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Optimizely Feature Experimentation
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Optimizely Feature Experimentation
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4.3 out of 5 stars
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Optimizely Feature Experimentation Reviews & Product Details - Page 10

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Optimizely Feature Experimentation Overview

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What is Optimizely Feature Experimentation?

Optimizely Feature Experimentation isn’t just a feature flagging tool—it’s the gold standard for controlled, data-driven innovation. It’s the only platform that seamlessly integrates feature flagging and experimentation with built-in collaboration tools, so teams can move fast without breaking things. Ship with confidence. Experiment with precision. Reduce risk by testing every feature before a full rollout, proving impact with real user data, and optimizing every digital touchpoint—across web, mobile, and server-side applications. From idea to deployment, Optimizely empowers you to make every release smarter, safer, and more successful.

Optimizely Feature Experimentation Details
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Product Description

Optimizely Feature Experimentation unites feature flagging, A/B testing, and built-in collaboration—so you can release, experiment, and optimize with confidence, all in one powerful platform.

How do you position yourself against your competitors?

Optimizely created the Experimentation category and continues to lead with the fastest, most reliable Stats Engine. Our expanding feature set drives industry-leading experiment velocity, streamlines feature management, and empowers cross-team collaboration—all with powerful, intuitive reporting.

Seller

Optimizely

Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Overview Provided by:
Emma Davis

Optimizely Feature Experimentation Integrations

(3)
Integration information sourced from real user reviews.

Recent Optimizely Feature Experimentation Reviews

Verified User
I
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"A great enterprise grade A/B testing solution!"
Optimizely Feature Experimentation is a great A/B testing platform! It is designed for data-driven teams as well as developers, product managers, a...
Read more
Mayank P.
MP
Mayank P.Enterprise (> 1000 emp.)
4.5 out of 5
"Optimizely Feature Flag Review"
Optimizely feature flag provides a best solution for experimentation in your project(app/web/backend) Through Optimizely you control the rollout o...
Read more
Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"A Powerful tool for Feature flag management and Experimentation"
Optimizely is relevatively easy once set up to be able to rollout features, as well as perform experiments in a number of ways including multi-vari...
Read more

Pricing Insights

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

17 months

Average Discount

11%

Perceived Cost

$$$$$
View More Pricing Information

Optimizely Feature Experimentation Media

Optimizely Feature Experimentation Demo - Feature Flag Setup: Run flexible A/B and multi-armed bandit tests.
- Set up a single feature flag to test multiple variations and experiment types - Enable targeted deliveries and rollouts for more precise experimentation - Roll back changes quickly when needed to ensure experiment accuracy and reduce risks - Increase testing flexibility with seamless control...
Optimizely Feature Experimentation Demo - Audience Setup: Target specific user segments for personalized experiments.
- Easily create and customize audiences based on user attributes - Refine audience segments to ensure the right users are included in your tests - Enhance experiment relevance by setting specific conditions for user groups
Optimizely Feature Experimentation Demo - Experiment Results: Analyze and optimize your experimentation outcomes.
- View detailed experiment results, including key metrics like conversion rates and statistical significance - Compare variations side-by-side to identify winning treatments - Use advanced filters to segment and drill down into specific audience or test data
Optimizely Feature Experimentation Demo - Program Overview: Gain insights into your experimentation program’s performance.
- Get a comprehensive view of your entire experimentation program’s status and progress - Monitor key performance metrics like test velocity, success rates, and overall impact - Evaluate the impact of experiments with easy-to-read visualizations and reporting tools - Track the performance of y...
Optimizely Feature Experimentation Demo - AI Variable Suggestions: Enhance your experimentation with AI-driven insights.
- Generate multiple content variations with AI to speed up experiment design - Improve test quality by exploring high-performing content suggestions - Increase experimentation velocity and achieve better outcomes with AI-powered optimization
Optimizely Feature Experimentation Demo - Schedule Changes: Streamline your experimentation with scheduled adjustments.
- Set specific times to toggle flags or rules on/off, ensuring precise control - Schedule traffic allocation percentages for smooth experiment rollouts - Increase test velocity and confidence by automating progressive changes
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116 Optimizely Feature Experimentation Reviews

4.3 out of 5
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116 Optimizely Feature Experimentation Reviews
4.3 out of 5
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4.3 out of 5
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Optimizely Feature Experimentation Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
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Dustin M.
DM
Test Engineer III
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

The feature flags feature and ease of use. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

I want the ability to choose audiences for different environments. Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

It enables us to quickly deploy behind feature flags. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Feature Experimentation
Editedit

Hi Dustin,

Thank you for leaving us a review, we're happy that you're finding great use in our product! If you ever have anymore insights, please don't hesitate to share them with your customer success manager or message us at reviews@optimizely.com and we will connect you with the right people.

