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Compare Branch and Kochava 
At a Glance
Market Segments
Small-Business (42.2% of reviews)
Mid-Market (39.3% of reviews)
Entry-Level Pricing
Contact Us 50000 Monthly Active Users
Free Trial Per Month
Branch
Star Rating
(444)4.4 out of 5
Market Segments
Small-Business (42.2% of reviews)
Entry-Level Pricing
Contact Us 50000 Monthly Active Users
Free Trial is available
Browse all 2 pricing plansKochava
Star Rating
(122)4.1 out of 5
Market Segments
Mid-Market (39.3% of reviews)
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Branch excels in cross-platform attribution with a score of 8.3, while Kochava lags behind at 7.5. Reviewers mention that Branch's ability to track user journeys across different devices is a significant advantage for marketers.
- Reviewers mention that Branch's custom event tracking feature, rated at 8.3, allows for more tailored analytics compared to Kochava's equivalent, which also scores 8.3 but lacks the same level of user customization. Users say this flexibility in Branch helps them better understand user interactions.
- G2 users highlight that Branch's real-time insights feature, rated at 8.1, provides timely data that enhances decision-making, whereas Kochava's score of 7.7 indicates a slower reporting process. Users report that this immediacy in Branch is crucial for optimizing campaigns on the fly.
- Users on G2 mention that Branch's dashboard functionality, rated at 8.1, is more intuitive and user-friendly compared to Kochava's 7.5. Reviewers say that the visual representation of data in Branch makes it easier to derive insights quickly.
- Reviewers mention that Kochava shines in quality of support, scoring 8.5 compared to Branch's 8.1. Users report that Kochava's customer service is responsive and helpful, which can be a deciding factor for businesses needing reliable assistance.
- Users say that Branch's user segmentation capabilities, both rated at 7.8, are more effective in practice, with reviewers noting that Branch allows for more granular targeting options that enhance marketing efforts, while Kochava's segmentation feels more generic.
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Pricing
Entry-Level Pricing
Branch
Enterprise
Contact Us
50000 Monthly Active Users
Ideal for both advanced mobile adopters with complex technology stacks and traditional enterprises looking to accelerate mobile presence.
- Advanced Fraud Prevention
- Cross-Platform Cohorting
- Custom Audience Building
Kochava
MMP Services
Free Trial
Per Month
Measure and optimize your omnichannel advertising across all platforms and connected devices with our privacy-first measurement platform and mobile measurement partner (MMP) services.
- Multi-Platform App Analytics for Mobile, CTV, Web & Beyond
- Omnichannel Attribution for Paid & Owned Media
- AI-Powered Ad Fraud Detection & Prevention
Free Trial
Branch
Free Trial is available
Kochava
Free Trial is available
Ratings
Meets Requirements
8.5
347
8.1
98
Ease of Use
8.4
350
7.3
97
Ease of Setup
8.0
182
7.1
50
Ease of Admin
8.5
168
7.8
44
Quality of Support
8.1
330
8.5
92
Has the product been a good partner in doing business?
