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Compare HubSpot Marketing Hub and hawkAI 
At a Glance
Market Segments
Small-Business (52.8% of reviews)
Small-Business (76.9% of reviews)
Entry-Level Pricing
$0.00
$99.00 10 account Per Month
HubSpot Marketing Hub
Star Rating
(12,718)4.4 out of 5
Market Segments
Small-Business (52.8% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing planshawkAI
Star Rating
(27)4.7 out of 5
Market Segments
Small-Business (76.9% of reviews)
Entry-Level Pricing
$99.00 10 account Per Month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in its email marketing capabilities, particularly in "Automated Email Responses" with a score of 8.8, while hawkAI's email features are less robust, with reviewers mentioning a lower score of 7.5 in similar functionalities.
- Reviewers mention that hawkAI shines in "Ease of Setup" with a score of 9.5, indicating a more user-friendly onboarding process compared to HubSpot Marketing Hub, which scored 8.1 in this area.
- G2 users highlight that HubSpot Marketing Hub offers superior "Email Campaigns" with a score of 9.1, while hawkAI's email campaign features are perceived as less effective, scoring lower in user satisfaction.
- Users on G2 report that hawkAI provides better "Quality of Support" with a score of 9.4, compared to HubSpot Marketing Hub's score of 8.7, suggesting that users find hawkAI's customer service more responsive and helpful.
- Reviewers mention that HubSpot Marketing Hub has a more extensive "Total Number of Reviews" at 11,645, indicating a larger user base and potentially more community support, while hawkAI has only 26 reviews, which may suggest less user feedback and community engagement.
- Users say that hawkAI's "Performance and Reliability" is rated highly at 9.4, which reviewers appreciate for its stability, while HubSpot Marketing Hub's score of 8.6 indicates room for improvement in this area.
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Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
hawkAI
Starter
$99.00
10 account Per Month
Go to https://morphio.ai/pricing for feature details
- Reporting
- Alerts
- Anomalies
Free Trial
HubSpot Marketing Hub
Free Trial is available
hawkAI
Free Trial is available
Ratings
Meets Requirements
8.5
9,009
9.1
21
Ease of Use
8.6
9,841
9.1
23
Ease of Setup
8.1
5,690
9.5
16
Ease of Admin
8.5
4,699
9.6
16
Quality of Support
8.7
8,528
9.4
22
Has the product been a good partner in doing business?
8.8
4,616
9.4
14
Product Direction (% positive)
8.8
8,659
9.4
21
Features by Category
Email Marketing
8.8
5106
|
Verified
Not enough data
8.9
4974
|
Verified
Not enough data
8.6
4975
|
Verified
Not enough data
8.8
4686
|
Verified
Not enough data
Online Marketing
8.5
4833
|
Verified
Not enough data
8.2
4176
|
Verified
Not enough data
8.1
3896
|
Verified
Not enough data
8.2
4426
|
Verified
Not enough data
8.1
4083
|
Verified
Not enough data
Lead Management
8.6
4620
|
Verified
Not enough data
8.1
4367
|
Verified
Not enough data
8.4
4472
|
Verified
Not enough data
8.0
3985
|
Verified
Not enough data
8.5
4410
|
Verified
Not enough data
8.2
4147
|
Verified
Not enough data
8.4
4128
|
Verified
Not enough data
8.4
4133
|
Verified
Not enough data
Campaign Management
8.2
3727
|
Verified
Not enough data
8.0
3328
|
Verified
Not enough data
7.9
3286
|
Verified
Not enough data
7.2
2441
|
Verified
Not enough data
Social
7.7
3397
|
Verified
Not enough data
8.2
3797
|
Verified
Not enough data
8.2
3764
|
Verified
Not enough data
8.0
3644
|
Verified
Not enough data
7.7
2870
|
Verified
Not enough data
Reporting & Analytics
8.3
4787
|
Verified
Not enough data
8.0
4462
|
Verified
Not enough data
7.6
3623
|
Verified
Not enough data
7.6
3310
|
Verified
Not enough data
7.7
3736
|
Verified
Not enough data
Platform
8.0
3139
|
Verified
Not enough data
8.5
3171
|
Verified
Not enough data
8.7
3139
|
Verified
Not enough data
8.0
2136
|
Verified
Not enough data
7.4
2032
|
Verified
Not enough data
8.6
2972
|
Verified
Not enough data
8.0
2208
|
Verified
Not enough data
Agentic AI - Marketing Automation
5.8
6
Not enough data
6.1
6
Not enough data
5.3
6
Not enough data
5.0
6
Not enough data
5.0
6
Not enough data
5.6
6
Not enough data
Integration
8.4
3153
|
Verified
Not enough data
8.1
2845
|
Verified
Not enough data
8.1
2635
|
Verified
