rates for customers Review collected by and hosted on G2.com.

Show More
Show Less
Response from Emma Davis of Optimizely Feature Experimentation
Editedit

Hi,

Thank you so much for leaving us a review! If any questions or insights ever arise, please reach out to your customer success manager or message us at reviews@optimizely.com and we'll connect you with the right people.

Helpful?
Share
Admin Approval Link
Verified User in Financial Services
UF
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

I really like now easy it is and how well organized the documentation and overall user interface is. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

The documentation on typescript and vue is very lacking. Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

A/B testing. Tracking testing is very easy. Review collected by and hosted on G2.com.

Show More
Show Less
Response from Emma Davis of Optimizely Feature Experimentation
Editedit

Hi,

Thanks for your review! We highly value your feedback. If you ever have any questions or recommendations surrounding our products please don't hesitate to contact your customer success manager or reach out to us at reviews@optimizely.com.

Helpful?
Share
Admin Approval Link
Verified User in Financial Services
UF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

It is very straightforward to set up, and monitoring the results is user-friendly and helpful. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

The data integrity is questionable at times. When comparing the number of users to the landing page experiments, it gives very different numbers than what our google analytics account is displaying. Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

Landing page tests and new shop page tests, to see if the changes are worth implementing fully to our sites. Review collected by and hosted on G2.com.

Show More
Show Less
Response from Emma Davis of Optimizely Feature Experimentation
Editedit

Hi There,

Thank you for your feedback. If you ever have any inquiries please contact your customer success manager or message us at reviews@optimizely.com and we will connect you with the right people.

Helpful?
Share
Admin Approval Link
Verified User in Financial Services
AF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
What do you like best about Optimizely Feature Experimentation?

Multi programming languages support and friendly UI in the Web. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Maybe the configuration of the Features and how it shows the current values running are more hidden than the default values (so it makes a mismatch on the reasoning.) Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

Feature flag to add new functionalities with rollout mode. It helps in the smooth transition of the business needs and code changes. Review collected by and hosted on G2.com.

Show More
Show Less
Response from Emma Davis of Optimizely Feature Experimentation
Editedit

Hi There,

We appreciate your review and are happy that you're enjoying Full Stack. Please share any insights you have with your customer success manager or message us at reviews@optimizely.com. Customer feedback is key in our continuous quest of improving user experience!

Thank you.

Helpful?
Share
Admin Approval Link
Carolyn (Yanwen) C.
CC
Analytics Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

Easy to set up tests, track history, etc. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

the analysis is not flexible, for example, hard to filter out old customers Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

optimizing mobile experience Review collected by and hosted on G2.com.

Show More
Show Less
Response from Emma Davis of Optimizely Feature Experimentation
Editedit

Hi Carolyn,

Thanks so much for taking the time to leave us a review. We continuously strive to improve user experience and hearing your experience with our product is key in this. If you ever have any feedback or questions please contact your customer success manager or message us at reviews@optimizely.com.

Helpful?
Share
Admin Approval Link
Verified User in Financial Services
UF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

Optimizely Full Stack allows for a seamless testing integration – no page flickering or wonky experience for users so you can test with a true look and feel. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Having joined with the Full Stack integration already completed, I would have enjoyed a more thorough walk-through / onboarding when I signed up. Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

A/B testing and optimization of forms and apply funnels. Review collected by and hosted on G2.com.

Show More
Show Less
Response from Emma Davis of Optimizely Feature Experimentation
Editedit

Hi There,

Thanks for leaving us a review! We highly value your feedback in our continuous quest to improve user experience. If you ever need support, please contact your customer success manager or message us at reviews@optimizely.com and we will connect you with the right people.

Helpful?
Share
Admin Approval Link
Verified User in Financial Services
UF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

It is very useful for A/B testing, esepecially the targeted audience feature where we can define a custom audience based on some attributes and we can toggle feature flags for them. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

It doesnt have an easy UI to make minor change like google optimize. Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

It's helping us figure out the best version of our website to optimize conversions. Review collected by and hosted on G2.com.

Show More
Show Less
Response from Emma Davis of Optimizely Feature Experimentation
Editedit

Hi There,

We're glad to hear that Full Stack is providing you with effective business solutions! If you ever have any insights into your customer experience, please contact your customer success manager or message us at reviews@optimizely.com.

Thanks!

Helpful?
Share
Admin Approval Link
Verified User in Hospitality
UH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

Feature tests and AB tests are very easy to set up. Results are very accurate. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

The segmentation can be a lot more better.The results are a bit hard to read for first time users. Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

We have learnt about how our users have used the applicatio, which buttons they are clicking the most, which ones are not so good. Review collected by and hosted on G2.com.

Show More
Show Less
Response from Emma Davis of Optimizely Feature Experimentation
Editedit

Hi,

Thank you for your response! We are happy to hear that our product is benefitting your business. If you ever have any questions or suggestions, please contact your customer success manager or message us at reviews@optimizely.com to connect.

Helpful?
Share
Admin Approval Link
Verified User in Real Estate
IR
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
What do you like best about Optimizely Feature Experimentation?

Flexibility with Features and experiments and seamless integration with the custom audiences are some of the best features Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

I would love more in-depth documentation around existing features and the new ones in the pipeline. Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

A/B testing and customized Audience filters. Safe roll-outs of new products on our end Review collected by and hosted on G2.com.

Show More
Show Less
Response from Emma Davis of Optimizely Feature Experimentation
Editedit

Hi There,

Thanks for your review! Here at Optimizely, we are continuously working on improvements and new features. Please contact your customer success manager or message us at reviews@optimizely.com so we can get you in the loop.

Helpful?
Share
Admin Approval Link

Optimizely Feature Experimentation Comparisons

Compare Optimizely Feature Experimentation vs. Statsig
Compare Optimizely Feature Experimentation vs. Statsig
Optimizely Feature ExperimentationVSStatsig
Compare LaunchDarkly vs. Optimizely Feature Experimentation
Compare LaunchDarkly vs. Optimizely Feature Experimentation
Optimizely Feature ExperimentationVSLaunchDarkly
Compare AB Tasty vs. Optimizely Feature Experimentation
Compare AB Tasty vs. Optimizely Feature Experimentation
Optimizely Feature ExperimentationVSAB Tasty
Compare Optimizely Feature Experimentation ratings to similar products

Explore More

Best compensation software for managing employee benefits
What's the best cloud service for internal projects
Recommendations for CDP apps for SaaS businesses
Recommendations for best event management platforms
Best ERP system for tech startups
What's the most reliable voice recognition platform for software developers
Leading customer relationship tool for software companies
Best CDP platforms
Pros and Cons Details
Optimizely Featur...