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Compare Google Analytics and Mixpanel 
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Small-Business (53.6% of reviews)
Entry-Level Pricing
No pricing available
Free Per Year
Google Analytics
Star Rating
(6,467)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsMixpanel
Star Rating
(1,150)4.6 out of 5
Market Segments
Small-Business (53.6% of reviews)
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in web analytics, with a score of 9.0, making it a preferred choice for tracking website performance. Reviewers mention its robust real-time reporting capabilities, which allow businesses to monitor traffic and user behavior instantly.
- Reviewers mention that Mixpanel shines in custom event tracking, scoring 9.1, which allows for detailed insights into user interactions. Users on G2 appreciate the ability to create tailored events that align closely with their specific business goals.
- G2 users report that Google Analytics offers superior entry and exit page tracking with a score of 8.9, helping businesses understand user flow effectively. Reviewers say this feature is crucial for optimizing landing pages and improving conversion rates.
- Users say that Mixpanel's funnels feature, scoring 8.9, provides a clear visualization of user journeys, which is essential for identifying drop-off points. Reviewers mention that this functionality is particularly beneficial for product teams focused on enhancing user engagement.
- Reviewers mention that Google Analytics has a more user-friendly dashboard experience, scoring 8.8, which simplifies data interpretation for users who may not be data-savvy. Users on G2 appreciate the intuitive layout that makes it easy to access key metrics at a glance.
- Users report that Mixpanel's user activity history feature, scoring 9.0, allows for in-depth analysis of individual user behavior over time. Reviewers say this capability is invaluable for businesses looking to personalize user experiences and improve retention rates.
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Pricing
Entry-Level Pricing
Google Analytics
No pricing availableMixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Free Trial
Google Analytics
No trial information availableMixpanel
Free Trial is available
Ratings
Meets Requirements
9.0
5,377
8.7
863
Ease of Use
7.8
5,404
8.5
868
Ease of Setup
7.9
2,611
8.0
344
Ease of Admin
8.2
2,544
8.5
330
Quality of Support
7.5
4,469
8.4
674
Has the product been a good partner in doing business?
8.3
2,332
8.8
297
Product Direction (% positive)
8.5
5,258
8.5
781
Features by Category
Metrics
9.0
3902
8.8
244
8.7
3887
8.8
313
8.7
3826
8.2
270
8.6
3510
8.9
328
8.4
3280
8.9
323
8.4
3488
8.5
290
8.5
3538
8.4
262
8.6
3601
8.8
291
8.2
3195
8.9
315
Reporting
Feature Not Available
8.8
286
8.5
3439
8.6
270
8.2
3156
8.4
189
8.4
3395
8.7
306
8.5
3336
8.3
217
8.3
3016
8.2
222
8.5
3554
8.6
310
Other
8.5
3584
8.8
306
8.5
3402
8.2
161
8.4
3192
8.0
153
8.7
3327
8.3
213
8.5
2605
8.2
159
8.0
2335
7.9
156
8.2
2709
8.0
164
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.5
2530
8.5
258
8.2
2242
8.2
227
8.9
3364
8.7
321
8.9
3472
8.7
266
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1150
8.4
221
8.8
1110
8.8
242
9.1
1122
8.4
230
Tracking & Reporting
8.6
994
9.1
267
8.9
1137
8.7
256
8.5
1044
8.2
209
8.9
1152
8.9
270
8.7
1096
8.6
215
8.6
1072
9.0
258
Metrics
8.8
208
9.0
218
8.6
204
8.4
175
8.7
198
8.7
209
8.5
207
8.7
179
8.8
211
9.1
202
Product Analytics
Not enough data
8.7
327
Not enough data
9.0
411
Not enough data
8.7
364
Not enough data
8.8
397
Not enough data
7.7
249
Not enough data
8.5
290
Not enough data
7.9
223
Not enough data
8.1
279
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
9.2
104
Not enough data
8.9
106
Not enough data
9.0
95
Not enough data
8.7
87
Not enough data
8.7
92
Not enough data
Feature Not Available
Administration
Not enough data
8.7
80
Not enough data
8.3
81
Not enough data
8.6
84
Generative AI
Not enough data
7.0
10
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Exchange Functions
Not enough data
Not enough data
Not enough data
Not enough data
Data as a Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
8.3
1080
Not enough data
8.9
1447
Not enough data
8.4
1211
Not enough data
Metrics
8.9
1419
Not enough data
8.9
1454
Not enough data
8.9
1456
Not enough data
8.7
1373
Not enough data
8.7
1388
Not enough data
8.4
1324
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
208
9.0
218
8.6
204
8.4
175
8.7
198
8.7
209
8.5
207
8.7
179
8.8
211
9.1
202
Categories
Categories
Shared Categories
Google Analytics and Mixpanel are categorized as Mobile App Analytics and Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics and Data Exchange Platforms
Mixpanel is categorized as E-Commerce Analytics and Product Analytics
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.4%
Information Technology and Services
7.9%
Computer Software
6.7%
Internet
4.6%
Retail
2.9%
Other
56.7%
Computer Software
25.0%
Information Technology and Services
11.7%
Financial Services
9.7%
Internet
7.0%
Health, Wellness and Fitness
5.1%
Other
41.5%
Most Helpful Reviews
Google Analytics
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
Most Helpful Critical Review
Todd D.
Verified User in Airlines/Aviation
It wasnt easy to navigate and know what each tab did what. Just use simple english instead of really technical jargon that most non-developers dont understand.
Mixpanel
Most Helpful Favorable Review
Erich R.
Verified User in Computer Software
We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.
Most Helpful Critical Review
Dominic B.
Verified User in Information Technology and Services
MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.
Kristin H.
Verified User in Higher Education
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
Erich R.
Verified User in Computer Software
We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.
Todd D.
Verified User in Airlines/Aviation
It wasnt easy to navigate and know what each tab did what. Just use simple english instead of really technical jargon that most non-developers dont understand.
Dominic B.
Verified User in Information Technology and Services
MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.
Discussions
What is Google Analytics used for?
6 comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How do I link it to my SPSS journal
4 comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
How would you compare google analytics with something else
4 comments
TS
There's quite a few. The thing to remember is the free version of google analytics is sampled data. The paid version is not. Most paid analytics solution are...Read more
C
1 comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
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