How do I scale conversational marketing?

Like any new technology, it takes time for the idea of chatting with website visitors to become a desired activity for many sales reps. When they really think about it and experience it, they see that a qualified chat lead is someone who's ready right now to talk. They aren't someone who filled out a form yesterday that you have to chase. When working with client teams, we recommend offering a few spots to a pilot workgroup who are willing to lead the charge and iterate before opening it up for more reps to join, which we usually do in cohorts. What tends to happen as we go through this process, is that a waitlist builds for the next cohort, and as people on the inside start grabbing all the top leads first, the dam eventually breaks and everyone wants in at once. There's really no substitute for limited access when rolling out chat to a large team. As far as bots go, they just keep showing up everywhere all the time, without you having to lift a finger. Where people miss out is on the opportunity to customize and personalize them as people show new behaviors. Thats where we really see the best results.

Chatbots allow you to offer fast responses to visitors 24/7, even while your team is sleeping. Since they can ask the same qualifying questions your sales reps normally would, they can figure out who’s qualified to talk to sales and connect them to the right person. Chatbots have become so effective at these types of conversations that they now manage 50% of all the conversations we have at Drift.