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- Intuit Mailchimp All-in-One Marketing Platform-vs-Klaviyo
Compare Intuit Mailchimp All-in-One Marketing Platform and Klaviyo 
At a Glance
Market Segments
Small-Business (72.0% of reviews)
Small-Business (81.9% of reviews)
Entry-Level Pricing
$0.00
No pricing available
Intuit Mailchimp All-in-One Marketing Platform
Star Rating
(5,298)4.4 out of 5
Market Segments
Small-Business (72.0% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansKlaviyo
Star Rating
(1,080)4.6 out of 5
Market Segments
Small-Business (81.9% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Klaviyo excels in audience segmentation with a score of 9.0, allowing for highly targeted campaigns, while Mailchimp's segmentation score is lower at 8.5, which may limit the granularity of targeting for users.
- Reviewers mention that Klaviyo's email deliverability management is robust, scoring 8.9, ensuring that emails reach their intended recipients effectively. In contrast, Mailchimp also scores 8.9, but users have noted occasional issues with deliverability during peak times.
- G2 users highlight Klaviyo's superior automated email responses, scoring 8.9, which enhances user engagement. Mailchimp matches this score but reviewers have pointed out that Klaviyo's automation feels more intuitive and user-friendly.
- Users on G2 appreciate Klaviyo's drag-and-drop page customization feature, scoring 9.0, which simplifies the design process. Mailchimp's drag-and-drop functionality is rated slightly lower at 8.5, with some users finding it less flexible.
- Reviewers mention that Klaviyo's reporting and analytics capabilities are highly praised, particularly for ROI tracking, scoring 8.5. Mailchimp's reporting features, while solid, score lower at 8.2, leading some users to feel they lack depth in insights.
- Users say that Klaviyo's integration with e-commerce platforms is seamless, scoring 8.4, making it a preferred choice for online retailers. Mailchimp also offers e-commerce integration but scores slightly lower at 8.3, with users noting some limitations in customization options.
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Pricing
Entry-Level Pricing
Intuit Mailchimp All-in-One Marketing Platform
Free
$0.00
Easily create email campaigns and learn more about your customers
- Email support for first 30 days
- Pre-built Email Templates
- 300+ Integrations
Klaviyo
No pricing availableFree Trial
Intuit Mailchimp All-in-One Marketing Platform
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
8.9
4,507
9.1
816
Ease of Use
8.7
4,520
8.7
820
Ease of Setup
8.7
2,098
8.6
476
Ease of Admin
8.8
2,029
8.9
454
Quality of Support
8.3
3,801
8.4
778
Has the product been a good partner in doing business?
8.8
1,920
9.0
456
Product Direction (% positive)
8.4
4,415
9.0
765
Features by Category
Email Marketing
9.0
716
|
Verified
9.0
471
|
Verified
9.1
710
|
Verified
9.2
464
|
Verified
8.9
707
|
Verified
8.9
452
|
Verified
8.9
636
|
Verified
9.0
413
|
Verified
Online Marketing
8.3
573
|
Verified
7.8
332
|
Verified
8.3
563
|
Verified
8.3
360
|
Verified
8.4
516
|
Verified
8.7
385
|
Verified
8.6
639
|
Verified
8.7
401
8.4
510
8.2
212
Lead Management
8.5
542
|
Verified
8.5
304
8.4
552
|
Verified
8.4
234
8.4
611
|
Verified
9.0
422
|
Verified
8.0
429
7.8
183
8.3
495
|
Verified
8.5
314
|
Verified
8.4
519
|
Verified
8.5
359
|
Verified
8.2
437
8.5
297
|
Verified
8.2
421
8.3
245
|
Verified
Campaign Management
8.5
530
|
Verified
8.8
311
|
Verified
8.3
417
8.1
164
8.3
463
|
Verified
8.2
254
|
Verified
8.0
374
7.6
164
Social
8.1
411
Feature Not Available
8.5
558
|
Verified
7.8
160
8.4
506
|
Verified
7.8
155
8.3
444
7.5
150
8.3
451
|
Verified
7.9
226
|
Verified
Reporting & Analytics
8.8
672
|
Verified
8.6
428
|
Verified
8.5
566
8.3
379
|
Verified
8.1
486
|
Verified
8.4
390
|
Verified
8.1
463
|
Verified
8.5
401
|
Verified
8.0
462
7.6
166
Platform
8.3
488
|
Verified
8.6
282
|
Verified
8.4
429
|
Verified
8.8
263
|
Verified
8.7
465
|
Verified
8.9
272
|
Verified
8.3
366
|
Verified
8.4
169
|
Verified
8.1
336
7.9
158
|
Verified
8.9
479
|
Verified
8.9
276
|
Verified
8.4
398
|
Verified
8.1
124
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.7
477
|
Verified
8.5
275
|
Verified
8.3
423
|
Verified
8.6
268
|
Verified
8.3
388
|
Verified
8.5
220
|
Verified
Messenger
Not enough data
8.8
8
Not enough data
7.7
8
Not enough data
6.7
8
Not enough data
7.1
8
Channels
Not enough data
7.7
8
Not enough data
8.5
9
Not enough data
6.9
9
Not enough data
7.7
8
Not enough data
8.5
8
Customers
Not enough data
8.8
8
Not enough data
8.5
9
Not enough data
8.1
8
Not enough data
8.3
8
Not enough data
8.1
8
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
9.2
10
Not enough data
9.0