8.5
167
8.4
45
Product Direction (% positive)
8.5
328
7.4
93
Features by Category
User Identification
7.4
114
7.4
41
7.9
146
7.8
46
7.8
112
7.9
43
Tracking & Reporting
8.3
160
8.3
48
8.1
154
7.7
47
8.8
162
8.0
53
8.1
163
7.5
53
7.8
148
7.3
44
7.4
147
7.5
38
Metrics
8.3
136
7.8
28
7.7
124
7.3
25
8.2
129
7.5
27
8.1
127
7.7
27
8.7
144
8.3
29
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Competition Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Threat Detection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Blocking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.4
172
8.0
49
8.0
165
7.9
38
7.8
141
7.5
42
8.3
163
7.5
47
7.0
142
7.2
41
6.8
136
7.0
41
Platform Data
Feature Not Available
7.7
40
7.6
153
7.8
44
7.8
176
7.8
48
7.8
158
7.3
39
7.5
157
7.4
42
7.5
156
7.5
40
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.5
180
8.2
49
8.4
183
|
Verified
8.0
49
|
Verified
Feature Not Available
6.9
42
7.6
146
7.0
43
Campaigns
7.7
132
|
Verified
7.4
34
|
Verified
7.0
118
6.0
31
|
Verified
6.6
102
5.9
30
6.2
95
Feature Not Available
7.2
113
5.9
21
7.4
127
7.2
36
Engagement
6.8
107
5.2
30
Platform
8.3
154
7.5
44
8.5
162
|
Verified
7.6
39
|
Verified
7.1
108
6.5
31
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Business Continuity Management
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.3
136
7.8
28
7.7
124
7.3
25
8.2
129
7.5
27
8.1
127
7.7
27
8.7
144
8.3
29
Variation Testing
Not enough data
5.8
22
Not enough data
Feature Not Available
Not enough data
6.8
29
Not enough data
7.4
25
Not enough data
7.7
27
Not enough data
7.0
21
Reporting
Not enough data
7.2
29
Not enough data
6.8
34
Personalization
Not enough data
7.2
27
Not enough data
7.0
27
Not enough data
7.5
27
Administration
Not enough data
7.6
30
Not enough data
6.8
25
Not enough data
7.9
36
Not enough data
7.7
34
Categories
Categories
Shared Categories
Branch and Kochava are categorized as Mobile App Analytics, Mobile Marketing, and Mobile Attribution
Unique Categories
Branch has no unique categories
Kochava is categorized as Mobile App Optimization, App Store Optimization, Connected TV (CTV) Advertising Platforms, Cross-Channel Advertising, Click Fraud, Marketing Analytics, and Smart Link
Reviews
Reviewers' Company Size
Branch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Kochava
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
10.7%
Marketing and Advertising
10.5%
Information Technology and Services
8.4%
Computer Software
7.5%
Health, Wellness and Fitness
6.3%
Other
56.6%
Marketing and Advertising
29.9%
Entertainment
12.0%
Financial Services
8.5%
Food & Beverages
6.8%
Information Technology and Services
4.3%
Other
38.5%
Most Helpful Reviews
Branch
Most Helpful Favorable Review
Lan M.
Verified User in Computer Software
One credible link for cross-platform URL redirections. When I send app invitations to potential users, we face two issues: (1) one link for both iOS and Android download links, (2) short-form but non-spam format of the link. Branch Link is the perfect...
Most Helpful Critical Review
Verified User in Information Technology and Services
The data visualization is very rough and missing a lot of basic features.
Kochava
Most Helpful Favorable Review
Verified User in Entertainment
The support team is great. They are friendly, smart, quick, and patient.
Most Helpful Critical Review
Verified User in Oil & Energy
Data takes a long time to download and can be somewhat cumbersome to navigate
Lan M.
Verified User in Computer Software
One credible link for cross-platform URL redirections. When I send app invitations to potential users, we face two issues: (1) one link for both iOS and Android download links, (2) short-form but non-spam format of the link. Branch Link is the perfect...
Verified User in Entertainment
The support team is great. They are friendly, smart, quick, and patient.
Verified User in Information Technology and Services
The data visualization is very rough and missing a lot of basic features.
Verified User in Oil & Energy
Data takes a long time to download and can be somewhat cumbersome to navigate
Discussions
How I should use the deep view feature of Branch? Seems like an unnecessary step in the process.
1 comment
MS
Hi Caio - the deepview feature is meant for apps that don't have a mobile website or a web version of their app content. Asking a person to download an app...Read more
Branch has no more discussions with answers
What does kochava mean?
1 comment
Official Response from Kochava
Kochava means “star” in Hebrew. There are billions of stars in the solar system and most are invisible to the naked eye. However, as we learn more about...Read more
What is kochava tracker?
1 comment
Official Response from Kochava
A Kochava tracker is a piece of code that is integrated into an app to measure attribution, events, and analytics sent between the app and Kochava. Kochava...Read more
Kochava is a mobile attribution and analytics platform. To use Kochava, you typically need to integrate their SDK into your mobile app, set up your account on their platform, and configure your app's settings to track user engagement and marketing campaign performance. You can then use their dashboard to analyze data and optimize your marketing strategies.
1 comment
Official Response from Kochava
As a mobile measurement partner (MMP), marketers use Kochava by integrating our software development kit (SDK) into their mobile app to send information on...Read more
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