Introducing G2.ai, the future of software buying.Try now
Compare Mixpanel and Triple Whale 
At a Glance
Market Segments
Small-Business (53.6% of reviews)
Small-Business (88.0% of reviews)
Entry-Level Pricing
Free Per Year
Free
Mixpanel
Star Rating
(1,150)4.6 out of 5
Market Segments
Small-Business (53.6% of reviews)
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansTriple Whale
Star Rating
(473)4.6 out of 5
Market Segments
Small-Business (88.0% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Mixpanel excels in its Standard Event Tracking and Custom Event Tracking, with scores of 8.9, making it a preferred choice for businesses that require detailed user interaction insights. In contrast, Triple Whale also offers strong tracking capabilities but users mention that its Custom Event Tracking is slightly less intuitive, scoring 9.1.
- Reviewers mention that Triple Whale shines in Quality of Support, scoring 9.0, which is higher than Mixpanel's 8.4. Users appreciate the responsiveness and helpfulness of Triple Whale's support team, often highlighting their quick resolution times.
- G2 users indicate that Mixpanel's Reports feature is highly rated at 9.2, providing comprehensive analytics that help in decision-making. However, users on G2 report that Triple Whale's Dashboard feature, scoring 9.1, offers a more user-friendly interface, making it easier for teams to visualize data.
- Users say that Mixpanel's Retention metric, rated at 8.5, is effective for tracking user engagement over time, but reviewers mention that Triple Whale's Retention score of 8.7 provides more actionable insights, helping businesses to improve customer loyalty.
- Reviewers mention that Mixpanel's Account-Level Analytics score of 8.7 is beneficial for businesses looking to analyze user behavior at a granular level. In contrast, Triple Whale's User-Level Analytics score of 9.0 is praised for its depth, allowing for more personalized marketing strategies.
- Users report that while both platforms offer strong Integrations, with Mixpanel scoring 8.1 and Triple Whale at 8.8, Triple Whale is often highlighted for its seamless integration with popular CRM and marketing automation systems, making it a more versatile choice for businesses looking to streamline their tech stack.
Featured Products
Sponsored
Reaktion
(5)
Digital Analytics
Visit Website
Sponsored
Lebesgue
(8)
Digital Analytics
Visit Website
Pricing
Entry-Level Pricing
Mixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Triple Whale
Free
Free
Essential tools for tracking the metrics that matter most, in real time.
- Key Channel Performance Across Ads, Amazon, Email, SMS, & more
- First- and Last-Click Attribution Models
- Standard Shop Performance & Logistics
Free Trial
Mixpanel
Free Trial is available
Triple Whale
Free Trial is available
Ratings
Meets Requirements
8.7
863
8.7
418
Ease of Use
8.5
868
8.7
423
Ease of Setup
8.0
344
8.7
235
Ease of Admin
8.5
330
8.7
237
Quality of Support
8.4
674
9.0
387
Has the product been a good partner in doing business?
8.8
297
9.1
235
Product Direction (% positive)
8.5
781
9.6
433
Features by Category
Metrics
8.8
244
Not enough data
8.8
313
Not enough data
8.2
270
Not enough data
8.9
328
Not enough data
8.9
323
Not enough data
8.5
290
Not enough data
8.4
262
Not enough data
8.8
291
Not enough data
8.9
315
Not enough data
Reporting
8.8
286
Not enough data
8.6
270
Not enough data
8.4
189
Not enough data
8.7
306
Not enough data
8.3
217
Not enough data
8.2
222
Not enough data
8.6
310
Not enough data
Other
8.8
306
Not enough data
8.2
161
Not enough data
8.0
153
Not enough data
8.3
213
Not enough data
8.2
159
Not enough data
7.9
156
Not enough data
8.0
164
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.5
258
Not enough data
8.2
227
Not enough data
8.7
321
Not enough data
8.7
266
Not enough data
User Identification
8.4
221
Not enough data
8.8
242
Not enough data
8.4
230
Not enough data
Tracking & Reporting
9.1
267
Not enough data
8.7
256
Not enough data
8.2
209
Not enough data
8.9
270
Not enough data
8.6
215
Not enough data
9.0
258
Not enough data
Metrics
9.0
218
Not enough data
8.4
175
Not enough data
8.7
209
Not enough data
8.7
179
Not enough data
9.1
202
Not enough data
Product Analytics
8.7
327
Not enough data
9.0
411
Not enough data
8.7
364
Not enough data
8.8
397
Not enough data
7.7
249
Not enough data
8.5
290
Not enough data
