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Compare AppsFlyer and Branch 
At a Glance
Market Segments
Mid-Market (42.1% of reviews)
Small-Business (42.2% of reviews)
Entry-Level Pricing
No pricing available
Contact Us 50000 Monthly Active Users
AppsFlyer
Star Rating
(637)4.5 out of 5
Market Segments
Mid-Market (42.1% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerBranch
Star Rating
(444)4.4 out of 5
Market Segments
Small-Business (42.2% of reviews)
Entry-Level Pricing
Contact Us 50000 Monthly Active Users
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AppsFlyer excels in Fraud Detection with a score of 8.4, while Branch falls short with a score of 7.1. Reviewers mention that AppsFlyer's robust fraud detection capabilities provide peace of mind for marketers concerned about ad spend integrity.
- Reviewers mention that AppsFlyer offers superior Attribution Windows with a score of 9.0 compared to Branch's 8.4. Users say this feature allows for more accurate tracking of user interactions over time, which is crucial for optimizing marketing strategies.
- G2 users highlight AppsFlyer's Custom Event Tracking feature, scoring 8.7, as a standout, enabling detailed insights into user behavior. In contrast, Branch's score of 8.3 indicates it may not provide the same level of granularity, which some users find limiting.
- Users on G2 report that AppsFlyer's Quality of Support is rated at 8.6, significantly higher than Branch's 8.1. Reviewers mention that responsive customer support has been a key factor in their satisfaction with AppsFlyer.
- Reviewers mention that AppsFlyer's Application Attribution feature shines with a score of 9.0, while Branch's score of 8.5 suggests it may not be as effective in providing comprehensive insights into app performance.
- Users say that AppsFlyer's Real-Time Insights feature, rated at 8.4, is a game-changer for immediate decision-making, whereas Branch's score of 8.1 indicates a less responsive experience, which can hinder timely marketing adjustments.
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Pricing
Entry-Level Pricing
AppsFlyer
No pricing availableBranch
Enterprise
Contact Us
50000 Monthly Active Users
Ideal for both advanced mobile adopters with complex technology stacks and traditional enterprises looking to accelerate mobile presence.
- Advanced Fraud Prevention
- Cross-Platform Cohorting
- Custom Audience Building
Free Trial
AppsFlyer
Free Trial is available
Branch
Free Trial is available
Ratings
Meets Requirements
8.6
395
8.5
347
Ease of Use
8.4
538
8.4
350
Ease of Setup
7.9
300
8.0
182
Ease of Admin
8.4
162
8.5
168
Quality of Support
8.6
371
8.1
330
Has the product been a good partner in doing business?
8.6
159
8.5
167
Product Direction (% positive)
9.2
388
8.5
328
Features by Category
User Identification
Feature Not Available
7.4
114
8.2
230
7.9
146
8.2
217
7.8
112
Tracking & Reporting
8.7
252
8.3
160
8.4
241
8.1
154
8.9
253
8.8
162
8.4
258
8.1
163
8.3
233
7.8
148
8.3
231
7.4
147
Metrics
8.5
192
8.3
136
8.4
182
7.7
124
8.5
188
8.2
129
8.4
179
8.1
127
8.8
202
8.7
144
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
8.2
56
Not enough data
7.9
56
Not enough data
9.0
71
Not enough data
Threat Detection
8.6
66
Not enough data
8.3
65
Not enough data
8.1
59
Not enough data
8.4
64
Not enough data
Blocking
7.9
55
Not enough data
8.2
59
Not enough data
8.0
56
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.0
201
8.4
172
8.7
187
8.0
165
8.5
165
7.8
141
8.5
168
8.3
163
8.5
159
7.0
142
8.4
157
6.8
136
Platform Data
8.0
171
Feature Not Available
8.4
185
7.6
153
8.5
206
7.8
176
8.2
169
7.8
158
8.4
184
7.5
157
8.5
176
7.5
156
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Centralized computation
8.6
15
Not enough data
Localized computation
8.8
15
Not enough data
Analysis
9.0
199
8.5
180
8.8
204
|
Verified
8.4
183
|
Verified
8.0
154
Feature Not Available
8.4
168
7.6
146
Campaigns
Feature Not Available
7.7
132
|
Verified
7.8
106
7.0
118
7.1
91
6.6
102
7.2
87
6.2
95
7.8
98
7.2
113
8.6
132
7.4
127
Engagement
7.8
102
6.8
107
Platform
8.6
162
8.3
154
8.8
172
|
Verified
8.5
162
|
Verified
8.3
115
7.1
108
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Business Continuity Management
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.5
192
8.3
136
8.4
182
7.7
124
8.5
188
8.2
129
8.4
179
8.1
127
8.8