Helpful?
Share
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Verified User in Retail
UR
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

It gives a lot of power to do experimentation, and also, things can be turned on/off with a button click. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

I feel sometimes it slows down the website loading speed. Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

With version 2, we are missing Whitelist. Benefits are feature flags and the option to copy experiment setup among different environments like copy dev setup to staging. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Feature Experimentation
Editedit

Hi There,

Thanks for your review! If you're ever experiencing any issues with the product or have any questions, please don't hesitate to reach out to your customer success manager or message us at reviews@optimizely.com and we'll connect you with the right people.

Helpful?
Share
Admin Approval Link
Verified User in Insurance
UI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

My favorite thing about Optimizely is the easy-to-navigate user interface. It is quite intuitive and I could get started without much guidance from others. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Occasionally there are problems associated with displaying results. Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

Mostly A/B testing of new web pages. We use Optimizely to design and implement A/B testing and see if the results are beneficial. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Feature Experimentation
Editedit

Hi There,

Thanks for sharing your experience our product. We're happy that you're finding success with it! If you are experiencing any issues or need any assistance please contact your customer success manager or message us at reviews@optimizely.com.

Helpful?
Share
Admin Approval Link
Verified User in Information Technology and Services
AI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

whitelisting, controlling variations, being able to view traffic allocation and metrics Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

sometimes metrics take a little long to update, so it can slow down testing a little if you're not careful Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

testing and whitelisting specific devices for specific variations, It is incredibly easy to do so, and speeds up my own testing time Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Feature Experimentation
Editedit

Hi,

Thanks for leaving us a review! We are always looking to improve user experience and welcome your feedback. If you ever have any questions or recommendations, please reach out to your customer success manager or message us at reviews@optimizely.com.

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Admin Approval Link
YN
Product Leader
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

The ability to manage and test, learn and segment your product to tailor a personal experience to each user to drive a better user experience Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

not being able to do the same experimentation testing on an app like you can for a webapp Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

Personalised experience, Test, Learn, and iterate Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Feature Experimentation
Editedit

Hi Yau,

We're happy to hear that your experience with Full Stack is going well. Always feel free to share your feedback with your customer success manager or message us at reviews@optimizely.com and we will connect you with the right people.

Thanks!

Helpful?
Share
Admin Approval Link
Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
What do you like best about Optimizely Feature Experimentation?

Custom built stats engine which allows for easier use, monitoring and quicker results Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Constant integration issues with engineering libraries, rendering could-be-results as needing to be double checked or tested manually. Support staff are more interested in passing the buck than fixing the issue. Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

A/B testing product features Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Feature Experimentation
Editedit

Hi,

Thank you for your review, we highly value your feedback. We're sorry to hear about your issues with the platform; an enjoyable user experience is of the utmost importance for us. Please contact your customer success manager or message us at reviews@optimizely.com so we can help remedy these matters.

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Share
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Verified User in Broadcast Media
UB
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

The consoles are straightforward, have good visualizations, and quickly identify your success metrics at a glance. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

There's very little to dislike. It works. Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

MVT in consumer apps. We have experimented with multiple scenarios to create the best experiences for the audience. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Feature Experimentation
Editedit

Hi,

We're happy to hear that Full Stack is successfully providing you with business solutions. If any questions or feedback ever arise, please don't hesitate to reach out to your customer success manager or message us at reviews@optimizely.com.

Thanks!

Helpful?
Share
Admin Approval Link
Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

Easy to create and check on experiments and set audiences. The design is very sleek and modern. I also love the option to have a desktop app! Very happy user with a great community to be able to ask questions. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Sometimes Optimizely is down, which can interfere when we need to check on stats. Though not very common. Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

We are creating experiments, being able to have A/B testing. The metrics are very easy to read and follow. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Feature Experimentation
Editedit

Hi,

We love to hear that you're happy with our product! If you ever need any assistance or have any questions please feel free to contact your customer success manager or message us at reviews@optimizely.com.

Helpful?
Share
Admin Approval Link
Verified User in Insurance
II
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

We used this for our websites and payment processing. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Overall the software was easy to use. Our developers took time to learn the software. Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

We use the software to maintain our main website and used it to process payments from our site. Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Feature Experimentation
Editedit

Hi There,

We appreciate your review and love to hear that you're enjoying Full Stack! If you ever have any questions or concerns in the future, please don't hesitate to share them with your Customer Success Manager or you can send us a message at reviews@optimizely.com and we'll connect you with the right people.

Thank you.

Helpful?
Share
Admin Approval Link
Verified User in Food & Beverages
UF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

A lot of flexibility in running experiments, great interface Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

We had to build a solution on top to be able to overcome some limitations Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

Optimizely is base to all experimentation experementation Review collected by and hosted on G2.com.

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Response from Emma Davis of Optimizely Feature Experimentation
Editedit

Hi There,

We're so happy to hear that you're finding success with Full Stack. If any questions or issues arise in the future, please don't hesitate to contact your customer success manager or message us at reviews@optimizely.com.

Helpful?
Share
Admin Approval Link

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