7.9
223
Not enough data
8.1
279
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
9.2
104
8.8
333
8.9
106
9.1
345
9.0
95
8.8
305
8.7
87
8.9
326
8.7
92
7.6
254
Feature Not Available
7.8
194
Administration
8.7
80
8.4
182
8.3
81
7.8
166
8.6
84
8.8
309
Generative AI
7.0
10
6.4
14
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
Not enough data
8.8
245
Not enough data
8.8
257
Not enough data
8.8
202
Not enough data
8.5
220
Not enough data
Feature Not Available
Not enough data
8.2
149
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.0
80
Not enough data
8.9
200
Not enough data
9.0
253
Not enough data
8.8
243
Reporting
Not enough data
8.9
267
Not enough data
8.7
252
Not enough data
8.3
200
Development
Not enough data
9.0
135
Not enough data
7.7
79
Management
Not enough data
9.1
155
Not enough data
8.6
136
Integration Options
Not enough data
Feature Not Available
Not enough data
7.3
67
Not enough data
8.2
87
Not enough data
Feature Not Available
Data Management
Not enough data
8.8
24
Not enough data
8.8
24
Not enough data
8.0
20
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Analytics
Not enough data
8.0
22
Not enough data
9.1
27
Not enough data
9.2
27
Not enough data
8.8
27
Generative AI
Not enough data
Not enough data
Agentic AI - Retail Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
8.2
23
Not enough data
8.3
29
Not enough data
8.3
24
Not enough data
8.0
22
Not enough data
8.2
29
Analytics
Not enough data
8.8
36
Not enough data
8.5
31
Not enough data
9.1
43
Not enough data
8.7
30
Mobile
Not enough data
8.9
27
Not enough data
8.7
25
Platform Additional Functionality
Not enough data
8.2
16
Not enough data
Feature Not Available
Integration
Not enough data
8.6
22
Not enough data
8.1
19
Not enough data
8.4
15
Generative AI
Not enough data
Not enough data
Agentic AI - Retail Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.0
218
Not enough data
8.4
175
Not enough data
8.7
209
Not enough data
8.7
179
Not enough data
9.1
202
Not enough data
Categories
Categories
Shared Categories
Mixpanel and Triple Whale are categorized as E-Commerce Analytics
Unique Categories
Triple Whale is categorized as Retail Analytics, E-Commerce Data Integration, Attribution, and Retail Intelligence
Reviews
Reviewers' Company Size
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Triple Whale
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.0%
Information Technology and Services
11.7%
Financial Services
9.7%
Internet
7.0%
Health, Wellness and Fitness
5.1%
Other
41.5%
Marketing and Advertising
22.6%
Retail
18.8%
Apparel & Fashion
15.4%
Consumer Goods
11.3%
Health, Wellness and Fitness
8.3%
Other
23.5%
Most Helpful Reviews
Mixpanel
Most Helpful Favorable Review
Nick D.
Verified User in Marketing and Advertising
Interface is overall very easy to use and get started with. It does a very good job of supporting some advanced analysis without making the interface overly complex. Cohort analysis is very good. Very easy to integrate with.
Most Helpful Critical Review
Dominic B.
Verified User in Information Technology and Services
MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.
Triple Whale
Most Helpful Favorable Review
Christian F.
Verified User in Health, Wellness and Fitness
We do not trust Facebook ads and we scale off of triplewhale
Most Helpful Critical Review
Verified User in Utilities
INACCURATE DATA! full of bugs!!!!! no ETA on when bugs are going to be fixed. no good response from team. DO NOT WASTE YOUR MONEY
Nick D.
Verified User in Marketing and Advertising
Interface is overall very easy to use and get started with. It does a very good job of supporting some advanced analysis without making the interface overly complex. Cohort analysis is very good. Very easy to integrate with.
Christian F.
Verified User in Health, Wellness and Fitness
We do not trust Facebook ads and we scale off of triplewhale
Dominic B.
Verified User in Information Technology and Services
MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.
Verified User in Utilities
INACCURATE DATA! full of bugs!!!!! no ETA on when bugs are going to be fixed. no good response from team. DO NOT WASTE YOUR MONEY
Discussions
Is mixpanel free?
4 comments
MS
NoRead more
C
1 comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
Triple Whale has no discussions with answers
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
