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- Marketing Automation Software
- HubSpot Marketing Hub
- Intuit Mailchimp All-in-One Marketing Platform
- HubSpot Marketing Hub-vs-Intuit Mailchimp All-in-One Marketing Platform
Compare HubSpot Marketing Hub and Intuit Mailchimp All-in-One Marketing Platform 
At a Glance
Market Segments
Small-Business (52.8% of reviews)
Small-Business (72.0% of reviews)
Entry-Level Pricing
$0.00
$0.00
HubSpot Marketing Hub
Star Rating
(12,714)4.4 out of 5
Market Segments
Small-Business (52.8% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansIntuit Mailchimp All-in-One Marketing Platform
Star Rating
(5,298)4.4 out of 5
Market Segments
Small-Business (72.0% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that both HubSpot Marketing Hub and Intuit Mailchimp All-in-One Marketing Platform have a star rating of 4.4, indicating a strong overall satisfaction among users for both products.
- Reviewers mention that while HubSpot Marketing Hub is favored by small businesses (52.6% of reviews), Intuit Mailchimp has a larger small business segment (72.0% of reviews), suggesting that Mailchimp may be more tailored to the needs of smaller enterprises.
- Users on G2 highlight that both platforms offer a free entry-level price, making them accessible for startups and small businesses looking to dip their toes into marketing automation.
- Reviewers mention that Intuit Mailchimp excels in features like "Building and Personalizing Emails" (9.0) and "Sending Outbound Emails" (9.1), while HubSpot Marketing Hub scores slightly lower in these areas (8.8 and 8.9 respectively), indicating Mailchimp's strength in email marketing capabilities.
- Users say that HubSpot Marketing Hub has a slight edge in "Quality of Support" (8.7) compared to Intuit Mailchimp (8.3), suggesting that users may find more reliable assistance when using HubSpot.
- G2 users report that HubSpot Marketing Hub shines in "Campaign Optimization" (8.2) and "Reports and Dashboards" (8.4), while Intuit Mailchimp offers better "Basic Reporting" (8.8) and "Campaign Insights" (8.8), indicating that both platforms have unique strengths in analytics and reporting features.
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Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Intuit Mailchimp All-in-One Marketing Platform
Free
$0.00
Easily create email campaigns and learn more about your customers
- Email support for first 30 days
- Pre-built Email Templates
- 300+ Integrations
Free Trial
HubSpot Marketing Hub
Free Trial is available
Intuit Mailchimp All-in-One Marketing Platform
Free Trial is available
Ratings
Meets Requirements
8.5
9,006
8.9
4,507
Ease of Use
8.6
9,838
8.7
4,520
Ease of Setup
8.1
5,687
8.7
2,098
Ease of Admin
8.5
4,697
8.8
2,029
Quality of Support
8.7
8,525
8.3
3,801
Has the product been a good partner in doing business?
