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- HubSpot Marketing Hub-vs-Rainmaker
Compare HubSpot Marketing Hub and Rainmaker Platform 
At a Glance
Market Segments
Small-Business (52.8% of reviews)
Small-Business (72.7% of reviews)
Entry-Level Pricing
$0.00
$145 per month
HubSpot Marketing Hub
Star Rating
(12,717)4.4 out of 5
Market Segments
Small-Business (52.8% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansRainmaker Platform
Star Rating
(12)3.3 out of 5
Market Segments
Small-Business (72.7% of reviews)
Entry-Level Pricing
$145 per month
Learn more about Rainmaker PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in email marketing capabilities, particularly with features like "Automated Email Responses" and "Manage Email Deliverability," which received high ratings of 8.8 and 8.6 respectively. In contrast, Rainmaker Platform's email features are less robust, with users mentioning a lack of advanced email automation options.
- Reviewers mention that HubSpot's "Content Authoring" tools are superior, scoring an impressive 8.8, while Rainmaker Platform's tools lag behind at 7.9. Users appreciate HubSpot's rich text editor and versioning features, which enhance the content creation process.
- G2 users highlight HubSpot's strong support quality, rated at 8.7, as a significant advantage over Rainmaker Platform, which only received a score of 5.8. Reviewers say that HubSpot's customer support is responsive and helpful, making it a better partner for businesses.
- Users on G2 report that HubSpot's "Dynamic Content" and "A/B Testing" features are highly effective for online marketing, with scores of 8.3 and 8.1 respectively. In comparison, Rainmaker Platform's capabilities in these areas are perceived as limited, which may hinder marketing effectiveness.
- Reviewers mention that HubSpot's "Lead Management" features, particularly "Lead Scoring and Grading" and "Lead Nurturing," are rated highly at 8.0 and 8.5, respectively. Users report that these features help streamline their sales processes, while Rainmaker Platform's lead management tools are seen as less comprehensive.
- Users say that HubSpot's "User, Role, and Access Management" is rated at 8.7, providing a flexible and secure way to manage team access. In contrast, Rainmaker Platform's score of 6.9 indicates that users find its management features less intuitive and effective.
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Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
HubSpot Marketing Hub
Free Trial is available
Rainmaker Platform
No trial information availableRatings
Meets Requirements
8.5
9,006
7.0
10
Ease of Use
8.6
9,838
7.2
10
Ease of Setup
8.1
5,687
7.3
5
Ease of Admin
8.5
4,697
9.0
5
Quality of Support
8.7
8,525
5.8
10
Has the product been a good partner in doing business?
8.8
4,614
Not enough data
Product Direction (% positive)
8.8
8,656
3.5
9
Features by Category
Email Marketing
8.8
5105
|
Verified
Not enough data
8.9
4973
|
Verified
Not enough data
8.6
4974
|
Verified
Not enough data
8.8
4685
|
Verified
Not enough data
Online Marketing
8.5
4832
|
Verified
Not enough data
8.2
4175
|
Verified
Not enough data
8.1
3895
|
Verified
Not enough data
8.2
4425
|
Verified
Not enough data
8.1
4082
|
Verified
Not enough data
Lead Management
8.6
4619
|
Verified
Not enough data
8.1
4366
|
Verified
Not enough data
8.4
4471
|
Verified
Not enough data
8.0
3984
|
Verified
Not enough data
8.5
4409
|
Verified
Not enough data
8.2
4146
|
Verified
Not enough data
8.4
4127
|
Verified
Not enough data
8.4
4132
|
Verified
Not enough data
Campaign Management
8.2
3726
|
Verified
Not enough data
8.0
3327
|
Verified
Not enough data
7.9
3285
|
Verified
Not enough data
7.2
2440
|
Verified
Not enough data
Social
7.7
3396
|
Verified
Not enough data
8.2
3796
|
Verified
Not enough data
8.2
3763
|
Verified
Not enough data
8.0
3643
|
Verified
Not enough data
7.7
2869
|
Verified
Not enough data
Reporting & Analytics
8.3
4786
|
Verified
Not enough data
8.0
4461
|
Verified
Not enough data
7.6
3622
|
Verified
Not enough data
7.6
3309
|
Verified
Not enough data
7.7
3735
|
Verified
Not enough data
Platform
8.0
3138
|
Verified
Not enough data
8.5
3170
|
Verified
Not enough data
8.7
3138
|
Verified
