How does AB Tasty work?

AB Tasty is a SaaS (Software as a Service) solution that’s hosted in the cloud and provides a web interface for the ultra-simple creation of A/B tests, personalizations and marketing campaigns. You can create your own page variations, configure the test options, define the objectives to be measured, and monitor the results. The variations that you make in the editor will be applied to the website in JavaScript, i.e. browser side. No changes are made server side because we never have access to your server.