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Compare Adobe Analytics and Google Analytics 
At a Glance
Market Segments
Enterprise (43.9% of reviews)
Small-Business (59.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Analytics
Star Rating
(1,074)4.1 out of 5
Market Segments
Enterprise (43.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsGoogle Analytics
Star Rating
(6,467)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in Ease of Setup with a score of 7.9, compared to Adobe Analytics' 6.9. Reviewers mention that Google Analytics provides a more straightforward installation process, making it accessible for small businesses.
- Reviewers mention that Google Analytics offers superior Geolocation tracking with a score of 9.1, while Adobe Analytics scores 8.5. Users appreciate the detailed insights into user locations, which help in tailoring marketing strategies effectively.
- Users on G2 highlight Google Analytics' strength in Real-Time Insights with a score of 8.9, compared to Adobe Analytics' 8.3. Reviewers say that the immediate data availability allows for quick decision-making during campaigns.
- Reviewers mention that Google Analytics shines in Custom Reports and Dashboards with a score of 8.5, while Adobe Analytics scores 8.4. Users appreciate the flexibility in creating tailored reports that suit their specific business needs.
- Users say that Google Analytics has a better Quality of Support with a score of 7.5, compared to Adobe Analytics' 7.7. Reviewers mention that Google Analytics' support team is more responsive and helpful, especially for small businesses.
- G2 users report that Google Analytics leads in Sessions - Digital Analytics with a score of 9.0, while Adobe Analytics scores 8.6. Reviewers highlight the comprehensive session tracking features that help in understanding user behavior more effectively.
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Digital Analytics
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Digital Analytics
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Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableGoogle Analytics
No pricing availableFree Trial
Adobe Analytics
No trial information availableGoogle Analytics
No trial information availableRatings
Meets Requirements
8.5
838
9.0
5,377
Ease of Use
7.4
894
7.8
5,404
Ease of Setup
6.9
330
7.9
2,611
Ease of Admin
7.6
273
8.2
2,544
Quality of Support
7.7
763
7.5
4,469
Has the product been a good partner in doing business?
8.0
274
8.3
2,332
Product Direction (% positive)
7.5
800
8.5
5,258
Features by Category
Metrics
8.6
562
9.0
3902
8.4
556
8.7
3887
8.4
563
8.7
3826
8.4
536
8.6
3510
8.4
522
8.4
3280
8.0
500
8.4
3488
8.1
520
8.5
3538
8.4
526
8.6
3601
8.1
491
8.2
3195
Reporting
8.2
551
Feature Not Available
8.2
539
8.5
3439
8.1
512
8.2
3156
8.4
531
8.4
3395
8.0
470
8.5
3336
7.9
454
8.3
3016
8.4
554
8.5
3554
Other
8.4
511
8.5
3584
8.3
489
8.5
3402
8.0
457
8.4
3192
8.4
506
8.7
3327
8.4
433
8.5
2605
8.0
392
8.0
2335
8.1
417
8.2
2709
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.0
412
8.5
2530
8.1
402
8.2
2242
8.3
508
8.9
3364
8.4
489
8.9
3472
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.2
181
8.9
1150
8.5
185
8.8
1110
8.5
178
9.1
1122
Tracking & Reporting
8.6
181
8.6
994
8.3
187
8.9
1137
8.3
183
8.5
1044
8.6
196
8.9
1152
8.4
188
8.7
1096
8.5
180
8.6
1072
Metrics
8.8
56
8.8
208
8.5
56
8.6
204
Feature Not Available
8.7
198
Feature Not Available
8.5
207
Feature Not Available
8.8
211
Exchange Functions
Not enough data
Not enough data
Not enough data
Not enough data
Data as a Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Data Analysis
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Audience Intelligence Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.0
43
Not enough data
8.5
41
Not enough data
Decision Making
Feature Not Available
Not enough data
8.7
42
Not enough data
8.8
43
Not enough data
8.6
40
Not enough data
Generative AI
8.2
16
Not enough data
8.6
16
Not enough data
Tools
Not enough data
8.3
1080
Not enough data
8.9
1447
Not enough data
8.4
1211
Metrics
Not enough data
8.9
1419
Not enough data
8.9
1454
Not enough data
8.9
1456
Not enough data
8.7
1373
Not enough data
8.7
1388
Not enough data
8.4
1324
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
56
8.8
208
8.5
56
8.6
204
Feature Not Available
8.7
198
Feature Not Available
8.5
207
Feature Not Available
8.8
211
Categories
Categories
Shared Categories
Adobe Analytics and Google Analytics are categorized as Mobile App Analytics and Digital Analytics
Unique Categories
Adobe Analytics is categorized as Audience Intelligence Platforms and Predictive Analytics
Google Analytics is categorized as Content Analytics and Data Exchange Platforms
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.7%
Information Technology and Services
8.1%
Financial Services
5.8%
Retail
5.4%
Computer Software
4.8%
Other
62.3%
Marketing and Advertising
21.4%
Information Technology and Services
7.9%
Computer Software
6.7%
Internet
4.6%
Retail
2.9%
Other
56.7%
Most Helpful Reviews
Adobe Analytics
Most Helpful Favorable Review
Paul L.
Verified User in Information Technology and Services
The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.
Most Helpful Critical Review
Verified User in Sports
It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.
Google Analytics
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
Most Helpful Critical Review
Elizabeth P.
Verified User in Marketing and Advertising
Literally everything. It's difficult to find what I'm looking for, the analytics are different on literally every view, and G4 data overreports Sessions by up to 150%+ of what my ad managers report.
Paul L.
Verified User in Information Technology and Services
The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.
Kristin H.
Verified User in Higher Education
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
Verified User in Sports
It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.
Elizabeth P.
Verified User in Marketing and Advertising
Literally everything. It's difficult to find what I'm looking for, the analytics are different on literally every view, and G4 data overreports Sessions by up to 150%+ of what my ad managers report.
Discussions
What else are you using adobe analytics for?
1 comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
1) Sum of each row on visits and the total number are different. 2) Results 'Unspecified' when create table for traffics from keywords.
1 comment
G2
yes the system metrics like unique visitors will de duplicate the numbers against the dimension and will show accordingly. But user created metrics like...Read more
What is Google Analytics used for?
6 comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How do I link it to my SPSS journal
4 comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Sessions by page or path in Google Analytics
4 comments
LM
You can find the total sessions just by modifying the date range in the upper right corner.Read more
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