Not enough data
8.0
2135
|
Verified
Not enough data
7.4
2031
|
Verified
Not enough data
8.6
2971
|
Verified
Not enough data
8.0
2207
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.0
5
Not enough data
6.0
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
6.0
5
Not enough data
Integration
8.4
3151
|
Verified
Not enough data
8.1
2843
|
Verified
Not enough data
8.1
2634
|
Verified
Not enough data
Content
Not enough data
7.9
7
|
Verified
Not enough data
8.6
7
|
Verified
Not enough data
6.7
5
|
Verified
Not enough data
6.7
7
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
5.8
6
|
Verified
Not enough data
6.7
6
|
Verified
Not enough data
6.4
6
|
Verified
Design
Not enough data
6.9
8
Not enough data
7.7
8
Not enough data
7.7
8
|
Verified
Not enough data
7.2
9
Platform
Not enough data
7.1
8
Not enough data
7.5
8
|
Verified
Not enough data
5.8
6
|
Verified
Not enough data
6.9
8
|
Verified
Not enough data
5.0
5
|
Verified
Not enough data
5.3
5
Not enough data
6.5
8
|
Verified
Not enough data
5.3
5
|
Verified
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
7.8
1061
|
Verified
Not enough data
8.0
1095
Not enough data
8.1
1142
Not enough data
Lead Management
8.3
1231
Not enough data
7.5
1060
Not enough data
8.1
1119
Not enough data
Marketing Campaigns
7.9
1080
Not enough data
7.4
971
Not enough data
7.6
1024
Not enough data
7.9
1013
|
Verified
Not enough data
8.1
1172
Not enough data
Campaign Execution
7.8
1063
Not enough data
7.9
997
Not enough data
7.7
942
Not enough data
8.7
1310
Not enough data
Agentic AI - Account Data Management
6.1
9
Not enough data
6.5
9
Not enough data
7.4
9
Not enough data
7.6
9
Not enough data
7.0
9
Not enough data
Messenger
8.0
1143
|
Verified
Not enough data
7.5
971
|
Verified
Not enough data
7.9
1185
|
Verified
Not enough data
7.8
1111
|
Verified
Not enough data
Channels
8.0
1372
|
Verified
Not enough data
8.1
1352
|
Verified
Not enough data
7.1
773
|
Verified
Not enough data
6.9
672
|
Verified
Not enough data
7.5
732
|
Verified
Not enough data
Customers
8.2
1420
|
Verified
Not enough data
8.2
1406
|
Verified
Not enough data
8.3
1552
|
Verified
Not enough data
8.4
1499
|
Verified
Not enough data
8.2
1406
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.1
9
Not enough data
6.1
9
Not enough data
5.4
9
Not enough data
6.1
9
Not enough data
5.9
9
Not enough data
5.7
9
Not enough data
5.9
9
Not enough data
Design and Customization
6.6
53
Not enough data
7.4
50
Not enough data
7.6
51
Not enough data
7.6
51
Not enough data
Campaigns
7.2
48
Not enough data
7.4
48
Not enough data
7.6
47
Not enough data
7.5
47
Not enough data
Integrations
7.9
49
Not enough data
7.0
46
Not enough data
6.7
44
Not enough data
7.2
47
Not enough data
Generative AI
6.1
49
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
8.1
236
Not enough data
7.8
230
Not enough data
7.4
215
Not enough data
7.4
208
Not enough data
7.0
205
Not enough data
7.6
219
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
7.8
208
Not enough data
7.3
193
Not enough data
8.3
234
Not enough data
8.4
239
Not enough data
Reporting
8.4
261
Not enough data
8.3
248
Not enough data
8.1
253
Not enough data
Platform Basics
8.5
212
Not enough data
8.5
215
Not enough data
8.4
215
Not enough data
Platform Data
8.3
211
Not enough data
7.9
206
Not enough data
Platform Additional Functionality
8.4
231
Not enough data
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
512
Not enough data
8.6
595
Not enough data
Platform Reporting
8.5
610
Not enough data
8.6
653
Not enough data
Content & Collaboration
8.3(won by default)
1191
Not enough data
8.3(won by default)
1246
Not enough data
8.1(won by default)
939
Not enough data
8.3(won by default)
1014
Not enough data
8.7(won by default)
1320
Not enough data
8.3(won by default)
882
Not enough data
Social Management
8.2(won by default)
2096
Not enough data
8.6(won by default)
2272
Not enough data
8.4(won by default)
2013
Not enough data
8.4(won by default)
2159
Not enough data
8.1(won by default)
1581
Not enough data
8.2(won by default)
860
Not enough data
7.2(won by default)
232
Not enough data
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.1
345
Not enough data
8.1
358
Not enough data
Platform Data
8.0
352
Not enough data
8.0
352
