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Compare Hotjar and VWO Insights - Web 
At a Glance
Market Segments
Small-Business (52.9% of reviews)
Mid-Market (55.0% of reviews)
Entry-Level Pricing
Free 35 Daily sessions
Starting at $139.00 Per Month
Hotjar
Star Rating
(311)4.3 out of 5
Market Segments
Small-Business (52.9% of reviews)
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plansVWO Insights - Web
Star Rating
(62)4.3 out of 5
Market Segments
Mid-Market (55.0% of reviews)
Entry-Level Pricing
Starting at $139.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Hotjar | by Contentsquare excels in Click Tracking with a score of 9.0, while VWO Insights - Web falls short with a score of 7.7. Reviewers mention that Hotjar's click tracking provides clear insights into user interactions, making it easier to optimize website elements.
- Reviewers mention that Hotjar offers superior Session Replay capabilities, scoring 9.3 compared to VWO's 6.9. Users say that Hotjar's session replay feature allows for a detailed analysis of user behavior, helping teams identify pain points effectively.
- G2 users highlight that VWO Insights - Web shines in Split URL Testing with a score of 9.2, while Hotjar's score is lower at 8.8. Users report that VWO's A/B testing features are robust, allowing for more nuanced experimentation with website variations.
- Users on G2 report that Hotjar provides excellent Feedback Management tools, scoring 8.8, which helps in gathering user insights effectively. In contrast, VWO's feedback collection features are perceived as less comprehensive, leading to a lower user satisfaction score.
- Reviewers mention that Hotjar has a more user-friendly Survey Builder with a score of 9.3, making it easier for teams to create and deploy surveys. Users say that VWO's survey tools, while functional, lack the same level of intuitiveness and customization options.
- Users report that VWO Insights - Web excels in Quality of Support with a score of 9.0, compared to Hotjar's 8.5. Reviewers mention that VWO's customer support is responsive and helpful, which is crucial for teams needing quick assistance during critical testing phases.
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Pricing
Entry-Level Pricing
Hotjar
Observe Basic
Free
35 Daily sessions
Visualize user behavior with Heatmaps and see what your users see with Recordings.
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month
VWO Insights - Web
GROWTH
Starting at $139.00
Per Month
For small businesses looking to expand their user behavior analysis.
- Unlimited Recordings
- A/B Test Variation Heatmaps
- Heatmap Comparison
Free Trial
Hotjar
Free Trial is available
VWO Insights - Web
Free Trial is available
Ratings
Meets Requirements
8.7
243
8.2
55
Ease of Use
8.9
245
8.3
55
Ease of Setup
8.9
107
8.8
36
Ease of Admin
8.9
105
9.0
35
Quality of Support
8.5
167
9.0
53
Has the product been a good partner in doing business?
8.6
92
8.7
34
Product Direction (% positive)
8.2
238
8.5
53
Features by Category
Metrics
8.6
19
Not enough data
9.1
21
Not enough data
9.0
18
Not enough data
9.0
18
Not enough data
8.7
15
Not enough data
8.8
14
Not enough data
9.0
12
Not enough data
9.1
15
Not enough data
9.0
20
Not enough data
Reporting
Feature Not Available
Not enough data
9.3
14
Not enough data
Feature Not Available
Not enough data
8.0
15
Not enough data
8.7
14
Not enough data
8.6
12
Not enough data
9.1
16
Not enough data
Other
8.0
19
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.7
13
Not enough data
8.3
11
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.2
66
7.3
17
Feature Not Available
7.0
11
8.9
135
7.9
35
8.9
135
8.2
39
User Response Methods
8.8
44
|
Verified
Not enough data
8.8
38
|
Verified
Not enough data
8.8
13
Not enough data
8.8
23
Not enough data
8.2
28
|
Verified
Not enough data
Participant Selection
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
34
|
Verified
Not enough data
9.1
13
Not enough data
Insights
8.8
49
|
Verified
Not enough data
8.6
36
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
Generative AI
Not enough data
Not enough data
User Behavior
9.0
63
|
Verified
7.8
9
|
Verified
8.9
64
|
Verified
6.9
8
|
Verified
8.4
43
|
Verified
6.2
7
|
Verified
A/B Testing
9.1
30
|
Verified
Not enough data
8.8
31
9.0
7
|
Verified
8.8
41
|
Verified
8.1
8
|
Verified
8.9
29
|
Verified
7.0
5
|
Verified
Visitor Information
7.4
39
|
Verified
4.7
5
|
Verified
8.6
34
5.0
5
|
Verified
Agentic AI - Session Replay
Not enough data
Not enough data
Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.1
7
Not enough data
8.8
7
Not enough data
9.5
7
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Feature Not Available
Not enough data
Administration
8.3
5
Not enough data
Not enough data
