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Compare AppsFlyer and Branch

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At a Glance
AppsFlyer
AppsFlyer
Star Rating
(638)4.5 out of 5
Market Segments
Mid-Market (42.1% of reviews)
Information
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyer
Branch
Branch
Star Rating
(444)4.4 out of 5
Market Segments
Small-Business (42.2% of reviews)
Information
Entry-Level Pricing
Contact Us 50000 Monthly Active Users
Free Trial is available
Browse all 2 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that AppsFlyer excels in Fraud Detection with a score of 8.4, while Branch falls short with a score of 7.1. Reviewers mention that AppsFlyer's robust fraud detection capabilities provide peace of mind for marketers concerned about ad spend integrity.
  • Reviewers mention that AppsFlyer offers superior Attribution Windows with a score of 9.0 compared to Branch's 8.4. Users say this feature allows for more accurate tracking of user interactions over time, which is crucial for optimizing marketing strategies.
  • G2 users highlight AppsFlyer's Custom Event Tracking feature, scoring 8.7, as a standout, enabling detailed insights into user behavior. In contrast, Branch's score of 8.3 indicates it may not provide the same level of granularity, which some users find limiting.
  • Users on G2 report that AppsFlyer's Quality of Support is rated at 8.6, significantly higher than Branch's 8.1. Reviewers mention that responsive customer support has been a key factor in their satisfaction with AppsFlyer.
  • Reviewers mention that AppsFlyer's Application Attribution feature shines with a score of 9.0, while Branch's score of 8.5 suggests it may not be as effective in providing comprehensive insights into app performance.
  • Users say that AppsFlyer's Real-Time Insights feature, rated at 8.4, is a game-changer for immediate decision-making, whereas Branch's score of 8.1 indicates a less responsive experience, which can hinder timely marketing adjustments.
Featured Products
Pricing
Entry-Level Pricing
AppsFlyer
No pricing available
Branch
Enterprise
Contact Us
50000 Monthly Active Users
Browse all 2 pricing plans
Free Trial
AppsFlyer
Free Trial is available
Branch
Free Trial is available
Ratings
Meets Requirements
8.6
396
8.5
347
Ease of Use
8.4
538
8.4
350
Ease of Setup
7.9
300
8.0
182
Ease of Admin
8.4
163
8.5
168
Quality of Support
8.6
372
8.1
330
Has the product been a good partner in doing business?
8.6
160
8.5
167
Product Direction (% positive)
9.2
389
8.5
328
Features by Category
8.5
280
8.0
173
User Identification
Feature Not Available
7.4
114
8.2
231
7.9
146
8.2
218
7.8
112
Tracking & Reporting
8.7
253
8.3
160
8.3
242
8.1
154
8.9
254
8.8
162
8.4
259
8.1
163
8.3
234
7.8
148
8.2
232
7.4
147
Metrics
8.5
193
8.3
136
8.3
183
7.7
124
8.4
189
8.2
129
8.4
180
8.1
127
8.8
203
8.7
144
Creative Management PlatformsHide 15 FeaturesShow 15 Features
Not enough data
Not enough data
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.2
89
Not enough data
Trading
8.2
56
Not enough data
7.9
56
Not enough data
9.0
71
Not enough data
Threat Detection
8.6
66
Not enough data
8.3
65
Not enough data
8.1
59
Not enough data
8.4
64
Not enough data
Blocking
7.9
55
Not enough data
8.2
59
Not enough data
8.0
56
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.5
228
7.7
198
Platform Basics
9.0
202
8.4
172
8.7
188
8.0
165
8.5
166
7.8
141
8.5
169
8.3
163
8.4
160
7.0
142
8.3
158
6.8
136
Platform Data
8.0
172
Feature Not Available
8.4
186
7.6
153
8.5
207
7.8
176
8.2
170
7.8
158
8.4
185
7.5
157
8.5
177
7.5
156
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.6
16
Not enough data
Centralized computation
8.6
15
Not enough data
Localized computation
8.8
15
Not enough data
8.2
229
7.5
208
Analysis
9.0
200
8.5
180
8.8
205
|
Verified
8.4
183
|
Verified
8.0
155
Feature Not Available
8.4
169
7.6
146
Campaigns
Feature Not Available
7.7
132
|
Verified
7.7
107
7.0
118
7.0
92
6.6
102
7.1
88
6.2
95
7.7
99
7.2
113
8.5
133
7.4
127
Engagement
7.7
103
6.8
107
Platform
8.6
163
8.3
154
8.8
173
|
Verified
8.5
162
|
Verified
8.2
116
7.1
108
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.5
217
8.2
154
Metrics
8.5
193
8.3
136
8.3
183
7.7
124
8.4
189
8.2
129
8.4
180
8.1
127
8.8
203
8.7
144
Mobile App OptimizationHide 15 FeaturesShow 15 Features
8.3
202
Not enough data
Variation Testing
8.0
121
Not enough data
7.5
101
Not enough data
Feature Not Available
Not enough data
8.3
127
Not enough data
Feature Not Available
Not enough data
7.9
107
Not enough data
Reporting
8.3
157
Not enough data
8.4
180
Not enough data
Personalization
8.3
133
Not enough data
8.5
135
Not enough data
8.6
133
Not enough data
Administration
8.4
156
Not enough data
7.9
128
Not enough data
8.7
166
Not enough data
8.8
165
Not enough data
Categories
Categories
Shared Categories
AppsFlyer
AppsFlyer
Branch
Branch
AppsFlyer and Branch are categorized as Mobile Attribution, Mobile App Analytics, and Mobile Marketing
Unique Categories
Branch
Branch has no unique categories
Reviews
Reviewers' Company Size
AppsFlyer
AppsFlyer
Small-Business(50 or fewer emp.)
28.0%
Mid-Market(51-1000 emp.)
42.1%
Enterprise(> 1000 emp.)
29.9%
Branch
Branch
Small-Business(50 or fewer emp.)
42.2%
Mid-Market(51-1000 emp.)
33.3%
Enterprise(> 1000 emp.)
24.5%
Reviewers' Industry
AppsFlyer
AppsFlyer
Marketing and Advertising
16.0%
Financial Services
15.7%
Retail
7.0%
Information Technology and Services
4.9%
Computer Games
4.4%
Other
52.1%
Branch
Branch
Financial Services
10.7%
Marketing and Advertising
10.5%
Information Technology and Services
8.4%
Computer Software
7.5%
Health, Wellness and Fitness
6.3%
Other
56.6%
Most Helpful Reviews
AppsFlyer
AppsFlyer
Most Helpful Favorable Review
Verified User
G
Verified User in Internet

