Mixpanel Features
What are the features of Mixpanel?
Metrics
- Engagement
- Standard Event Tracking
- Custom Event Tracking
- Retention
- Conversions
- Funnels
Reporting
- Segmentation
- Custom Reports and Dashboards
Other
- User Data
Administration
- Performance and Reliability
Product Analytics
- Account-Level Analytics
- User-Level Analytics
- Segmentation
- Funnels
- Multi-Product Analytics
Technology Glossary Features
View definitions of the features and discover new technology terms.
Mixpanel Categories on G2
Filter for Features
Metrics
Sessions - Digital Analytics | As reported in 244 Mixpanel reviews. Accurately measure total web traffic and present data elegantly. | 88% (Based on 244 reviews) | |
Engagement | As reported in 313 Mixpanel reviews. Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. | 88% (Based on 313 reviews) | |
Entry and Exit Pages | As reported in 270 Mixpanel reviews. Accurately determine where most people enter your site and where they leave and present data elegantly. | 82% (Based on 270 reviews) | |
Standard Event Tracking | As reported in 328 Mixpanel reviews. Software automatically tracks standard user actions. | 89% (Based on 328 reviews) | |
Custom Event Tracking | Able to set up custom variables to track any user activity on the site. This feature was mentioned in 323 Mixpanel reviews. | 89% (Based on 323 reviews) | |
Retention | Based on 290 Mixpanel reviews. Accurately measure bounce rate. | 85% (Based on 290 reviews) | |
Return | Based on 262 Mixpanel reviews. Track user return rates and related metrics. | 84% (Based on 262 reviews) | |
Conversions | Track what proportion of users convert via a certain action. 291 reviewers of Mixpanel have provided feedback on this feature. | 88% (Based on 291 reviews) | |
Funnels | See how many users proceed down a certain path to conversion. This feature was mentioned in 315 Mixpanel reviews. | 89% (Based on 315 reviews) | |
Engagement | Based on 218 Mixpanel reviews. Configures and accurately measures an appropriate measure of engagement, such as average session length. | 90% (Based on 218 reviews) | |
Exit Tracking | Based on 175 Mixpanel reviews. Accurately determines where users close the app during their sessions. | 84% (Based on 175 reviews) | |
Retention | Accurately measures bounce rate. This feature was mentioned in 209 Mixpanel reviews. | 87% (Based on 209 reviews) | |
Return | Based on 179 Mixpanel reviews. Tracks user return rates and related metrics. | 87% (Based on 179 reviews) | |
Conversions | Tracks what proportion of users convert via a certain action. 202 reviewers of Mixpanel have provided feedback on this feature. | 91% (Based on 202 reviews) |
Reporting
Real-Time Reporting | Based on 286 Mixpanel reviews. Obtain live data for who is currently accessing your site. | 88% (Based on 286 reviews) | |
Trending | Report on how any user activity has changed over time. This feature was mentioned in 270 Mixpanel reviews. | 86% (Based on 270 reviews) | |
Retroactive Reporting | Report on user activity in the past and set up predictive models for the future. 189 reviewers of Mixpanel have provided feedback on this feature. | 84% (Based on 189 reviews) | |
Segmentation | Break down a population of users by demographics, sequence actions, time, and able to build custom segments. 306 reviewers of Mixpanel have provided feedback on this feature. | 87% (Based on 306 reviews) | |
Mobile Reporting | See feature definition | Based on 217 Mixpanel reviews. Analytic tools are also available for mobile and tablet versions of websites. | 83% (Based on 217 reviews) |
Unification Across Devices | Able to unify user data across devices, recognizing returning users. 222 reviewers of Mixpanel have provided feedback on this feature. | 82% (Based on 222 reviews) | |
Custom Reports and Dashboards | Allows users to easily build customized reports and dashboards. This feature was mentioned in 310 Mixpanel reviews. | 86% (Based on 310 reviews) |
Other
User Data | Able to access user-specific data such as location, language, gender, and activity while on the site. This feature was mentioned in 306 Mixpanel reviews. | 88% (Based on 306 reviews) | |
Site Search Reporting | Report on keywords used in internal searches. 161 reviewers of Mixpanel have provided feedback on this feature. | 82% (Based on 161 reviews) | |
Load Time Monitoring | Track load times on different devices and systems. This feature was mentioned in 153 Mixpanel reviews. | 80% (Based on 153 reviews) | |
Campaign Tracking | Analyze inbound marketing traffic to identify which campaigns are working best. 213 reviewers of Mixpanel have provided feedback on this feature. | 83% (Based on 213 reviews) | |
E-Commerce | Based on 159 Mixpanel reviews. Track revenue and transactions. | 82% (Based on 159 reviews) | |
Promotional Messages | See feature definition | Able to deploy promotional or other pop-up messages based on user actions. 156 reviewers of Mixpanel have provided feedback on this feature. | 79% (Based on 156 reviews) |
Administration Alerts | System can self-monitor critical metrics and alert administrators when they reach concerning levels. 164 reviewers of Mixpanel have provided feedback on this feature. | 80% (Based on 164 reviews) |
