Introducing G2.ai, the future of software buying.Try now
Compare Adjust and Branch 
At a Glance
Market Segments
Mid-Market (46.7% of reviews)
Small-Business (42.2% of reviews)
Entry-Level Pricing
Free 1500 Attributions Per Month
Contact Us 50000 Monthly Active Users
Adjust
Star Rating
(169)4.2 out of 5
Market Segments
Mid-Market (46.7% of reviews)
Entry-Level Pricing
Free 1500 Attributions Per Month
Learn more about AdjustBranch
Star Rating
(444)4.4 out of 5
Market Segments
Small-Business (42.2% of reviews)
Entry-Level Pricing
Contact Us 50000 Monthly Active Users
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adjust excels in Keyword Tracking with a score of 8.2, while Branch offers a slightly lower score of 8.0. Reviewers mention that Adjust's tracking capabilities provide more detailed insights into keyword performance, which is crucial for optimizing marketing strategies.
- Reviewers mention that Branch shines in Attribution with a score of 8.8 compared to Adjust's 8.4. Users on G2 highlight Branch's ability to provide clearer attribution models, making it easier to understand user journeys and campaign effectiveness.
- Users say that Adjust's Custom Event Tracking feature is highly rated at 8.3, matching Branch's score. However, reviewers mention that Adjust offers more flexibility in defining custom events, which is beneficial for tailored analytics.
- G2 users report that Branch has a superior Quality of Support rating of 8.1 compared to Adjust's 7.5. Reviewers mention that Branch's support team is more responsive and helpful, which enhances the overall user experience.
- Users on G2 highlight that Adjust's Fraud Detection feature scores 7.5, while Branch's is lower at 7.1. Reviewers say that Adjust's fraud detection capabilities are more robust, providing better protection against fraudulent activities.
- Reviewers mention that Branch's Real-Time Insights feature scores 8.1, slightly higher than Adjust's 7.9. Users report that Branch's insights are more actionable and timely, allowing for quicker decision-making in marketing campaigns.
Pricing
Entry-Level Pricing
Adjust
Base
Free
1500 Attributions Per Month
For small independent developers
- Attributions
Branch
Enterprise
Contact Us
50000 Monthly Active Users
Ideal for both advanced mobile adopters with complex technology stacks and traditional enterprises looking to accelerate mobile presence.
- Advanced Fraud Prevention
- Cross-Platform Cohorting
- Custom Audience Building
Free Trial
Adjust
Free Trial is available
Branch
Free Trial is available
Ratings
Meets Requirements
8.1
97
8.5
347
Ease of Use
7.9
125
8.4
350
Ease of Setup
7.7
88
8.0
182
Ease of Admin
8.1
58
8.5
168
Quality of Support
7.5
96
8.1
330
Has the product been a good partner in doing business?
7.9
60
8.5
167
Product Direction (% positive)
6.2
91
8.5
328
Features by Category
User Identification
7.8
41
7.4
114
7.7
43
7.9
146
7.9
45
7.8
112
Tracking & Reporting
8.3
59
8.3
160
7.9
55
8.1
154
8.4
61
8.8
162
7.5
60
8.1
163
7.6
49
7.8
148
7.9
46
7.4
147
Metrics
7.8
40
8.3
136
7.6
27
7.7
124
8.0
39
8.2
129
7.9
28
8.1
127
8.2
43
8.7
144
Optimization
6.5
9
Not enough data
5.7
9
Not enough data
6.3
9
Not enough data
6.3
9
Not enough data
6.7
8
Not enough data
5.8
8
Not enough data
5.9
9
Not enough data
Reporting & Alerts
6.8
11
Not enough data
6.3
10
Not enough data
5.7
7
Not enough data
5.5
7
Not enough data
Competition Monitoring
6.0
7
Not enough data
6.5
8
Not enough data
6.3
9
Not enough data
6.9
8
Not enough data
Platform Additional Functionality
6.7
9
Not enough data
5.7
7
Not enough data
6.3
8
Not enough data
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
8.0
11
Not enough data
6.7
10
Not enough data
8.5
12
Not enough data
Threat Detection
8.0
9
Not enough data
8.5
13
Not enough data
8.6
11
Not enough data
8.7
10
Not enough data
Blocking
8.3
10
Not enough data
8.5
12
Not enough data
7.9
7
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.1
56
8.4
172
8.0
52
8.0
165
8.0
40
7.8
141
7.2
44
8.3
163
7.5
42
7.0
142
7.4
33
6.8
136
Platform Data
7.3
43
Feature Not Available
7.9
48
7.6
153
7.5
59
7.8
176
6.9
42
7.8
158
