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- AB Tasty
- Optimizely Feature Experimentation
- AB Tasty-vs-Optimizely Feature Experimentation
Compare AB Tasty and Optimizely Feature Experimentation 
At a Glance
Market Segments
Mid-Market (46.8% of reviews)
Mid-Market (50.9% of reviews)
Entry-Level Pricing
Contact Us for Pricing
No pricing available
AB Tasty
Star Rating
(283)4.5 out of 5
Market Segments
Mid-Market (46.8% of reviews)
Entry-Level Pricing
Contact Us for Pricing
Browse all 2 pricing plansOptimizely Feature Experimentation
Star Rating
(116)4.3 out of 5
Market Segments
Mid-Market (50.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Optimizely Feature ExperimentationSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AB Tasty excels in Quality of Support with a score of 9.4, while Optimizely Feature Experimentation lags behind at 8.1. Reviewers mention that AB Tasty's support team is responsive and helpful, making it easier to resolve issues quickly.
- Reviewers mention that AB Tasty offers a more user-friendly experience with an Ease of Use score of 8.5 compared to Optimizely's 8.1. Users say that the intuitive interface of AB Tasty allows for quicker onboarding and less training time.
- G2 users highlight AB Tasty's superior Feature Testing capabilities, scoring 8.6, while Optimizely scores slightly higher at 8.7. However, users on G2 note that AB Tasty's features are easier to implement, making it a preferred choice for teams with limited technical resources.
- Users report that AB Tasty shines in Segmentation with an A/B Testing score of 9.2, significantly higher than Optimizely's 8.0. Reviewers mention that AB Tasty's segmentation tools allow for more precise targeting, enhancing the effectiveness of experiments.
- Reviewers mention that AB Tasty's Personalization features, particularly in Standard Targeting and Custom Targeting, both scoring 9.0, outperform Optimizely's 7.6. Users say that this flexibility allows for more tailored user experiences, which can lead to higher conversion rates.
- Users on G2 report that AB Tasty's Reporting and Analytics capabilities, scoring 7.9, provide more actionable insights compared to Optimizely's 7.0. Reviewers mention that the clarity and depth of AB Tasty's reports help teams make informed decisions faster.
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Pricing
Entry-Level Pricing
AB Tasty
Essentials
Contact Us for Pricing
Experiment & Personalize, Easy-to-Use, Advanced Targeting & Modifications
- A/B, split & funnel testing
- Personalization campaigns
- Visual and code editor, preview for QA
Optimizely Feature Experimentation
No pricing availableFree Trial
AB Tasty
No trial information availableOptimizely Feature Experimentation
Free Trial is available
Ratings
Meets Requirements
8.7
253
8.1
79
Ease of Use
8.5
255
8.1
85
Ease of Setup
8.5
144
7.0
40
Ease of Admin
9.0
120
7.9
26
Quality of Support
9.4
249
8.1
67
Has the product been a good partner in doing business?