10
Not enough data
8.5
11
Not enough data
8.6
11
Tracking
Not enough data
8.5
10
Not enough data
8.2
11
Not enough data
9.1
11
Not enough data
9.2
11
Not enough data
8.8
10
Reporting
Not enough data
9.1
11
Not enough data
8.6
11
Not enough data
8.8
11
Not enough data
8.5
10
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
8.3
108
Not enough data
8.7
247
Not enough data
8.3
214
Not enough data
8.6
258
Not enough data
8.3
200
Not enough data
8.3
190
Not enough data
8.6
234
Not enough data
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.6
401
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
323
|
Verified
Not enough data
8.8
233
Edit
Not enough data
8.4
329
|
Verified
Not enough data
8.8
393
|
Verified
Not enough data
8.3
310
|
Verified
Logistics
Not enough data
8.7
398
|
Verified
Not enough data
7.9
319
|
Verified
Not enough data
8.8
375
|
Verified
Not enough data
8.4
176
Generative AI
Not enough data
7.6
46
Not enough data
7.6
32
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.8
7
8.7
124
7.9
7
8.0
89
9.5
7
8.8
121
|
Verified
8.3
7
8.3
104
|
Verified
8.3
7
8.7
114
|
Verified
7.9
7
8.5
96
8.3
7
8.8
118
|
Verified
7.6
7
8.6
42
SMS Platform
8.6
7
8.6
123
|
Verified
8.6
7
8.9
122
|
Verified
6.9
7
Feature Not Available
6.7
7
Feature Not Available
8.3
7
8.2
50
7.9
7
8.8
100
|
Verified
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.4
73
Not enough data
8.3
64
Not enough data
8.5
93
Not enough data
8.5
88
Intelligence
Not enough data
8.6
101
Not enough data
8.2
70
Not enough data
8.1
65
Design and Customization
Not enough data
9.0
8
Not enough data
8.8
8
Not enough data
9.4
8
Not enough data
9.0
8
Campaigns
Not enough data
8.7
9
Not enough data
9.4
8
Not enough data
8.7
9
Not enough data
9.3
9
Integrations
Not enough data
9.6
8
Not enough data
8.8
7
Not enough data
9.0
8
Not enough data
8.3
8
Generative AI
Not enough data
7.3
8
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
10.0
8
Not enough data
9.2
8
Platform Data
Not enough data
9.0
8
Not enough data
9.6
8
Not enough data
9.6
8
Not enough data
9.0
8
Platform Additional Functionality
Not enough data
9.0
8
Not enough data
9.5
7
Not enough data
8.5
8
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
8.6(won by default)
136
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.9(won by default)
1789
Not enough data
Campaign Management
8.8(won by default)
1847
Not enough data
8.7(won by default)
1800
Not enough data
8.6(won by default)
1801
Not enough data
8.4(won by default)
1656
Not enough data
8.5(won by default)
1646
Not enough data
8.7(won by default)
1593
Not enough data
8.6(won by default)
1457
Not enough data
8.5(won by default)
1368
Not enough data
8.4(won by default)
1375
Not enough data
8.7(won by default)
1681
Not enough data
8.6(won by default)
1577
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.8(won by default)
1677
Not enough data
8.6(won by default)
1529
Not enough data
8.6(won by default)
1393
Not enough data
8.6(won by default)
1387
Not enough data
Platform
8.6(won by default)
1457
Not enough data
8.6(won by default)
1635
Not enough data
8.7(won by default)
1719
Not enough data
8.8(won by default)
1800
Not enough data
8.7(won by default)
1495
Not enough data
8.6(won by default)
1776
Not enough data
Feature Not Available
Not enough data
8.7(won by default)
1465
Not enough data
8.8(won by default)
1732
Not enough data
Page Customization
8.9
128
|
Verified
Not enough data
8.6
130
|
Verified
Not enough data
8.5
123
|
Verified
Not enough data
8.4
128
|
Verified
Not enough data
Page Optimization
8.7
110
|
Verified
Not enough data
8.9
123
Not enough data
8.6
114
|
Verified
Not enough data
8.5
109
|
Verified
Not enough data
Integrations
8.3
107
|
Verified
Not enough data
8.9
118
|
Verified
Not enough data
8.6
106
|
Verified
Not enough data
Generative AI
7.8
52
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Collection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Use Cases
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Display Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Survey Management
8.5
128
Not enough data
8.4
128
Not enough data
8.7
132
Not enough data
8.5
125
Not enough data
Survey Customization
8.1
113
Not enough data
8.6
122
Not enough data
8.3
119
Not enough data
8.3
111
Not enough data
Survey Insights
8.6
128
Not enough data
8.4
108
Not enough data
8.6
119
Not enough data
8.5
119
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
8.4
15
Not enough data
7.9
15
Not enough data
7.8
15
Not enough data
8.7
15
Not enough data
Additional Functionality
7.8
15
Not enough data
6.8
15
Not enough data
8.0
15
Not enough data
7.3
15
Not enough data
7.8
15
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.4
325
|
Verified