Easy way to visualize and extract data. Excellent usability.

Most Helpful Critical Review
Tikue A.
TA
Tikue A.
Verified User in Financial Services

Our experience with AppsFlyer has been nothing short of disastrous. In a single month, they generated fake install data that not only inflated conversion events but also exceeded the total lifetime installs recorded in the App Store for our app. This...

Branch
Branch
Most Helpful Favorable Review
LM
Lan M.
Verified User in Computer Software

One credible link for cross-platform URL redirections. When I send app invitations to potential users, we face two issues: (1) one link for both iOS and Android download links, (2) short-form but non-spam format of the link. Branch Link is the perfect...

Most Helpful Critical Review
Verified User
G
Verified User in Computer Software

branch leaves much upto uncertainty on whether an integration is working

Alternatives
AppsFlyer
AppsFlyer Alternatives
Singular
Singular
Add Singular
Kochava
Kochava
Add Kochava
CleverTap
CleverTap
Add CleverTap
Adjust
Adjust
Add Adjust
Branch
Branch Alternatives
Kochava
Kochava
Add Kochava
Singular
Singular
Add Singular
CleverTap
CleverTap
Add CleverTap
Adjust
Adjust
Add Adjust
Discussions
AppsFlyer
AppsFlyer Discussions
Mobile Attribution is the process of identifying which marketing channels or campaigns are responsible for driving specific user actions, such as app installs or in-app purchases, on mobile devices. It helps marketers understand the effectiveness of their advertising efforts and optimize their strategies for better performance.
2 comments
Ben M.
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
What integrations does AppsFlyer offer?
1 comment
Official Response from AppsFlyer
AppsFlyer has more than 5800 deep integrations. Full list can be found here: https://www.appsflyer.com/partners/ Read more
Branch
Branch Discussions
How I should use the deep view feature of Branch? Seems like an unnecessary step in the process.
1 comment
Mada S.
MS
Hi Caio - the deepview feature is meant for apps that don't have a mobile website or a web version of their app content. Asking a person to download an app...Read more
Monty the Mongoose crying
Branch has no more discussions with answers
AppsFlyer
AppsFlyer
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Branch
Branch
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