Not enough data
8.5
398
Not enough data
8.2
357
Not enough data
Platform Additional Functionality
8.0
342
Not enough data
8.2
361
Not enough data
8.3
356
Not enough data
Agentic AI - Customer Journey Analytics
6.5
9
Not enough data
6.3
9
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
Platform Interoperability
8.0
526
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.2
1227
Not enough data
Campaign Management
8.3
1243
Not enough data
8.2
1183
Not enough data
8.2
1110
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1003
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1037
Not enough data
8.0
987
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.4
1114
Not enough data
8.2
1031
Not enough data
8.0
928
Not enough data
8.0
906
Not enough data
Platform
8.3
1083
Not enough data
8.2
1230
Not enough data
8.8
1256
Not enough data
8.8
1281
Not enough data
8.6
1105
Not enough data
8.3
1226
Not enough data
8.7
1269
Not enough data
8.4
979
Not enough data
8.4
1172
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
8.4
1269
|
Verified
Not enough data
7.9
1308
|
Verified
Not enough data
7.9
1196
|
Verified
Not enough data
8.1
1237
|
Verified
Not enough data
Page Optimization
8.2
1099
|
Verified
Not enough data
8.1
1211
|
Verified
Not enough data
8.2
1251
|
Verified
Not enough data
7.8
1137
|
Verified
Not enough data
Integrations
7.4
681
|
Verified
Not enough data
8.7
1167
|
Verified
Not enough data
8.5
1165
|
Verified
Not enough data
Generative AI
7.1
271
Not enough data
Agentic AI - Landing Page Builders
5.7
9
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.0
703
Not enough data
8.3
736
Not enough data
8.3
753
Not enough data
Lead Management
8.4
819
Not enough data
7.7
696
Not enough data
8.2
766
Not enough data
Marketing Campaigns
8.0
723
Not enough data
7.6
635
Not enough data
7.9
694
Not enough data
8.0
692
Not enough data
8.2
799
Not enough data
8.1
745
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
2062
|
Verified
Not enough data
8.3
2499
|
Verified
Not enough data
8.0
2270
|
Verified
Not enough data
8.5
2300
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2698
|
Verified
Not enough data
8.4
2937
|
Verified
Not enough data
7.8
2201
|
Verified
Not enough data
8.1
2389
|
Verified
Not enough data
8.1
2227
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
5.4
17
Not enough data
4.8
15
Not enough data
5.4
16
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Growth
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Rainmaker Platform are categorized as Landing Page Builders
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, Marketing Automation, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Rainmaker Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.1%
Marketing and Advertising
13.0%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
52.0%
Sports
9.1%
Real Estate
9.1%
Media Production
9.1%
Marketing and Advertising
9.1%
Management Consulting
9.1%
Other
54.5%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Rainmaker Platform
Most Helpful Favorable Review
Verified User in Higher Education
This platform is literally the best of its kind and it is very easy to use. I use it for my ecommerce business!
Most Helpful Critical Review
Verified User in Sports
From the get go, we should have seen the red flags. Talked him in depth at a trade show, went to one of the workshops, came back an hour later and the guy had no idea who we were. We chalked it up to him being busy. We signed up, did a thorough talk...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Verified User in Higher Education
This platform is literally the best of its kind and it is very easy to use. I use it for my ecommerce business!
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Verified User in Sports
From the get go, we should have seen the red flags. Talked him in depth at a trade show, went to one of the workshops, came back an hour later and the guy had no idea who we were. We chalked it up to him being busy. We signed up, did a thorough talk...
Alternatives
Discussions
What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
Rainmaker Platform has no discussions with answers
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