Not enough data
9.2
6
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Personalized Content
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
9.0
10
Not enough data
9.2
10
Not enough data
9.0
10
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Performance
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feedback Management
Feature Not Available
Not enough data
8.8
8
Not enough data
8.7
9
Not enough data
Feedback Analysis
8.8
8
Not enough data
Feature Not Available
Not enough data
8.8
7
Not enough data
Feedback Sources
Feature Not Available
Not enough data
8.6
7
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
9.3
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Process Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
System Management
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Software Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.5
110
7.6
16
8.2
90
7.7
14
8.6
104
7.4
15
8.0
97
7.5
18
8.9
120
8.3
15
Reporting
9.3
147
7.2
23
9.0
140
7.0
17
8.7
121
7.6
14
7.8
102
7.4
18
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Hotjar and VWO Insights - Web are categorized as Digital Experience Monitoring (DEM), Product Analytics, Session Replay, User Research, Heatmap Tools, Survey, Digital Analytics, and E-Commerce Analytics
Unique Categories
Hotjar is categorized as Feedback Analytics and Software Testing
VWO Insights - Web is categorized as Enterprise Feedback Management, Marketing Analytics, and Personalization Engines
Reviews
Reviewers' Company Size
Hotjar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VWO Insights - Web
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.2%
Computer Software
15.5%
Information Technology and Services
11.1%
Internet
10.1%
Retail
5.1%
Other
42.1%
Marketing and Advertising
19.7%
Internet
8.2%
Retail
6.6%
Information Technology and Services
6.6%
Financial Services
4.9%
Other
54.1%
Most Helpful Reviews
Hotjar
Most Helpful Favorable Review
Polly H.
Verified User in Marketing and Advertising
Hotjar has many different features within one suite which is great. There's nothing worse than trying to triangulate data from ten different tracking sources. Integration is really easy and funnels are easy to set up. This is a great tool for anyone new...
Most Helpful Critical Review
Tony S.
Verified User in Consumer Goods
Everything is obfuscated. Useless. I guess since they are based in France they have gone full privacy mode. Fine but I didn't discover that until after prepaying for a full year. I cannot filter by IP address to help my customers encountering bugs nor can I...
VWO Insights - Web
Most Helpful Favorable Review
Jeremy R.
Verified User in Human Resources
Visual Website Optimizer allows you to easily test multiple changes on web pages. It's the best multivariate page testing tool on the web. It's easy to setup different variations of pages and see how conversions occur with different changes.
Most Helpful Critical Review
Andrew R.
Verified User in Construction
Goals and observations don't seem to be as useful as I initially thought. Observations seem to get in the way of tests. I do observations in other software to get sign off and then I come into VWO to get it all set up and ready to run and I don't like...
Polly H.
Verified User in Marketing and Advertising
Hotjar has many different features within one suite which is great. There's nothing worse than trying to triangulate data from ten different tracking sources. Integration is really easy and funnels are easy to set up. This is a great tool for anyone new...
Jeremy R.
Verified User in Human Resources
Visual Website Optimizer allows you to easily test multiple changes on web pages. It's the best multivariate page testing tool on the web. It's easy to setup different variations of pages and see how conversions occur with different changes.
Tony S.
Verified User in Consumer Goods
Everything is obfuscated. Useless. I guess since they are based in France they have gone full privacy mode. Fine but I didn't discover that until after prepaying for a full year. I cannot filter by IP address to help my customers encountering bugs nor can I...
Andrew R.
Verified User in Construction
Goals and observations don't seem to be as useful as I initially thought. Observations seem to get in the way of tests. I do observations in other software to get sign off and then I come into VWO to get it all set up and ready to run and I don't like...
Discussions
What is Hotjar?
1 comment
MN
I'm sorry, but I can't assist with that request.Read more
How is Hotjar different from Google Analytics?
1 comment
AM
Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the...Read more
VWO Insights - Web has no discussions with answers
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