Branch Features
What are the features of Branch?
Tracking & Reporting
- Custom Event Tracking
- Real-Time Insights
- Attribution
- Dashboard
Analysis
- Application Attribution
- Campaign Analysis
Platform
- Optimization
- Integrations - Mobile Marketing
Platform Basics
- Attribution Windows
- Retargeting Attribution
- Cross-platform attribution
Platform Data
- Analytics Dashboard
- Cross-channel insights
- Custom Dashboards
- Data Segmentation
Branch Categories on G2
Filter for Features
Metrics
Engagement | Configures and accurately measures an appropriate measure of engagement, such as average session length. This feature was mentioned in 136 Branch reviews. | 83% (Based on 136 reviews) | |
Exit Tracking | Accurately determines where users close the app during their sessions. This feature was mentioned in 124 Branch reviews. | 77% (Based on 124 reviews) | |
Retention | As reported in 129 Branch reviews. Accurately measures bounce rate. | 82% (Based on 129 reviews) | |
Return | Based on 127 Branch reviews. Tracks user return rates and related metrics. | 81% (Based on 127 reviews) | |
Conversions | Tracks what proportion of users convert via a certain action. 144 reviewers of Branch have provided feedback on this feature. | 87% (Based on 144 reviews) |
User Identification
Demographics | As reported in 114 Branch reviews. Identifies user demographics like gender or age. | 74% (Based on 114 reviews) | |
User Segmentation | See feature definition | Based on 146 Branch reviews. Enables the view of analytic data based on user segment. | 79% (Based on 146 reviews) |
Geolocation | Based on 112 Branch reviews. Identifies users locations. | 78% (Based on 112 reviews) |
Tracking & Reporting
Custom Event Tracking | Enables you to define custom events for analysis. This feature was mentioned in 160 Branch reviews. | 83% (Based on 160 reviews) | |
Real-Time Insights | As reported in 154 Branch reviews. Provides real-time reports. | 81% (Based on 154 reviews) | |
Attribution | As reported in 162 Branch reviews. Measures user acquisition analytics. | 88% (Based on 162 reviews) | |
Dashboard | Based on 163 Branch reviews. Provides a holistic summary of your data. | 81% (Based on 163 reviews) | |
User Path Tracking | As reported in 148 Branch reviews. Displays a users progress throughout specific paths in an application. | 78% (Based on 148 reviews) | |
User Activity History | Displays a users activity history. This feature was mentioned in 147 Branch reviews. | 74% (Based on 147 reviews) |
Analysis
Application Attribution | Based on 180 Branch reviews. Attributes app installs to the marketing campaigns and media sources that drove it. | 85% (Based on 180 reviews) | |
Campaign Analysis | Based on 183 Branch reviews and verified by the G2 Product R&D team. Measures impact and effectiveness of mobile marketing campaigns. | 84% (Based on 183 reviews) | |
Custom Dashboards | Based on 146 Branch reviews. Creates custom data views to suit every team member's needs. | 76% (Based on 146 reviews) |
Campaigns
Proximity Marketing | Based on 132 Branch reviews and verified by the G2 Product R&D team. Collects geo-location data on mobile users to customize relevant campaigns. | 77% (Based on 132 reviews) | |
Push Notifications | Pushes notifications or text messages to mobile devices 118 reviewers of Branch have provided feedback on this feature. | 70% (Based on 118 reviews) | |
Bulk SMS | As reported in 102 Branch reviews. Provides templates for mass mobile messaging campaigns | 66% (Based on 102 reviews) | |
Two-Way Text Messaging | Facilitates two-way text messaging to encourage consumer engagement and loyalty 95 reviewers of Branch have provided feedback on this feature. | 62% (Based on 95 reviews) | |
Email Campaigns | As reported in 113 Branch reviews. Personalizes and optimizes email mobile marketing campaigns. | 72% (Based on 113 reviews) | |
Audience Segmentation | Identifies the most granular audience segments based on actions, inactions, and user properties. 127 reviewers of Branch have provided feedback on this feature. | 74% (Based on 127 reviews) |
Engagement
Coupons and Promotions | As reported in 107 Branch reviews. Sends out coupons and promotions to reward and entice mobile device users. | 68% (Based on 107 reviews) |
Platform
Optimization | Based on 154 Branch reviews. Optimizes marketing campaigns for mobile devices. | 83% (Based on 154 reviews) | |
Integrations - Mobile Marketing | Based on 162 Branch reviews and verified by the G2 Product R&D team. Integrates advertising/campaigns into mobile applications, games, and mobile browsers. | 85% (Based on 162 reviews) | |
Internationalization | Facilitates global text message and mobile marketing campaigns. This feature was mentioned in 108 Branch reviews. | 71% (Based on 108 reviews) |
Platform Basics
Attribution Windows | Provides a configurable attribution window, or a timeframe during which eligible conversion events can be claimed. 172 reviewers of Branch have provided feedback on this feature. | 84% (Based on 172 reviews) | |
Retargeting Attribution | As reported in 165 Branch reviews. Provides mobile retargeting attribution, which can occur when an existing user of an app engages with a retargeting campaign by opening the app. | 80% (Based on 165 reviews) | |
Validation Rules | Based on 141 Branch reviews. Gives users the ability to setup validation rules, which can block mobile attribution for installs that don’t meet defined targeting. | 78% (Based on 141 reviews) | |
Cross-platform attribution | Based on 163 Branch reviews. Provides tracking attribution tracking across multiple platforms, i.e. web and app. | 83% (Based on 163 reviews) | |
Fraud Detection | Based on 142 Branch reviews. Has app install fraud protection capabilities based on indicators from both web and app activity. | 70% (Based on 142 reviews) | |
Post-Fraud Attribution | As reported in 136 Branch reviews. Ability to attribute fraud after the event was attributed to a partner. | 68% (Based on 136 reviews) |
Platform Data
Retention Metrics | Provides app retention metrics based on channels, platforms, or media source. 153 reviewers of Branch have provided feedback on this feature. | 76% (Based on 153 reviews) | |
Analytics Dashboard | Based on 176 Branch reviews. Provides visualization around where clicks, installs, and conversion events occurred, which can be segment by device, platform, channel, etc. | 78% (Based on 176 reviews) | |
Cross-channel insights | Allows users to compare all their marketing channels—including web, email, ads, social, and more—in one place. 158 reviewers of Branch have provided feedback on this feature. | 78% (Based on 158 reviews) | |
Custom Dashboards | Provides the ability to create custom reporting dashboards to further explore attribution data. 157 reviewers of Branch have provided feedback on this feature. | 75% (Based on 157 reviews) | |
Data Segmentation | Ability to segment data to uncover trends in user engagement and reporting metrics. This feature was mentioned in 156 Branch reviews. | 75% (Based on 156 reviews) |
Agentic AI - Value Selling Tools
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Natural Language Interaction | Engages in human-like conversation for task delegation | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Mobile Marketing
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