Not enough data
Metrics
Not enough data
9.8
14
Not enough data
9.3
12
Not enough data
8.3
7
Not enough data
8.5
9
Not enough data
9.1
9
Not enough data
9.1
11
Not enough data
8.8
10
Not enough data
9.2
13
Not enough data
8.3
7
Reporting
Not enough data
8.6
11
Not enough data
9.1
13
Not enough data
9.0
12
Not enough data
9.6
12
Not enough data
8.8
10
Not enough data
9.0
8
Not enough data
8.5
13
Other
Not enough data
8.5
10
Not enough data
8.5
9
Not enough data
Not enough data
Not enough data
9.3
10
Not enough data
9.2
12
Not enough data
Feature Not Available
Not enough data
8.5
10
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.9
9
Not enough data
8.6
7
Not enough data
9.4
14
Not enough data
9.2
12
Lead Intelligence
7.8
1062
|
Verified
Not enough data
8.0
1096
Not enough data
8.1
1143
Not enough data
Lead Management
8.3
1232
Not enough data
7.5
1061
Not enough data
8.1
1120
Not enough data
Marketing Campaigns
7.9
1081
Not enough data
7.4
972
Not enough data
7.6
1025
Not enough data
7.9
1014
|
Verified
Not enough data
8.1
1173
Not enough data
Campaign Execution
7.8
1064
Not enough data
7.9
998
Not enough data
7.7
943
Not enough data
8.7
1311
Not enough data
Agentic AI - Account Data Management
6.0
10
Not enough data
6.5
10
Not enough data
7.0
10
Not enough data
7.3
10
Not enough data
6.7
10
Not enough data
Messenger
8.0
1143
|
Verified
Not enough data
7.5
971
|
Verified
Not enough data
7.9
1185
|
Verified
Not enough data
7.8
1111
|
Verified
Not enough data
Channels
8.0
1372
|
Verified
Not enough data
8.1
1352
|
Verified
Not enough data
7.1
773
|
Verified
Not enough data
6.9
672
|
Verified
Not enough data
7.5
732
|
Verified
Not enough data
Customers
8.2
1420
|
Verified
Not enough data
8.2
1406
|
Verified
Not enough data
8.3
1552
|
Verified
Not enough data
8.4
1499
|
Verified
Not enough data
8.2
1406
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.1
9
Not enough data
6.1
9
Not enough data
5.4
9
Not enough data
6.1
9
Not enough data
5.9
9
Not enough data
5.7
9
Not enough data
5.9
9
Not enough data
Design and Customization
6.6
54
Not enough data
7.5
51
Not enough data
7.6
52
Not enough data
7.6
52
Not enough data
Campaigns
7.2
49
Not enough data
7.4
49
Not enough data
7.5
48
Not enough data
7.5
48
Not enough data
Integrations
8.0
50
Not enough data
7.0
47
Not enough data
6.7
45
Not enough data
7.2
48
Not enough data
Generative AI
6.1
50
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
8.1
236
Not enough data
7.8
230
Not enough data
7.4
215
Not enough data
7.4
208
Not enough data
7.0
205
Not enough data
7.6
219
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
7.8
208
Not enough data
7.3
193
Not enough data
8.3
234
Not enough data
8.4
239
Not enough data
Reporting
8.4
261
Not enough data
8.3
248
Not enough data
8.1
253
Not enough data
Platform Basics
8.5
212
Not enough data
8.5
215
Not enough data
8.4
215
Not enough data
Platform Data
8.3
211
Not enough data
7.9
206
Not enough data
Platform Additional Functionality
8.4
231
Not enough data
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
513
Not enough data
8.6
596
Not enough data
Platform Reporting
8.5
611
Not enough data
8.6
654
Not enough data
SEO Auditing & Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Content & Collaboration
8.3(won by default)
1193
Not enough data
8.3(won by default)
1248
Not enough data
8.1(won by default)
941
Not enough data
8.3(won by default)
1016
Not enough data
8.7(won by default)
1322
Not enough data
8.3(won by default)
884
Not enough data
Social Management
8.2(won by default)
2098
Not enough data
8.6(won by default)
2274
Not enough data
8.4(won by default)
2015
Not enough data
8.4(won by default)
2161
Not enough data
8.1(won by default)
1583
Not enough data
8.2(won by default)
862
Not enough data
7.2(won by default)
234
Not enough data
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.1
345
Not enough data
8.1
358
Not enough data
Platform Data
8.0
352
Not enough data
8.0
352
Not enough data
8.5
398
Not enough data
8.2
357
Not enough data
Platform Additional Functionality
8.0
342
Not enough data
8.2
361
Not enough data
8.3
356
Not enough data
Agentic AI - Customer Journey Analytics
6.5
9
Not enough data
6.3
9
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
Platform Interoperability
8.0
527
