Introducing G2.ai, the future of software buying.Try now
Compare Hotjar and Mouseflow 
At a Glance
Market Segments
Small-Business (52.9% of reviews)
Small-Business (68.2% of reviews)
Entry-Level Pricing
Free 35 Daily sessions
Free 500 Sessions per month
Hotjar
Star Rating
(311)4.3 out of 5
Market Segments
Small-Business (52.9% of reviews)
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plansMouseflow
Star Rating
(680)4.6 out of 5
Market Segments
Small-Business (68.2% of reviews)
Entry-Level Pricing
Free 500 Sessions per month
Free Trial is available
Browse all 6 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Hotjar | by Contentsquare excels in Session Replay with a score of 9.3, allowing for detailed analysis of user interactions, while Mouseflow's score of 8.9 indicates it also offers this feature but with slightly less effectiveness.
- Reviewers mention that Hotjar's Feedback Management tools, particularly the Survey Builder, are highly rated at 9.3, making it easy to create and distribute surveys, whereas Mouseflow's survey management features are perceived as less intuitive, scoring 8.0.
- G2 users highlight that Hotjar's Web Analytics capabilities are robust, scoring 9.4, which includes detailed insights into user behavior, while Mouseflow's score of 8.3 suggests it may not provide the same depth of analysis.
- Users on G2 report that Hotjar's Custom Reports and Dashboards feature is particularly strong, with a score of 9.4, allowing for tailored insights, while Mouseflow's score of 7.9 indicates a need for improvement in this area.
- Reviewers mention that Hotjar's Real-Time Monitoring feature is rated at 9.1, providing immediate insights into user behavior, while Mouseflow's score of 8.7 shows it also offers this feature but with less user satisfaction.
- Users say that Hotjar's Engagement metrics are impressive, scoring 9.1, which helps businesses understand user interactions better, while Mouseflow's score of 8.4 suggests it may not capture engagement as effectively.
Featured Products
Sponsored
Chattermill
(189)
Digital Analytics
Visit Website
Sponsored
Canny
(101)
Digital Analytics
Visit Website
Sponsored
Lebesgue
(8)
Digital Analytics
Visit Website
Pricing
Entry-Level Pricing
Hotjar
Observe Basic
Free
35 Daily sessions
Visualize user behavior with Heatmaps and see what your users see with Recordings.
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month
Mouseflow
FREE FOREVER
Free
500 Sessions per month
1 website
- Unlimited page views
- Unlimited heat maps
- 500 sessions per month
Free Trial
Hotjar
Free Trial is available
Mouseflow
Free Trial is available
Ratings
Meets Requirements
8.7
243
8.8
508
Ease of Use
8.9
245
8.8
517
Ease of Setup
8.9
107
9.0
333
Ease of Admin
8.9
105
9.0
278
Quality of Support
8.5
167
9.0
401
Has the product been a good partner in doing business?
8.6
92
8.9
249
Product Direction (% positive)
8.2
238
8.6
461
Features by Category
Metrics
8.6
19
8.5
167
9.1
21
8.4
167
9.0
18
8.4
176
9.0
18
8.3
169
8.7
15
7.9
155
8.8
14
7.8
142
9.0
12
7.7
142
9.1
15
8.1
157
9.0
20
7.9
157
Reporting
Feature Not Available
Feature Not Available
9.3
14
7.7
145
Feature Not Available
Feature Not Available
8.0
15
7.5
144
8.7
14
7.7
152
8.6
12
7.7
139
9.1
16
7.9
155
Other
8.0
19
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
7.7
13
7.7
134
8.3
11
Feature Not Available
Feature Not Available
7.0
121
Feature Not Available
Feature Not Available
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.2
66
7.5
114
Feature Not Available
7.6
116
8.9
135
8.1
143
8.9
135
8.3
135
User Response Methods
8.8
44
|
Verified
Not enough data
8.8
38
|
Verified
Not enough data
8.8
13
Not enough data
8.8
23
Not enough data
8.2
28
|
Verified
Not enough data
Participant Selection
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
34
|
Verified
Not enough data
9.1
13
Not enough data
Insights
8.8
49
|
Verified
Not enough data
8.6
36
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
Generative AI
Not enough data
Not enough data
User Behavior
9.0
63
|
Verified
8.7
227
|
Verified
8.9
64
|
Verified
8.6
225
|
Verified
8.4
43
|
Verified
8.0
211
|
Verified
A/B Testing
9.1
30
|
Verified
7.7
170
|
Verified
8.8
31
6.8
133
|
Verified
8.8
41
|
Verified
8.0
177
|
Verified
8.9
29
|
Verified
7.5
136
|
Verified
Visitor Information
7.4
39
|
Verified
7.9
187
|
Verified
8.6
34
7.9
169
|
Verified
Agentic AI - Session Replay
Not enough data
Not enough data
Product Analytics
Not enough data
7.2
58
Not enough data
7.8
63
Not enough data
7.4
62
Not enough data
8.0
65
Feature Not Available
7.8
51
Feature Not Available
7.2
52
Feature Not Available
7.6
50
Not enough data
7.2
53
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.1
7
8.3
85
8.8
7
8.4
97
9.5
7
8.3
86
Not enough data
7.8
78
9.0
5
7.8
78
Feature Not Available
Feature Not Available
Administration
8.3
5
7.8
72
Not enough data
7.2
73
9.2
6
7.7
76
Generative AI
Not enough data
6.5
41
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
9.0
10
Not enough data
9.2
10
Not enough data
9.0
10
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Performance
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Platform Basics
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.3
5
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Feedback Management
Feature Not Available
Not enough data
8.8
8
Not enough data
8.7
9
Not enough data
Feedback Analysis