8.6
7
8.7
412
|
Verified
8.3
8
8.5
328
8.5
8
8.4
366
|
Verified
8.6
6
Feature Not Available
7.8
6
Feature Not Available
8.3
6
Campaign Activity
8.8
432
|
Verified
9.0
7
8.9
450
|
Verified
8.6
7
8.5
364
|
Verified
7.8
6
8.3
336
|
Verified
7.8
6
8.5
373
|
Verified
8.3
7
7.9
219
8.3
6
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
8.5
51
Not enough data
8.6
50
Not enough data
8.2
46
Not enough data
8.3
44
Not enough data
Growth
8.6
43
Not enough data
8.8
47
Not enough data
9.2
49
Not enough data
8.4
43
Not enough data
8.2
43
Not enough data
Content
8.9
50
Not enough data
8.8
51
Not enough data
Feature Not Available
Not enough data
8.6
34
Not enough data
Support
8.7
38
Not enough data
Categories
Categories
Shared Categories
Intuit Mailchimp All-in-One Marketing Platform and Klaviyo are categorized as SMS Marketing, Marketing Analytics, and Marketing Automation
Unique Categories
Intuit Mailchimp All-in-One Marketing Platform is categorized as Retargeting, Landing Page Builders, Website Builder, Social Media Advertising, Survey, and Online Form Builder
Klaviyo is categorized as Email Template Builder, Personalization, Customer Data Platform (CDP), Review Management, Conversational Marketing, Customer Journey Analytics, Pop-Up Builder, and Email Deliverability
Reviews
Reviewers' Company Size
Intuit Mailchimp All-in-One Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.4%
Information Technology and Services
6.1%
Non-Profit Organization Management
5.3%
Retail
4.9%
Education Management
3.7%
Other
66.5%
Retail
19.1%
Apparel & Fashion
12.9%
Marketing and Advertising
12.4%
Consumer Goods
12.0%
Health, Wellness and Fitness
7.5%
Other
36.0%
Most Helpful Reviews
Intuit Mailchimp All-in-One Marketing Platform
Most Helpful Favorable Review
Cate C.
Verified User in Higher Education
MailChimp's integrations and add-ons make this tool significantly more flexible than some of the other options. I've integrated this with our website signup form and RSS feed so visitors to the sign can signup and automatically start receiving emails of...
Most Helpful Critical Review
Sam M.
Verified User in Computer Software
Mailchimp is fairly limited in what you can create. The other main issue I have with it is any lists created in MailChimp does not directly translate to other services. For example, if you create an email list in MailChimp and end up going to another...
Klaviyo
Most Helpful Favorable Review
Adrian B.
Verified User
What I like the most is that there are a lot of people with experience in Klaviyo and have help me to understand better how to use flow and the benefits that they have if they are well implemented
Most Helpful Critical Review
Mike N.
Verified User in Consumer Goods
It is unfortunate that we have to share our so far terrible experience with Klaviyo. We literally created this account to make this review and let people know about our terrible experience. We signed up for Klaviyo at the beginning of August. August...
Cate C.
Verified User in Higher Education
MailChimp's integrations and add-ons make this tool significantly more flexible than some of the other options. I've integrated this with our website signup form and RSS feed so visitors to the sign can signup and automatically start receiving emails of...
Adrian B.
Verified User
What I like the most is that there are a lot of people with experience in Klaviyo and have help me to understand better how to use flow and the benefits that they have if they are well implemented
Sam M.
Verified User in Computer Software
Mailchimp is fairly limited in what you can create. The other main issue I have with it is any lists created in MailChimp does not directly translate to other services. For example, if you create an email list in MailChimp and end up going to another...
Mike N.
Verified User in Consumer Goods
It is unfortunate that we have to share our so far terrible experience with Klaviyo. We literally created this account to make this review and let people know about our terrible experience. We signed up for Klaviyo at the beginning of August. August...
Alternatives
Discussions
What is the best alternative to Mailchimp?
7 comments
TH
Popular alternatives to Mailchimp include Constant Contact, HubSpot, SendinBlue, GetResponse, Campaign Monitor, AWeber, and ConvertKit. Choose based on your...Read more
Could you please check the programming and engineering for the website.
2 comments
EB
The field of web programming is quite competitive. Completing an online web development degree program gives you the competitive advantage you need to...Read more
how can i know the language for my clients
3 comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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