Introducing G2.ai, the future of software buying.Try now

Lob Reviews & Product Details

Lob Overview

What is Lob?

Lob is a technology-driven solution designed to streamline and enhance the print and mail workflows for businesses. By replacing outdated manual processes, Lob enables organizations to programmatically send and personalize direct mail at scale. This innovative approach addresses the inefficiencies that have historically plagued traditional mail systems, ultimately helping businesses save time, reduce costs, and unlock new growth opportunities. Targeted primarily at businesses looking to optimize their marketing and communication strategies, Lob caters to a diverse range of industries. Companies that rely on direct mail for customer engagement can benefit significantly from Lob's capabilities. Specific use cases include automated marketing campaigns, customer retention initiatives, and personalized outreach efforts. By leveraging Lob's technology, businesses can ensure that their mail is not only timely but also tailored to the preferences and behaviors of their target audiences. One of the key features of Lob is its automation capabilities, which minimize the risk of human error and enhance operational efficiency. Automated campaigns allow businesses to send large volumes of mail quickly while maintaining a high level of personalization. Additionally, Lob provides valuable insights into engagement metrics, return on investment (ROI), and consumer buying patterns. This data-driven approach empowers businesses to make informed decisions and refine their marketing strategies based on real-time feedback. Lob stands out in the direct mail category by integrating measurement, personalization, and predictability into the mailing process. The platform transforms traditional direct mail into intelligent mail, allowing businesses to track the effectiveness of their campaigns and adjust their tactics accordingly. With over 12,000 businesses having adopted Lob since its inception in 2013, the company has established itself as a trusted partner in the realm of direct mail. Backed by prominent investors such as Y Combinator and Polaris Partners, Lob continues to innovate and expand its offerings, ensuring that businesses can connect with their audiences in meaningful ways.

Lob Details
Product Website
Discussions
Lob Community
Show LessShow More
Product Description

Increase ROI with automated direct mail campaigns

How do you position yourself against your competitors?

Lob is bringing the power of digital to direct mail. With its nationwide Print Delivery Network and end-to-end automated platform, businesses can send personalized, high-quality direct mail programs at scale. Named 2024 Mail Service Provider of the Year by the National Postal and Postman Best API of 2024, Lob is trusted by over 12,000 brands, including ThredUp, Wayfair, and The New York Times. Ready to see it in action? Learn more at lob.com.


Seller

Lob.com, Inc.

Description

Lob is connecting the world one mailbox at a time by transforming yesterday’s junk mail into intelligent mail that is personalized, connected and scalable. More than 12,000 companies use Lob to communicate with their customers at scale. One in two U.S. households have received mail generated through Lob’s platform.

Overview Provided by:

Recent Lob Reviews

Lovo K.
LK
Lovo K.Mid-Market (51-1000 emp.)
3.5 out of 5
"Lob Review"
I like that it is easy to use and laid out well.
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Clean interface and easy to work with"
We have found Lob's website has been very easy to use. Their documentation to integrate via an API has been good. And they have been responsive whe...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
1.0 out of 5
"The UI is very not user friendly."
It does it job. I can track my postal mails

Lob Media

See how top brands are scaling direct mail with automation, personalization, and smarter strategies to drive ROI. Get key insights from 400+ marketing and operations leaders!
Play Lob Video
See how top brands are scaling direct mail with automation, personalization, and smarter strategies to drive ROI. Get key insights from 400+ marketing and operations leaders!
Unlock the top insights from The 2024 State of Direct Mail - Consumer Insights report in this data-rich webinar. Experts from Lob and Comperemedia review the latest consumer trends around direct mail and how to apply them. In just 45 minute
Play Lob Video
Unlock the top insights from The 2024 State of Direct Mail - Consumer Insights report in this data-rich webinar. Experts from Lob and Comperemedia review the latest consumer trends around direct mail and how to apply them. In just 45 minute
Interactive Demo
Try an interactive demo created by the software seller (right here on G2).
Answer a few questions to help the Lob community
Have you used Lob before?
Yes

215 Lob Reviews

4.3 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
215 Lob Reviews
4.3 out of 5
215 Lob Reviews
4.3 out of 5

Lob Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Andrew B.
AB
Marketing Specialist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Lob?