Administration
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. This feature was mentioned in 258 Mixpanel reviews. | 85% (Based on 258 reviews) | |
QA Testing | Able to test that event and variable setup are reporting data accurately. 227 reviewers of Mixpanel have provided feedback on this feature. | 82% (Based on 227 reviews) | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. 321 reviewers of Mixpanel have provided feedback on this feature. | 87% (Based on 321 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 266 Mixpanel reviews. | 87% (Based on 266 reviews) | |
Data Storage | Based on 80 Mixpanel reviews. The ability to store large quantities of data for analysis within the platform itself. | 87% (Based on 80 reviews) | |
A/B Testing | Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results. This feature was mentioned in 81 Mixpanel reviews. | 83% (Based on 81 reviews) | |
Integrations | Integrations with other software tools in order to fascilitate the exchange of data collected by various software. 84 reviewers of Mixpanel have provided feedback on this feature. | 86% (Based on 84 reviews) |
User Identification
Demographics | Identifies user demographics like gender or age. 221 reviewers of Mixpanel have provided feedback on this feature. | 84% (Based on 221 reviews) | |
User Segmentation | See feature definition | Based on 242 Mixpanel reviews. Enables the view of analytic data based on user segment. | 88% (Based on 242 reviews) |
Geolocation | Identifies users locations. This feature was mentioned in 230 Mixpanel reviews. | 84% (Based on 230 reviews) |
Tracking & Reporting
Custom Event Tracking | Based on 267 Mixpanel reviews. Enables you to define custom events for analysis. | 91% (Based on 267 reviews) | |
Real-Time Insights | Based on 256 Mixpanel reviews. Provides real-time reports. | 87% (Based on 256 reviews) | |
Attribution | Based on 209 Mixpanel reviews. Measures user acquisition analytics. | 82% (Based on 209 reviews) | |
Dashboard | As reported in 270 Mixpanel reviews. Provides a holistic summary of your data. | 89% (Based on 270 reviews) | |
User Path Tracking | Based on 215 Mixpanel reviews. Displays a users progress throughout specific paths in an application. | 86% (Based on 215 reviews) | |
User Activity History | As reported in 258 Mixpanel reviews. Displays a users activity history. | 90% (Based on 258 reviews) |
Product Analytics
Account-Level Analytics | Based on 327 Mixpanel reviews. Ability to see analytics at the account level. | 87% (Based on 327 reviews) | |
User-Level Analytics | Ability to see analytics at the user level. 411 reviewers of Mixpanel have provided feedback on this feature. | 90% (Based on 411 reviews) | |
Segmentation | As reported in 364 Mixpanel reviews. Ability to compare usage across segments such as role, company size, etc. | 87% (Based on 364 reviews) | |
Funnels | Based on 397 Mixpanel reviews. See how users move though a product via grouped page sequences | 88% (Based on 397 reviews) | |
Alerts | As reported in 249 Mixpanel reviews. Receive automated alerts and reports based on gains or losses in performance. | 77% (Based on 249 reviews) | |
Multi-Product Analytics | View analytics for multiple products in a single dashboard, including cross-product engagement This feature was mentioned in 290 Mixpanel reviews. | 85% (Based on 290 reviews) | |
User Scoring | Scores customers and visitors to identify at-risk or thriving accounts. 223 reviewers of Mixpanel have provided feedback on this feature. | 79% (Based on 223 reviews) | |
Integrations | Breadth and functionality of integrations with third-party products. 279 reviewers of Mixpanel have provided feedback on this feature. | 81% (Based on 279 reviews) |
Analytics
Reports | Based on 104 Mixpanel reviews. Data collected and analyzed by the platform delivered in an easily digestible format. | 92% (Based on 104 reviews) | |
Dashboard | Based on 106 Mixpanel reviews. Reports and other relevant data housed in a single, easy-to-navigate location. | 89% (Based on 106 reviews) | |
Web Analytics | Based on 95 Mixpanel reviews. Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful. | 90% (Based on 95 reviews) | |
Campaign Tracking | As reported in 87 Mixpanel reviews. Tools to track the success of various marketing campaigns in order to optimize marketing efforts. | 87% (Based on 87 reviews) | |
Customer Demographics | The ability to collect and analyze customer data in order to determine which demographics make up a customer base. This feature was mentioned in 92 Mixpanel reviews. | 87% (Based on 92 reviews) |
Generative AI
AI Text Generation | Allows users to generate text based on a text prompt. 10 reviewers of Mixpanel have provided feedback on this feature. | 70% (Based on 10 reviews) |
Agentic AI - Product Analytics
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data |
Agentic AI - Digital Analytics
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - E-Commerce Analytics
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