8.8
4,614
8.8
1,920
Product Direction (% positive)
8.8
8,656
8.4
4,415
Features by Category
Email Marketing
8.8
5105
|
Verified
9.0
716
|
Verified
8.9
4973
|
Verified
9.1
710
|
Verified
8.6
4974
|
Verified
8.9
707
|
Verified
8.8
4685
|
Verified
8.9
636
|
Verified
Online Marketing
8.5
4832
|
Verified
8.3
573
|
Verified
8.2
4175
|
Verified
8.3
563
|
Verified
8.1
3895
|
Verified
8.4
516
|
Verified
8.2
4425
|
Verified
8.6
639
|
Verified
8.1
4082
|
Verified
8.4
510
Lead Management
8.6
4619
|
Verified
8.5
542
|
Verified
8.1
4366
|
Verified
8.4
552
|
Verified
8.4
4471
|
Verified
8.4
611
|
Verified
8.0
3984
|
Verified
8.0
429
8.5
4409
|
Verified
8.3
495
|
Verified
8.2
4146
|
Verified
8.4
519
|
Verified
8.4
4127
|
Verified
8.2
437
8.4
4132
|
Verified
8.2
421
Campaign Management
8.2
3726
|
Verified
8.5
530
|
Verified
8.0
3327
|
Verified
8.3
417
7.9
3285
|
Verified
8.3
463
|
Verified
7.2
2440
|
Verified
8.0
374
Social
7.7
3396
|
Verified
8.1
411
8.2
3796
|
Verified
8.5
558
|
Verified
8.2
3763
|
Verified
8.4
506
|
Verified
8.0
3643
|
Verified
8.3
444
7.7
2869
|
Verified
8.3
451
|
Verified
Reporting & Analytics
8.3
4786
|
Verified
8.8
672
|
Verified
8.0
4461
|
Verified
8.5
566
7.6
3622
|
Verified
8.1
486
|
Verified
7.6
3309
|
Verified
8.1
463
|
Verified
7.7
3735
|
Verified
8.0
462
Platform
8.0
3138
|
Verified
8.3
488
|
Verified
8.5
3170
|
Verified
8.4
429
|
Verified
8.7
3138
|
Verified
8.7
465
|
Verified
8.0
2135
|
Verified
8.3
366
|
Verified
7.4
2031
|
Verified
8.1
336
8.6
2971
|
Verified
8.9
479
|
Verified
8.0
2207
|
Verified
8.4
398
|
Verified
Agentic AI - Marketing Automation
6.0
5
Not enough data
6.0
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
6.0
5
Not enough data
Integration
8.4
3151
|
Verified
8.7
477
|
Verified
8.1
2843
|
Verified
8.3
423
|
Verified
8.1
2634
|
Verified
8.3
388
|
Verified
Lead Intelligence
7.8
1061
|
Verified
Not enough data
8.0
1095
Not enough data
8.1
1142
Not enough data
Lead Management
8.3
1231
Not enough data
7.5
1060
Not enough data
8.1
1119
Not enough data
Marketing Campaigns
7.9
1080
Not enough data
7.4
971
Not enough data
7.6
1024
Not enough data
7.9
1013
|
Verified
Not enough data
8.1
1172
Not enough data
Campaign Execution
7.8
1063
Not enough data
7.9
997
Not enough data
7.7
942
Not enough data
8.7
1310
Not enough data
Agentic AI - Account Data Management
6.1
9
Not enough data
6.5
9
Not enough data
7.4
9
Not enough data
7.6
9
Not enough data
7.0
9
Not enough data
Messenger
8.0
1143
|
Verified
Not enough data
7.5
971
|
Verified
Not enough data
7.9
1185
|
Verified
Not enough data
7.8
1111
|
Verified
Not enough data
Channels
8.0
1372
|
Verified
Not enough data
8.1
1352
|
Verified
Not enough data
7.1
773
|
Verified
Not enough data
6.9
672
|
Verified
Not enough data
7.5
732
|
Verified
Not enough data
Customers
8.2
1420
|
Verified
Not enough data
8.2
1406
|
Verified
Not enough data
8.3
1552
|
Verified
Not enough data
8.4
1499
|
Verified
Not enough data
8.2
1406
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.1
9
Not enough data
6.1
9
Not enough data
5.4
9
Not enough data
6.1
9
Not enough data
5.9
9
Not enough data
5.7
9
Not enough data
5.9
9
Not enough data
Retargeting
Not enough data
8.3
108
Not enough data
8.7
247
Not enough data
8.3
214
Not enough data
8.6
258
Not enough data
8.3
200
Not enough data
8.3
190
Not enough data
8.6
234
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
8.8
7
Not enough data
7.9
7
Not enough data
9.5
7
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
7.9
7
Not enough data
8.3
7
Not enough data
7.6
7
SMS Platform
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
6.9
7
Not enough data
6.7
7
Not enough data
8.3
7
Not enough data
7.9
7
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
6.6
53
Not enough data
7.4
50
Not enough data
7.6
51
Not enough data
7.6
51
Not enough data
Campaigns
7.2
48
Not enough data
7.4
48
Not enough data
7.6
47
Not enough data
7.5
47
Not enough data