Lob provides the flexibility and control we need to successfully manage our direct mail campaigns with ease! We were able to connect their system with our CRM and database to make mail send incredibly easy and quick for us to implement. Within a month of setting up our system, we were flying and ready to send multiple mail pieces to people through an entire 4 month campaign. We have built out the system to send mail daily and have it almost completely automated at this point. Their team was incredibly helpful throughout the entire process of set up and continue to be helpful as we grow. Review collected by and hosted on G2.com.

What do you dislike about Lob?

The reporting of the delivery of the mail send has become a bit confusing as we send more mail pieces. However, this may not be in Lob's control but more on a reporting issue with the USPS system. Review collected by and hosted on G2.com.

What problems is Lob solving and how is that benefiting you?

It helps us to automate our processes and have complete control over the mail system without the need to manage a complicated system. Review collected by and hosted on G2.com.

Response from Aaron Gingras of Lob

Thank you for sharing your positive experience with Lob! We're thrilled to hear that our platform has helped you scale your direct mail marketing efforts with ease and efficiency. We appreciate your feedback about the reporting of mail delivery and will look into ways to improve this aspect for you. Our goal is to provide a seamless experience for our customers, and we're committed to addressing any issues that may arise. If you have any further questions or need assistance, please don't hesitate to reach out to our team: support@lob.com

We're here to support you every step of the way as you continue to grow your campaigns. Thank you for choosing Lob!

Joey S.
JS
Real Estate Analyst / Software Developer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Lob?

Lob is a very powerful software with excellent documentation and resources to help you achieve your customized direct mail goals no matter how large or small your operation is. From a software side, the documentation and api is top notch and we have had no issues ordering significants amount of mail. It was easy to use and I was able to quickly develop a solution for our team with Lob. Within a matter of two weeks we had a fully functioning mail system with customized pieces, ready to deliver over 1M pieces a year!

The customer support team at Lob has also been fantastic! They have assisted us with software questions as well as best practices for direct mail. They are also extremely communicative and always looking to help us be as cost efficient and effective as possible with our direct mail strategies.

I cannot say enough about Lob! From their software solutions to their team they are a top notch company and a critical partner for our team! Review collected by and hosted on G2.com.

What do you dislike about Lob?

One thing that has been slightly confusing for us has been the reporting dashboard, and some of the different codes from the web hooks seeming to be a bit random. I don't know all the inner workings of where these webhooks and statuses come from, my guess is that Lob is just processing them and not generating them, but they seem to be inconsistent. Review collected by and hosted on G2.com.

What problems is Lob solving and how is that benefiting you?

Lob allows us to have total control of our direct mail system down to the individual mail piece. This is extremely important for us because of how our business operates and we need the ability to be extremely flexible and report on each mail piece. Review collected by and hosted on G2.com.

Response from Aaron Gingras of Lob

Thank you for your glowing review of Lob! We are thrilled to hear that our software and customer support have met your expectations. We appreciate your feedback regarding the reporting dashboard and web hooks, and we will certainly look into improving the consistency of these features for a better user experience.

It's great to hear that Lob has helped you develop a fully functioning mail system and achieve your direct mail goals efficiently. We are committed to providing top-notch solutions and support to help our customers succeed.

If you have any further questions or need assistance with anything, please don't hesitate to reach out: support@lob.com

We are here to support you every step of the way. Thank you for choosing Lob as your direct mail partner!

Lovo K.
LK
Implementing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Lob?

I like that it is easy to use and laid out well. Review collected by and hosted on G2.com.

What do you dislike about Lob?

