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Optimizely Feature Experimentation
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Optimizely Feature Experimentation
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4.3 out of 5 stars
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Optimizely Feature Experimentation Reviews & Product Details - Page 12

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Optimizely Feature Experimentation Overview

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What is Optimizely Feature Experimentation?

Optimizely Feature Experimentation isn’t just a feature flagging tool—it’s the gold standard for controlled, data-driven innovation. It’s the only platform that seamlessly integrates feature flagging and experimentation with built-in collaboration tools, so teams can move fast without breaking things. Ship with confidence. Experiment with precision. Reduce risk by testing every feature before a full rollout, proving impact with real user data, and optimizing every digital touchpoint—across web, mobile, and server-side applications. From idea to deployment, Optimizely empowers you to make every release smarter, safer, and more successful.

Optimizely Feature Experimentation Details
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Product Description

Optimizely Feature Experimentation unites feature flagging, A/B testing, and built-in collaboration—so you can release, experiment, and optimize with confidence, all in one powerful platform.

How do you position yourself against your competitors?

Optimizely created the Experimentation category and continues to lead with the fastest, most reliable Stats Engine. Our expanding feature set drives industry-leading experiment velocity, streamlines feature management, and empowers cross-team collaboration—all with powerful, intuitive reporting.

Seller

Optimizely

Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Overview Provided by:
Emma Davis

Optimizely Feature Experimentation Integrations

(3)
Integration information sourced from real user reviews.

Recent Optimizely Feature Experimentation Reviews

Verified User
I
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"A great enterprise grade A/B testing solution!"
Optimizely Feature Experimentation is a great A/B testing platform! It is designed for data-driven teams as well as developers, product managers, a...
Read more
Mayank P.
MP
Mayank P.Enterprise (> 1000 emp.)
4.5 out of 5
"Optimizely Feature Flag Review"
Optimizely feature flag provides a best solution for experimentation in your project(app/web/backend) Through Optimizely you control the rollout o...
Read more
Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"A Powerful tool for Feature flag management and Experimentation"
Optimizely is relevatively easy once set up to be able to rollout features, as well as perform experiments in a number of ways including multi-vari...
Read more

Pricing Insights

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

17 months

Average Discount

11%

Perceived Cost

$$$$$
View More Pricing Information

Optimizely Feature Experimentation Media

Optimizely Feature Experimentation Demo - Feature Flag Setup: Run flexible A/B and multi-armed bandit tests.
- Set up a single feature flag to test multiple variations and experiment types - Enable targeted deliveries and rollouts for more precise experimentation - Roll back changes quickly when needed to ensure experiment accuracy and reduce risks - Increase testing flexibility with seamless control...
Optimizely Feature Experimentation Demo - Audience Setup: Target specific user segments for personalized experiments.
- Easily create and customize audiences based on user attributes - Refine audience segments to ensure the right users are included in your tests - Enhance experiment relevance by setting specific conditions for user groups
Optimizely Feature Experimentation Demo - Experiment Results: Analyze and optimize your experimentation outcomes.
- View detailed experiment results, including key metrics like conversion rates and statistical significance - Compare variations side-by-side to identify winning treatments - Use advanced filters to segment and drill down into specific audience or test data
Optimizely Feature Experimentation Demo - Program Overview: Gain insights into your experimentation program’s performance.
- Get a comprehensive view of your entire experimentation program’s status and progress - Monitor key performance metrics like test velocity, success rates, and overall impact - Evaluate the impact of experiments with easy-to-read visualizations and reporting tools - Track the performance of y...
Optimizely Feature Experimentation Demo - AI Variable Suggestions: Enhance your experimentation with AI-driven insights.
- Generate multiple content variations with AI to speed up experiment design - Improve test quality by exploring high-performing content suggestions - Increase experimentation velocity and achieve better outcomes with AI-powered optimization
Optimizely Feature Experimentation Demo - Schedule Changes: Streamline your experimentation with scheduled adjustments.
- Set specific times to toggle flags or rules on/off, ensuring precise control - Schedule traffic allocation percentages for smooth experiment rollouts - Increase test velocity and confidence by automating progressive changes
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116 Optimizely Feature Experimentation Reviews

4.3 out of 5
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116 Optimizely Feature Experimentation Reviews
4.3 out of 5
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Optimizely Feature Experimentation Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
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Verified User in Accounting
EA
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
What do you like best about Optimizely Feature Experimentation?

The user experience and overall system response time Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

We've only had one issue and that was with an unplanned downtime that lasted over 2 hours. Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

The full stack allows us to organize and analyze or media and marketing channels in real time utilizing business intelligence. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Feature Experimentation
Editedit

Hi There,

Thank you for your feedback! We're glad to hear that you're having a great user experience and Full Stack is providing you with effective business solutions. If any issues or questions do arise, please reach out to your customer success manager or contact us at reviews@optimizely.com.

Helpful?
Share
Admin Approval Link
Verified User in Automotive
UA
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
What do you like best about Optimizely Feature Experimentation?

Easy to integrate with native clients like Android and iOS Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Documentation of the new version 4.0 sometimes confuses. It should be put with the current documentation in a new tab not in a completely new space Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

We can A/B test new features Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Feature Experimentation
Editedit

Hi There,

Thank you for leaving us a review! We highly value customer feedback as it is key in improving user experience. If you ever have any questions or feedback surrounding our products, your customer success manager would be happy to hear from you, or you can message us reviews@optimizely.com.

Helpful?
Share
Admin Approval Link
Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
What do you like best about Optimizely Feature Experimentation?

easiness to integrate with backend services with a wide range of language to choose in sdk Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

limit of at most 10 user ids is allowed in the whitelist Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

- control rollout without code change

- get business metrics from experiments Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Feature Experimentation
Editedit

Hi There,

We're happy you're enjoying your experience with Full Stack. If any questions or concerns ever arise, please contact your customer success manager or message us as at reviews@optimizely.com and we'll connect you with the right people.

Thanks!

Helpful?
Share
Admin Approval Link
Verified User in Entertainment
UE
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

It is not that difficult to implement, and pretty good customer service Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

technical knowledge is needed is do the implementation Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

A/B testing UX, and determine with experience is best for users. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Feature Experimentation
Editedit

Hi,

Thanks for leaving us a review! We're happy to hear that you're enjoying our Full Stack product. Please reach out to your customer success manager or message us at reviews@optimizely.com if any questions ever arise.

Helpful?
Share
Admin Approval Link
Verified User in Retail
UR
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
What do you like best about Optimizely Feature Experimentation?

Seamless integration with analytics platforms, love the UI, easy to set tests up Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

doesnt have a OOTB solution for SF Commerce Cloud Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

A/B testing

multivariate testing Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Feature Experimentation
Editedit

Hi,

We're so happy to hear that you're having a positive experience with Full Stack and would like to thank you for your loyalty! Please feel free to share any feedback with your customer success manager or message us at reviews@optimizely.com so we can continue to improve user experience.

Helpful?
Share
Admin Approval Link
Verified User in Financial Services
UF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
What do you like best about Optimizely Feature Experimentation?

easy integration for our tech team to implement Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

no video recordings of the user like competitor products Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

Trying to work through bugs with customers Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Feature Experimentation
Editedit

Hi,

Thank you for providing feedback on our product. If you ever have any suggestions on how to improve your user experience, please reach our to your customer success manager or message us reviews@optimizely.com so we can find a solution for you!

Helpful?
Share
Admin Approval Link

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