Integrations
7.9
49
Not enough data
7.0
46
Not enough data
6.7
44
Not enough data
7.2
47
Not enough data
Generative AI
6.1
49
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
8.1
236
Not enough data
7.8
230
Not enough data
7.4
215
Not enough data
7.4
208
Not enough data
7.0
205
Not enough data
7.6
219
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
7.8
208
Not enough data
7.3
193
Not enough data
8.3
234
Not enough data
8.4
239
Not enough data
Reporting
8.4
261
Not enough data
8.3
248
Not enough data
8.1
253
Not enough data
Platform Basics
8.5
212
Not enough data
8.5
215
Not enough data
8.4
215
Not enough data
Platform Data
8.3
211
Not enough data
7.9
206
Not enough data
Platform Additional Functionality
8.4
231
Not enough data
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
512
Not enough data
8.6
595
Not enough data
Platform Reporting
8.5
610
Not enough data
8.6
653
Not enough data
Content & Collaboration
8.3(won by default)
1191
Not enough data
8.3(won by default)
1246
Not enough data
8.1(won by default)
939
Not enough data
8.3(won by default)
1014
Not enough data
8.7(won by default)
1320
Not enough data
8.3(won by default)
882
Not enough data
Social Management
8.2(won by default)
2096
Not enough data
8.6(won by default)
2272
Not enough data
8.4(won by default)
2013
Not enough data
8.4(won by default)
2159
Not enough data
8.1(won by default)
1581
Not enough data
8.2(won by default)
860
Not enough data
7.2(won by default)
232
Not enough data
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.1
345
Not enough data
8.1
358
Not enough data
Platform Data
8.0
352
Not enough data
8.0
352
Not enough data
8.5
398
Not enough data
8.2
357
Not enough data
Platform Additional Functionality
8.0
342
Not enough data
8.2
361
Not enough data
8.3
356
Not enough data
Agentic AI - Customer Journey Analytics
6.5
9
Not enough data
6.3
9
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
Platform Interoperability
8.0
526
8.6
136
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.2
1227
8.9
1789
Campaign Management
8.3
1243
8.8
1847
8.2
1183
8.7
1800
8.2
1110
8.6
1801
Feature Not Available
8.4
1656
Feature Not Available
8.5
1646
8.3
1003
8.7
1593
Feature Not Available
8.6
1457
Feature Not Available
8.5
1368
Feature Not Available
8.4
1375
8.1
1037
8.7
1681
8.0
987
8.6
1577
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Targeting
8.4
1114
8.8
1677
8.2
1031
8.6
1529
8.0
928
8.6
1393
8.0
906
8.6
1387
Platform
8.3
1083
8.6
1457
8.2
1230
8.6
1635
8.8
1256
8.7
1719
8.8
1281
8.8
1800
8.6
1105
8.7
1495
8.3
1226
8.6
1776
8.7
1269
Feature Not Available
8.4
979
8.7
1465
8.4
1172
8.8
1732
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
8.4
1269
|
Verified
8.9
128
|
Verified
7.9
1308
|
Verified
8.6
130
|
Verified
7.9
1196
|
Verified
8.5
123
|
Verified
8.1
1237
|
Verified
8.4
128
|
Verified
Page Optimization
8.2
1099
|
Verified
8.7
110
|
Verified
8.1
1211
|
Verified
8.9
123
8.2
1251
|
Verified
8.6
114
|
Verified
7.8
1137
|
Verified
8.5
109
|
Verified
Integrations
7.4
681
|
Verified
8.3
107
|
Verified
8.7
1167
|
Verified
8.9
118
|
Verified
8.5
1165
|
Verified
8.6
106
|
Verified
Generative AI
7.1
271
7.8
52
Agentic AI - Landing Page Builders
5.7
9
Not enough data
Survey Management
Not enough data
8.5
128
Not enough data
8.4
128
Not enough data
8.7
132
Not enough data
8.5
125
Survey Customization
Not enough data
8.1
113
Not enough data
8.6
122
Not enough data
8.3
119
Not enough data
8.3
111
Survey Insights
Not enough data
8.6
128
Not enough data
8.4
108
Not enough data
8.6
119
Not enough data
8.5
119
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
8.4
15
Not enough data
7.9
15
Not enough data
7.8
15
Not enough data
8.7
15
Additional Functionality
Not enough data
7.8
15
Not enough data
6.8
15
Not enough data
8.0
15
Not enough data
7.3
15
Not enough data
7.8
15
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.0
703
Not enough data