I would like to be able to preview multiple PDFs at the same time. As in put multiple HTML links and generate them all at once instead of one by one Review collected by and hosted on G2.com.

What problems is Lob solving and how is that benefiting you?

Being able to view letters in a format that clients will receive. Review collected by and hosted on G2.com.

Nadia G.
NG
Customer Service Representative
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Lob?

Lob makes it easy breezy to find notices that were sent out to our customers. I love being able to pull them up to get an exact idea of what's going on. It makes my job run smoothly. And keeps me up to date with changes being made, cancellations (reason for it) and much more. I use it everyday its a very handy app! Review collected by and hosted on G2.com.

What do you dislike about Lob?

I have yet to find a downside! I am loving it so far! Review collected by and hosted on G2.com.

What problems is Lob solving and how is that benefiting you?

It helps me to be on my toes with keeping up with communication between the carriers and our customers. Making it easy for me to assist them. Review collected by and hosted on G2.com.

Response from Aaron Gingras of Lob

Thank you for your glowing review! We're thrilled to hear that Lob is helping you stay organized and up-to-date with customer communications. We're committed to providing a seamless experience for our users, and we're delighted to hear that you find our platform handy and efficient. If you ever have any questions or need assistance, please don't hesitate to reach out: support@lob.com

We're here to support you every step of the way. Thank you for choosing Lob!

Sophia C.
SC
Business Operations
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Lob?

The interface is very easy to use, even for someone who is not a power user of Lob. It has been easy to integrate with our internal tooling as well to automate sending out physical mail pieces. Review collected by and hosted on G2.com.

What do you dislike about Lob?

The search function needs improvement. It's hard to locate mail pieces that were sent previously. Review collected by and hosted on G2.com.

What problems is Lob solving and how is that benefiting you?

They provide a tech platform for executing physical mail campaigns Review collected by and hosted on G2.com.

Response from Aaron Gingras of Lob

Thank you for your positive feedback on Lob's user-friendly interface and seamless integration capabilities! We appreciate your input on the search function and will work on enhancing it for a better user experience. We understand the importance of easily locating past mail pieces and will address this issue promptly. We are glad to hear that Lob is helping you automate physical mail campaigns efficiently. If you have any specific suggestions or further feedback, please feel free to reach out: support@lob.com

We are here to assist you and ensure your experience with Lob is exceptional.

Tarun E.
TE
Co-founder and CTO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Lob?

Lob's API is well-documented and easy to use. Lob almost supports every mailing API use case. It took us just 2 weeks to integrate and its been seamless ever since. Review collected by and hosted on G2.com.

What do you dislike about Lob?

The billing and top-up concept is very complicated, it could be much more straightforward. Review collected by and hosted on G2.com.

What problems is Lob solving and how is that benefiting you?

Direct mail automation is a service what we offer to our clients and our solution is powered by Lob. Lob provides all the flexibility we have been looking for. Review collected by and hosted on G2.com.

Response from Aaron Gingras of Lob

Thank you for sharing your positive experience with Lob's API integration and direct mail automation service. We're thrilled to hear that you found our API documentation easy to use and that the integration process was seamless for you.

We appreciate your feedback regarding the billing and top-up process. We are constantly working to improve our services and will take your suggestion into consideration to make the billing process more straightforward for our customers.

If you have any further feedback or need assistance with anything else, please feel free to reach out to us: support@lob.com

We are here to help and ensure that your experience with Lob continues to meet your expectations.

Verified User in Hospital & Health Care
AH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Rating Updated ()
What do you like best about Lob?

We have found Lob's website has been very easy to use. Their documentation to integrate via an API has been good. And they have been responsive when we reach out to their support team. We have had a very good experience. Review collected by and hosted on G2.com.

What do you dislike about Lob?

I can't think of anything at the moment that I dislike. Review collected by and hosted on G2.com.

What problems is Lob solving and how is that benefiting you?