202
8.7
144
Variation Testing
8.0
121
Not enough data
7.5
101
Not enough data
Feature Not Available
Not enough data
8.3
127
Not enough data
Feature Not Available
Not enough data
7.9
107
Not enough data
Reporting
8.3
157
Not enough data
8.4
180
Not enough data
Personalization
8.3
133
Not enough data
8.5
135
Not enough data
8.6
133
Not enough data
Administration
8.4
156
Not enough data
7.9
128
Not enough data
8.7
166
Not enough data
8.8
165
Not enough data
Categories
Categories
Shared Categories
AppsFlyer and Branch are categorized as Mobile Attribution, Mobile App Analytics, and Mobile Marketing
Unique Categories
AppsFlyer is categorized as Data Clean Room, Click Fraud, Creative Management Platforms, Mobile App Optimization, and Smart Link
Branch has no unique categories
Reviews
Reviewers' Company Size
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Branch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.0%
Financial Services
15.7%
Retail
7.0%
Information Technology and Services
4.9%
Computer Games
4.4%
Other
52.1%
Financial Services
10.7%
Marketing and Advertising
10.5%
Information Technology and Services
8.4%
Computer Software
7.5%
Health, Wellness and Fitness
6.3%
Other
56.6%
Most Helpful Reviews
AppsFlyer
Most Helpful Favorable Review
Avinash G.
Verified User in Media Production
Level of data it shows, on android level nothing can beat the data matrix
Most Helpful Critical Review
Tikue A.
Verified User in Financial Services
Our experience with AppsFlyer has been nothing short of disastrous. In a single month, they generated fake install data that not only inflated conversion events but also exceeded the total lifetime installs recorded in the App Store for our app. This...
Branch
Most Helpful Favorable Review
Lan M.
Verified User in Computer Software
One credible link for cross-platform URL redirections. When I send app invitations to potential users, we face two issues: (1) one link for both iOS and Android download links, (2) short-form but non-spam format of the link. Branch Link is the perfect...
Most Helpful Critical Review
Verified User in Marketing and Advertising
The User Interface is not as intuitive as Appsflyer and the support team when contacted gives us lengthy documentation which is not very helpful. The integration took us almost 2 months while Branch only gave us one month free trial period.
Avinash G.
Verified User in Media Production
Level of data it shows, on android level nothing can beat the data matrix
Lan M.
Verified User in Computer Software
One credible link for cross-platform URL redirections. When I send app invitations to potential users, we face two issues: (1) one link for both iOS and Android download links, (2) short-form but non-spam format of the link. Branch Link is the perfect...
Tikue A.
Verified User in Financial Services
Our experience with AppsFlyer has been nothing short of disastrous. In a single month, they generated fake install data that not only inflated conversion events but also exceeded the total lifetime installs recorded in the App Store for our app. This...
Verified User in Marketing and Advertising
The User Interface is not as intuitive as Appsflyer and the support team when contacted gives us lengthy documentation which is not very helpful. The integration took us almost 2 months while Branch only gave us one month free trial period.
Discussions
Mobile Attribution is the process of identifying which marketing channels or campaigns are responsible for driving specific user actions, such as app installs or in-app purchases, on mobile devices. It helps marketers understand the effectiveness of their advertising efforts and optimize their strategies for better performance.
2 comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
What integrations does AppsFlyer offer?
1 comment
Official Response from AppsFlyer
AppsFlyer has more than 5800 deep integrations. Full list can be found here: https://www.appsflyer.com/partners/ Read more
How I should use the deep view feature of Branch? Seems like an unnecessary step in the process.
1 comment
MS
Hi Caio - the deepview feature is meant for apps that don't have a mobile website or a web version of their app content. Asking a person to download an app...Read more
Branch has no more discussions with answers
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