8.3
736
Not enough data
8.3
753
Not enough data
Lead Management
8.4
819
Not enough data
7.7
696
Not enough data
8.2
766
Not enough data
Marketing Campaigns
8.0
723
Not enough data
7.6
635
Not enough data
7.9
694
Not enough data
8.0
692
Not enough data
8.2
799
Not enough data
8.1
745
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
2062
|
Verified
8.4
325
|
Verified
8.3
2499
|
Verified
8.7
412
|
Verified
8.0
2270
|
Verified
8.5
328
8.5
2300
|
Verified
8.4
366
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
8.3
2698
|
Verified
8.8
432
|
Verified
8.4
2937
|
Verified
8.9
450
|
Verified
7.8
2201
|
Verified
8.5
364
|
Verified
8.1
2389
|
Verified
8.3
336
|
Verified
8.1
2227
|
Verified
8.5
373
|
Verified
Feature Not Available
7.9
219
Agentic AI - Marketing Analytics
5.4
17
Not enough data
4.8
15
Not enough data
5.4
16
Not enough data
Customizations
Not enough data
8.5
51
Not enough data
8.6
50
Not enough data
8.2
46
Not enough data
8.3
44
Growth
Not enough data
8.6
43
Not enough data
8.8
47
Not enough data
9.2
49
Not enough data
8.4
43
Not enough data
8.2
43
Content
Not enough data
8.9
50
Not enough data
8.8
51
Not enough data
Feature Not Available
Not enough data
8.6
34
Support
Not enough data
8.7
38
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Intuit Mailchimp All-in-One Marketing Platform are categorized as Landing Page Builders, Marketing Analytics, Social Media Advertising, and Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Attribution, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Intuit Mailchimp All-in-One Marketing Platform is categorized as SMS Marketing, Retargeting, Website Builder, Survey, and Online Form Builder
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Intuit Mailchimp All-in-One Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.1%
Marketing and Advertising
13.0%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
52.0%
Marketing and Advertising
13.4%
Information Technology and Services
6.1%
Non-Profit Organization Management
5.3%
Retail
4.9%
Education Management
3.7%
Other
66.5%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Intuit Mailchimp All-in-One Marketing Platform
Most Helpful Favorable Review
Cate C.
Verified User in Higher Education
MailChimp's integrations and add-ons make this tool significantly more flexible than some of the other options. I've integrated this with our website signup form and RSS feed so visitors to the sign can signup and automatically start receiving emails of...
Most Helpful Critical Review
Sam M.
Verified User in Computer Software
Mailchimp is fairly limited in what you can create. The other main issue I have with it is any lists created in MailChimp does not directly translate to other services. For example, if you create an email list in MailChimp and end up going to another...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Cate C.
Verified User in Higher Education
MailChimp's integrations and add-ons make this tool significantly more flexible than some of the other options. I've integrated this with our website signup form and RSS feed so visitors to the sign can signup and automatically start receiving emails of...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Sam M.
Verified User in Computer Software
Mailchimp is fairly limited in what you can create. The other main issue I have with it is any lists created in MailChimp does not directly translate to other services. For example, if you create an email list in MailChimp and end up going to another...
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Could you please check the programming and engineering for the website.
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EB
The field of web programming is quite competitive. Completing an online web development degree program gives you the competitive advantage you need to...Read more
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