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Google Analytics Features
What are the features of Google Analytics?
Metrics
- Sessions - Digital Analytics
- Engagement
- Entry and Exit Pages
- Standard Event Tracking
- Retention
- Return
- Conversions
Reporting
- Trending
- Segmentation
- Mobile Reporting
- Custom Reports and Dashboards
Other
- User Data
- Site Search Reporting
Administration
- Performance and Reliability
- User, Role, and Access Management
Technology Glossary Features
View definitions of the features and discover new technology terms.
Google Analytics Categories on G2
Filter for Features
Metrics
Sessions - Digital Analytics | Accurately measure total web traffic and present data elegantly. This feature was mentioned in 3902 Google Analytics reviews. | 90% (Based on 3,902 reviews) | |
Engagement | As reported in 3887 Google Analytics reviews. Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. | 87% (Based on 3,887 reviews) | |
Entry and Exit Pages | Based on 3826 Google Analytics reviews. Accurately determine where most people enter your site and where they leave and present data elegantly. | 87% (Based on 3,826 reviews) | |
Standard Event Tracking | Software automatically tracks standard user actions. This feature was mentioned in 3510 Google Analytics reviews. | 86% (Based on 3,510 reviews) | |
Custom Event Tracking | Able to set up custom variables to track any user activity on the site. This feature was mentioned in 3280 Google Analytics reviews. | 84% (Based on 3,280 reviews) | |
Retention | As reported in 3488 Google Analytics reviews. Accurately measure bounce rate. | 84% (Based on 3,488 reviews) | |
Return | As reported in 3538 Google Analytics reviews. Track user return rates and related metrics. | 85% (Based on 3,538 reviews) | |
Conversions | Track what proportion of users convert via a certain action. 3601 reviewers of Google Analytics have provided feedback on this feature. | 86% (Based on 3,601 reviews) | |
Funnels | See how many users proceed down a certain path to conversion. 3195 reviewers of Google Analytics have provided feedback on this feature. | 82% (Based on 3,195 reviews) | |
Engagement | As reported in 208 Google Analytics reviews. Configures and accurately measures an appropriate measure of engagement, such as average session length. | 88% (Based on 208 reviews) | |
Exit Tracking | Accurately determines where users close the app during their sessions. 204 reviewers of Google Analytics have provided feedback on this feature. | 86% (Based on 204 reviews) | |
Retention | Accurately measures bounce rate. This feature was mentioned in 198 Google Analytics reviews. | 87% (Based on 198 reviews) | |
Return | Tracks user return rates and related metrics. This feature was mentioned in 207 Google Analytics reviews. | 85% (Based on 207 reviews) | |
Conversions | Based on 211 Google Analytics reviews. Tracks what proportion of users convert via a certain action. | 88% (Based on 211 reviews) | |
Entry and Exit Pages | Accurately determine your websites most common entry and exit points, while displaying data elegantly. This feature was mentioned in 1419 Google Analytics reviews. | 89% (Based on 1,419 reviews) | |
Sessions | Accurately measure total web traffic and display data logically. This feature was mentioned in 1454 Google Analytics reviews. | 89% (Based on 1,454 reviews) | |
Engagement | Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. 1456 reviewers of Google Analytics have provided feedback on this feature. | 89% (Based on 1,456 reviews) | |
Return | Track user return rates and related metrics. This feature was mentioned in 1373 Google Analytics reviews. | 87% (Based on 1,373 reviews) | |
Conversions | Track what proportion of users convert to customers via specific actions. 1388 reviewers of Google Analytics have provided feedback on this feature. | 87% (Based on 1,388 reviews) | |
Search Rank | As reported in 1324 Google Analytics reviews. Gives users accurate reflection of how their search ratings compare with competitors. | 84% (Based on 1,324 reviews) |
Reporting
Trending | Report on how any user activity has changed over time. This feature was mentioned in 3439 Google Analytics reviews. | 85% (Based on 3,439 reviews) | |
Retroactive Reporting | As reported in 3156 Google Analytics reviews. Report on user activity in the past and set up predictive models for the future. | 82% (Based on 3,156 reviews) | |
Segmentation | Break down a population of users by demographics, sequence actions, time, and able to build custom segments. 3395 reviewers of Google Analytics have provided feedback on this feature. | 84% (Based on 3,395 reviews) | |
Mobile Reporting | See feature definition | Analytic tools are also available for mobile and tablet versions of websites. 3336 reviewers of Google Analytics have provided feedback on this feature. | 85% (Based on 3,336 reviews) |
Unification Across Devices | Able to unify user data across devices, recognizing returning users. 3016 reviewers of Google Analytics have provided feedback on this feature. | 83% (Based on 3,016 reviews) | |
Custom Reports and Dashboards | Based on 3554 Google Analytics reviews. Allows users to easily build customized reports and dashboards. | 85% (Based on 3,554 reviews) |
Other