8.8
8
Not enough data
Feature Not Available
Not enough data
8.8
7
Not enough data
Feedback Sources
Feature Not Available
Not enough data
8.6
7
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
9.3
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
6.3
10
Not enough data
6.7
10
Survey Management
Not enough data
7.6
21
Not enough data
7.6
22
Not enough data
8.0
23
Not enough data
8.1
23
Process Management
Not enough data
7.9
22
Not enough data
7.9
21
Not enough data
8.7
22
Not enough data
Feature Not Available
System Management
Not enough data
8.7
20
Not enough data
Feature Not Available
Agentic AI - Software Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.5
110
8.2
220
8.2
90
8.0
195
8.6
104
8.2
215
8.0
97
8.1
204
8.9
120
8.4
225
Reporting
9.3
147
9.1
254
9.0
140
8.9
254
8.7
121
8.7
233
7.8
102
8.1
202
Marketing Operations
Not enough data
6.8
68
Not enough data
7.9
76
Not enough data
7.9
77
Not enough data
8.1
72
Not enough data
6.9
64
Not enough data
Feature Not Available
Campaign Activity
Not enough data
7.7
79
Not enough data
8.2
87
Not enough data
7.3
71
Not enough data
7.5
70
Not enough data
7.4
69
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Hotjar and Mouseflow are categorized as Product Analytics, Session Replay, Heatmap Tools, Digital Analytics, and E-Commerce Analytics
Unique Categories
Hotjar is categorized as Feedback Analytics, Digital Experience Monitoring (DEM), User Research, Software Testing, and Survey
Mouseflow is categorized as Marketing Analytics, Enterprise Feedback Management, and Customer Journey Mapping
Reviews
Reviewers' Company Size
Hotjar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mouseflow
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.2%
Computer Software
15.5%
Information Technology and Services
11.1%
Internet
10.1%
Retail
5.1%
Other
42.1%
Marketing and Advertising
10.3%
Computer Software
7.4%
Retail
5.2%
Information Technology and Services
4.7%
Health, Wellness and Fitness
4.0%
Other
68.4%
Most Helpful Reviews
Hotjar
Most Helpful Favorable Review
Polly H.
Verified User in Marketing and Advertising
Hotjar has many different features within one suite which is great. There's nothing worse than trying to triangulate data from ten different tracking sources. Integration is really easy and funnels are easy to set up. This is a great tool for anyone new...
Most Helpful Critical Review
Verified User in Information Technology and Services
I’m not really sure we need hotjar on top of google analytics. The visual lines are great but it’s a lot to sort through. Google Analytics is a much more full tool to use that offers more functionality. I’d preferred to not have to use more than one too.
Mouseflow
Most Helpful Favorable Review
Verified User in Retail
Mouseflow is a really helpful tool to analyze user's behavior on our website. We can see where and how they are navigating our website as well as where there may be an issue that we can address when it comes to friction areas that our customers are...
Most Helpful Critical Review
Verified User in Mechanical or Industrial Engineering
Some commands in the recording panel dont always work. I previoulsy tried open replay and I prefered the interface there. The funnel function is a great idea even if I havent learned how to use it yet.
Polly H.
Verified User in Marketing and Advertising
Hotjar has many different features within one suite which is great. There's nothing worse than trying to triangulate data from ten different tracking sources. Integration is really easy and funnels are easy to set up. This is a great tool for anyone new...
Verified User in Retail
Mouseflow is a really helpful tool to analyze user's behavior on our website. We can see where and how they are navigating our website as well as where there may be an issue that we can address when it comes to friction areas that our customers are...
Verified User in Information Technology and Services
I’m not really sure we need hotjar on top of google analytics. The visual lines are great but it’s a lot to sort through. Google Analytics is a much more full tool to use that offers more functionality. I’d preferred to not have to use more than one too.
Verified User in Mechanical or Industrial Engineering
Some commands in the recording panel dont always work. I previoulsy tried open replay and I prefered the interface there. The funnel function is a great idea even if I havent learned how to use it yet.
Discussions
What is Hotjar?
1 comment
MN
I'm sorry, but I can't assist with that request.Read more
How is Hotjar different from Google Analytics?
1 comment
AM
Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the...Read more
What is Mouseflow used for?
2 comments
JM
Mouse flow is a behavioural analytic solution to help identify and work out friction on your web pages. Read more
Why can't record all sessions
1 comment
EC
Hello!
Mouseflow is designed to record all of your visitors' sessions, so there seems to be something going on preventing you to do so.
We’d like an...Read more
Why the amount of recordings is the same as heatmaps? And why the credits are too low?
1 comment
Official Response from Mouseflow
Hi Rocio, there seems to be some confusion. For $49/mo Crazy Egg offers 500 recordings and 75,000 page views. On a cheaper plan (29$/mo) Mouseflow offers...Read more
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