9.2
121
8.7
26
Product Direction (% positive)
9.1
252
7.9
71
Features by Category
Visitor Behavior
8.1
88
|
Verified
Not enough data
8.3
100
|
Verified
Not enough data
7.5
74
|
Verified
Not enough data
Templates
7.8
79
|
Verified
Not enough data
8.2
95
|
Verified
Not enough data
8.4
94
|
Verified
Not enough data
Personalization
7.7
77
|
Verified
Not enough data
8.3
82
|
Verified
Not enough data
7.7
63
|
Verified
Not enough data
Feature Not Available
Not enough data
7.5
59
|
Verified
Not enough data
7.1
52
|
Verified
Not enough data
9.2
92
|
Verified
Not enough data
8.4
74
|
Verified
Not enough data
Multichannel
8.4
87
|
Verified
Not enough data
5.5
42
Not enough data
8.4
77
|
Verified
Not enough data
Administration
7.3
66
|
Verified
Not enough data
7.7
81
|
Verified
Not enough data
7.6
70
|
Verified
Not enough data
7.7
72
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
8.7
5
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.6
20
8.6
37
8.2
14
8.5
37
7.9
20
7.6
36
Functionality
7.6
17
8.6
37
8.6
21
8.8
38
8.0
17
7.6
37
Computing
7.7
139
Feature Not Available
6.2
98
6.5
27
7.3
138
7.6
29
Experimental Design
8.3
146
7.7
30
8.1
127
7.7
29
8.2
146
8.0
29
Analytics
7.9
154
7.1
29
5.4
103
Feature Not Available
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Optimization - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security & Compliance - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Detection Features - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Variation Testing
9.3
17
8.2
18
7.7
15
Feature Not Available
8.8
17
8.5
18
9.1
16
7.4
18
8.6
16
8.5
17
8.2
13
7.4
18
Reporting
8.5
17
7.3
16
8.4
17
7.9
17
Personalization
9.0
13
7.6
17
9.0
13
7.6
17
8.3
13
7.9
16
Administration
8.8
12
7.5
17
8.5
16
7.6
16
8.6
16
8.5
16
9.2
16
7.4
16
Categories
Categories
Shared Categories
AB Tasty and Optimizely Feature Experimentation are categorized as Feature Management, Personalization, A/B Testing, and Mobile App Optimization
Unique Categories
Optimizely Feature Experimentation has no unique categories
Reviews
Reviewers' Company Size
AB Tasty
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Feature Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
14.4%
Cosmetics
8.3%
Leisure, Travel & Tourism
5.8%
Consumer Goods
4.7%
Marketing and Advertising
3.2%
Other
63.7%
Financial Services
16.4%
Computer Software
10.3%
Retail
6.0%
Information Technology and Services
6.0%
Real Estate
5.2%
Other
56.0%
Most Helpful Reviews
AB Tasty
Most Helpful Favorable Review
Jerrod H.
Verified User in Retail
The platform is easy to learn and utilize. The AB Tasty account team is EXCELLENT! They take the time to listen to their customers and provide solutions instead of empty promises.
Most Helpful Critical Review
Verified User in Health, Wellness and Fitness
The tool is not helping the user. It would be helpful to have more informations in the settings like "to take live your test, turn off the QA". Intuitively we were all searching for a "take live" button. Also the visual editor in the beginning is easy but...
Optimizely Feature Experimentation
Most Helpful Favorable Review
Verified User in Insurance
We used this for our websites and payment processing.
Most Helpful Critical Review
Verified User in Public Relations and Communications
- lacking of more granular permission (we wanted to assign permission per individual flag or groups or flags) - limited way of adding meta-data to flags - not performing well if lot of data inserted into the tool - not possible to auto-provision new users -...
Jerrod H.
Verified User in Retail
The platform is easy to learn and utilize. The AB Tasty account team is EXCELLENT! They take the time to listen to their customers and provide solutions instead of empty promises.
Verified User in Insurance
We used this for our websites and payment processing.
Verified User in Health, Wellness and Fitness
The tool is not helping the user. It would be helpful to have more informations in the settings like "to take live your test, turn off the QA". Intuitively we were all searching for a "take live" button. Also the visual editor in the beginning is easy but...
Verified User in Public Relations and Communications
- lacking of more granular permission (we wanted to assign permission per individual flag or groups or flags) - limited way of adding meta-data to flags - not performing well if lot of data inserted into the tool - not possible to auto-provision new users -...
Alternatives
Discussions
How does AB Tasty work?
1 comment
Official Response from AB Tasty
AB Tasty is a SaaS (Software as a Service) solution that’s hosted in the cloud and provides a web interface for the ultra-simple creation of A/B tests,...Read more
How do I install AB Tasty on my site?
1 comment
Official Response from AB Tasty
Before you can set up a campaign, you need to install the AB Tasty tag on your site. This process only takes a few minutes. Read more
Is AB Tasty compliant with personal data protection laws?
1 comment
Official Response from AB Tasty
Since we’re dedicated to respecting international laws and regulations, we make sure that our solution is compliant with all data regulation.Read more
Optimizely Feature Experimentation has no more discussions with answers
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