Lob allows us to send postage as a means to help our customers interact with their customers. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Lob?

Lob offers a 360-degree view of our mailer campaigns, making it easy to track and manage projects. Their platform is user-friendly, and their fast response time ensures quick resolutions. The project management support is excellent, keeping everything on track with minimal effort on our end. Review collected by and hosted on G2.com.

What do you dislike about Lob?

pricing could be more competitive for high-volume usage. Review collected by and hosted on G2.com.

What problems is Lob solving and how is that benefiting you?

Lob helps us streamline our personalized mailer campaigns by providing an efficient way to print, send, and track triggered mailers. Their API and versioning capabilities make it easy to integrate with our existing systems, ensuring seamless automation and customization. With Lob, we can personalize mail at scale while maintaining accuracy and tracking performance, ultimately improving customer engagement and response rates. Review collected by and hosted on G2.com.

Response from Aaron Gingras of Lob

Thank you for sharing your positive experience with Lob! We're thrilled to hear that our platform has helped streamline your mailer campaigns and provide excellent project management support. We appreciate your feedback on pricing and will take it into consideration as we continue to improve our services. We're committed to providing efficient solutions for your personalized mailer needs and ensuring seamless integration with your systems. If you have any further questions or suggestions, please don't hesitate to reach out: support@lob.com

We value your partnership and look forward to continuing to support your success with Lob.

Verified User in Insurance
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Rating Updated ()
What do you like best about Lob?

When it works, it works. When it works, it works. Review collected by and hosted on G2.com.

What do you dislike about Lob?

We found many bugs in LOB java SDK. We opened several support tickets. It seems like LOB doesn't have any testing for their product.

In Jan 2023, they released 5 versions, including 3 versions within 3 days. It seems the java SDK is not very stable.

Lately, I found a simple bug. I contact the supprot and got this reply:

"I appreciate your patience with my reply while I looked into this error for you with my engineering team. They have confirmed this is a bug within the Java SDK and have captured it to review for their product roadmap. However, I unfortunately do not have a timeline yet for when they will be able to release a fix for it. "

This is a very simple bug to fix. (support ticket 166857).

As a result of this bug, we started looking for a replacement for LOB. Review collected by and hosted on G2.com.

What problems is Lob solving and how is that benefiting you?

The ability to send letters and certified letters easily to the customers. Review collected by and hosted on G2.com.

Response from Aaron Gingras of Lob

Thank you for sharing your feedback with us. We sincerely apologize for the inconvenience you've experienced with our Java SDK. We understand the importance of a stable product and are actively working to address the issues you've raised. Your feedback is invaluable to us as we strive to improve our services.

We appreciate your patience and understanding as we work on resolving these issues. If there are any specific concerns or details you would like to share with us, please feel free to reach out: support@lob.com

We are committed to providing a reliable and efficient solution for your needs. Thank you for highlighting the benefits of using Lob for sending letters and certified letters easily. We value your business and hope to regain your trust in the future.

Keyana J.
KJ
Advanced Payroll sepcialist
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Lob?

How easy it is to view the W-2/1099 mailings Review collected by and hosted on G2.com.

What do you dislike about Lob?

The setup can be a little easier but overall I love it Review collected by and hosted on G2.com.

What problems is Lob solving and how is that benefiting you?

LOb has solved our EOY issues witht the w-2 and 1099 issues when admins were reporting the document s weren't received or if they wanted to confirm if in route Review collected by and hosted on G2.com.

Response from Aaron Gingras of Lob

Thank you for sharing your feedback! We're thrilled to hear that you love using Lob for your EOY mailings. We appreciate your input on the setup process and will take that into consideration for future improvements. We're glad that Lob has been able to solve your EOY issues with W-2 and 1099 mailings, providing a seamless experience for you and your team. If you have any specific suggestions on how we can make the setup process easier for you, please feel free to reach out: support@lob.com

We're here to help and ensure you have a great experience with Lob.