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Compare Amplitude Analytics and Google Analytics 
At a Glance
Market Segments
Mid-Market (46.9% of reviews)
Small-Business (59.9% of reviews)
Entry-Level Pricing
Free
No pricing available
Amplitude Analytics
Star Rating
(2,381)4.5 out of 5
Market Segments
Mid-Market (46.9% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansGoogle Analytics
Star Rating
(6,467)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in its Sessions - Digital Analytics feature, scoring 9.0, which allows for comprehensive tracking of user sessions. In contrast, Amplitude Analytics scores 8.4, indicating a slightly less robust session tracking capability.
- Reviewers mention that Amplitude Analytics shines in Conversions, with a score of 9.1 compared to Google Analytics' 8.8. This suggests that Amplitude provides more effective tools for tracking and optimizing conversion rates.
- G2 users highlight the ease of use of Amplitude Analytics, scoring 8.4, which is higher than Google Analytics' 7.8. This indicates that users find Amplitude's interface and features more intuitive and user-friendly.
- Users on G2 report that Google Analytics offers superior Demographics insights, scoring 8.9 versus Amplitude's 7.8. This feature is crucial for businesses looking to understand their audience better and tailor their marketing strategies accordingly.
- Reviewers mention that both products have similar scores in Product Direction at 8.5, indicating that users feel confident in the future development and support of both platforms.
- Users say that Google Analytics provides better Quality of Support, with a score of 7.5 compared to Amplitude's 8.4. However, Amplitude's higher score suggests that users may find their support more responsive and helpful overall.
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Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
Google Analytics
No pricing availableFree Trial
Amplitude Analytics
Free Trial is available
Google Analytics
No trial information availableRatings
Meets Requirements
8.5
1,774
9.0
5,377
Ease of Use
8.4
1,789
7.8
5,404
Ease of Setup
7.9
682
7.9
2,611
Ease of Admin
8.4
555
8.2
2,544
Quality of Support
8.4
1,368
7.5
4,469
Has the product been a good partner in doing business?
8.7
530
8.3
2,332
Product Direction (% positive)
8.5
1,611
8.5
5,258
Features by Category
Metrics
8.4
618
9.0
3902
8.5
610
8.7
3887
7.8
566
8.7
3826
8.8
639
8.6
3510
8.8
643
8.4
3280
8.2
591
8.4
3488
8.0
556
8.5
3538
8.9
620
8.6
3601
8.9
638
8.2
3195
Reporting
8.5
596
Feature Not Available
8.3
543
8.5
3439
8.1
513
8.2
3156
8.6
610
8.4
3395
8.2
496
8.5
3336
8.2
502
8.3
3016
8.6
617
8.5
3554
Other
8.6
590
8.5
3584
7.7
428
8.5
3402
7.6
386
8.4
3192
7.8
469
8.7
3327
7.8
369
8.5
2605
7.3
330
8.0
2335
7.6
341
8.2
2709
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.1
537
8.5
2530
8.0
482
8.2
2242
8.5
638
8.9
3364
8.6
660
8.9
3472
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
7.8
541
8.9
1150
8.8
699
8.8
1110
8.3
595
9.1
1122
Tracking & Reporting
8.9
728
8.6
994
8.6
666
8.9
1137
7.8
582
8.5
1044
8.6
719
8.9
1152
8.1
701
8.7
1096
8.8
692
8.6
1072
Metrics
8.6
589
8.8
208
7.6
474
8.6
204
8.4
571
8.7
198
8.3
511
8.5
207
9.1
594
8.8
211
Product Analytics
8.3
849
Not enough data
8.7
1010
Not enough data
8.5
974
Not enough data
8.8
1029
Not enough data
7.2
637
Not enough data
8.1
767
Not enough data
7.1
546
Not enough data
7.8
729
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Exchange Functions
Not enough data
Not enough data
Not enough data
Not enough data
Data as a Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
8.3
1080
Not enough data
8.9
1447
Not enough data
8.4
1211
Metrics
Not enough data
8.9
1419
Not enough data
8.9
1454
Not enough data
8.9
1456
Not enough data
8.7
1373
Not enough data
8.7
1388
Not enough data
8.4
1324
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.6
589
8.8
208
7.6
474
8.6
204
8.4
571
8.7
198
8.3
511
8.5
207
9.1
594
8.8
211
Categories
Categories
Shared Categories
Amplitude Analytics and Google Analytics are categorized as Digital Analytics and Mobile App Analytics
Unique Categories
Amplitude Analytics is categorized as Product Analytics
Google Analytics is categorized as Content Analytics and Data Exchange Platforms
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.2%
Information Technology and Services
13.7%
Financial Services
10.1%
Internet
4.9%
Health, Wellness and Fitness
4.0%
Other
49.1%
Marketing and Advertising
21.4%
Information Technology and Services
7.9%
Computer Software
6.7%
Internet
4.6%
Retail
2.9%
Other
56.7%
Most Helpful Reviews
Amplitude Analytics
Most Helpful Favorable Review
Lucila P.
Verified User in Information Technology and Services
The product is extremely useful to understand user behaviour, quickly identify pain points and understand how users are moving from one step to the next (how quickly, how successful, etc) It is overall intuitive (for BI users) though there are certain...
Most Helpful Critical Review
Ashish Gupta S.
Verified User in Financial Services
There was no option to create a custom event on the funnel( or chart section itself). We have to go to govern section everytime to create a custom event. Also, I feel amplitude can be a little pro-active. They should have warned us initially that we...
Google Analytics
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
Most Helpful Critical Review
Todd D.
Verified User in Airlines/Aviation
It wasnt easy to navigate and know what each tab did what. Just use simple english instead of really technical jargon that most non-developers dont understand.
Lucila P.
Verified User in Information Technology and Services
The product is extremely useful to understand user behaviour, quickly identify pain points and understand how users are moving from one step to the next (how quickly, how successful, etc) It is overall intuitive (for BI users) though there are certain...
Kristin H.
Verified User in Higher Education
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
Ashish Gupta S.
Verified User in Financial Services
There was no option to create a custom event on the funnel( or chart section itself). We have to go to govern section everytime to create a custom event. Also, I feel amplitude can be a little pro-active. They should have warned us initially that we...
Todd D.
Verified User in Airlines/Aviation
It wasnt easy to navigate and know what each tab did what. Just use simple english instead of really technical jargon that most non-developers dont understand.
Discussions
What does amplitude software do?
2 comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
What is Google Analytics used for?
6 comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How do I link it to my SPSS journal
4 comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
How would you compare google analytics with something else
4 comments
TS
There's quite a few. The thing to remember is the free version of google analytics is sampled data. The paid version is not. Most paid analytics solution are...Read more
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