User Data | As reported in 3584 Google Analytics reviews. Able to access user-specific data such as location, language, gender, and activity while on the site. | 85% (Based on 3,584 reviews) | |
Site Search Reporting | Based on 3402 Google Analytics reviews. Report on keywords used in internal searches. | 85% (Based on 3,402 reviews) | |
Load Time Monitoring | Based on 3192 Google Analytics reviews. Track load times on different devices and systems. | 84% (Based on 3,192 reviews) | |
Campaign Tracking | Based on 3327 Google Analytics reviews. Analyze inbound marketing traffic to identify which campaigns are working best. | 87% (Based on 3,327 reviews) | |
E-Commerce | Track revenue and transactions. This feature was mentioned in 2605 Google Analytics reviews. | 85% (Based on 2,605 reviews) | |
Promotional Messages | See feature definition | Able to deploy promotional or other pop-up messages based on user actions. This feature was mentioned in 2335 Google Analytics reviews. | 80% (Based on 2,335 reviews) |
Administration Alerts | Based on 2709 Google Analytics reviews. System can self-monitor critical metrics and alert administrators when they reach concerning levels. | 82% (Based on 2,709 reviews) |
Administration
API / Integrations | As reported in 2530 Google Analytics reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. | 85% (Based on 2,530 reviews) | |
QA Testing | Able to test that event and variable setup are reporting data accurately. 2242 reviewers of Google Analytics have provided feedback on this feature. | 82% (Based on 2,242 reviews) | |
Performance and Reliability | Based on 3364 Google Analytics reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. | 89% (Based on 3,364 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 3472 reviewers of Google Analytics have provided feedback on this feature. | 89% (Based on 3,472 reviews) |
User Identification
Demographics | Identifies user demographics like gender or age. 1150 reviewers of Google Analytics have provided feedback on this feature. | 89% (Based on 1,150 reviews) | |
User Segmentation | See feature definition | As reported in 1110 Google Analytics reviews. Enables the view of analytic data based on user segment. | 88% (Based on 1,110 reviews) |
Geolocation | Based on 1122 Google Analytics reviews. Identifies users locations. | 91% (Based on 1,122 reviews) |
Tracking & Reporting
Custom Event Tracking | As reported in 994 Google Analytics reviews. Enables you to define custom events for analysis. | 86% (Based on 994 reviews) | |
Real-Time Insights | Provides real-time reports. This feature was mentioned in 1137 Google Analytics reviews. | 89% (Based on 1,137 reviews) | |
Attribution | Measures user acquisition analytics. 1044 reviewers of Google Analytics have provided feedback on this feature. | 85% (Based on 1,044 reviews) | |
Dashboard | Provides a holistic summary of your data. 1152 reviewers of Google Analytics have provided feedback on this feature. | 89% (Based on 1,152 reviews) | |
User Path Tracking | As reported in 1096 Google Analytics reviews. Displays a users progress throughout specific paths in an application. | 87% (Based on 1,096 reviews) | |
User Activity History | As reported in 1072 Google Analytics reviews. Displays a users activity history. | 86% (Based on 1,072 reviews) |
Tools
Contact Collection | Based on 1080 Google Analytics reviews. Gives users the ability to subscribe to unique content or otherwise share contact information. | 83% (Based on 1,080 reviews) | |
Audience Insights | Based on 1447 Google Analytics reviews. Helps users understand audience demographics and evaluate visitor behavior | 89% (Based on 1,447 reviews) | |
Social Sharing | Adds intelligent social share buttons to your campaigns and content. Tracks who is sharing your content and driving conversions. 1211 reviewers of Google Analytics have provided feedback on this feature. | 84% (Based on 1,211 reviews) |
Exchange Functions
Data Transmission | Transmit data without altering the data’s inherent meaning. | Not enough data | |
Data Normalization | Normalize transmitted data for easier consumption by the receiving system. | Not enough data |
Data as a Service
Market Data Acquisition | Facilitate market data-as-a-service acquisition. | Not enough data | |
Industry Data Acquisition | Facilitate industry data-as-a-service acquisition. | Not enough data | |
Source Data Acquisition | Facilitate consumption source (e.g., web, mobile, IoT) data-as-a-service acquisition. | Not enough data | |
Targeted Data Acquisition | Facilitate targeted subject matter data-as-a-service acquisition. | Not enough data |
Management
Source and Destination Selection | Allow users to select the data's source(s) and destination(s) for the exchange process. | Not enough data | |
Solution Integration | Integrate with other data-oriented solutions. | Not enough data | |
Reporting and Visualization | Generate reports, dashboards, and graphics around data exchange KPIs and stats. | Not enough data | |
Data Governance | Provide data governance strategies or capabilities for exchanged and acquired data. | Not enough data |
Agentic AI - Digital Analytics
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Content Analytics
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
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