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.2
1228
Not enough data
Campaign Management
8.3
1243
Not enough data
8.2
1184
Not enough data
8.2
1111
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1004
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1038
Not enough data
8.0
988
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.4
1115
Not enough data
8.2
1032
Not enough data
8.0
929
Not enough data
8.0
907
Not enough data
Platform
8.3
1084
Not enough data
8.2
1231
Not enough data
8.8
1257
Not enough data
8.8
1282
Not enough data
8.6
1106
Not enough data
8.3
1227
Not enough data
8.7
1270
Not enough data
8.4
980
Not enough data
8.4
1173
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
8.4
1270
|
Verified
Not enough data
7.9
1309
|
Verified
Not enough data
7.9
1197
|
Verified
Not enough data
8.1
1238
|
Verified
Not enough data
Page Optimization
8.2
1100
|
Verified
Not enough data
8.1
1212
|
Verified
Not enough data
8.2
1252
|
Verified
Not enough data
7.8
1138
|
Verified
Not enough data
Integrations
7.4
682
|
Verified
Not enough data
8.7
1168
|
Verified
Not enough data
8.5
1166
|
Verified
Not enough data
Generative AI
7.1
272
Not enough data
Agentic AI - Landing Page Builders
5.7
10
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.0
703
Not enough data
8.3
736
Not enough data
8.3
753
Not enough data
Lead Management
8.4
819
Not enough data
7.7
696
Not enough data
8.2
766
Not enough data
Marketing Campaigns
8.0
723
Not enough data
7.6
635
Not enough data
7.9
694
Not enough data
8.0
692
Not enough data
8.2
799
Not enough data
8.1
745
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
2063
|
Verified
9.7
15
|
Verified
8.3
2500
|
Verified
9.1
16
|
Verified
8.0
2271
|
Verified
Not enough data
8.5
2301
|
Verified
8.8
13
|
Verified
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2699
|
Verified
8.9
15
|
Verified
8.4
2938
|
Verified
8.6
16
|
Verified
7.8
2202
|
Verified
9.0
12
|
Verified
8.1
2390
|
Verified
9.4
12
|
Verified
8.1
2228
|
Verified
8.8
11
|
Verified
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
5.5
18
Not enough data
4.9
16
Not enough data
5.4
17
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and hawkAI are categorized as Marketing Analytics
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Attribution, Social Media Advertising, Social Media Management, Marketing Automation, AI Agents For Business Operations, and Account-Based Web and Content Experiences
hawkAI is categorized as Digital Analytics and SEO Tools
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
hawkAI
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.1%
Marketing and Advertising
13.0%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
52.0%
Marketing and Advertising
53.8%
Design
11.5%
Media Production
3.8%
Hospital & Health Care
3.8%
Graphic Design
3.8%
Other
23.1%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
hawkAI
Most Helpful Favorable Review
Verified User in Marketing and Advertising
First and foremost, you can't deny that the UI of Morphio is one of the best in the industry and it is pleasing the eye just to observe the dashboards and all those charts and graphs popping up right and left. I've been using Morphio for the past year and...
Most Helpful Critical Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Verified User in Marketing and Advertising
First and foremost, you can't deny that the UI of Morphio is one of the best in the industry and it is pleasing the eye just to observe the dashboards and all those charts and graphs popping up right and left. I've been using Morphio for the past year and...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Alternatives
Discussions
What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
Will there be any tips and tricks to share when using the keyword analysis?
1 comment
EV
Hey Analyn! Great point. I'd say it's always best to jump on a Zoom call so we can answer direct questions and allow us to understand your business and...Read more
What is the best way to use Competitor Insights?
1 comment
EV
Hey Sinan! We have so much planned for this feature, thanks for the question. Competitor Insights allows you to add competitor URL's and keep track of...Read more
hawkAI has no more discussions with answers
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