6.7
40
7.5
157
7.1
38
7.5
156
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.5
180
Not enough data
8.4
183
|
Verified
Not enough data
Feature Not Available
Not enough data
7.6
146
Campaigns
Not enough data
7.7
132
|
Verified
Not enough data
7.0
118
Not enough data
6.6
102
Not enough data
6.2
95
Not enough data
7.2
113
Not enough data
7.4
127
Engagement
Not enough data
6.8
107
Platform
Not enough data
8.3
154
Not enough data
8.5
162
|
Verified
Not enough data
7.1
108
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
7.8
40
8.3
136
7.6
27
7.7
124
8.0
39
8.2
129
7.9
28
8.1
127
8.2
43
8.7
144
Variation Testing
7.6
16
Not enough data
7.6
13
Not enough data
8.0
23
Not enough data
7.9
26
Not enough data
7.9
23
Not enough data
8.0
17
Not enough data
Reporting
8.1
24
Not enough data
8.1
34
Not enough data
Personalization
8.1
24
Not enough data
8.1
24
Not enough data
7.7
17
Not enough data
Administration
8.2
34
Not enough data
8.1
24
Not enough data
8.2
32
Not enough data
8.4
34
Not enough data
Categories
Categories
Shared Categories
Adjust and Branch are categorized as Mobile Attribution and Mobile App Analytics
Reviews
Reviewers' Company Size
Adjust
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Branch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
19.6%
Computer Games
11.3%
Information Technology and Services
7.1%
Financial Services
7.1%
Retail
6.5%
Other
48.2%
Financial Services
10.7%
Marketing and Advertising
10.5%
Information Technology and Services
8.4%
Computer Software
7.5%
Health, Wellness and Fitness
6.3%
Other
56.6%
Most Helpful Reviews
Adjust
Most Helpful Favorable Review
Igor O.
Verified User in Automotive
A lot of flexibility in their system to configure your attribution models and connect with various other partners / third-party systems. Support is great, always has been. They are truly 'a partner'.
Most Helpful Critical Review
Verified User in Marketing and Advertising
With privacy changes there havent been new solutions offered. With attribution going away, it is hard to find value in an MPP
Branch
Most Helpful Favorable Review
Lan M.
Verified User in Computer Software
One credible link for cross-platform URL redirections. When I send app invitations to potential users, we face two issues: (1) one link for both iOS and Android download links, (2) short-form but non-spam format of the link. Branch Link is the perfect...
Most Helpful Critical Review
Verified User in Computer Software
branch leaves much upto uncertainty on whether an integration is working
Igor O.
Verified User in Automotive
A lot of flexibility in their system to configure your attribution models and connect with various other partners / third-party systems. Support is great, always has been. They are truly 'a partner'.
Lan M.
Verified User in Computer Software
One credible link for cross-platform URL redirections. When I send app invitations to potential users, we face two issues: (1) one link for both iOS and Android download links, (2) short-form but non-spam format of the link. Branch Link is the perfect...
Verified User in Marketing and Advertising
With privacy changes there havent been new solutions offered. With attribution going away, it is hard to find value in an MPP
Verified User in Computer Software
branch leaves much upto uncertainty on whether an integration is working
Discussions
What is adjust tool?
1 comment
AS
Adjust is a Mobile Measurement Partner used for attribution of installs/Engagements on your mobile applicationRead more
How does adjust work?
1 comment
İ
Adjust is an analytics platform that helps marketers their mobile apps with solutions for measuring and optimizing campaigns and protecting user data. Read more
Adjust has no more discussions with answers
How I should use the deep view feature of Branch? Seems like an unnecessary step in the process.
1 comment
MS
Hi Caio - the deepview feature is meant for apps that don't have a mobile website or a web version of their app content. Asking a person to download an app...Read more
Branch has no more discussions with answers
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
